August 2012

Windows 8 ProCopy Guidance

AudienceMicrosoft InternalOEMsSMB focused MPN partners

Not for use until Windows 8 general availability.

This document is intended to help partners create their own Windows 8 Pro marketing materials. The deck itself should not be shared with customers.

Enclosed are recommended headlines and supporting benefit messages for you to include in your to-customer and thru-partner communications about Windows 8 Pro to the SMB audience.

Headlines are optimized for the SMB value and certain selling scenarios. You can choose which headline best suits your purpose and selling situation.

For enterprise marketing, please consult the Flexible Workstyle campaign materials.

Intended use of this document

Messaging resources

In this document:Overview of Windows 8 Pro SMB value

Headlines and benefit messages

Headlines for certain selling scenarios

Windows 8 Pro SMB value

Windows 8 Pro is beautiful, fastand fluid. It gives you all the benefits of Windows 8, plus new levels of productivity, security, and mobilitywithout sacrificing performance or choice.

Windows 8 Pro is built for business and compatible with life.

Windows 8 Pro value for SMB

Built for business,compatible with life.Windows reimagined

Get it all done

Keep everything connected

Protect your business

Take control

Headlines and benefit messages

Windows reimagined

Tradition. Innovation. Inspiration.

Work like never before with a beautiful, fast and fluid experience designed for both touch and mouse and keyboard.

Headline copy

Body copy

Get it all done The tablet just got a promotion.

Get more done with tablet mobility and PC power, all in a single device.

President. Accountant. Parent.

Get your jobs done easily with apps you know and love, plus a full line-up of new apps from the Windows Store.

Keep everything connected

Out of office. Not out of touch.

Your business email, calendar, and people are always at your fingertips and up to date with live tiles.

The anti-commute.

Get it done faster and more securely from virtually anywhere with enhanced Wi-Fi and mobile networking.

Protect your business

It’s your business. Keep it that way.

Keep your data more secure whereverit goes with BitLocker drive encryption.

Gets to work before you do.

From power on to power off, your deviceis more secure with Trusted Boot.

Take control Stay in control.

Take control of your company’s technology with domain join and Group Policy.

Works well with others.

Windows 8 Pro is designed to work alongside existing Windows 7 systems, apps and peripherals.

Headlines for certain selling scenarios

For selling a range of new Windows 8 Pro devices

No negotiations needed.

A great Windows experience no matter the device. From tablets and convertibles, to laptops and desktops.

You can also use headlines from previous slides in place of this headline for selling a range of new Windows 8 Pro devices.

For selling new Windows 8 Pro tablets

The tablet just got a promotion.

Get more done with tablet mobility and PC power, all in a single device.

You can also use headlines from previous slides in place of this headline for selling new Windows 8 Pro tablets.

For selling Windows 8 Pro deployment services

Works well with others.

Windows 8 Pro is designed to work alongside existing Windows 7 systems, apps and peripherals.

You can also use headlines from previous slides in place of this headline for selling Windows 8 Pro deployment services.

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows 8 Pro and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.