Aura

AuraGo green as you clean!

AuraAura is the distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place.

MissionFrom our very first days as a company we have been driven to consider the effects of our actions on the well-being of the planet and the generations to come.We believe with each new product we make, we must also build new ways of caring for ourselves, and the world around us. We can use the power of business to start a movement that will change an entire industry.

Marketing Campaign Take Action CampaignDriven by engagement and not numbers.For the people by the people.Brand advocates and not ambassador.Emotional connect

GoalsCreate and use energy sustainably - All Aura consumers wash their laundry in cold waterSource sustainably.Produce zero waste.Decrease carbon footprint.Transparency - All ingredients, materials, packaging, and our supply chain are disclosed.Create healthy products for healthy homes.Nurture thriving communities.

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ProductUltra-concentrated powdered hypoallergenic detergent delivers fresh, no-nonsense clean, stain-fighting power, and whitening in one small scoop.Our ultra concentrated natural laundry powder formula delivers 70 loads.Laundry Powder designed for standard and High Efficiency machines.Free of optical brighteners and synthetic fragrances.Biodegradable laundry detergent formula.Laundry Powder with enzymes and oxygen-based bleach.Touch of Downy Sweet Dreams.The Bottle is made from 100% recycled plastic

PriceCompetitive pricing.

PlaceIntensive distribution.Since availability would be crucial the product would be available at the right place at the right time at the right price.

PromotionPromotion would be based more on the Green Product aspect which sets it apart from the competition.Heavily relied on Social Media.Packaging to be used as a medium to advertisement and encourage Social Media interaction.Crowdsourcing approach to develop an emotional connect.

Social MediaTwitter

https://twitter.com/AuraDetergent

Facebook

www.facebook.com/AuraDetergent

Google AdMobAdMob stands for Advertising on Mobile.Acquired by Google in 2009.AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.

AdMob in Action!

Take Action CampaignSocial Media to be used to engage people to decide what CSR the company should pursue.#WeCanMakeaDifferenceTop 10 idea put forward by the people to be selected and put to vote using Social Media website.

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