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Aurasma Asset GuidelinesVersion One
Aurasma Asset Guidelines Design Elements2
\ 2 \ 3 \ 4Don’t:
\ 1 Do not change the colour of the logo\ 2 Do not rotate, skew or alter the logo\ 3 Do not place the logo on a dark background\ 4 Do not use the logo on backgrounds that are too cluttered
\ Masterbrand Logo
The Masterbrand Logo is unique and has been specifically designed to represent the Aurasma brand.
It should be used for all primary branding applications and all co-branding opportunities
The Masterbrand Logo should not be redrawn or altered in any way.
Clear spaceThe Masterbrand Logo should always have clear spacearound it which measures the height of one ‘A’.
Minimum sizeThe Masterbrand Logo should not be used below 10mm wide. The One Colour Logo can be used down to 6mm
GreyscaleThis version should only be used when it is not possible to print the full colour Masterbrand Logo
10mm
\ 1
ARTWORK FILE:Aurasma_Primary_Logo_BW.ai
ARTWORK FILE:Masterbrand_Logo.ai
Aurasma Asset Guidelines Design Elements3
WITH THE FREE AURASMA APP
BRING THIS ‘MEDIUM’ TO LIFE
\ CTA Activation Logo
The Call to Action Activation Logo has been created to signify an image or object is a tagged with an Aura and can be viewed in the Aurasma App.
A suite of Activation Logos have been created which work across various backgrounds and layouts. Select the most appropriate version depending on tagged image style and content.
The artwork is available in a number of varitions, including:BRING THIS IMAGE/COVER/ADVERT/PAGE/PACKAGE/POSTER TO LIFE
We can also supply an editable artwork file, but you will need Gotham Rounded fonts.
Primary Colour Activation Logos
These are the preferred versions which should be used where possible
Black & White Activation Logos
These versions shouldonly be used if the purple in the One Colour Logo does not have enough stand out on the background image
Secondary Colour Activation Logo
If the tagged image risks being over-powered by the Activation Logo the text version should be used
Secondary Black & White Activation Logo
If the Activation Logo needs to be subtle these versions should be used
ARTWORK FILE:Aurasma_CTA_IMAGE_Positive_Colour.PNG
ARTWORK FILE:Aurasma_CTA_IMAGE_Positive_BW.PNG
ARTWORK FILE:Aurasma_CTA_TEXT_IMAGE_Postive_Col.PNG
ARTWORK FILE:Aurasma_CTA_TEXT_IMAGE_Postive_BW.PNG
ARTWORK FILE:Aurasma_CTA_IMAGE_Negative_Col.PNG
ARTWORK FILE:Aurasma_CTA_IMAGE_Negative_BW.PNG
ARTWORK FILE:Aurasma_CTA_TEXT_IMAGE_Negative_Col.PNG
ARTWORK FILE:Aurasma_CTA_TEXT_IMAGE_Negative_BW.PNG
Aurasma Asset Guidelines Design Elements4
\ Activation Logo Usage
Primary Colour Activation Logos
Black & White Activation Logos
Secondary Colour Activation Logo
Secondary Black & White Activation Logo
Here’s examples of each of the Activation Logos in use.
Select the most suitable Logo depending on the tagged image style, background and layout ensuring it doesn’t over-power the image content but has sufficient stand-out.
Aurasma Asset Guidelines Design Elements5
Aurasma & PartnerWhen locking-up the partner logo ensure the following:
\ Words are aligned vertically centred under the logo
\ There is a balance between the “AURASMA &” and the partner logo. One should not dominate the other
PARTNER LOGO
\ Content Logos & Wordmark Lock-ups
Aurasma & YouThe Aurasma & You Logo artwork contains the wordmark lock-up
The ‘You’ can be edited using the hue and saturation tool to match the A colour
Align words vertically centred
IMPORTANT: Please contact the brand team to request a PSD to create your own custom A and send it back to the brand team for approval
Aurasma Asset Guidelines Design Elements6
Bad Content
\ 1 Uninspiring\ 2 Stock/obvious imagery\ 3 Amateur photography\ 4 Do not place patterns in the A\ 5 Silhouettes in one colour\ 6 Content that overlaps the left side of the A
\ A Content
Good Content
\ Expressive\ Has movement\ Composition that works within the crop\ Stylised\ Tells a story
\ 4
\ 1 \ 2
\ 5
\ 3
\ 6
It is important that the content chosen to sit within the A compliments the essence of the Aurasma brand. Content should inspire and express a hint of movement to convey Aurasma’s augmented reality.
Use this page as a check list for selecting good content and as a guide to content that should be avoided.
IMPORTANT: Please contact the brand team to request a PSD to create your own custom A and send it back to the brand team for approval
Aurasma Asset Guidelines Design Elements7
\ How to Place A Content
Step 1
\ Place your image in the photoshop template
\ Adjust the position of your image so that a part of it will break out of the right hand side
Step 2
\ Crop your image using Image Mask Area 1 or 2 depending on required content and crop
Ensure the shadows are not on top of the content
Image Mask Area 1
Image Mask Area 2
Step 3
\ Use the colour hue & saturation layer to select your background and type colour This colour should take hues from the content image
\ 1 \ 2 \ 3 \ 4Don’t:
\ 1 Show image breaking out of the left\ 2 Use the Aurasma purple as a background colour\ 3 Add a background within the A\ 4 Place image outside of mask area
ARTWORK FILE:AURASMA_&_YOU_Logo.psd
IMPORTANT: Please contact the brand team to request a PSD to create your own custom A and send it back to the brand team for approval
Aurasma Asset Guidelines Design Elements8
\ How to Place A Content Mask Area
Preferred masksWhere possible the content should only break out the right hand side
Use the mask that best suits the content and crop
Image Mask Area 1 Image Mask Area 2
ExceptionsThere will be instances where the content requires an alternative mask as shown here
If you need to break out of the preferred mask area please contact a member of the brand team for approval
IMPORTANT: Please contact the brand team to request a PSD to create your own custom A and send it back to the brand team for approval
Aurasma Asset Guidelines9
Tamara [email protected]
\ Contacts4.0
Please use the following contacts for any advice, guidance or questions you may have regarding the Aurasma brand