Aureate Marketing Solutions ideas

Social Media benefits within

MarketingBest ways to promote Brand, encourage

traffic and secure Market awareness

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Social Media Campaigns the Positives

• Close on immediate response• Subject specific keyword

optimisation• Great Brand awareness• Targeted Marketing at its best• Target demographics instantly • Reach millions with one post• Geographic targeting on a global

scale• Zero to minimal budget outlay -

and that is ongoing • Social media leads to viral

marketing the work is done for you

• Target specific market segments with subject specific keywords

Aureate Marketing Solutions Ltd Solid Gold Marketing that works!

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Social Media yet more positives

• Keywords can target psychographics

• Peak interest in a variety of arenas

• Enhanced chance for sponsorship, affiliation and further inbound revenue streams

• Positive effect on variety of products marketing of one can have a knock on effect to group marketing – increased revenue repeat sales

• Intensity not conditional to workload - automation leads to continual real time marketing with little to no outlay thus allowing employee workload to decrease


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Promoting Brand through Search Engine Optimisation

• Search Engine Optimisation or Search Engine Marketing coupled with Social Media can help promote Brand awareness in a variety of ways.

• Keyword analysis – what are the most important words people use in search terms to find your goods or services?

• Keywords promote your product and propel your ratings all through organic optimisation without the need for expensive PPC (Pay Per Click) campaigns

• Social media will optimize and advertise your presence through the internet.

• Linking SEO and Social media together gives a strong base to build your Brand awareness going forward


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Promoting Brand through Search Engine Marketing

• First page classification on Google and other popular search sites

• Affiliate links can help increase revenue

• Page sponsorship within website, newsletter or hard copy marketing again brings extra revenue

• Twitter, Facebook, Digg etc all promote Brand and bring free traffic to targeted areas

• Targeted traffic generation though organic optimisation


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Target & Intensity through Social Media• Keyword specific • Metadata perfection• Search term friendly• Push facing marketing for consumer • Pull facing marketing for distribution • Social Media does both brilliantly• Intense targeting with either push or

pull directional marketing • Social media electronic viral word of

mouth distribution• Guerrilla marketing through short term

tactical activity delivering immediate benefits through a social media formula

• Multi media strategies cultivate rapid growth returns


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Message to Convey• Convey your marketing

message quickly and succinctly

• Push vs. pull marketing encourage and entice or simply promote Brand awareness and pick up

• Seasonal promotion coupled with daily, weekly and monthly promotion incorporate market saturation to ensure product pick up


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Adding a Blog Reaps Great Rewards

• The introduction of a blog can help in a variety of ways

• Helps propel specific ideas and promotions directly at your target audience again with the use of keywords your articles and therefore message is set to reach those people you feel would benefit the most

• A spattering of links within your articles send your audiences to the targeted areas you choose this helps promote new courses new ideas or research information basically anything you want to draw your readership attention to.

• Blogging and the regular input of new articles is a brilliant SEO tool the search bots or spiders that crawl the sites see the constant new data as nothing but good from an SEO point of view and so when the bots feed back the information serves to propel your site further up the search engines.

• Blogs and RSS feeds run hand in hand you can add an RSS feed to your blog people can subscribe to this – they have the chance to have your articles and updates delivered directly through their RSS feed subscription you have the bonus of capture of subscriber details great for mailing campaigns as you know you have targeted interested parties.


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Capture your audience in a variety of ways

• Attention grabbing headlines good for creating narrative greed within your audience also loved by the search engines for optimisation.

• Keep paragraphs short and punchy this helps your reader to skim through to find their preferred topics

• Use of bullet points images and subheadings also help with the skimming process

• Include interesting quotes and key points

• Keep your topics popular, something your readers will want to discuss and revisit on a regular basis. This is key to help build up a steady comment flow within your articles.Aureate Marketing Solutions Ltd Solid Gold Marketing that works!

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Key Marketing Points when using a Blog

• What is your aim with the piece?

• Who is your target audience?

• Which keywords you are aiming to optimise?

• Have you included well placed links throughout your article to include internal and external links?

• Do your paragraphs elicit narrative greed, grabbing the audience with short, punchy remarks?

• Is your content styled to aid ease of reading? This could include:

• Bulleted points

• Clearly defined subheadings (search engines appreciate this to help with indexing as well as any reader being able to grasp the articles intention from an initial skim reading)

• Key points and interesting quotes

• Do you emulate the feeling of community through your prose?

• Is your article informative or educational?

• Does your title give the relevant impression for those following through RSS feeds?


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Dramatic Growth Rate through the use of Social Media

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5000

10000

15000

20000

25000

30000FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

• Since augmenting a social media campaign traffic has doubled and trebled; normally SEO worked organically would not show any strong response for at least 3 months couple SEO with social media and the use of keywords within social media sites has an almost instantaneous reaction.

• The chart to the left shows the growth in traffic to a blog aggregated by a social media campaign using mainly Twitter and Facebook


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Marketing mix with Social Media • Marketing mix of ingredients that draw together within the social media sphere.

• Marketing strategy that builds upon key words and ideas throughout the world wide web.

• Make use of online conversations and customer communities to help your business grow

• Choose distribution channels that help promote Brand in a variety of ways.

• Broadcast your marketing strategy 24/7 on a real time basis making content available as and when the consumer needs change


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Building your Brand• Brand engagement

• From the various diagrams shown Brand engagement can occur from a variety of arenas

• Within social media we see a ‘new influencer’ as shown in the top diagram

• As with all campaigns it’s a numbers game social media gives you a chance to quadruple your audience numbers overnight. Plus with the use of optimisation and key word integration you know that your Brand is being sourced be interested parties


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Who are the customers?

• New consumers• Recurring customers• Local business bulk buy in• Business through sponsorship• Joint ventures


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Room for Development and Growth

• Social media provides the perfect environment to easily change media messages in seconds with no outlay.

• Watching web trends and stats allows you to edit marketing campaigns in seconds and restart them just as quickly.

• A simple edit of a post conveys a different message

• Search engine optimisation and constant analysis of keywords allows you to add or subtract postings quickly with no detriment to a campaign. No costly outlay.


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Customer needs

• Through social media analysis customer needs can be easily addressed and acted upon in record time.


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Customer Satisfaction

• Customer feedback and evaluation is almost instantaneous through social media – this can be viewed by direct response or data analysis of web trends

• Customer satisfaction can be used within social media to help promote service and Brand. Praise from a satisfied customer is some of the best PR possible – social media gives the customers a chance to leave a direct response to service that all can see. This takes the idea of testimonials to a whole new level.


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Distribution Strategy Ideas• Choose your medium and

frequency keywords are paramount within social media for this

• To share or not to share? This helps you choose the social network to use for a campaign

• LinkedIn, Facebook, Ecademy all allow access to a large audience without the restriction of the concise 140 character limit. Short URL’s used on Twitter send your desired audience directly to your chosen agenda.Aureate Marketing Solutions Ltd Solid Gold Marketing that works!

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Twitter Optimisation• Twitter is perfect for business it

gives the perfect opportunity to react to customers complaints or praise as it happens

• Any announcements made have immediacy, real time, worldwide

• Twitter can be accessed on the move via mobile phone; it truly is one of the most accessible forms of social networking.

• Twitter followers tend to grow organically which goes hand in hand with SEO so the use of key words becomes even more important

• As your followers build they will start to recommend you to others yet another organic marketing tool Aureate Marketing Solutions Ltd Solid Gold Marketing that works!

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Further Twitter Optimisation• There are a variety of applications and

add ins that allow your Twitter account to run on autopilot this allows you to set a string of relevant key marketing phrases that can be automated to run on a regular basis thus ensuring that you message reaches as many people as possible at any time of day or night

• Twitter allows your message to be delivered in real time to anywhere in the world. – thus when it is 12 midnight here in the UK you can still be promoting your Brand through the power of social media over in Australia or America

• Twitter allows you to monitor through keywords and other such analysis each time your Brand is mentioned so that you can easily remain abreast of any feedback being ‘tweeted’ aimed at you


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Aureate Marketing Solutions ideas