Australian School of Business School of Marketing...3.1 Approach to Learning and Teaching in the Course This course will involve a 3‐hour weekly workshop. ... organisations and case

Australian School of Business School of Marketing

SERV2004 EVENT MANAGEMENT AND MARKETING

COURSE OUTLINE SEMESTER 2, 2011

TABLE OF CONTENTS

PART A: COURSE SPECIFIC INFORMATION 1

1. STAFF CONTACT DETAILS 1

2. COURSE DETAILS 1

2.1 Teaching Times and Locations 1 2.2 Units of Credit 1 2.3 Summary of Course 2 2.4 Course Aims and Relationship to Other Courses 2 2.5 Student Learning Outcomes 2

3. LEARNING AND TEACHING ACTIVITIES 3

3.1 Approach to Learning and Teaching in the Course 3 3.2 Learning Activities and Teaching Strategies 3

4. ASSESSMENT 4

4.1 Formal Requirements 4 4.2 Assessment Details 4 4.3 Assessment Format Error! Bookmark not defined. 4.4 Assignment Submission Procedure 9 4.5 Late Submission 10

5. ACADEMIC HONESTY AND PLAGIARISM 10

6. COURSE RESOURCES 10

7. COURSE EVALUATION AND DEVELOPMENT 11

8. COURSE SCHEDULE 11

PART B. STUDENT RESPONSIBILITIES, KEY POLICIES, AND STUDENT SUPPORT 13

9. STUDENT RESPONSIBILITIES AND CONDUCT 13

9.1 Workload 13 9.2 Attendance 13 9.3 Special Consideration and Supplementary Examinations 13 9.4 General Conduct and Behaviour 14 9.5 Occupational Health and Safety 14 9.6 Keeping Informed 14

10. ADDITIONAL STUDENT RESOURCES AND SUPPORT 14

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PART A: COURSE SPECIFIC INFORMATION 1. STAFF CONTACT DETAILS Course coordinator/lecturer: Dr Tracey Firth Consultation time: Wednesday 1‐3 Location: Level 3, East Wing, Quadrangle Building, Room

3015 Contact phone: 93853242 Email: [email protected] Students can make an appointment to see the lecturer outside course consultation times by sending an email request. Guest lecturer: Virginia Loyola, Bid Director, Business Events Sydney Virginia joined Business Events Sydney in September 2002 and is now Head of Bidding. She completed a Bachelor of Commerce in Marketing and Hospitality at the University of New South Wales and is currently undertaking a Masters of Commerce in International Business at the same university. Virginia worked for a short time at the World Association of Girl Guides and Girl Scouts global headquarters in London. Back in Sydney, her first positions were at Sheraton on the Park and travel adviser at STA Travel. At this firm she prided herself in keeping up to date with new trends in travel destinations, promotions and insurance and was frequently in the Top 10 Advisers in NSW and Australia, specialising in Round‐the‐World airfares. Guest lecturer: William O’Toole, International events development specialist William O’Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and write their strategies. For five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their tourism event program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is founding director of the Event Management Competency Standard. From Scotland to Johannesburg, he has trained events staff in the application of project and risk management to their events. Bill has been involved in events innovation, creation, operations, management and strategy in over 30 countries. Guest lecturer: Bill Wright, Chairman, ID Australia Bill Wright has over 37 years experience in the inbound tourism industry. He founded ID in 1973 after working with Qantas for seven years. Bill is Chairman and a significant shareholder of ID, an Australian and New Zealand‐owned Company.

2. COURSE DETAILS 2.1 Teaching Times and Locations This course will be run as a 3‐hour workshop on Monday from 1‐4pm in Quad G035. Refer the workshop timetable for specific information regarding workshop dates and times. 2.2 Units of Credit This course is a 6 credit point subject.

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2.3 Summary of Course Events are an important motivator of tourism and figure predominantly in the development and marketing plans of most destinations. Today events are central to our culture as perhaps never before. Increases in leisure time and discretionary spending have led to a proliferation of public events, celebrations and entertainment, making the events sector one of the fastest growing segments of tourism in the world. Countries and cities compete vigorously for mega events such as the Olympics, World Cup and World Fairs while societies are increasingly holding smaller scale events such as fairs, festivals, markets, parades, or sporting events. Governments now support and promote events as part of their strategies for economic development, nation building and destination marketing. Events serve to attract visitation and to create an image of and awareness for a destination. But not all events are tourism oriented. Events have other important roles to play, from community building, to urban renewal, cultural development to fostering national identities. Event managers are often focused on the operational management of the current staging of an event to the exclusion of long run planning and strategic thinking about the event. Managed appropriately, events can produce sizeable economic and social benefits for the host community. Inappropriate management can lead to negative economic, environmental and social impacts. The purpose of this course is to give students an understanding of the long term issues in event management. Students who successfully complete this course will acquire conceptual and analytical skills in strategic planning and how it relates to event management. Students will learn about the strategic development of events as well as the use of events to achieve other strategic goals such as destination management, image building and image alteration and the creation of sustainable events.

2.4 Course Aims and Relationship to Other Courses SERV2004 Events Management and marketing is one of the core courses in the Tourism and Hospitality major of the Bachelor of Commerce Services Marketing - Tourism and Hospitality program. 2.5 Student Learning Outcomes

By the end of this course, you should be able to:

1. Identify the different types of events that destination managers can include in their

events portfolio to achieve their strategic tourism objectives;

2. Understand how the creation and implementation of an events strategy can allow governments to achieve their destination marketing and management goals;

3. Understand the role of business events in achieving economic development and tourism related objectives;

4. Understand the process of bidding for business events;

5. Prepare and write a bid proposal for a convention;

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6. Pitch a bid proposal to a business event client;

7. Work effectively in a team environment;

8. Understand the role of incentive travel and how it relates to event management;

9. Identify key stakeholders in the MICE industry;

10. Identify the reasons why events fail;

11. Identify and evaluate sustainable event practices;

12. Use the Wikispace platform to undertake a group project

ASB Graduate Attributes

This course contributes to your development of the following Australian School of Business Graduate Attributes, which are the qualities, skills and understandings we want you to have by the completion of your degree.

Learning Outcomes

ASB Graduate Attributes

1, 2,3,4 Critical thinking and problem solving

5, 6, 7, 11, 12 Communication

5, 6, 7, 12 Teamwork and leadership

1, 2, 3, 9, 10, 11 Social, ethical and global perspectives

1, 2, 3, 8, 9, 11 In‐depth engagement with relevant disciplinary knowledge

5, 6, 7, 12 Professional skills

More information on the ASB Graduate Attributes and how they align with the UNSW Graduate Attributes (2010) is available on the ASB website (Learning and Teaching >Graduate Attributes).

3. LEARNING AND TEACHING ACTIVITIES 3.1 Approach to Learning and Teaching in the Course This course will involve a 3‐hour weekly workshop. The first 90 minutes of each workshop will include a lecture on a nominated topic. The second 90 minutes will be more interactive and will involve students undertaking an activity where they will apply the theory to practice. In recognition of the importance of maintaining a strong link to the dynamic Australian events industry a number of high profile representatives from the events industry have been invited to do a guest lecture during the semester. Refer to the workshop schedule for more information. 3.2 Learning Activities and Teaching Strategies This course will utilise a lecture, workshop format. The aim of the lectures is to introduce students to the relevant management and marketing theory. Real world examples from events organisations and case studies will be used to demonstrate the practical application of the theory to the events sector.

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The workshop activities are aimed at providing students with an opportunity to undertake a practical task in relation to the lecture topic. Workshop activities and discussions will draw upon the experience of the lecturer, industry practitioners and students. It is your responsibility to undertake the relevant reading for each week’s class so that you may participate intelligently and thus gain maximum value from the course.

4. ASSESSMENT 4.1 Formal Requirements

In order to pass this course, you must: achieve a composite mark of at least 50; and make a satisfactory attempt at all assessment tasks (see below).

4.2 Assessment Details

Assessment Task

Weighting Learning Outcomes assessed

ASB Graduate Attributes assessed

Length Due Date

1. Preparation of group Bid proposal

45% (15% of this mark will be based on peer evaluation)

4,5,7,9,12 1,2,3,4,6 10 pages Sept 7, by 5pm

2.Pitching the group bid proposal

(Oral Presentation)

35% (15% of this mark will be based on peer evaluation)

4,6,7 2,3,6 10 minutes (plus video of no more than 3 minutes)

Week 9 or 10 in workshop

3. Individual report – evaluation of sustainability of an event

20% 11 2,4,5 1500 words Week 12

Major project: Preparation and presentation of bid proposal (80%) This assignment is to be done in groups of five. Your group will represent a Convention and Visitor Bureau (CVB) whose role it is to help a relevant organisation to put together a bid document for one of the following two international conferences (see the brief for each conference below). You will be assigned to a group in Week 1 of class. Your group will then be allocated a specific Convention and Visitor Bureau to represent as well as a conference to bid for (conference 1 or 2 outlined below). Your role as the CVB is to:

1. Identify a suitable organisation in your city to host the conference (e.g., University, or other institution relevant to the Associations goals)

2. On the organisation’s behalf you will put together a bid document to present to the client in an effort to win the bid to host the conference in your convention city. In

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this instance the client is the Association representing the members who will be attending the conference (45%);

3. Pitch your bid to the client in a 10‐minute presentation plus 3‐minute video (to be held in class in Week 9 or 10) (35%)

Assessment item 1: Written Bid Proposal Written bid proposals are to be created using Wikispaces (see Appendix 1). Wikispaces provides a flexible, interactive space where team members can jointly author an online document (think Wikipedia). Your final document addressing the points below should be no more than 10 Wikipages in length. Your lecturer will mark your bid application from your Wikispace. The Wiki will be used in conjunction with the webPA (Online peer evaluation software) (Appendix 2), which will allow group members to rate the member’s contributions to the group project. Remember 15% of your group mark for your written bid document will be based on how your contribution is rated by your group members (via WebPA). You are to complete the WebPA peer evaluation process within 3 days after the due date for this assignment.

1. Specify preference for dates for your nominated conference. Consider when the conference is typically held; specify proposed dates that work for the host institution and venue and avoid religious holidays and conflicting conferences

2. Provide some background information on the host association/institution and the proposed conference chair

3. Describe possible funding support from your institution, grants, or other sources.

4. Outline the proposed venue, describing its capacity in terms of conference rooms, catering and audio visual services and how the event will best fit into the spaces. Explain why you have selected this venue.

5. Detail air access for international delegates 6. Outline accommodation options for delegates (think about different budgets

and proximity to the conference venue, if transport is required, outline costs and method of transport)

7. Outline suggested venue for the conference dinner 8. Provide information on “must‐see” attractions in the host city, day tours and

pre/post conference tours 9. Detail any unique selling points that your host city has over the competing

cities (hint: conduct a SWOT analysis and think about who/how the decision is made)

10. The conference usually has a theme, please provide some suggestions on a theme that would work with your host city

CONFERENCE 1: 12th world congress for Paediatric Surgical Oncology

The Client: The International Society of Paediatric Surgical Oncology

International Paediatric Surgical Oncology (IPSO) is an international society of surgeons who specialise in the surgical care of children with cancer.

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IPSO's aims are:

to set a global standard for surgical care of children with cancer to provide a forum and enhance communication between surgeons who specialise in

children's cancer to promote and support clinical trials aimed at improving the outcome in the

treatment of children's cancer to encourage co‐operation with other organisations concerned with children's cancer

IPSO is a truly global organisation, with an expanding membership from more than 30 countries, representing all parts of the world. Membership is open to all surgeons who have a demonstrable commitment to paediatric surgical oncology, and we are always keen to attract new members.

IPSO meets once a year in conjunction with their sister organisation SIOP (The International Society of Paediatric Oncology), and has regular joint meetings with other international organisations who represent specialist children's surgery.

IPSO strongly supports the continuing professional development of surgeons who care for children who have cancer, and to this end IPSO runs an annual course in paediatric surgical oncology, in collaboration with EUPSA (the European Paediatric Surgeon's Association).

The day‐to‐day affairs of IPSO, as well as the organisation of international conferences, are managed by an elected Executive Council, guided by IPSO's Statutes and By‐Laws. (See Appendix 3, for list of Executive Council members)

Call for applications for 2014 IPSO Host

The IPSO is looking for the location of its annual conference to be held in September 2014. The conference is run as a four‐day event with the option of attending a 2‐day post conference tour of the host destination at the conclusion of the formal event program. The formal program consists of a two‐day pre‐conference course in paediatric surgical oncology for selected participants (100 participants) followed by a 2‐day scientific meeting for all IPSO members (approximately 750 members). An optional 2‐day post‐conference tour is also available should members like an opportunity to spend some time relaxing in the host destination. The 2‐day scientific meeting will include a series of plenary sessions with keynote speakers as well as workshop sessions for the presentation of research papers on topical issues in the area of Paediatric Surgical Oncology. Social events to facilitate networking among the members, will be held on two evenings during the formal program.

Cities bidding for this conference include:

Cape town

Singapore

Shanghai

Dubai

Seoul

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CONFERENCE 2: 4th Annual conference on Communication and the Environment (COCE)

The Client: The International Environmental Communication Association The International Environmental Communication Association (IECA) is an international professional forum for promoting and integrating environmental communication (EC) practice, research and teaching consistent with the goals of social and ecological sustainability in diverse contexts. As such, the IECA supports and promotes:

Research and scholarship in EC

Pedagogy, teaching and curriculum development in undergraduate and graduate EC

Development of good practices in applied EC

Outreach to those interested in EC including community members and non‐

governmental organizations policy makers, business members

Connections and collaborations across state, disciplinary and organizational “borders”.

Functions: 1. Conference Support: IECA will provide coordination for the annual

Conference on Communication and the Environment (COCE), and will seek

to develop other conference sponsorship opportunities. In support of the

association’s desire to maintain a low carbon footprint, conference

sponsorship will also include development and support of virtual

conference opportunities.

2. Journal Support: IECA will support Environmental Communication: Journal

of Nature and Culture

(http://www.tandf.co.uk/journals/titles/17524032.asp). IECA will provide

editorial support, including monetary and intellectual resources necessary

to continue its strong publication record, and structural support, including

selection of editorial leadership.

3. Network Support: IECA will support the Environmental Communication

Network (ECN), which houses the email listserv, “Indications” blog, COCE

proceedings, and the ECN website (http://www.esf.edu/ecn/) with links to

journals, conferences, higher education programs and courses in

environmental communication, and an extensive bibliography and

filmography. Support functions will initially be developed on an as‐

needed basis, with the overall goal being to institutionalize these efforts

and ultimately expand on the efficacy, longevity, and scope of the ECN.

4. Other Activities that support the association’s mission, including the

facilitation of collaborative research activities, educational programming,

community engagement, and other projects as developed by members

and interested parties.

Members: Open to individuals and organizations who are involved in the research,

education, and practice of environmental communication and who are willing

to support the association’s mission and activities. IECA seeks a broad and

diverse membership base so as to promote the fruitful exchange of ideas

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across geographic, professional and disciplinary boundaries, and to provide the

greatest benefit to the largest audience of interested parties.

Governance: IECA will be governed based on a set of organizational by‐laws (to be

developed) that will promote diversity of participation, openness, and

accountability in the performance of activities consistent with its mission.

IECA structure will include both elected officers and volunteer positions, and

may also be supported by paid staff as needed. (See Appendix 4 for list of IECA

Board of Directors.

Call for Applications for 2013 COCE Host

The International Environmental Communication Association requests applications from universities or institutions that wish to host the annual 3‐day Conference on Communication and the Environment (COCE) in June 2013. This conference comprises a 1‐day pre‐conference workshop for selected participants (50 participants) followed by a 2‐day scientific meeting for all IECA members (approximately 900 members). An optional 2‐day post‐conference tour is also available should members like an opportunity to spend some time relaxing in the host destination. The 2‐day scientific meeting will include a series of plenary sessions with keynote speakers as well as workshop sessions for the presentation of research papers on topical issues in the area of environmental communications. Social events to facilitate networking among the members, will be held on two evenings during the formal program. When developing their bid proposal applicants should be mindful of the association’s desire to maintain a low carbon footprint. Proposals should be submitted by September 7, 2011. Applicants are encouraged to attend the 2011 conference to further justify their proposals and to better prepare to host COCE in 2013.

Cities bidding for this conference include:

Hong Kong

Tokyo

Auckland

Kuala Lumpur

Bangkok

Assessment item 2: Pitching your event bid to the client (Due week 9) (10 minutes plus video of no more than 3 minutes). Your presentation should take the form of a visual synopsis of the key points in your written bid document. Your focus here should be on selling your city as the best location for this conference. Remember who your client is (read over the information about each Association organisation provided above for the written bid document). 15% of the 35% weighting for this assignment will be based on peer evaluation by your group members. You are to complete the WebPA peer evaluation process on the day of your presentation.

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Assessment item 3: Individual report – evaluating the sustainability of events (20% due week 12) Choose one of the following music festival festivals and write a 1500 word report on the following topic. (You will use the festival websites to obtain information about their sustainable practices. You can also use other relevant sources of information about the event)

Meredith music festival (www.mmf.com.au)

Byron Blues and Roots festival (http://www.bluesfest.com.au/)

You are an industry consultant specialising in the area of best practice for sustainable events. You have been hired by the event organisers of one of the above festivals, to evaluate how well their event is performing in terms of sustainable event practice. As a guide your evaluation could focus on the following aspects of the event:

Venue and site

Ticketing

Decor and infrastructure

Stage, light and sound

Waste and cleaning

Toilets and showers

Food and stalls

Promotions

Travel and transport

Accommodation

Security and wellbeing

People and community

IT & Finance

In your report for your client you are to:

1. Identify areas where the event is undertaking sustainable practices; 2. Identify areas where the event is underperforming in terms of sustainable practices; 3. Provide your client with an overall score out of 100 reflecting their performance; 4. After considering the objectives of the event, the target audience and the relevant

literature on sustainable events, provide some recommendations for how the festival organisers could make the event more sustainable in the future.

5. Any information obtained from elsewhere that you cite in your report should be referenced accordingly.

Structure of the report Your report should be structured as a professional business report (Report structure is outlined in Appendix 5)

A hard copy of your report should be submitted in the specified assignment box on level 3 of the Quadrangle building, by 5pm on the due date. A soft copy of your report should also be submitted via Turnitin (see Appendix 6).

4.3 Assignment Submission Procedure

Assignments are to be submitted at by 5pm on the due date unless otherwise stated. Any assignments not submitted by the designated time will be considered late and penalised

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accordingly at 10% per day. If an extension is required due to extenuating circumstances the lecturer should be notified by email or in writing well before the due date. Similarly if you are experiencing problems with your group members for any reason you must approach the lecturer early in the assignment process. Any complaints or excuses made on the due date of submission will not be considered. The Individual report is to be submitted by hard copy and also in soft copy format via Turnitin.

4.4 Late Submission

Information about late submission of assignments, including penalties, is available on the School of Marketing’s website

http://www2.marketing.unsw.edu.au/nps/servlet/portalservice?GI_ID=System.LoggedOutInheritableArea&maxWnd=_Current_Policies

Quality Assurance The ASB is actively monitoring student learning and quality of the student experience in all its programs. A random selection of completed assessment tasks may be used for quality assurance, such as to determine the extent to which program learning goals are being achieved. The information is required for accreditation purposes, and aggregated findings will be used to inform changes aimed at improving the quality of ASB programs. All material used for such processes will be treated as confidential and will not be related to course grades.

5. ACADEMIC HONESTY AND PLAGIARISM

The University regards plagiarism as a form of academic misconduct, and has very strict rules regarding plagiarism. For UNSW policies, penalties, and information to help you avoid plagiarism see: http://www.lc.unsw.edu.au/plagiarism/index.html as well as the guidelines in the online ELISE and ELISE Plus tutorials for all new UNSW students: http://info.library.unsw.edu.au/skills/tutorials/InfoSkills/index.htm.

To see if you understand plagiarism, do this short quiz: http://www.lc.unsw.edu.au/plagiarism/plagquiz.html

For information on how to acknowledge your sources and reference correctly, see: http://www.lc.unsw.edu.au/onlib/ref.html

For the ASB Harvard Referencing Guide, see the ASB Referencing and Plagiarism webpage (ASB >Learning and Teaching>Student services>Referencing and plagiarism)

6. COURSE RESOURCES THERE IS NO SET TEXTBOOK FOR THIS COURSE. INSTEAD YOU ARE TO BUY THE ‘SERV2004 EVENTS MANAGEMENT AND MARKETING BOOK OF READINGS S2, 2011’, FROM THE UNIVERSITY BOOKSHOP.

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7. COURSE EVALUATION AND DEVELOPMENT Each year feedback is sought from students about the courses offered in the School and continual improvements are made based on this feedback. In this course, we will seek your feedback through end of semester CATEI evaluations.

8. COURSE SCHEDULE Week Date Lecture Topic Workshop activity Reading

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July 18

Lecture 1: Introduction to events

Business events Sporting and community

events

Introduction to Wikispaces

(Danny Carroll)

Reading 1.1Event tourism:

Definition, evolution, and research

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July 25

Lecture 2: Event strategy Making the case for events

William O’Toole – Events development Specialist

Drafting an events strategy for Randwick council

Reading 2.1 Event tourism

planning

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Aug 1

Lecture 3: Bidding for business

events (MICE)

Guest speaker –

Virginal Loyola, Bid Director Business Events Sydney

TBA

Reading 3.1 Guidelines for successful event

bidding

Reading 3.2 Key success factors in bidding for hallmark sporting events

Reading 3.3

Event Pitching: The role of design and

creativity

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Aug 8

Lecture 4: Incentive Travel Guest speaker – Bill Wright

ID Australia

Developing an incentive travel package for a group

of Chinese sales reps

Reading 4.1

Business Events Sydney:

Incentive Asia Toolkit

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Aug 15

Lecture 5: Business events an

Australian perspective

Guest speaker – Virginia Loyola Business events Sydney

TBA

Reading 5.1 Business Events

Sydney: Association Toolkit

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Aug 22

Lecture 6: Event procurement

and creation Guest lecturer from Destination NSW

TBA Reading 6.1

Australia’s public sector environment for shaping event tourism strategy

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Aug 29

Lecture 7: Developing ‘Green’

and sustainable events

TBA

Reading 7.1 How green was my

festival

Reading 7.2 Promoting

sustainable event practice

Reading 7.3

Business Events Australia

Green Checklist

Sept 5

Midsession break

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Sept 12

Lecture 8: Technology and the

events sector Guest lecturer: Giles White CEO

WhiteClick

TBA Reading 8.1

New communications approaches in marketing

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Sept 19

Lecture 9: The events legacy for

tourism Group bid presentations

Reading 9.1Sydney Games: a lasting legacy?

Reading 9.2

Sustainable legacies for the 2012 Olympic

Games

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Sept 26

Lecture 10: MICE: An

international perspective Group bid presentations

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Oct 4

Public Holiday – No Class

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Oct 10

Lecture 11: Event evaluation

and research

TBA

Reading 12.1 Why events fail

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PART B. STUDENT RESPONSIBILITIES, KEY POLICIES, AND STUDENT SUPPORT 9. STUDENT RESPONSIBILITIES AND CONDUCT Students are expected to be familiar with and adhere to university policies in relation to class attendance and general conduct and behaviour, including maintaining a safe, respectful environment; and to understand their obligations in relation to workload, assessment and keeping informed. Information and policies on these topics can be found in the ‘A‐Z Student Guide’: https://my.unsw.edu.au/student/atoz/A.html. See, especially, information on ‘Attendance and Absence’, ‘Academic Misconduct’, ‘Assessment Information’, ‘Examinations’, ‘Special Consideration’, ‘Student Responsibilities’, ‘Workload’ and policies such as ‘Occupational Health and Safety’. 9.1 Workload It is expected that you will spend at least ten hours per week studying this course. This time should be made up of reading, research, working on exercises and problems, and attending classes. In periods where you need to complete assignments or prepare for examinations, the workload may be greater.

Over‐commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with employment and other activities. 9.2 Attendance Your regular and punctual attendance at lectures and seminars is expected in this course. University regulations indicate that if students attend less than eighty per cent of scheduled classes they may be refused final assessment. 9.3 Special Consideration and Supplementary Examinations You must submit all assignments and attend all examinations scheduled for your course. You should seek assistance early if you suffer illness or misadventure which affects your course progress. General Information on Special Consideration:

1. For assessments worth 20% or more, all applications for special consideration

must go through UNSW Student Central

(https://my.unsw.edu.au/student/academiclife/StudentCentralKensington.html)

and be lodged within 3 working days of the assessment to which it refers;

2. Applications will not be accepted by teaching staff, but you should notify the

lecture‐in‐charge when you make an application for special consideration through

UNSW Student Central;

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3. Applying for special consideration does not automatically mean that you will be

granted a supplementary exam;

4. Special consideration requests do not allow lecturers-in-charge to award students additional marks.

9.4 General Conduct and Behaviour You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or talking on mobile phones, is not acceptable and students may be asked to leave the class. More information on student conduct is available at: https://my.unsw.edu.au/student/atoz/BehaviourOfStudents.html 9.5 Occupational Health and Safety UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and to protect the safety of others. For more information, see http://www.ohs.unsw.edu.au/. 9.6 Keeping Informed You should take note of all announcements made in lectures, tutorials or on the course web site. From time to time, the University will send important announcements to your university e‐mail address without providing you with a paper copy. You will be deemed to have received this information. It is also your responsibility to keep the University informed of all changes to your contact details.

10. ADDITIONAL STUDENT RESOURCES AND SUPPORT

The University and the ASB provide a wide range of support services for students, including:

ASB Education Development Unit (EDU) http://www.asb.unsw.edu.au/learningandteaching/studentservices/Pages/default.aspx Academic writing, study skills and maths support specifically for ASB students. Services include workshops, online and printed resources, and individual consultations. EDU Office: Room GO7, Ground Floor, ASB Building (opposite Student Centre); Ph: 9385 5584; Email: [email protected]

Capturing the Student Voice: An ASB website enabling students to comment on any aspect of their learning experience in the ASB. To find out more, go to the Current Students/Resources/Student Feedback page here.

Blackboard eLearning Support: For online help using Blackboard, follow the links from www.elearning.unsw.edu.au to UNSW Blackboard Support / Support for Students. For technical support, email: [email protected]; ph: 9385 1333

UNSW Learning Centre (www.lc.unsw.edu.au ) Academic skills support services, including workshops and resources, for all UNSW students. See website for details.

Library training and search support services: http://info.library.unsw.edu.au/web/services/services.html

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UNSW IT Service Centre: : https://www.it.unsw.edu.au/students/index.html Technical support for problems logging in to websites, downloading documents etc.: UNSW Library Annexe (Ground floor); Ph: 9385 1333.

UNSW Counselling and Psychological Services (http://www.counselling.unsw.edu.au) Free, confidential service for problems of a personal or academic nature; and workshops on study issues such as ‘Coping With Stress’ and ‘Procrastination’. Office: Quadrangle Building, Level 2, East Wing ; Ph: 9385 5418

Student Equity & Disabilities Unit (http://www.studentequity.unsw.edu.au) Advice regarding equity and diversity issues, and support for students who have a disability or disadvantage that interferes with their learning. Office: Ground Floor, John Goodsell Building; Ph: 9385 4734

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Appendix 1: Wikispaces The major project for this course will use the UNSW Wikispaces platform to provide a collaborative online space for creating the written event bid proposal. Wikispaces provides a flexible, interactive space where team members can jointly author an online document (think Wikipedia). Group members have the ability to write, edit and update each others’ work to create a team based document. The Wiki retains a record of every contribution (against ZID’s) and can be ‘rolled back’ to an earlier date if significant deletions or vandalism occurs. Wiki’s provide a flexible (24/7), online and professional looking interface for creating web‐based group projects. The group work in the Wikispaces will be marked as a group product and this mark will be worth (45%) of the Course Grade. The Wiki will be used in conjunction with the webPA software which will allow group members to rate the member’s contributions to the group project. Read more about UNSW Wikispaces at http://www.unsw.wikispaces.net/ Note that you can compose your text to upload into the Wiki in MS Word or a text editor (keeping a local copy of your work in the process) and copy into the Wiki prior to saving. Wiki instructions, access details and Wiki tips will be provided early in the course. Wiki Support: FAQ ‐Editing pages ‐ http://help.wikispaces.com/Editing+a+Page In the first instance, contact your lecturer via email and they will assist or forward to ASB eLearning.

Appendix 2: Peer assessment and self reflection using WebPA – As the majority of assessment in this course is based on group work, a peer assessment tool, WebPA will be employed to moderate the final marks of individuals in groups. This may result in individual students being awarded higher or lower marks than the originally assigned group mark. On two occasions during the semester, all students will be required to submit their evaluation of their group members’ contribution to the major project through the WebPA online software. The peer assessment component will comprise (15%) of the available mark for the written event bid proposal and also 15% for your oral presentation where you are pitch the bid to the client. The details for using WebPA and the criteria you will use to evaluate the performance of your peers will be provided at a later date. Criteria designed by the LIC will be used as the basis for student evaluation of the quality and contribution of group members. Likert scales and comments may be used for you to provide feedback on your group members’ performance. The aims of peer based feedback are to discourage free‐loading, promote equity and encourage student critiquing and reflective learning processes. Students are required to complete the online peer evaluation process for the event bid proposal no more than two days after the assignment has been submitted and for the oral presentation on the same day of the presentation. Those individuals who don’t submit peer

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feedback by the due date will be penalised by 10% percent of the group assignment mark. Note that the LIC reserves the right to publish (anonymous) feedback so that all group members can reflect and benefit from the evaluations of their peers. Any grievances related to these processes will be entertained, however it should be noted that the academics decision will be considered final. WebPA Support: In the first instance, contact your lecturer via email and they will assist or forward to ASB eLearning staff. Appendix 3: IPSO Executive Council

The current Executive Council is as follows:

President

Daniel C Aronson, MD, PhD Department of Surgery/Pediatric Surgery (816) Radboud University Nijmegen Medical Center PO Box 9101 6500 HB Nijmegen The Netherlands

Past‐President

Larry Hadley, FRCS Department of Paediatric Surgery Nelson Mandela School of Medicine University of Natal Private Bag 7 Congella 4013 South Africa

Secretary (& Webmaster)

Roly Squire, FRCS Department of Paediatric Surgery The General Infirmary at Leeds Leeds LS2 9NS UK

Treasurer

Joerg Fuchs, MD University Hospital Hoppe‐Seyler Strasse D‐72076 Tuebingen Germany

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Term of Office: 2008‐2011

Members of Executive Council

Steve Shochat, MD (Representative on SIOP Scientific Committee) St Jude Children's Research Hospital 332, North Lauderdale Memphis TN 38105 USA


Jan Godzinski (Program Director) Marciniak Hospital Traugutta 116 50420 Wroclaw Poland


Sandeep Agarwala Department of Paediatric Surgery All India institute of Medical Sciences 110029 ‐ New Delhi India


Chan Hon Chui Mount Elizabeth Medical Centre 3 Mount Elizabeth Singapore 228 510 Singapore


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Appendix 4: IECA Board of Directors

Lee Ahern (US)

Anabela Carvalho (Portugal)

Julie Doyle (UK)

Anders Hansen (UK)

Libby Lester (Australia)

Soenke Lorenzen (Netherlands)

Amanda Niode (Indonesia)

Stacey Sowards (US)

Nadarajah Sriskandarajah (Sweden)

Barbara Willard (US)

Appendix 5: Business Report structure Writing Business Reports Business report writing involves use of logical steps that explains the information and data regarding the business related issues. The following sample business report will explain the major constituents of business information report. Title Page: The title page includes the name of report, the author's name and date. You can also write the reason of report on the title page to inform the reader regarding the problems or solutions offered. Letter of Transmittal: This is used to announce the release of the business report and give the reader the necessary background of the business information report. Content Page: This page includes the table of contents of the major titles or heading mentioned in the report. You should include the letter or memo of transmittal in the table of contents. If there are sub headings in the report, try to include them too. You should mention the page number on which the main heading and sub heading lies. The page numbers should be written an inch from the bottom of the page. List of Illustrations: This page is used to mention the illustrations included in your business report. When the business report includes only figures, title the page "List of Figures" or if it includes only tables then mention, "List of Tables". Executive Summary: The executive summary is used to summarize the background of the report in one page for managers who do not have time to read your business report. The executive summary should include purpose and scope of the report and also the major conclusions and recommendations suggested. Mention only the information that is worth writing in the executive summary.

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Methodology: Explain the methods followed in your research to come to a valid conclusion. You need to mention if you did a group survey or searched for information through the internet or library or involved an outside agency to carry out the research for you. Report Body: This is the major chuck of business information report when writing business information. The headings and page numbers should match according to the table of contents. The report body should contain:

Introduction: The introduction will explain your audience why they are given this report to read and what is covered in the main body.

Main Body: The heart of your report lies within the main body. All your important data and information that needs to be mentioned while writing a business report need to be covered in the main body. You need to put forth your best writing skills when writing business reports.

Conclusion: The conclusion will analyze your result and bring your business report together. This is the answer to your business report, and will be read by everybody. Keep the conclusion short and to the point.

Recommendations: This will provide your reader the possible suggestions that will help address the issues mentioned in the business report. You should mention the recommendations using bullets and numbered points when writing a business report. You should be thoroughly sure about the recommendations made as they may be followed by the reader. Appendix: You need to mention all the sources of research in detail. These details will prove helpful in supporting your recommendations. This sample business report guidelines will help in writing a business report that is concise and easy to digest. You should include all the relevant and important data in the executive summary as people often don't have time to read the entire document and hunt for information. Always keep a back‐up of the data and research material as you may need it to support your findings. By Batul Nafisa Baxamusa (http://www.buzzle.com/articles/how‐to‐write‐a‐business‐report.html Accessed 3 July 2011) Appendix 6 – Submitting assignments via the Turnitin software This course will use the Blackboard Turnitin software for Assignment 3. All individual reports must be submitted in hard and soft copy formats by the due date. The paper copy should be submitted to the office drop box (in the usual fashion) and an identical soft‐copy version must be submitted through the Turnitin Assignment drop‐box available in the Blackboard course website. The Turnitin software detects similarity in texts sourced from a wide‐range of internet and non‐internet based sources. Academics are alerted when similarity is detected and judge whether this constitutes plagiarism. UNSW academics have had significant success in detecting and reducing plagiarism through the use of Turnitin. If you are unfamiliar with this software, a

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demonstration on Turnitin can be found on the UNSW Blackboard Support Pages > Students > Assessments http://support.telt.unsw.edu.au/blackboard/content/student/ Note that students found to be practicing poor acknowledgement of sources or block copying of text may be subject to disciplinary proceedings as outlined in the UNSW Plagiarsim statement found at http://www.lc.unsw.edu.au/plagiarism/

Documents

Australian School of Business School of Marketing...3.1 Approach to Learning and Teaching in the Course This course will involve a 3‐hour weekly workshop. ... organisations and case