Australian VETERINARY JOURNAL Rate Card... · AT RAI A VENR SOCAO LTD 852 0005-0423 ... ourn A l s cientific & Clinical ... The Australian Veterinary Journal is also the voice of

Australian

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JOURNAL

DECEMBER 2008 VOLUME 86 NO 12

THE JOURNAL OF THE AUSTRALIAN VETERINARY ASSOCIATION LTD ABN 63 008 522 852 ISSN 0005-0423

Modelling to improve profitability in northern beef herds

ELISAs for Actinobacillus pleuropneumoniae in pig herds

Musculoskeletal injuries in Thoroughbred racehorses

Management of equine skull fractures

Low vitamin D in Australian alpacas

They trust you

www.pfizeranimalhealth.com.au

Pfizer Animal Health is a division of Pfizer Australia Pty Ltd, Wharf Road, West Ryde, NSW 2114. ® Registered trademark of Pfizer. Renard PAH5897/AVJ

The flea treatment with heart

Recommend the flea treatment

specially designed for dogs

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11/18/2008 2:49:17 PMwww.pfizeranimalhealth.com.au

Pfizer Animal Health is a division of Pfizer Australia Pty Ltd, Wharf Road, West Ryde, NSW 2114. ®Registered trademark of Pfizer. © Pfizer Australia Pty Ltd. 2009 All rights reserved. Renard PAH6191/AVJ

Revolution.® Cleans up what many other

treatments leave behind

With 95% of the flea problem in the cat’s environment,

it’s important to arm your clients with a flea treatment

that controls what they can see, and what they can’t.

Revolution provides the most complete action to

effectively break the flea life cycle by combining a unique

adulticide, ovicide and larvicide in one.

Revolution has the added benefit of killing eggs and

larvae already existing in the environment, making sure

the whole flea problem is under control.

Fleas Flea eggs Flea larvae Roundworm Hookworm Ear mites Heartworm

Australian

VETERINARY

JOURNAL

August 2009 Volume 87 No 8 A

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Post-weaning mortality of Merino sheep . Ultrasound of soft

tissue tumours in dogs . Accidental oral dosing of a topical

endectocide . Scrub-itch mite in an endangered wallaby .

Right flank ultrasound for pregnancy diagnosis in cows

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They trust you






Australian

VETERINARY

JOURNALTHE JOURNAL OF THE AUSTRALIAN VETERINARY ASSOCIATION LTD ABN 63 008 522 852 ISSN 0005-0423

April 2009 Volume 87 No 4

Laboratory network in Australia and New Zealand . Difficulties

tracing pigs after auction . Long-acting moxidectin in sheep .

Alternatives to mulesing . Extradural haematoma after snake

bite . Ectoparasitic dermatitis in wallabies

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CONVENIA®

Optimal efficacy

through guaranteed compliance

One single injection to fight infection

• Highefficacyagainstskinandsofttissueinfections1,2,3

• Demonstratedsuccessinthetreatmentofurinarytractinfections4,5

• Assuredcourseoftreatment*


Pfizer Animal Health is a division of Pfizer Australia Pty Ltd, Wharf Road, West Ryde, NSW 2114. ® Registered trademark of Pfizer. PAH5943/AVJ

* equivalent to a fully compliant daily, oral antibiotic regimen prescribed for common skin and soft tissue infections (SSTI) and urinary tract infections (UTI).

1. Stegemann et al. (2007) Clinical efficacy and safety of cefovecin in the treatment of canine pyoderma and wound infections. J Small Anim Pract 48(7):378-86. 2. Six et al. (2008) Efficacy and safety of cefovecin in treating bacterial folliculitis,

abscesses, or infected wounds in dogs. J Am Vet Med Assoc 233(3):433-9. 3. Stegemann et al. (2007) The efficacy and safety of cefovecin in the treatment of feline abscesses and infected wounds. J Small Anim Pract. 48(12):683-9. 4. Passmore

et al. (2007) Efficacy and safety of cefovecin (Convenia) for the treatment of urinary tract infections in dogs. J Small Anim Pract. 48(3):139-44. 5. Passmore et al. (2008) The efficacy and safety of Convenia for the treatment of urinary tract infections

in cats. J Small Anim Pract. 49(6):295-301.

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VETERINARY

JOURNAL

July 2009 Volume 87 No 7 A

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Musculoskeletal disorders in veterinarians . Surveillance for AI

viruses in wild birds . Activated coagulation times . Topical

hydrocortisone for flea-allergy dermatitis . Accidental oral

administration of topical endectocide . Serum cobalamin in cats

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They trust you






Australian

VETERINARY

JOURNALTHE JOURNAL OF THE AUSTRALIAN VETERINARY ASSOCIATION LTD ABN 63 008 522 852 ISSN 0005-0423

March 2009 Volume 87 No 3

Psychological well-being of Australian veterinarians . Congenital

hypovitaminosis A in grazed beef cattle . Worm infections in Merino ewes

. Dysgerminoma in a mare . Alpaca plant poisonings . Alfaxan-CD® for

intravenous anaesthesia in young cats

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Traceability in the Australian pig industry . Salivary diurnal

rhythms in goats . Nuisance barking in dogs . Transepidermal

water loss in dogs . Fixation of cervical instability in a dog .

Topical tacrolimus for feline idiopathic facial dermatitis . Animal

welfare in xenotransplantation

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VETERINARY

JOURNAL

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Effects of gamma-irradiated commercial dry pet food in cats .

Transient hyperglycaemia in a prediabetic dog . Ligation of the

caudal mesenteric artery in dogs . Phalangeal casts for equine

foot wounds . Detecting purulent vaginal discharge in dairy cows

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News

Continuing education

Classifieds

Scientific and clinical papers

Choosing the right peri-operative pain relief is the most

important step in helping your patients on the path to a fast

recovery. That’s why today, Rimadyl is the most preferred

NSAID in and out of clinics world-wide.†

Rimadyl Injection has been used in over 10 million procedures

world-wide† and Rimadyl Chewables are the most preferred

NSAID by dogs and their owners.1,2

Together, they allow you to extend your professional care,

and enhance patient recovery beyond the clinic.

So when you’re planning pain management for your patient,

extend the care with the most preferred NSAID - Rimadyl.

www.pfizeranimalhealth.com.auPfizer Animal Health is a division of Pfizer Australia Pty Ltd, Wharf Road, West Ryde, NSW 2114. ®Registered trademark of Pfizer. RENARD PAH5783/AVJ† Data on file. Pfizer Inc. Proprietary market research. 1. Study no. 596OR-50-02-266. Data on file. 2. Study no. 2167A-02-00-61. Data on file.

The preferred paTh To recovery

®

C H EWA B L E S

I N J E C T I O N C H EWA B L E S

I N J E C T I O N

Australian

VETERINARYJOURNAL

May 2009 Volume 87 No 5

Australian poultry industries and HPAI . Triclabendazole and Fasciola hepatica . Diagnosis of splenic disorders in dogs .

Inherited diseases of Holstein-Friesian cattle . Dermatoses caused by immature Ixodes spp. . Double outlet right ventricle in a filly

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Australian Veterinary Journal is published by Blackwell Publishing Asia Pty Ltd

The Australian Veterinary Association: Tel: 02 9431 5000 Fax: 02 9437 9068 Email: [email protected] Web: www.ava.com.au

Australian

VETERINARYJOURNAL

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Frequency

Eleven issues are published each year including a combined January/February issue. The AVJ is distributed at the beginning of each month.

Format

Generally 84 pages or 116 pages (combined Jan/Feb issue). Matt paper, four colour throughout.

CAB-audited circulation

The AVJ’s CAB-audited circulation is 5,341 (30 September 2009) in Australia alone. The Australian Veterinary Journal is also the voice of Australian veterinary science globally with nearly 3,000 international subscribers, and 68,000 articles downloaded in 2008. All issues of the AVJ, dating back to 1925, are available online at www3.interscience.wiley.com.

The Australian Veterinary Journal (AVJ) is Australia’s premier veterinary science

text, distributed monthly to over 5,500 AVA members and several thousand Australian and international subscribers, including universities, researchers and government advisers. The AVJ helps advertisers reach the largest single group of veterinarians in the region.The journal provides the latest information to the profession, including disease updates, veterinary education and legislation, practice innovation, products and services as well as cutting-edge peer-reviewed clinical and scientific papers, in one comprehensive high-quality publication.With a distinguished 87-year history and superior production quality, the AVJ is the perfect way for you to promote your products and services, and increase your brand profile.The AVJ stands unchallenged as Australia’s leader among veterinary journals in terms of presentation, news and scientific coverage. A world-renowned veterinary journal, the AVJ is well respected by all sectors of the veterinary profession and surveys reveal it is highly regarded by AVA members. The AVJ is the voice of Australia’s veterinary profession and its progressive content ensures that most veterinarians keep and reuse it, both in waiting rooms and for their own clinical or scientific reference purposes. CAB certified average net distribution 5,341 copies

(as at 30 September 2009)

NSW

1,708

VIC

1,243

QLD

1,087

WA

466

SA

310

ACT

11

1

TAS

109

New Zea

land 8

4

NT

60

ACT - 121

NSW - 1,758

VIC - 1,285

QLD - 1,107

WA - 486

SA - 320

NT - 60New Zealand - 84

TAS - 120

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If you require more specific information from the AVA communications survey, please email [email protected].

CAB certified average net distribution 5,341 copies (as at 30 September 2009)

Our research shows…

In August 2009, the AVA conducted a communications survey with our members. We received an excellent response rate with more than 10% of members taking part.

Below are some results from the AVJ readership section that may be useful to you as an advertiser. Of those members surveyed:

Readership survey results

93% say their copy of the journal is read by up to four people

92% read the journal within a month of receiving it

81% almost always read their AVJ

78% rate the quality of the AVJ as very good or excellent

73% either influence decisions, make some decisions or make all the purchasing decisions in their workplace

66% would like to see more information in the AVJ about new products

59% work in small or mixed animal practices

52% work in veterinary practice.

Subscribers in: Australia, Belgium, France, Hong Kong, Indonesia, Ireland, Italy, Netherlands, New Zealand, North Ireland, Scotland, Singapore, United Arab Emirates, United Kingdom, USA

Online exposure

Free access to the News section of the AVJ is now available online on both the AVA and Wiley Blackwell websites, giving your advertisements even greater exposure.

All back issues of the Journal, dating back to 1925, are also available on the Wiley Blackwell website.

Worldwide distributionAVJ print subscribers

Readership

0 500 1000 1500

AcupunctureAlpaca

AvianBehaviour

CattleConservation Biologists

DentalEquine

GreyhoundHistoryHolisticIndustry

PigPoultry

Practice ManagementPublic HealthReproduction

SheepSmall Animals

Unusual and ExoticWelfare and Ethics

» Veterinarians » Student veterinarians » Practice owners and managers » Industry opinion leaders

» Veterinary nurses » Public servants » Other

AVJ subscribers by special interest group

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Advertorials

The AVJ is now accepting bookings for paid advertorials. Before acceptance, content will be checked to ensure it complies with AVA policy, and the final decision will be made by the Editor in Chief. All material will be edited before publication.

The word advertisement will appear above the advertorial.

Prices available on application.

Inserts

Trim size mm (NOT A4) 200w x 275h

Full colour (AUD)

1 page (double sided optional), prices available on application

2 pages (double sided optional), prices available on application

Printed insert material must be delivered to the mailing house by the required date. Each package must have a delivery note clearly stating the name of the advertiser and the quantity of inserts provided; a copy of the insert securely taped to the outside, with the publica-tion date and ‘Insert for Australian Veterinary Journal’ clearly marked. Print run 5,700. Email [email protected] for quotations for printing or insertions of more than 2 pages.

Material requirements

Advertising material to be submitted via email or on CD as a high-resolution CMYK PDF or TIFF file with trim marks, at least 5 mm bleed and all fonts embedded. Please supply key numbers on all material. Other formats cannot be accepted. It is the responsibility of the advertiser to supply the correct files.

Artwork must be supplied by the material deadline. Booked material which fails to arrive by the deadline date will be billed at full cost, and where possible the Editor in Chief will select a replacement advertisement from previously used material. If no such material exists, other material will be printed on the page(s) concerned. It is the responsibility of the advertiser/agency to ensure the finished artwork is available by the deadline.

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NEWS SECTION

1/4 page bleed

Trim size mm 103w x 135h

Bleed size (5mm) 113w x 145h

Text area mm 93w x 125h

Full colour (AUD excl. GST)

Casual $1,470

3x $1,400

6x $1,325

11x $1,250

1/4 page within margin


Bleed size none

Text area 84w x 111h


Casual $1,470

3x $1,400

6x $1,325

11x $1,250

Strip advertisement


Bleed size none

Text area 178w x 33h


Casual $1,100

3x $1,045

6x $990

11x $935

½ page vertical





Casual $2,440

3x $2,315

6x $2,190

11x $2,070

¼ page horizontal





Casual $1,470

3x $1,400

6x $1,325

11x $1,250

Display advertising rates and sizes

1/4bleed

1/2vert

½ page horizontal





Casual $2,440

3x $2,315

6x $2,190

11x $2,070

1/2horizontal

Full page





Casual $3,750

3x $3,570

6x $3,380

11x $3,200

Double page

spread$6,595

Cover

Inside front cover $4,770

Inside back cover $4,265

Outside back cover

$5,280

Full

1/4margin

1/4 horizonal

Strip advert

Agency commission 10%

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VETERINARYJOURNAL

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The AVJ classifieds section offers you a captive niche market of veterinary surgeons and other key staff who manage veterinary practices.In our 2009 communications survey of AVA members, the AVJ classifieds were the second most read feature of the journal.

1/3 page square


Mono colour (AUD excl. GST)

$930

1/3Square

CLASSIFIEDS SECTION

½ page vertical



$2,050

1/6 page



$560

1/3 page vertical



$1,000

½ page horizontal



$1,150

Per word

Size 1 column wide


$270 + $3 per word

Text and PDF uploads

Free with any print booking

The AVA’s online classified advertisements are now even easier to use. Book a classified advertisement in the AVJ and we will upload it on the AVA website within 5 working days.

AVA eLine Hot job listing

$200

AVA eLine now features a Hot job section, where you can list your vacant position.

With distribution to 8,754 students, members and non-members each month, it’s a great way to gain maximum exposure for your listing.

Only one job will be listed each month, so make sure you don’t miss out.

ColourThere will be a 50% loading for full colour classified advertisements.

AVA Members discountAVA members will receive a 50% discount on bookings.

Online only discountOnline only listings will receive a 50% discount on bookings.

Full 1/3vert1/2

horizontal

1/6POSITIONS VACANT

AUSTRALIAN CAPITAL TERRITORY

Vet requiredEnthusiastic vet required to join our busy 5-vet small animal practice in Canberra. Excellent clinical and surgical support provided. CPD, (including post graduate courses), actively encouraged and funded. No on-call and a 38-hour week. Email [email protected] for more information or phone Sarah on (02) 9431 5000.

JEN1009

Classifieds advertising rates and sizes

Advertise in eLine Online www. ava. com. au

Australian

VETERINARYJOURNAL

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Terms and conditions » Any new advertising material has to be approved by the Australian Veterinary

Association before publication.

» The Australian Veterinary Association reserves the right to reject any advertisement or copy.

» The word ‘advertisement’ will be placed above or below copy that the Association believes warrants such treatment.

IndemnityIt is the responsibility of the advertiser to ensure that advertisements comply with:

» The Trade Practices Act 1974, as amended.

» Any other applicable Commonwealth and State laws.

» Advertising industry voluntary codes of practise including the Australian Association of National Advertisers (AANA) Code of Ethics.

Advertisers must ensure that advertisements do not conflict with AVA policy.

In accordance with section 84 of the Australian Pesticides and Veterinary Medicines Authority, (APVMA) Agricultural and Veterinary Chemicals Code Regulations (Agvet Codes), persons must not make any claim, or permit any claim to be made in respect of a registered chemical product that is not consistent with the approved label for that product.

It is an offence for advertisers to:

» Advertise an unregistered product unless an application for registration has been lodged with the APVMA and it is stated in the advertisement that the product is not registered and an application has been lodged.

» Make a claim about a product that is inconsistent with an instruction on the approved label for the product.

» Publish information about a product that is false or misleading.

We encourage all advertisers to list the ingredients of the product named in the advertisement.

Sales conditions » Interest may be charged at the rate of 1.5% per month, calculated daily, on any

amount that remains unpaid after 60 days from the date of invoice.

Editor in ChiefDr Anne JacksonUnit 40, 6 Herbert StreetSt Leonards NSW 2065Tel: 02 9431 5000 l Fax: 02 9437 9068Email: [email protected]

Jennifer BoltonEmail: [email protected]: (02) 9431 5066

Melanie HumpheryEmail: [email protected]

Contacts – Display advertising and advertorialsBookings and enquiries Artwork submission

Email: [email protected]

Contact – Classifieds and insertsBookings, enquiries and artwork

AVJ production deadlines – January to December 2010

Issue Display ads booking

Display ads material

Classifiedsbooking/material

Inserts to mailhouse Copies received Issue

Jan/Feb 5 Jan 11 Jan 5 Jan 15 Jan 4 Feb Jan/Feb

March 2 Feb 8 Feb 2 Feb 16 Feb 4 Mar March

April 5 Mar 10 Mar 5 Mar 19 Mar 6 Apr April

May 5 Apr 9 Apr 5 Apr 19 Apr 6 May May

June 4 May 10 May 4 May 18 May 4 Jun June

July 4 Jun 9 Jun 4 Jun 18 Jun 6 Jul July

August 5 Jul 9 Jul 5 Jul 20 Jul 5 Aug August

September 5 Aug 10 Aug 5 Aug 19 Aug 6 Sep September

October 6 Sep 10 Sep 6 Sep 20 Sep 6 Oct October

November 5 Oct 11 Oct 5 Oct 19 Oct 4 Nov November

December 5 Nov 9 Nov 5 Nov 18 Nov 6 Dec December

Australian Veterinary Journal is the official Journal of The Australian Veterinary Association Limited ABN 63 008 522 852 - ISSN 0005-0423

Tel: 02 9431 5000 Fax: 02 9437 9068 Email: [email protected] Web: www.ava.com.au

Australian Veterinary Journal is published by Blackwell Publishing Asia Pty Ltd.

Australian

VETERINARYJOURNAL

Documents

Australian VETERINARY JOURNAL Rate Card... · AT RAI A VENR SOCAO LTD 852 0005-0423 ... ourn A l s cientific & Clinical ... The Australian Veterinary Journal is also the voice of