AUSTRALIAN WOMEN’S GOLF OPEN APPENDIX B Australia is proud of the evolution of the Women [s Australian Open. oming from being the national title with little international participation,

City of Charles Sturt 91. CL Report 8/12/14

AUSTRALIAN WOMEN’S GOLF OPEN Item 6.190

APPENDIX B Appendix B consists of 41 pages.

INTRODUCTION ECONOMIC IMPACT ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR EXAMPLE

2016 ECONOMIC IMPACT

PROJECTION

AND

2014 POST EVENT REPORT

2016-2018 Women’s Australian Open

– Venue Proposal Summary

Date: February 2016 - 2018 Host Broadcaster: ABC Australia – all four days Crowd Estimate: 25,000 – 30,000 Pay TV: Fox Sports Golf Channel (USA) &

J Golf (Korea) National Audience Reach: 1.2m viewers (peaked at 668k in 2014) International Audience: 220 million households Sanctioning Tours: LPGA Tour (USA), Ladies European Tour &

ALPG Prize Money US $1.2m State/City Brand Exposure In excess of $2.1m Est Economic Impact: $7.8m

Overview The Women’s Australia Open championship is a flagship event for Golf Australia and remains a key marketing tool for promoting the sport to Australians. In 2014 the event showcased a field comparable with the biggest female events worldwide, which resulted in unprecedented coverage across all media outlets, with record domestic ratings on ABC and impressive international TV coverage. The field comprised 5 of the top 10 players and 4 former world number 1’s, competing for the increased prize money of USD $1.2 million, which put into context surpasses the Australian Masters, Australian Open and Australian PGA Championship on the men’s circuit, further underlining the events status as one of Australian golf’s flagship events.

Economic Impact Summary The economic activity, generated through visitation and corporate support was stronger than ever in 2014. Based on evaluation of the 2014 event, Golf Australia has estimated the economic impact of the ISPS Handa Women’s Australian Open held in Adelaide in 2016 to be $7.819 million. This figure has been independently calculated using methodology from the Dept. of Infrastructure and Regional Development and evaluates the money spent on travel, accommodation, transit, food & beverage and discretionary spend during the time spent in the host city.

Brand - TV Audience/ Exposure Repucom International is commissioned to independently evaluate the media value of the event to the host State. In 2013 the 100% Media Equivalency figure was $2,180,517. Domestic Coverage The event is broadcast across Australia through ABC TV with a peak audience of 688,000 during the final round. Peak and average audiences have increased significantly in both regional (100,000 average) and metro markets (185,000 average). International Coverage As a result of the multiple sanctioning agreements the international TV broadcast is significant. In 2014 the event was broadcast into 120 territories with over 576 hours of content. The total reach of the broadcast was 202,755,146 households across the globe, as demonstrated in graphic below. Key markets for the broadcast are the United States, Asia, China, and Germany whilst BSkyB will broadcast future events to the UK.

Digital Exposure The event received significant website traffic in the lead up to and during the event. There were in excess of 115,000 unique visitors to the official website and over 2m page views. It also receives significant coverage through Golf Australia’s national website network, which boasts 4.28m annual user sessions, and a social media community of 60,7000

Corporate Involvement – World’s Best Brands Corporate support is a vital component of the event and Golf Australia is proud of the long term involvement of the world’s leading brands including: State Government Investment $1.2m per annum for a term of 3 years.

Golf Australia is proud of the evolution of the Women’s Australian Open. Coming from being the national title with little international participation, modest media interest, a small number of spectators and a limited prize pool, the championship s has grown to become one of the marquee female only sporting events in Australia. Australia’s national title in 2014 showcased a field comparable with the biggest female events worldwide, which resulted in unprecedented coverage across all media outlets, with record domestic ratings on ABC and impressive international TV coverage (details p.10). The field comprised 5 of the top 10 players and 4 former world number 1’s, competing for the increased prize money of USD $1.2 million, which put into context surpasses the Australian Masters, Australian Open and Australian PGA Championship on the men’s circuit, further underlining the events status as one of Australian golf’s flagship events. The economic activity, generated through visitation and corporate support was stronger than ever. Golf Australia has estimated the economic impact of the ISPS Handa Women’s Australian Open held in Adelaide in 2016 to be $7,819million (details p.3) The event again demonstrated social responsibility, raising over $ 80,000 for charities, as well as staging Pro Am and clinic opportunities for handicapped persons. Golf Australia is looking forward to continue building on the great tradition of the event, an important inspiration for golfers of all ages, in particular females.

2011

$600,000

2014

$ 1,200,000

2011

108,750

2014

185,000

2011

257 hrs.

2014

576 hrs.

2011

18,000

2014

23,713

Broadcast

Int. Broadcast

Spectators Prize Money

INTRODUCTION INTRODUCTION

ECONOMIC IMPACT PROJECTION

The economic activity, generated through visitation and corporate support was stronger than ever. Applying the methodology of the Department of Infrastructure and Regional Development, Golf Australia has estimated the economic impact of the ISPS Handa Women’s Australian Open held in Adelaide in 2016 to be $7,819million. The table below illustrates the detailed assumptions.

ECONOMIC IMPACT PROJECTION

INTRODUCTION ECONOMIC IMPACT ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR EXAMPLE

2014 POST EVENT REPORT EXAMPLE

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR ATTENDANCE

ATTENDANCE

TOTAL ATTENDANCE OVER THE FOUR DAYS

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR SPONSORS

EVENT SPONSORS

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR TOURNAMENT REPORT

TOURNAMENT REPORT

Day One

World Number 2 Norwegian Suzann Pettersen posted a 6-under par 66 to take a one shot lead from the first round. Pettersen made the most of the excellent morning conditions, shooting nine birdies and three bogeys on the way to the lead over a group of four players tied in second place. “I felt like I played good and gave myself a lot of good chances, putted, for the most part, well. It was a little bit of a mixture but 66 opening round, I'm very, very happy,” Pettersen said.

Americans Jessica Korda and Jaclyn Sweeney, Korean Hee Young Park and France’s Marion Ricordeau all posted 5-under par 67s to be tied in second place.

Sarah-Jane Smith and amateur Minjee Lee are the leading Australians at 4-under par. Australia’s Karrie Webb finished at 1-under par 71.

Day Two

Swede Caroline Hedwall had a hole-in-one and an eagle on her way to the top of the leaderboard on day two.

Swede Anna Nordqvist had the round of the day, firing a course-record eight-under-par 64 to move into a share of fourth position at 8-under-par with Kiwi sensation Lydia Ko and England’s Holly Clyburn.

Hedwell recorded her fourth career hole-in-one, on the par 3, 16th when she holed a “soft” seven iron.

On her ace, the Swede said “Yesterday I hit a full 7-iron over the green and it was basically the same yardage today, so I hit a soft one and it covered the pin all the way and then I just saw it bounce once and hit the pin. But I didn't see it go in.”

For current Australian Amateur champion, Lee, who finished runner-up at the Volvik RACV Ladies Masters, continues her excellent recent form.

“Yeah, I'm in good form. I'm confident in my game and I'm playing good.”

The cut was made at even-par and 76 players will be vying for their share of the $US1.2million purse.

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR TOURNAMENT REPORT

Day Three Korean Chella Choi blasted a red hot course-record 10-under par 62 in the third round. Choi, who was tied for the lead with Lee at 13-under par, equalled the individual low round record at the tournament set by Lydia Ko in 2013. She played the back nine in 6-under-par and had eagles on the 8th and 18th holes.

For Australian Amateur champion Lee it was a 4-under par 68 she described as a “mission” and booked her spot in the final group for the second consecutive week

When asked about the pressure of co-leading a professional tournament, Lee said she was “cruisy” on the course.

Chasing Choi and Lee is Kiwi World Number 4 Lydia Ko who moved into outright third place with a 3-under par 69 to be two strokes behind the leading pair at 11-under par. Norwegian Suzann Pettersen finished with an even-par 72 to drop to fourth place at 10-under.

Australian Karrie Webb shot a 4-under par 68 to move to 8-under par, five strokes behind the leaders. A total of 12 players were within four strokes of the lead.

Day Four

Australia’s Karrie Webb held on to clinch a fifth ISPS HANDA Women’s Australian Open title with a one stroke victory.

The 39 year-old Queenslander finished at 12-under par with a final round 4-under par 68 to beat Korean Chella Choi who carded a 2-over par 74. “I feel very fortunate to have won today. But I liked my chances at the start of the day because of the wind picking up. If we had another day like we had the first three days, I probably was a little too far back to have a chance, so I was thankful for the weather changing and I played as good as I have in a very long time,” Webb said.

The victory was Webb’s 52nd professional title and comes with a US$180,000 winner’s cheque.

For overnight co-leader Choi, a drive out-of-bounds on the second hole caused trouble early in the round.

“I went out of bounds on the right hand side and that was a really big problem for me. It was a hard game today. I didn’t like that part but Karrie played so good today,” Choi said.

On her first trip to Australia, American Paula Creamer posted a final round 4-under par 68 to share third place with Kiwi Lydia Ko and France’s Karine Icher at 10-under par.

Australian Amateur champion Minjee Lee finished in a tie for 11th place as the leading amateur after slipping to a final round 78 in the windy conditions but Webb heaped praise on the 17-year old from Perth.

“She's got more talent in her little finger than I ever did at 17. She should hold her head up high. She's played very well the last two weeks, probably the best out of anyone consistently the last two weeks. She should be really proud of herself. You'll definitely see a lot more of her,” Webb said.

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR CME RACE

The inaugural Race to the CME Globe will kick off the week of January 20, 2014 at the season-opening Pure Silk Bahamas LPGA Classic and be followed by the ISPS HANDA Women’s Australian Open.

Players will accumulate points at each official LPGA event from the Bahamas through the Lorena Ochoa Invitational Presented by Banamex in November.

The Race to the CME Globe will then come to an exciting conclusion on Sunday at the newly renamed CME Group Tour Championship.

Two big purses and two big winner’s payouts will be on the line during the final day of the CME Group Tour Championship. The winner of the CME Group Tour Championship will take home a $500,000 first-place prize, while the player who has accumulated the most points in the season-long points competition will be announced as the Race to the CME Globe champion with a $1 million unofficial money payout – the largest in all of women’s golf.

For all LPGA events with a cut, points will be awarded to LPGA members who make the cut. For all events without a cut (except for the Lorena Ochoa Invitational Presented by Banamex), points will be awarded to members who finish among the top 40 and ties. And for the Lorena Ochoa Invitational Presented by Banamex, points will be awarded to members who finish in the top 20 and ties.

The field at the $2 million CME Group Tour Championship will consist of the following: the top 72 players on the Race to the CME Globe Points Standings at the conclusion of the Lorena Ochoa Invitational Presented by Banamex, any LPGA member – not otherwise qualified – with at least one official LPGA win during the season and any non-member with at least one official LPGA win during the year. Points will then be reset for the CME Group Tour Championship to ensure that the points race will be won at the season-ending tournament. Reset Points will give top yearly performers an advantage but not guarantee victory. The points that a player earns at the CME Group Tour Championship will be added to her Reset Points, and the player with the highest points total will be named the winner of the Race to the CME Globe.

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR BROADCAST The 2014 ISPS Handa Women’s Australian Open was broadcast for 15.5 hrs across Australia on ABC TV with a total peak audience of 688,000 on the final round. Peak audiences, average audiences and TV share increased significantly in both metro and regional markets. 5 City Metro 2014

PROGRAM CHANNEL DATE DURATION PEAK

¼ hr

Audience

Average

Audience

TTL TV

Share %

Day 1 – Live ABC 1 14 Feb 3 hrs 83,000 52,000 2.6



Day 4 – Live ABC 1 17 Feb 5 hours 348,000 244,000 9.6

2013 Average 153,000 6.6


¼ hr

Audience

Average

Audience

TTL TV

Share %



Day 3 – Live ABC 1 15 Feb 4.5 hrs 227,000 172,000 6.8


2014 Average 185,000 7.6

5 City Metro 2013

2013

153,000

2014

185,000

Source: OzTAM Overnight Data

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR BROADCAST


¼ hr

Audience

Average

Audience

TTL TV

Share %



Day 3 – Live ABC 1 15 Feb 4.5 hrs 120,000 82,000 6.5


2014 Average 100,000 8.0

Combined Regional Aggregate Markets 2014

Combined Regional Aggregate Markets 2013

Source: OzTAM Overnight Data

2013

91,000

2014

100,000


¼ hr

Audience

Average

Audience

TTL TV

Share %





2013 Average 91,000 7.8

Market Broadcaster TV Households Broadcast Hours 2013 Broadcast Hours 2014 Comments 2014 Australia ABC 1 and Fox (2013) 8,000,000 21:00:00 15:30:00 Live

Golf.org.au - 15:30:00 Live stream

USA Golf Channel 83,500,000 10:30:00 11:30:00 Live

China CCTV Tennis and Golf 10,000,000 15:00:00 15:30:00 Live

LETV TBC 15:30:00 Live stream

New Zealand Sky Sports 850,000 15:00:00 23:30:00 Live and repeat

Scandinavia Viasat 3,760,000 0 TBC

Korea J Golf 11,343,146 71:17:00 75:30:00 Live and repeat

Spain Canal+ 2,000,000 13:45:00 TBC Highlights and delayed

Taiwan Fox Sports Asia 6,035,000 72:00:00 72:30:00 Live and repeat

Megastone/Sportcast (1,000,000) 30:00:00 31:00:00 Live and repeat

Japan Wow Wow 19,000,000 24:35:00 26:15:00 Live and repeat

India Taj Sports 20,000,000 37:00:00 26:00:00 Live and repeat

Hong Kong Now Golf 2 1,200,000 72:00:00 64:30:00 Live and repeat

Germany Golfpost.de - 5:00:00 Live stream

Malaysia Astro Golf Channel 1,900,000 15:00:00 15:30:00 Live

Myanmar She 80,000 0 15:30:00 Live

Middle East OSN 2,000,000 0 TBC

Netherlands Sport 1 (UFB/Telenet) 450,000 0 15:00:00 Live

Thailand Golf Channel (2,000,000) 27:00:00 31:00:00 Live and repeat

BBTV 18,118,000 2:00:00 5:00:00 Live and repeat

Canada Golf Channel 5,800,000 10:30:00 11:30:00 Live

Indonesia PT MNC Skyvision 75,000 15:00:00 15:00 Live

South Africa Supersport 1 & CSN TBC 8:30:00 TBC

South America DirectTV/Golf Channel 6,000,000 8:30:00 11:30:00 Live and delayed

France Golf Channel 500,000 27:00:00 TBC

Singapore Starhub Golf Channel 544,000 15:00:00 15:30:00 Live

Portugal Sport TV 600,000 2:00:00 19:30:00 Live and repeat

Ex Yugoslavia IKO Balkan 1,000,000 4:00:00 23:30:00 Live and repeat

TOTAL 202,755,146 516:37:00 576:15:00

The 2014 ISPS Handa Women’s Australian Open international broadcast increased to 576 hours in 120 territories across the globe with a total reach of 202,755,146 households. For the next years identified priority markets New Zealand, United States, China and Germany will continue to be a key focus for the distribution. BSkyB will broadcast the event in the UK. Secondary markets of South East Asia, Hong Kong, France, India and Italy will also form part of the international distribution.

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR BROADCAST

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR ADVERTISING AND PROMOTION

In a superb week, the 2014 ISPS Handa Women’s Australian Open again delivered the world’s best golfers on one of Melbourne’s internationally renowned sandbelt courses to compete for Australia’s national title and the Patricia Bridges Bowl.

This historic occasion saw the championship return to Victoria Golf Club – host of the inaugural event in 1974 - for the first time in nearly 30 years. With amateur star Minjee Lee and rising star Cheyenne Woods making national headlines in the preceding weeks, the ISPS HANDA Women’s Australian Open captured national and international attention as the second event of the year on the US LPGA Tour and the penultimate event of the Australian Ladies Professional Golf season.

Returning to Melbourne in 2014, the host club gave golf and sport fans from Victoria and beyond the opportunity to experience one of Australia’s highest-ranked courses, in Australia’s most famous group of golf clubs – the Sandbelt. Ideally situated 30 minutes from the city and surrounded by popular bayside surburbs, Victoria Golf Club again proved its class as a major championship venue.

Complementing the outstanding facilities were the appearances of half of the world’s top ten players – a true credit to the attraction Melbourne and this championship provides to competitors from all over the world.

World Number 2 Suzann Pettersen, World Number 3 Stacy Lewis, Word Number 4 Lydia Ko, World Number 8 Karrie Webb and World Number 9 Lexi Thompson headlined the star attractions as the LPGA Tour kicked off its Asia-Pacific swing through Melbourne, Thailand and Singapore.

With a week of exhilarating golf in store, the championship lived up to every element of having “the world’s best” on show.

ADVERTISING AND PROMOTION


In print media a partnership was entered with The AGE, which included advertising inside and on the front page of the sport section, as well as subscriber offers.

Golf Australia entered a partnership with 3AW which included advertising, promotions and ticket giveaways. The partnership also included outside broadcast at Victoria Golf Club on 14 February and 16 February.


Key Messages

OUTDOOR MEDIA

Various mediums and locations were used to capture the interest of sports fans, including Tullamarine Freeway, City Circle Tram, Driving Ranges, signs in the proximity of Victoria Golf Club and at the entrance.

• The world’s best golfers assemble in Melbourne

• 5 of the world ranked top 10

• Visit Melbourne to see The World’s Best female golfers in action

• Walk the fairways of one of Melbourne’s most iconic sandbelt clubs

• See Australia’s most successful female golfer, Karrie Webb vie for a fifth Tournament win

• Welcome to Melbourne some of the World’s Best golfers such as Cheyenne Woods and Paula Creamer

3AW

Ticket Giveaway leading into and during the

tournament and promotion during peak listener times ……………………………………………………………………………..

The Age My Benefits Subscriber eDM sent to

55,000 subscribers ………………………………………………………...

Golf Australia and State Associations Promotion of

Jessica Korda Junior Clinic To interstate golf clubs and junior foundations …………………………………………………………………………….

Australia Ticketek Activity included eDM to Ticketek subscribers

50% off tickets for Golf Club Members

Various editions of Ticketek alerts in Ticketek Sports …………………………………………………………………………………


DIGITAL ACTIVATION

Golf Australia Promotions

Play golf with Lydia Ko

……………………………………………………………………….

Give us your feedback on how to make

the WAO better to win FREE tickets ……………………………………………………………………….

Win a group in the Pro-Am attracted 211 entries

……………………………………………………………………….

2,865


SOCIAL MEDIA

App Downloads

Golf Australia continued to invest in a fully integrated social media approach. A dedicated team, based in the media centre, generated specific content and ensured all relevant mediums were alligned. The championship account # WomensAusOpen gained 824 followers in February. In addition Golf Australia's account, which is linked, gained 334 followers in February.

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=tO9-es6OLw4qFM&tbnid=2LZ7B5G3JKgXrM:&ved=0CAUQjRw&url=http://www.cellphonebeat.com/10-camera-phones-compliment-photographers-creed.html&ei=4IQzU_iWK8iAkQWV2oGQDg&psig=AFQjCNGSSdea6PDvdE4Xq_nUf0MK8cgPww&ust=1395971642511431

https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=jqW08-cNR02bFM&tbnid=VZaRbSlMdpmaLM:&ved=0CAUQjRw&url=https://about.twitter.com/press/brand-assets&ei=RrIzU8n4LYfUkgWXiIH4Cw&psig=AFQjCNGMSxucHtwyWoJaiGnDCKMkGs121w&ust=1395982945006019

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=aoh_NkLHa349BM&tbnid=fwJkfYj9BtuUWM:&ved=0CAUQjRw&url=http://pdadb.net/index.php?m%3Dgallery%26photo%3Dsamsung_galaxy_s_wifi_4_0_front.jpg&ei=hYQzU-fJFoOZkQXz1IGgAQ&psig=AFQjCNF88qgRTJRVsYdPVRcnrj7HaYf9_Q&ust=1395971574012804


Facebook was popular and page likes were : 1st Feb 3,672 – 28th Feb 4,738. The top three ‘viral’ posts are included on this page.

# WomensAusOpen



The 2014 ISPS Handa Women’s Australian Open was the first major golf event in Australia that offered full free of charge stream of the championship . Live Stream: Day 4 – 5681 views Day 3 – 3137 views Day 2 – 990 views Day 1 – 760 views Total videos uploaded excluding streams: 33 Total video views excluding streams: 19,288


Page Hits

Live Scores 1,948,933 page views

Homepage 168,786 page views

Live Stream 24,176 page views

Top 3 Most Hit Pages

Article Hits

Webb’s Triumph 1,831

Brilliant Minjee Lee in contention again 601

Controversial start for Karrie 552

Most Read News Articles

2013 2014

Day 1 15,719 22,779

Day 2 24,193 28,012

Day 3 21,429 26,252

Day 4 28,652 38,287

Unique Browsers Per Day

WEBSITE TRAFFIC


Golf Australia, supported by Tourism Victoria facilitated a TVC with Lydia Ko in New Zealand, which promoted the event, Melbourne and available travel packages. The spots were aired on Sky Sport and on Prime in January. Deep link: https://www.youtube.com/watch?v=uEZvJU36ebQ

https://www.youtube.com/watch?v=uEZvJU36ebQ

https://www.youtube.com/watch?v=uEZvJU36ebQ


PR

Golf Australia used a three phase approach to capture non traditional golf media across television, print and online mediums with the objective of promoting the tournament and women’s golf as a sport. The phases included long lead pre-event publicity, coverage during the event and post tournament profiling. Included are some examples.

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=K97H1uYGJoQtiM&tbnid=aklr2omXsJ05mM:&ved=0CAUQjRw&url=http://www.golfgrinder.com/womensgolf/kerri-anne-fashion-on-the-fairways/&ei=dPxdUpv2B43rkgWs_IH4AQ&bvm=bv.54176721,d.dGI&psig=AFQjCNFU4yBKgX3ugrzTlN03Ue1k6QQMHg&ust=1381977581922170


Online: Women’s Fitness Readership: 156,000


Herald Sun Supplement: Body and Soul

Date: Sunday 9 Feb Readership: 2, 384, 000

Herald Sun Date: Sunday 16 Feb

Readership: 1,400,000


Herald Sun Date: Wednesday 12 Feb

Readership: 1,300,000

Herald Sun Date: Thursday 13 Feb Readership: 1,300,000

Herald Sun Condfidential Date: Saturday 15 Feb Readership: 1,300,000

Half Page


Channel Nine News Wednesday Feb 12 6:00pm

Audience: 1, 235,000 NATIONAL BULLETIN

3AW Interview with Kerri-Anne Kennerly

Saturday Feb 15 Listenership: 424, 000


COVERAGE

• Monthly glossy magazine, Good Health ran a feature article on Karrie Webb and Swing Fit.

• The core target is women aged 25-54 with a readership of 311,000

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR

ACTIVATION/ ENGAGEMENT

ACTIVATION

The Event Village

2014 saw sponsor and golf industry activation increase to in turn strengthen

the patron experience during the tournament.

• Fatboy Beanbag clusters in both main and satellite villages

• Free swing couching in the Audi golf simulator with accompanying

competition to win a golf adventure in Hamilton Island

• Tag Heuer clinic with Champion Karrie Webb

• Junior MYGolf Clinic s with both regional and interstate participants

• MyGolf interactive zone

• Swing Fit Clinic and demonstration

• Special Needs Clinic

• Merchandise Superstore

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR ACTIVATION


FUNCTIONS

ACTIVATION

Welcome Cocktail Party Valentines Day Ladies Breakfast

Champions Cocktail Party

Pro Am


ANNOUNCEMENT

ACTIVATION

ATTENDANCE SPONSORS TOURNAMENT REPORT CME RACE BROADCAST ADVERTISING & PROMOTION ACTIVATION ASSETS SPONSOR ASSETS

Caddy Bibs

Caddy Bibs

Signage putting green

Media Backdrop

Signage high traffic area

Presentation Backdrop

Giant Video Screen





Documents

AUSTRALIAN WOMEN’S GOLF OPEN APPENDIX B Australia is proud of the evolution of the Women [s Australian Open. oming from being the national title with little international participation,