Authorized Partner Brand Guidelines...guideline for implementing the brand for marketing and promotions. The guide will drive accurate brand application for a consistent, unified,

Authorized Partner Brand GuidelinesrevDEC-2016

1Authorized Partner Brand GuidelinesThe Five Behaviors of a Cohesive Team™

Introduction

Welcome.

We have created a tool to assist Authorized Partners in the implementation of The Five Behaviors of a Cohesive Team’s visual brand identity. This tool will serve as the guideline for implementing the brand for marketing and promotions. The guide will drive accurate brand application for a consistent, unified, authentic visual message.

Brand AttributesThe Five Behaviors of a Cohesive Team brand conveys confidence. It’s relatable, professional, trustworthy, distinguished, & smart.


Overview of Rules for Authorized Partners

The Partnership Agreement that you signed contains a statement that our Partners “create value incremental to that of the Products themselves.” In addition, our brand strategy is to market high-value premium products. Therefore, the spirit and intent of our marketing guidelines is to protect against the commoditization of our Brands. Therefore, any marketing strategies, practices, or verbiage that suggests a commodity product will not be permitted.

As an independent Five Behaviors of a Cohesive Team Authorized Partner, your marketing materials, including your website or social presence (LinkedIn, Facebook, Twitter, etc.), must position you as such, not as Wiley or as the exclusive or preferred provider. Below is a summary of the guidelines, please see your Authorized Partner Handbook for complete details.

1. Always clearly identify yourself as an independent Five Behaviors of a Cohesive Team Authorized Partner.

2. Always use the Five Behaviors of a Cohesive Team Authorized Partner logo in all marketing materials you create and on your website(s). (See Website Standards on the following page for specifications when using the Five Behaviors of a Cohesive Team Authorized Partner logo on your website.)

3. Position Five Behaviors of a Cohesive Team products independently from competitive team products.

4. All marketing materials, including your website, should position our products as high-quality products. Wiley has invested heavily in brand recognition, and while we allow our Authorized Partners to determine their own selling price, Partners cannot position our products as “low cost,” “bulk-pricing,” “best price,” “discount,” “xx% off,” “call for volume pricing,” or other “price-off” strategies, including such references in metatags, search engine results and/or website copy.

5. Your Partner Agreement grants you permission to only use marketing copy and/or images, and videos that we provide to you from our Partner website, catalogs, and other marketing materials which may be incorporated into your own materials, provided you properly reference them.

6. Use of videos: As stated in your Wholesale Purchase Application and Agreement, our products including but not limited to profiles, reports, programs, facilitator kits, audiotapes, videos, DVDs, books, software, USB drives, and other electronic products are copyrighted materials. Without express written permission from Wiley, you must never copy, upload, modify, reproduce, translate, or tailor products in any written visual or audio form, or by any means, electronic or mechanical. Versions of our videos live on the public website and The Five Behaviors YouTube channel for brand-building and awareness. Authorized Partners can download and embed our videos using the official videos from our partner resources website.

Rules of Engagement


Trademarks and SymbolsThe trademark symbol should be used when the trademarked phrase is first mentioned in text on any given page, including in titles, headers and copy, as follows:

The Five Behaviors of a Cohesive Team™

The Five Behaviors™

Credit Line

When using trademarks throughout a document, this credit line only needs to be listed once at the bottom of the page:

The Five Behaviors of a Cohesive Team™ is a trademark of John Wiley & Sons, Inc. or its affiliated companies

Usage | Trademarks


Horizontal Red FormatProper logo usage and application is extremely important in conveying an accurate visual brand presentation for The Five Behaviors of A Cohesive Team™ and building equity for the long term. The horizontal logo is made up of the pyramid icon integrated with the word mark. This is the product brand identifier and should be applied to all marketing and promotions for The Five Behaviors of A Cohesive Team product.

Size: Unless executed on small promotion formats, the horizontal application rarely appears smaller than 1.5 inches (for print) or 110 pixels (for web) wide.

Clear Area: The clear area defines the border area around the identity and is defined in terms of spacing around the logo. The clear space area defined below applies to all applications of The Five Behaviors of a Cohesive Team logo.

The minimum clear space requirement for the logo is 0.25 inches (for print) or 20 pixels (for web).

Usage | Product Logo

20 px

0.25”

20 px

0.25”

20 px

0.25”

20 px

0.25”


Usage | Product Logo Application

1. Never change colors of the wordmark and/or icon. 3. Never resize proportions of the logo by height or width.

4. Never rotate the logo.

2. Never interfere clear area with graphics, logos and/or text.

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Incorrect Usage of the Logo The examples below are all incorrect applications of the logo of The Five Behaviors of A Cohesive Team™. They are by no means all-inclusive but a sampling of the most common mistakes.

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Black Format

The black format is used in marketing materials and promotions of the The Five Behaviors of a Cohesive Team™ product. The black and white application of the horizontal logo will be used in cases where the brand red cannot be executed accurately or color is not an option in the layout.

Usage | Product Logo Application

Two Color Format

The Authorized Partner logo will be used to communicate your partnership with Wiley. Authorization occurs after a Partner executes an agreement with Wiley. This logo should be used in applications such as website, social channels, specific promotions, and sponsorship opportunities.

Logo Application for Product Marketing and Promotions


Horizontal Red Format - Facilitator Accreditation Product Logo Proper logo usage and application is also extremely important in conveying an accurate visual brand presentation for The Five Behaviors of a Cohesive Team™ Facilitator Accreditation program. The logo uses a combination of The Five Behaviors of a Cohesive Team typefaces, and features the signature pyramid. This is the standalone product brand identifier and can be applied to all marketing and promotions for The Five Behaviors of A Cohesive Team Facilitator Accreditation.

Size: Unless executed on small promotion formats, the horizontal application rarely appears smaller than 1.5 inches (for print) or 110 pixels (for web) wide.



Usage | Facilitator Accreditation Product Logo

20 px

0.25”

20 px

0.25”

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0.25”

20 px

0.25”

20 px

0.25”

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0.25”

20 px

0.25”

20 px

0.25”

FACILITATOR ACCREDITATION


Horizontal Red Format - Facilitator Accreditation BadgeAwarded by Wiley upon successful completion of the Facilitator Accreditation program, the official Five Behaviors of a Cohesive Team™ Accredited Facilitator Badge signifies that an Authorized Partner has earned Accreditated Facilitator status.

Size: Unless executed on small promotion formats, the horizontal application rarely appears smaller than 1.25” wide.



EXAMPLE

EXAMPLE

Usage | Accredited Facilitator Badge

20 px

0.25”

20 px

0.25”

20 px

0.25”

20 px

0.25”


Horizontal Red Format - Facilitator Accreditation BadgeThe Facilitator Accreditation Badge combines the official Five Behaviors logo with the Accredited Facilitator designation. It can and should replace the Authorized Partner logo on your website and marketing materials.

EXAMPLE

Usage | Accredited Facilitator Badge Application

WITH ACCREDITATION


Art Direction | Imagery

Branded PhotographyThe photography used in marketing The Five Behaviors of a Cohesive Team™ is licensed and owned by Wiley.

If an Authorized Partner wants to use imagery, they will need to license photography from a vendor such as stock photographer site.

If you choose to purchase photography on your own, below are some guidelines for art direction for photography:

Lifestyle depiction of the end user in action:• Symbolizes product benefits: happy people, working teams,

bodies interacting, professional and modern environments, successes, opportunities;

• Color: grays / white / light blues;• Composition: horizontal format, straight-on, depth of

vision, interactivity, clean, bright;• Technique: selective focus / motion blur.

Attribute focus: Confident, Relatable, Distinguished, Natural, Authentic.

Online stock photography companies include:

http://www.istockphoto.com/ http://www.corbisimages.com/

You can have a team of talented people, but they won’t achieve results if they can’t work together. The Five Behaviors of a Cohesive Team™ program transforms talented individuals into results-oriented team players. Together, team members learn how to have the right conversations and discover how they fit into the big picture of teamwork. Based on The New York Times best-selling book,

The Five Dysfunctions of a Team

Over 2.5 million copies sold

Learn more at fivebehaviors.com/td

From talented INDIVIDUALS to extraordinary TEAMS

The Five Behaviors of a Cohesive Team Model

RESULTS

ACCOUNTABILITY

COMMITMENT

CONFLICT

TRUST


Application | Marketing Images

Marketing ImagesThe Five Behaviors of a Cohesive Team™ Profiles, promotional items, kit and The Five Dysfunctions of a Team book are to be used in product marketing efforts.

For personalized sample reports go to EPIC. For all other images visit the Marketing page on MindLabConnect.com.


Marketing SiteWiley has created a marketing site to support Partners’ online marketing needs for The Five Behaviors of a Cohesive Team™. The purpose of the site is to inform and drive brand awareness for end users.

fivebehaviors.comPublic-facing, informational site

demo.fivebehaviors.comClient-facing, no recruiting page

The visual brand language is welcoming, clean and confident. The home page template is simplified, yet actionable. The photography and headline communicate strong brand messages of team building. This site will be an excellent vehicle for marketing efforts and can be viewed at any resolution—from desktop to mobile phone.

Application | Web


VideosVersions of our videos live on the public website and The Five Behaviors YouTube channel forbrand-building and awareness. You should always use our partner resources video gallery to embed and download videos.

Dos:• Embed videos from Partner Resources on your

personal website and email communications.• Subscribe to The Five Behaviors YouTube

channel• Download Partner Resources videos for use in

PowerPoint® presentations without an internet connection.

Don’ts:• Download partner resources videos and re-post

to YouTube or other social sharing sites under your own account

• Download partner resources videos and upload to your website. You should use the embed link.

• Allow sub-accounts to use any Partner Resources videos for marketing. The videos are reserved for Authorized Partners only.

• Post or share product and/or facilitator videos outside of your training engagement

Application | Videos


For questions about marketing The Five Behaviors of a Cohesive Team, please contact the Brand Team.

Thank you.

Documents

Authorized Partner Brand Guidelines...guideline for implementing the brand for marketing and promotions. The guide will drive accurate brand application for a consistent, unified,