Scott MeyerChief Outreach Officer9 Clouds

Marketing AI for Auto Dealers

Devorah WolfContent Marketing ManagerAutoLeadStar

Automotive Digital Marketing

● Brofounded 2009● SEO, Ads, Email, Lead Tracking● Four-step process:

○ Attract visitors○ Track what they view○ Send warm leads to sales team○ Follow-up for reviews and repeat

purchases● 15 employees in Sioux Falls, SD

About 9 Clouds

Artificial Intelligence For Your Dealership

● Help auto dealers capture more leads

from their website traffic

● Improve the online shopping experience

through personalization technology

● Develop AI tools to streamline dealership

processes and increase profits

About AutoLeadStar

What is AI?

Artificial Intelligence

Machine Learning

Predictive Analytics

4

Data (corpus)

+

Trigger

+

Action

+ +

Targeted Marketing

Predictive Marketing + Marketing Automation

(Secret) AI Cumulus.9clouds.com

How will AI help?

EfficiencyPersonalizationScalabilityIncreased Sales

17

By 2020, more than 85% of customer interactions

will occur without a human

Source: http://www.businessinsider.com/sc/chatbots-future-customer-service-2016-9

18

77% of marketers think real-time personalization is

crucial, yet 60% struggle to provide it

Source: https://blog.hubspot.com/marketing/data-personalize-marketing-li#sm.00001vpfs9v88de1zqc81hqogjppp

19

86% of customers pay more for better customer

experience

https://www.visioncritical.com/customercentric-infographic/

20

“AI tools are the only way

I can scale ‘helpfulness’ to

a global community of

200,000-plus users with

a team of two.”

– CMO, 2017, reporting to Harvard Business Review

Source: https://hbr.org/2017/06/how-ai-is-streamlining-marketing-and-sales

21

AI applications to help dealerships

On-site interactionsChatbotsRetargeting

22

General Offer

23

Specific Offer

24

Feedback Loop

25

Rule Based vs. Machine Learning

26

Chatbot

27

Retargeting

28

AI adds personalization to the entire shopping process

Before the saleDuring the saleAfter the sale

29

Before the Sale

30

During the Sale

31

After the Sale

32

● https://aiexperiments.withgoogle.com/● https://www.facebook.com/kayak/● marketingaiinstitute.com● christopherspenn.com

Resources:

● Automate content:○ Narrative Science / Automated Insights /

Skyword / Curata ● Pick best topics and improve content:

○ Scoop.it / Market Muse / Acrolinx / Atomic Reach

Tools:

● Predictive and Personalized Content○ OneSpot / Opentopic

● Marketing Automation○ HubSpot / Sharp Spring

Tools: