Automated Marketplace Demand Generation and Re-Pricing Technology Solution | Sigma Infosolutions

7/31/2019 Automated Marketplace Demand Generation and Re-Pricing Technology Solution | Sigma Infosolutions

1/5

www.sigmainfo.net

Improved Prot Margin per Sale for an Online

Retailer of Video Games through Automated

Marketplace Demand Generation and Re-pricing

Technology Solution


2/5

The Client

The client is an online retailer of video games for all major platforms

ranging from PC, Nintendo, Wii, Xbox to Playstation 3 and PSP.

Business Case

The client retails video games on popular marketplaces like Amazon

and eBay. They source games from multiple vendors and push it to

these market places. The client wanted an automated system that

could aggregate:

1. Cost versus game information from different suppliers

2. Demand of all games on the two marketplaces

Using this information, the system would run a cost-benet analysis

and opportunity rank analysis to recommend the best price foeach game. They further wanted to build on this data to automate

game ordering process which could be further integrated with thei

inventory management system.

Also, in order to ensure the price-freshness of each game listed

the client wanted a system to check for various trends on each

marketplace for each game and then automatically reprice them fo

optimized sales. With this vision, the client partnered with Sigma

Infosolutions.

Challenges

The wholesale games suppliers send information in different formats

ranging from pdf to .XLS. Also, the format in which each supplier send

information varies from time to time. Therefore, due to the lack of

standardization, tracing the origin of the document to debug an issue

took a lot of time. However, this never crippled Sigma Infosolutions

to roll out functionalities as per the schedule and budget.

The system interfaces with Amazon and eBay in order to build

intelligence on each game. Therefore, it was a challenge for Sigma

Infosolutions team to build a system which could work seamlessly

with Amazon and eBay APIs even while they were undergoing version

upgrades.

Executive Summary

The client is an online

retailer of video games for all

major platforms ranging from

PC, Nintendo, Wii, Xbox to

Playstation 3 and PSP. They

source these games from

wholesale games suppliers and

then retail them on Amazon

and eBay market places. The

client wanted to leverage

the wealth of information

provided by these market

places and games suppliers

to build market intelligence

to improve protability pergame without compromising

on the sales numbers.

Sigma Infosolutions leveraged

its expertise in areas like

web technology, analytics,

and intelligence to build a

technology solution. The

solution would automate data

aggregation from distributed

and disparate applications

and build unprecedented

analytical information to

drive informed business

decisions.

[email protected]


3/5

Repricer application

The Solution

The client selected Sigma Infosolutions for its in-depth experience

in web technologies and retail domain. The team provided its

expertise on building specications, new application development,

and testing.

Following are the key applications developed to facilitate the kind of

automation envisioned by the client:

1. Supplier aggregations:The application automates the weekly/

monthly data aggregation process from multiple wholesale

game suppliers to gain visibility into each supplier and the

games they provide at the best cost.

2. Marketplace demand generation: An analytics system that

provides unprecedented visibility into opportunity, margins,

pricing, competition, and popularity associated with each

game that is to be listed on Amazon and eBay. Based on these

Technology

Sigma Infosolutions used the

following technology for this

project:

Python 2.5.2

Django 1.2.1 with othe

plug-ins

LXML and BeautifulSoup

parsers, XLS parsers

Mysql DB 5.0

www.sigmainfo.net

The whole engagement with the client was carried out without an

onsite presence of Sigma Infosolutions team. The team was interacting

with the clients CTO, who was the guiding force behind this project

but was traveling quite often. Hence, it was a challenging task to

coordinate with the CTO. This also made collating and documenting

inputs at various stages of the engagement quite an uphill task.


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parameters the engine also recommends the best price for

each game to ensure maximum protability and sales.

3. Automated order management: Based on the analysis derived

from both supplier aggregation and market demand generation

systems this application automates the games ordering

process. It generates an order receipt and then noties the

client which games in how much quantity are being ordered

to which supplier.

4. Repricer application: An automated price management

application which enables the client to adjust prices of the

games listed on online marketplaces like Amazon and eBay.

The client can schedule automated repricing for all or specic

games based on the comparisons made with other competing

prices, conditions, seller rankings etc. within the price range

specied by the client.

Sigma Infosolutions team integrated the automated order

management and repricer applications with the clients existing

inventory management system. Once, the client receives the

order from the supplier, they manually clear the order receipt in

automated order management application from where the inventory

management system automatically gets updated and then the

games are directly listed on Amazon and Ebay marketplaces. Also,

the repricer application interfaces with the inventory management

system to feed it with the re-pricing information on all or specic

games for automatic re-listing or deletion from the market places.

While working on this solution, Sigma Infosolutions also recommended

the client to aggressively adopt open-source technologies and

frameworks to further improve their protability. Since, Sigma

Infosolutions understood the nuances of the clients businessextremely well and this engagement had already reaped its benets,

the client chose Sigma Infosolutions as trusted technology partner

for future development needs.

Business Benets

The client enjoyed the following

business benets:

Real-time insight into

demand generation for each

game on each marketplace

Accurate price management

based on real-time

comparative analysis of

each game listed on each

marketplace

Supplier-wise pricing

comparison for each game

Achieved a real-time supply

chain

Trusted technology partnerfor future functionality

development

Increase in prot margin per

sale by almost 30%

www.sigmainfo.net

Opportunity rank analysis report


5/5

Sigma Infosolutions LLC-USA, California

2082 Michelson Dr.

Suite 100

Irvine, CA 92612

Telephone: (714) 717-1826Fax: (866) 405-6750

Toll Free No : 1-888-861-7360

Sigma Infosolutions Ltd.-India,Bangalore

Sigma Tower

#66/A, 13th Cros

6th Main, JP Naga

3rd Phase, Bangalore- 560078Telephone: +91-80-40865100

Fax: +91-80-40865103

About Sigma Infosolutions Sigma Group, an Indian conglomerate has more than 4 decades of experience in Mining, Chemicals Manufacturing &

Export, Handicrafts Manufacturing & Export, and Software Development

Sigma Infosolutions is a TUV certied ISO 9001:2008 company

Headquartered in US with presence in India

Some of our esteemed customers include Airtel, Zyme Solutions, Yodlee, Celerity Consulting, Resolution Economics

Birla Global Asset Finance, Fosroc Chemicals, Surgery Planet etc.

Sigma Infosolutions services comprises of application development, application management, IT consulting, offshore

testing, and website and portal development

Accurate price management based on real-time

comparative analysis of each game listed on

each marketplace

Items repriced on a marketplace

Documents

Automated Marketplace Demand Generation and Re-Pricing Technology Solution | Sigma Infosolutions