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© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Automating the Game with Semantics Part 1: New Generation Content Creation, Search, and Delivery
Diane Burley MarkLogic
Matt Turner MarkLogic
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2
Hierarchical Era For your application data! • Application- and
hardware-specific
Data Drives the Need for a New Generation Database
Relational Era “For all your structured data!” • Normalized, tabular
model • Application-
independent query • User control
Any Structure Era “For all your data!” • Schema-agnostic • Massive scale • Query and search • Analytics • Heterogeneous data • Faster time-to-results
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 3
Harnessing Data & Reimagining Applications
Reduce Risk
Manage Compliance
Create New Value from Data
Optimize Operations
Lower TCO / Better IT Economics
Better Decision-making
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 4
The Only Enterprise NoSQL Database Search & Query
ACID Transactions
High Availability / Disaster Recovery
Replication
Government-grade Security
Scalability & Elasticity
On-premise or Cloud Deployment
Hadoop for Storage & Compute
Semantics
Repackaging to make MarkLogic available at 1/3 of the cost
SEARCH DATABASE
APPLICATION SERVICES
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 5
SEMANTICS & THE INFORMATION GAME
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 6
Goal: Get the Right Content to the Right User on the Right Device, at the Right time
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 7
Goal: Get the Right Content to the Right User on the Right Device, at the Right time
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 8
Goal: Get the Right Content to the Right User on the Right Device, at the Right time
… in the right CONTEXT
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 9
But Machines Don’t Get Context . . .
Manu Sporny Founder/CEO - Digital Bazaar, Inc. http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 10
And Humans have to do the work!
Create categories Put related stories together Create landing pages for topics Edit and proof tons of content Oh – its not just content – you
have to curate and manage DATA too!
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 11
Enter Semantics!
Its about enabling and scaling KNOWLEDGE Machine readable context Old idea at the right time
And it takes more than JUST semantic data It’s the combination of data, text and
relationships
Manu Sporny Founder/CEO - Digital Bazaar, Inc. http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 12
Context from Documents
Document metadata
Categories, author, publish date, source
And Facts in free-flowing text
Entities and events
Found automatically with enrichment software or provided at authoring time
Automates understanding of content and data
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 13
Context from Domain Domain specific
Industry, company, even individual organization of data
Ontologies + taxonomies that organize data
Some Examples
A bank's proprietary reference data
A pharmaceutical company's drug ontology
An industry-wide ontology such as FIBO
Proprietary Semantic Facts (Facts and Taxonomies in your
organization or industry)
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 14
Context from the World at Large
“Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/”
Linked Open Data
Facts that are freely available In a form that’s easily consumed
Examples:
DBPedia
GeoNames
Machine readable knowledge!
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 15
Semantics: A New Way to Organize and Connect Data
Data is stored in Triples, expressed as: Subject : Predicate : Object John Smith : livesIn : London London : isIn : England
Rules tell us something about the triples: If (A livesIn X) AND (X isIn Y) then (A livesIn Y)
"John Smith" "England" livesIn "London" isIn
livesIn
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 16
BUT YOU NEED MORE THAN JUST SEMANTICS!
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 17
Combine for context & deliver scalable knowledge
MarkLogic: Document Store + Data Store + Triple Store
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 18
MarkLogic Semantics Database – Enterprise Triple Store
Query - Native SPARQL and Combination Queries
Scalability – Indexing
Application Development – REST + SPARQL
Enterprise Ready - integrated with MarkLogic's Enterprise NoSQL Database
SLIDE: 19
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Bringing Triples to the Front
Company Data
Industry Data
Filings
Reports
Knowledge Management
Knowledge Delivery
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 20
REALLY KNOW YOUR DATA
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 21
What does my content really look like?
LDS Gospel Topics Explorer: http://cdev.lds.org/semantic/
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 22
Really Know Your Data • Reference Data and Legal Compliance
• Data provenance, Legal Entities and Instruments
• Fraud detection and decision support
• Metadata Management
• Complete picture of data and relationships
• Metadata management and delivery
Courtesy of FactGem -> factgem.com
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 23
BRING CONTEXT TO INFORMATION DELIVERY
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 24
Precise Information Retrieval User searches and queries refined by topics and semantic relationships
Refine search with topics and concepts
Geo-location of research institutions, Semantic Visualization & Tag Clouds
MarkLogic Demo Application – Ask us to demo it for you!
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 25
Suggested / Related Content Topic, semantic relationships and content used to find related and suggested content
Related articles
Suggestions
Augmented topic browsing
LDS Gospel Topics Explorer: http://cdev.lds.org/semantic/
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 26
Targeted Content Delivery Semantic data augmenting user search and queries
Return concepts and facts in addition to results
Leverage context from all sources
MarkLogic Demo Application – Ask us to demo it for you!
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 27
SET YOUR CONTENT FREE
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 28
Present content, data and information to users
Relationships power content presentation
Taxonomy browsing
Beyond WebCMS to Dynamic Publishing
http://www.bbc.com/sport/
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 29
plays for
Lampard
Chelsea
Southampton v Chelsea
Premier League
Include a story about Lampard
Include in the list of recent matches
Include in the League Table
Facts into Actions:
http://www.bbc.com/sport/
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 30
AUTOMATING THE GAME WITH SEMANTICS
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 31
How Can Semantics Help Me? Deliver your data and content in context
Leverage your knowledge about the data Match it to your user’s context Tailor it to the domain of your user
Manage and Deliver Knowledge
Manage complex taxonomy and categories Look across data to get the complete picture
Follow up email with links
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 32
Getting Started
Part 2: Getting Started and Building a Semantic Application – invite in follow up email
MarkLogic Semantics
www.marklogic.com/what-is-marklogic/marklogic-semantics/
More about MarkLogic and triples from Temis
http://www.temis.com/triples
world.marklogic.com
04/07/2014 SAN FRANCISCO
05/15/2014 AMSTERDAM
05/20/2014 LONDON
06/03/2014 NEW YORK
06 /05/2014 CHICAGO
06/19/2014 BALTIMORE
06/24/2014 WASHINGTON, D.C .
Pairing with Triples
March 25
NYC
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 34
ANY QUESTIONS?
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Thank you! For more information
Matt Turner <[email protected]>
Diane Burley <[email protected]>