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INDUSTRIALKNOW-HOW
AUTOMECHANIKA MIDDLE EAST
DUBAI 03 - 05 JUNE 2014
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MADE INMOROCCO
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EXHIBITOR’SDIRECTORY
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TABLE OFCONTENTS
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7 ABOUT US
15 AMICA
19 OVERVIEW
25 EXHIBITORS LIST
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ABOUT US
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8
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MAROC EXPORT
Who Are We?
The Moroccan Center for Export Pro-
motion is a governemental institution
founded on December 17, 1976 (Hija
25, 1396) by Dahir NO 1-76-385.
MAROC EXPORT endowed with a le-
gal responsibility and nancial auto-
nomy, it also under the supervision of
delegate Ministry to the Ministry of
Industry, Trade, Investment and Digital
Economy in charge of foreign trade.
The Center is in charge of promoting
the export of industrial and agricultural
products, services, and any products
that do not fall under the jurisdiction of
other administrations or organizations,
by virtue of law or regulation.
In fact, handicrafts and tourism promo-
tion are governed respectively by The
House of Handicrafts and the national
Ofce of Tourism.
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CONTACTMrs Zahra MAAFIRI
Managing Director
Mrs Nadia RHAOUTI
Sectoral Manager
Mrs Hasnaa ALAOUI
Communication Manager
Mr Abderrahman MAKOUDI
Export Advisor
ADRESS
23, rue Bnou Majed El Bahar
20000 Casablanca Morocco
Phone : +212 522 302 210
+212 522 307 588Fax : +212 522 450 557
E-mail :
Website : www.marocexport.gov.ma
f : Centre Marocain de Promotion
des Exportations
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• Promoting Moroccan exportable
goods in international markets, in
accordance with national secto-
rial strategies;
• Expanding markets for Moroccan
exports;
• Supporting the internationaliza-
tion of Moroccan companies;
• Organizing business information
systems at the international level, in
collaboration with economic and
trade representations abroad;
• Conducting studies on the ex-
portability of Moroccan products
and on the characteristics of fo-reign markets; assisting exporters in
their marketing efforts and adverti-
sing Moroccan products abroad;
• Providing input in the develop-
ment of global trade policies and
a consistent program for promo-
ting the exportation of manufac-tured products;
• Assisting export-promotion, credit
system and export credit insurance
institutions, simplifying and standar-
dizing export-related documenta-
tion and procedures;
• Guiding public and private in-
vestors towards products that can
be quickly assimilated into forei-
gn markets with the best possible
conditions;
• Contributing to the training of fo-reign trade professionals in export
promotion techniques, information
and marketing;
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OUR STRATEGIC MISSIONS
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• We organize Moroccan partici-
pation to professional internatio-
nal sector-based fairs to increase
international exposure for the pro-ducts and services oriented export;
• We set up business missions with
B-to-B meetings for direct marketing
towards foreign customers in targe-
ted markets;
• Our high level institutional missions
target decision makers of major in-
ternational prime contractors in or-
der to strengthen their sourcing from
Morocco.
• Our large-scale multi-sectorial
missions facilitate the penetrationof Moroccan exporters into the
sub-Saharan and MENA markets;
• Our Sectorial communication cam-
paigns guarantee a better positio-
ning of the Moroccan products and
services oriented export on interna-tional markets;
• Our Business-to-Consumer (B-to-C)
operations facilitate the referen-
cing of Moroccan agricultural
products with major international
retail chains;
• We invite foreign decision ma-
kers to Morocco in order to
promote Moroccan quality and
know-how.
• We conduct training and infor-
mation sessions to help identify theMoroccan products and services
oriented export.
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OUR ACTIVITIES
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AMICA
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16
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MOROCCAN ASSO-CIATION FOR AUTO-
MOTIVE INDUSTRY
AND TRADE
Founded in 1974, The Moroccan As-
sociation for Automotive Industry and
Trade [AMICA] groups together two
colleges of members:
• College I : Industry
• College II : Spare parts importers-dis-
tributors
AMICA concentrates its efforts in three
activities:
• Structuring and modernizing the au-
tomotive industry, • Supporting auto
parts manufacturers in strengthening
their Competitiveness and develo-ping their international presence,
• Promoting a favorable environment
for investment
17
CONTACT
Mr Hakim ABDELMOUMEN
President
Mr Abdelaziz MEFTAH
Manager
Miss Salma ADNAN
Project Manager Communication &
Marketing
ADRESS
625, Boulevard Mohamed V 20 300
Casablanca Morocco
Phone : +212 522 242 882
+212 522 403 833Fax : +212 522 248 581
E-mail :
Website : www.amica.org.ma
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OVERVIEW
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AUTOMOTIVE INDUSTRY IN MOROCCO
The automotive sector is strategic in the national industrial policy. It was identied among
the engines of growth in consideration with the major development, which achieved these
last years on both equipment suppliers and manufacturers. This sector presents opportunities
even more important for the next decade.
The analysis of the main indicators evolution conrm this statement:
Value in Billions of DH
Exportations
2010 2011 2012 2013
18,4 23,3 25,2 30,9
Source : Ministry of Industry, Trade, Investment and Digital Economy
Construction 1,22 2,70 7,29 12,7
Cabling 14,66 17,6 14,8 15,51
CABLING CONSTRUCTION
20,00
15,00
10,00
5,00
0,002010 20122011 2013
12,00
8,00
4,00
0,002010 20122011 2013
2,00
6,00
10,00
14,00
EXPORT
30,00
20,00
10,00
0,002010 20122011 2013
5,00
15,00
25,00
35,00
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The foreign direct investments knew a strong progress during the last three years. It is ex-
plained by increased ows of direct investment for the construction segment.
Exports knew a spectacular growth during the last three years. It is mainly due to the growth
segment of the automotive industry in Morocco, with the starting up of the industrial complex
activity Renault Tanger-Med.
This megaproject have worn export vehicles to 12.7 billion dirhams in 2013 against 7.2 billion
dirhams a year earlier.
Concerning the other segments, the Cabling comes in rst position in terms of export. Exportcables for automobiles totaled 15.5 billion dirhams in 2013.
In terms of destinations, Moroccan exports have a strong focus on the countries of the Eu-
ropean Union. France and Spain, main partners monopolize 67 % of the total exchanges.
Outside the countries of the European Union, Egypt becomes the rst African customer with
764 million DH, through the sales of DACIA.
Cabling
58%
Other
3,5%
Metal
0,8%
Plastic
0,8%Rubber
0,9%Seat and cover
Seat 6%
Car manufacturing30%
Source : Ministry of Industry, Trade, Investment and Digital Economy
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DOMESTIC INDUSTRYLocal industry where new businesses are emerging continues to diversify. It identies 121 compa-
nies as follows:
• 99 Equipment manufacturers operating in trades, as below:
• 14 bodybuilders
• 8 assembly lines * 2 for PC (passenger cars) and LCV (Light commercial vehicles)
* 6 for heavyweight vehicles
This industry provides employment for 55,000 people
Plastics
17%
Cabling 18%Other 18%
Engineering
2%
Glass
3%
Rubber
4%
Precision
mechanics 7%
Metal work
7%Textile and caps 7%
Electronic
assembly 17%
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Equipementiers
88%
Renault (Somaca +
Renault Tanger Med)4,8%
Autres
88%
By 2015, 70,000 additional job will be created by the dynamics of the sector.
A KEY PROJECT
Renault Tanger-Med project for the production of 400,000 vehicles / year term,
conrms the industrial development of the sector.
This industrial Mega-site extending over 200 ha would drain the creation of 6,000
direct jobs and 30,000 indirect.
At the local level, the positive impact is already smelt. Several equipment manufac-
turers settled down near this competitive site. We can nd:
INERGY, GMD, Tréves, VALEO, TAKATA, VISTEON, DENSO, VIZA, SNOP.
On the national level, the impact on the export is undeniable. Receipts from theautomotive tripled after the rst year of start site.
At the regional level, the project will enable Morocco to establish as a new car
platform in the Mediterranean basin and access to exclusive club of auto produ-
cers countries in the world.
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OUR EXHIBITORS
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ALMA BAT
Alma Bat, battery manufacturer leader since 1963, Alma Bat has ac-
quired a specialised know-how based on European battery industry
technology (manufacturing under EXIDE licece for about 50 years),
enabling it to offer to its customers a wide range of products meeting
the international standards.
Today, ALMA BAT serves accumulator needs of customers around
the world.
We provide products and systems that enhance vehicle performance
and eet utilization as well as those that reduce risk of temporaryinterruptions of power supplies.
Our global footprint melds together our two signicant bases of ex-
perience in transportation and industrial markets and provides for
better and faster means of introducing innovations in products and
services.
We are working to change the way the world uses and stores elec-trical energy.
CONTACT
Mr Youssef KHARFA
Export Sales Manager
ADRESS
Bd Ahl Loghlam Sidi Moumen, 20630
Casablanca - MoroccoPhone : +212 522 767 356
Fax : +212 522 767 363
E-mail : [email protected]
Website : www.almabat.ma
PRODUCTS
ALMA START
ALMA PLUS
ALMA POWER
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DETROIT INDUSTRIES S.A.
Detroit Industries S.A. is the manufacturer of Coated Abrasives paper,
cloth, and vulcanized ber since 1994 and Adhesive Tape since
2010.
Due to the nature of its ultra modern facilities, it addresses both thetraditional sector: Automotive Body, Traditional Carpentry, Construc-
tion Painting, Arts & Crafts, as well as the industrial sector: Industrial
Woodwork, Metallic Transformations (polishing), Shoe Manufacturers,
Glass Finishing, etc.…
Detroit Industries is equipped with the facilities for glue-backing and
lamination of velcro or silicone paper, to meet the demands of themost dynamic sector of abrasives; the home improvement hardware
stores in the form of DIY (Do-It-Yourself).
The second activity of the company is the production, conversion
and printing of adhesive tapes, which now represents the equivalent
turnover of the abrasives.
60 % of the total plant production is destined for export in highly com-petitive markets such as the United States, Austria, France, and other
European and Middle Eastern Countries.
CONTACT
Mrs Rajae BENABDALLAH
Export Director
Mrs Ghita TEMSAMANI
Marketing Director
ADRESS
Z.I. D’El Jadida, Lot 47-48
BP 360 EL Jadida – Plateau
24000 EL Jadida – Morocco
Phone : +212 523 353 156
+212 661 236 377
Fax : +212 523 353 157
E-mail : [email protected]
Website : www.detroit-industries.com
PRODUCTS
Coated Abrasive Paper,
Abrasive Cloths,
Discs in Vulcanized Fiber,
Masking Tape for the Automotive In-
dustry
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FLEXI RESSORTS
Is a company in constant quest of innovation and excellence.
A reference on the market of springs manufacturer for industrial vehicles
and commercial vehicles.
FLEXI RESSORTS is equipped of all facilities in the latest technolo-
gy, allowing it to produce conventional leaf springs and parabolic
springs, responding to highest international standards.
Always looking to satisfy its partners, FLEXI RESSORTS offers its know-
how and a high-performance customer service to provide quality
products.
CONTACT
Mr Ahmed AMORGeneral Manager
ADRESS
Km 9,4 Route de Rabat – Ain Sebâa
Casablanca - Morocco
Phone : +212 522 351 231
+212 522 351 235
Fax : +212 522 351 232
+212 522 352 829
E-mail : [email protected]
Website : www.exiressorts.com
PRODUCTS
Springs manufacturer for industrial
vehicles and commercial vehicles
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PLASTEX MAROC
Has been manufacturing and selling various types of friction products
for clutches and brakes since 1981. Located in Tangier, PLASTEX
MAROC is considered one of the prominent companies in the friction
sector in North Africa and one of the largest in Africa.
PLASTEX has been certied ISO/TS 16949 v 2009 from 2005.
PLASTEX exports products to over 20 countries across Europe Africa
and Asia. Our products are for heavy duty and passenger cars and
as follow:
• Clutch facings.
• Driven plates and clutch covers. - Sintered metal friction.
• Brake pads.
• Bake linings.
• Brale linings in roll.
• Woven brake linings.
• Brake shoes.
CONTACT
Mr Omar OULAD HAJD ALIExport Manager
Ghita TEMSAMANI
Marketing Director
ADRESS
Z.I allée N° 2 route Tétouan, Lot 46
Morocco
Tél. : +212 539 362 888
Fax : +212 539 350 702
E-mail : [email protected]
Website : www.plastexmaroc.ma
PRODUCTS
Friction products for clutches and
brakes.
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SIPROFSIPROF, with 20 years as subcontractor for the Ferodo- Abex group,
is a major player in the manufacture of friction materials. Its technolo-
gical know-how enables SIPROF to market products equivalent to the
O.E. SIPROF is also:
An industrial site covering 23000 m2.
50% of its turnover resulting from exports to 23 countries.
Over 300 ECE R90 homologated products.
Research and development accounting for 2% of turnover.
Light and heavy-duty vehicle ranges:
• Brake pads
• Brake linings
• Clutch facings
• Woven material and molded brake linings in rolls.
CONTACT
Mr Abdelmoujib DIANI
Export Manager
ADRESS
2,5 route de Marrakech, Z.I Berrechid
MoroccoPhone : +212 522 325 665
Fax : +212 522 325 660
E-mail : [email protected]
Website : www.siprof.ma
PRODUCTS
Friction products for clutches and
brakes.
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MADE INMOROCCO
Ministry Delegate to the Minister of Industry Trade ,I d h D l E h f F
Embassy of the Kingdom of Morocco in Abu Dhabi - UnitedA b E
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Moroccan Center for Export Promotion23, Rue Ibnou Majid El Bahar, Casablanca - MoroccoPhone : (+212) 5 22 30 22 10 - (+212) 5 22 30 75 43Fax : (+212) 5 22 45 05 57 / (+212) 5 22 30 17 93Website : www.marocexport.gov.maE-mail : [email protected] : Centre Marocain de Promotion des Exportations
Investment and the Digital Economy in charge of ForeignTrade63, Avenue Moulay Youssef, 10000 Rabat - MoroccoPhone : (+212) 5 37 70 63 21 - (+212) 5 37 70 63 89Fax : (+212) 5 37 70 32 31
Arab EmiratesAvenue 26th (Al Nahyan Street),Al Manasereen Area, P.O.Box 4066, Abu Dhabi, United Arab EmiratesPhone. : (+97) 124 433 973Fax : (+97) 124 433 917E-mail : [email protected]