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it is a fabulous presentation on indian automobile industry w.r.t sona somic lemforder
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Automobile Industry in Automobile Industry in India India
Submitted by:Submitted by: Ankit KumarAnkit Kumar IPM Gzb.07-09IPM Gzb.07-09
MarketingMarketing
This study is done in keeping following objectives in view:
• To find out the present status of the automobile industries in India.
• To study the market research of the automobile industries.
• To study the distribution and marketing strategy adopted by automobile industries.
• To study the automotive components with reference to SSL.
SegmentationSegmentation
BASED ON THE PRICE OF THE CAR
BASED ON THE LENGTH OF THE CAR
BASED ON THE USER SEGMENT
BASED ON THE PRICE OF THE CAREconomy Segment
The economy segment of car ranges up to Rs. 2.5 lacs. The products in this segment are Maruti 800, Alto and the newly launched product of TATA motors i.e. NANO.
Mid- Size SegmentThe mid-size segment of car ranges from 2.5 lacs to 4.5 lacs. Itincludes the products like Hyundai santro, Maruti zen, Tata Indica etc.
Luxury car segmentThe luxury segment of car ranges from 4.5 lacs to 10 lacs. It includes the products like Honda city, Hyundai Verna, Mahindra Scorpio etc.
Super luxury car segmentThe super luxury segment of car ranges above 10 lacs. This segment satisfies the elite class of the society. It includes the products like Skoda Laura, Honda Accord, BMW, Mercedes, Audi etc.
BASED ON THE LENGTH OF THE CAR
A segment- Cars that are less than 3.5 meters long (800, omni)
B segment- Cars between 3.5 meters to 4 meters long( Zen, SX4, Santro)
C Segment- Cars between 4 meters to 4.5 meters long (Verna, Honda city, ford
fiesta) D segment- Cars that are more than 4.5
meters long( Mercedez, Sonata,Accord, Skoda)
BASED ON THE USER
Individual Buyers Taxi operators Government /non-government
institutions
Automotive component industryAutomotive component industry
It consists of :It consists of :
Forecasting for Automotive Forecasting for Automotive sales(Domestic & Exports)upto 2016sales(Domestic & Exports)upto 2016
Contd…Contd…
Automotive Sales-Domestic & Export
0
5
10
15
20
25
30
35
40
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Years
Sale
s
Forecasting for Domestic passenger Forecasting for Domestic passenger vehicle up to 2016vehicle up to 2016
Contd….Contd….Domestic Passenger Vehicle
0
500
1000
1500
2000
2500
3000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Years
Sale
s
Forecasting Up to 2016Forecasting Up to 2016
Contd…Contd…
Auto Component Industry Export
0
1000
2000
3000
4000
5000
6000
7000
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
Years
Exp
orts
Forecasting upto 2016Forecasting upto 2016
Contd…Contd…Auto Component Industry Production
0
5000
10000
15000
20000
25000
30000
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
Years
Prod
uctio
n
Forecasting upto 2016Forecasting upto 2016
Contd…Contd…
Auto Componenet Industry Investment
0
2000
4000
6000
8000
10000
12000
14000
Years
Inve
stm
ent
Forecasting upto 2016Forecasting upto 2016
Contd…Contd…
Car Production
0
500000
1000000
1500000
2000000
2500000
Years
Pro
duct
ion
Forecasting upto 2016Forecasting upto 2016
Contd….Contd….Passenger Vehicles Exports from India
0
100
200
300
400
500
600
Years
Indian Automotive Mission Plan – Vehicle salesexpected to grow to 32 million by 2015-16
Key points for Sona Key points for Sona SomicSomic
Key Focus AreaKey Focus Area
Technology Innovation Quality
Customer satisfactionCustomer satisfaction
Superior customer satisfaction with
over 99% on time delivery should be the key areas for the SSL.
MarketsMarkets
Germany, Italy, UK, Belgium, Poland, France, USA, Canada,
Romania, Holland, Israel, Greece, Spain, Hungary, Sweden, Russia,
Others
Product designingProduct designing
Product should be designed using state-of the-art three dimensional mechanical design software and produced with precision tooling
Manufacturing Process
All steps of the manufacturing process should be planned, controlled and monitored by a corporate-wide computerized network running Enterprise Resource Planning (ERP) software
Benefits of ERP SoftwareBenefits of ERP Software
The capabilities of this system will enable plants to meet changing customer demands, and allow the flexibility to design and manufacture parts that are not currently in sona’s portfolio
Testing and Controls to be used
Material Surface Crack Test Hardness Test Roughness Test Fatigue Test Vibration Test Surface Coating Thickness Test
Contd.Contd.
Stud Breakaway Test Stud Pull Out Test Welding Tensile Strength Test Buckling Test Salt Spray Test (out sourced) Leakage Test SAE J193 Ball Stud and Socket Assembly Test Procedures
Product Specifications/Enhanced designs
Unified-body housings do not require cover plates or polymer caps, this leads to a much stronger design with improved overall part integrity
Exclusive two-convex dust boot design helps internal structure stay firm and durable against corrosion, tear, dust and temperature variation
Special CR60 dust boot material is used for flexibility, yet still provides maximizing overall toughness
For ease of installation, ball studs should be designed with wrench flats and/or allen wrench sockets to match each specific vehicle suspension
Contd.Contd. More robust bearing design resists radial/axial
and vibrating forces far better than standard design
Precision-cut channels on inner bearing walls provide significantly more grease storage and improved grease flow
Upper and lower dust boot rings are specifically designed to prevent dust boot tear. Acting much like a spring, they optimally maintain the correct clamping force and remain totally unaffected during changing operating conditions
Stabilizer links are plated with environmentally friendly Cr3+ material,which prevents corrosion and increases the life of the grease inside
Warranty
All parts should come with a 2 year/40,000 mile limited warranty. Company should replace, or refund your money for, at its option, any part it sells that wears out or breaks under warranty. The warranty begins on the day the part is purchased and expires at the end of 2 years/40,000 miles or when the vehicle is sold, whichever comes first
Packaging
All products should be packed and sealed into moisture preventative bags. This ensures parts remain rust-free during transportation and storage. These bags are environmentally friendly and do not contain nitrites or phosphates
Inventory Mix Management Provide plan to minimize and/or eliminate duplication while
extending needed coverage & foreign brand
ACTIONS
Identify parts to be added because domestic supplier might not have or distributor does not carry .
Identify parts to be migrated because price point, design, and/or brand does not compete well for foreign nameplate repair
Identify older/slower moving foreign car parts to zero order points and/or return to domestic supplier
Typical WD location adds $15-18K / Store location is $3-5K
Changing market do we have the right tools?
1. Price point: Domestic-oriented aftermarket premium lines are relatively expensive as compared to import-specialist brands
2. Brand: In order to compete for European and many Asian repair dollars, the market often demands a foreign nameplate (domestic suppliers source almost all of these parts)
3. Coverage: Domestic-oriented suppliers offers between 53-61% of the “top 100”import vehicle coverage .
4. Enhanced Design: patented product designs manufactured gives installers choices that have been previously unavailable in the U.S.
5. Growth: Quickly changing vehicle parts in North America will drive future growth in the import segment of the chassis business.
The above analysis and The above analysis and recommendations recommendations establishes SSL’s market position as a leading supplier of Steering Ball Joints and Suspension Arms to domestic automobile manufacturers and tier-1 suppliers, and access to technology from its collaborators for product design and development.
