Automotive Smart Cockpit Design Trend Report, 2021

Automotive Smart Cockpit DesignTrend Report, 2021

Sept. 2021

2www.researchinchina.com [email protected]

Smart Cockpit Design Trend Research: Moving to the third living space

In terms of perception, the cockpit display is not limited to multiscreens and large screens, 3D screens and high-definition screensare also emerging.For cockpit display, multi screens and large screens still prevail. From 2020to 2021, emerging automakers and traditional automakers havesuccessively launched a number of models equipped with multiple screensand joint screens. For example, Hongqi E-HS9 was equipped with 8screens at the end of 2020. In 2021, Human Horizons mass-produced anddelivered HiPhi X equipped with 9 screens. At the same time, the screensize in the car is getting larger and larger. The center console of Xingyue L,launched in July 2021, has a 1-meter IMAX screen. The center console ofFord EVOS that is planned to be launched in October 2021 will feature a27-inch 4K display. Cadillac Lyriq to be launched in 2022 will have a 33-inch all-in-one display.In addition, the screen layout has become more novel and unique. In early2021, Mercedes-Benz revealed the MBUX Hyperscreen, whose threedisplays merge almost seamlessly into one another to create an impressivescreen band over 141 centimeters wide: Driver display (screen diagonal:12.3 inch), central display (17.7 inch) and front passenger display (12.3inch) appear as one visual unit. Three screens sit under a common bondedirregular curved cover glass. For particularly brilliant display quality OLEDtechnology is used for the central and front passenger displays. TheMBUX Hyperscreen embodies a strong sense of technology.

Smart Cockpit Design Trend Research: Moving to the third living spaceWith the continuous development of cockpit hardware and software technology, intelligent cockpit design is evolving, pivoting from functionality to "userexperience". Intelligent cockpits are becoming more and more secure, smart and comfortable.

EQS Smart Cockpit of Mercedes-Benz


Abstract

The IM L7, which is planned to be mass-produced in 2022, is equippedwith a 39-inch smart scenario screen and a 12.8-inch AMOLED centerconsole screen. The 39-inch screen is composed of two joint screens,which can be raised and lowered separately with multiple display modesand allow the content to be switched without boundaries.

Driven by high-definition mobile phone displays, consumers have more views on theresolution of automotive displays. Low-resolution displays can no longer meet theneeds of the current users. Automotive displays tend to feature higher resolution,higher contrast, wider field of view, more optical indicators, and faster response. Inthe BMW iX scheduled to be launched at the end of 2021, the new iDrive 8 will comewith horizontal curved dual screens: a 12.3-inch LCD cluster screen and 14.9-inch IVIscreen (the angle is slightly inclined towards the driver). BMW says screens used inthe new system will have a pixel density of 206 pixels per inch (PPI).Smart Cockpit of IM L7


HMI capabilities develop from functional perception interaction to cognitive and activeinteraction

HMI capabilities develop from functional perceptioninteraction to cognitive and active interaction

The HMI UI interface design for automobiles ischanging on the basis of practical functions. With moreand more functions, smart cars are getting cleverer,and the underlying data is more and more abundant. Inthe future, interface interactions will be more concise,3D intuitive, younger, transparent, digitized, andsymbolized, flattened and the like.

In June 2020, Banma SmartDrive released the VenusIntelligent System whose UI interface adopts the designconcept of A-B parallel worlds. World A takes a "map asa desktop", while World B uses a waterfall layout.Users can intuitively find commonly used functions onthe interface, and even set the display interface aswhat they want.

Venus Intelligent System of Banma SmartDrive - AB Worlds

Source: Banma SmartDrive


Mercedes-Benz MBUX Hyperscreen

MBUX Hyperscreen can display the desired personalized functions for userson the main interface of the central screen at an appropriate time, enabling"zero-layer" operation without scrolling or turning pages, bringing relaxed andintimate HMI experience.

Innovation and breakthroughs in UI interfacedesign are inseparable from the development ofHMI design tools.

In terms of HMI design and development tools,many companies have released the latestproducts. Lately, HMI design and developmenttools feature multiple platforms, multiplealgorithms, reusable software framework, 3Dinterface design, etc.

In addition, with the creation of the third spaceof the smart cockpit and the continuousimprovement of entertainment, technology HMIdesign companies such as web gamecompanies like Eptic Games have dabbled inthe automotive market.

"Zero-layer" Interactive Interface of Mercedes-Benz MBUX Hyperscreen


Latest Products of Main HMI Design and Development Tools

Through the fusion applications of AI, smartatmosphere lights, smart surface materials,fragrance systems, smart seats and other productsand technologies, voice, AI assistants, facerecognition, gestures, face, fingerprint, vital signsdetection and other HMI technologies and modelshave been available in cars.

The smart cockpit has certain HMI experience andscenario-based capabilities, and the cockpitscenario interaction is more intelligent, emotional,and humane. HiPhi X, which was mass-producedand delivered in 2021, can recognize the driver'sexpression, voice, heart rate, blood oxygen, bloodpressure, breathing rate, etc. through 52 biosensors,and then adjust music and temperature, or takeover the vehicle in dangerous situations.


Samsung Digital Cockpit with Automotive Samsung Health

At CES 2021, Samsung exhibited a digital cockpitequipped with Automotive Samsung Health, whichanalyzes passengers’ health status before boardingby utilizing a combination of cameras and wearableand mobile devices installed in the vehicle. In thecar, it also regularly monitors passengers’ stresslevels and will adjust the vehicle’s lighting, scent, ormusic in an effort to help them relax.

2021 Samsung Digital Cockpit with Automotive Samsung Health

With the HMI design concept focusing on "userexperience", HMI is developing from basicfunctional perception interaction to cognitive andactive interaction through AI, in-car and out-of-carperception technologies.


Smart cockpits realize custom programming through SOA software

Smart cockpits realize custom programming throughSOA software

Since smart cockpits are designed as per human-orienteduser experience, personalization will become a majordevelopment trend of smart cockpits in the future. Inaddition to the basic personalized custom settings such asthe initial IVI system and buttons, the softwarearchitecture can help realize the personalized customsettings of multiple scenarios in the car.

For example, the WM W6, which was launched at theShanghai Auto Show in 2021, WM W6 realizespersonalized combinations and settings of scenariosbased on SOA software and through APP customprogramming.

Custom Scenario Programming Card for WM W6

With the HMI design concept focusing on "userexperience", HMI is developing from basic functionalperception interaction to cognitive and active interactionthrough AI, in-car and out-of-car perception technologies.


Table of Content (1)

1 Ideas and Trends of Automotive Smart Cockpit Design1.1 Status Quo of Smart Cockpit Design Layout1.1.1 Overview of Automotive Smart Cockpits1.1.2 Development Characteristics of Automotive Smart Cockpits1.1.3 Development Trends of Automotive Cockpits1.1.4 Cockpit Configuration of Main Newly Released Models in 2021: Concept Models 1.1.5 Cockpit Configuration of Main Newly Released Models in 2020: Concept Models 1.1.6 Cockpit Configuration of Concept Models (1) 1.1.7 Cockpit Configuration of Concept Models (2) 1.1.8 Cockpit Configuration of Concept Models (3) 1.1.9 Cockpit Configuration of Production Models (1) 1.1.10 Cockpit Configuration of Production Models (2) 1.1.11 Cockpit Configuration of Production Models (3) 1.1.12 Cockpit Configuration of Production Models (4) 1.1.13 Cockpit Configuration of Production Models (5) 1.1.14 Cockpit Configuration of Production Models (6) 1.1.15 Cockpit Configuration of Production Models (7) 1.1.16 Cockpit Configuration of Production Models (8) 1.1.17 Cockpit Configuration of Production Models (9) 1.1.18 Cockpit Configuration of Production Models (10) 1.1.19 Cockpit Configuration of Production Models (11) 1.1.20 Cockpit Configuration of Production Models (12) 1.2 Development Trends of Automotive Smart Cockpit Design1.2.1 Smart Cockpit Design Trends (1) 1.2.2 Smart Cockpit Design Trends (2) 1.2.3 Smart Cockpit Design Trends (3) 1.2.4 Smart Cockpit Design Trends (4) 1.2.5 Smart Cockpit Design Trends (5) 1.2.6 Smart Cockpit Design Trends (6) 1.2.7 Smart Cockpit Design Trends under Autonomous Driving Levels

2 Automotive Smart Cockpit Display Design Trends 2.1 Status Quo of Cockpit Display Design 2.1.1 Cockpit Display Layout 2.1.2 Status Quo of Cockpit Display Design 2.1.3 Cockpit Display Business Layout of Major Companies2.1.4 Development Direction of Cockpit cluster Display2.1.5 Cluster Display Business Layout of Major Companies2.1.6 Status Quo of Cockpit HUD 2.1.7 AR-HUD Business Layout of Major Companies2.1.8 AID - Holographic Aerial Intelligent Display System 2.2 Cockpit Display Design Trends2.2.1 Cockpit Display Design Trends (1) 2.2.2 Cockpit Display Design Trends (2) 2.2.3 Cockpit Display Design Trends (3) 2.2.4 Cockpit Display Design Trends (4) 2.2.5 Cockpit Display Design Trends (5) 2.2.6 Cockpit Display Design Trends (6) 2.2.7 Cockpit Display Design Trends (7) 2.2.8 Cockpit Display Design Trends (8) 2.2.9 Cockpit Display Design Trends (9) 2.2.10 Cockpit Display Design Trends (10) 2.2.11 Cockpit Display Design Trends (11) 2.2.12 Cockpit Display Design Trends (12) 2.2.13 Cockpit Display Design Trends (13) 2.2.14 Cockpit Display Design Trends (14) 2.2.15 Cockpit Display Design Trends (15) 2.2.16 Cockpit Display Design Trends (16)



3 Automotive Smart Cockpit HMI Design Trends 3.1 Status Quo of Automotive Cockpit HMI Design3.1.1 Overview of Automotive HMI 3.1.2 Development History of Automotive HMI modes3.1.3 Main HMI Modes of domestic and foreign OEMs3.1.4 Design Modes of Automotive HMI3.1.5 Design Process of Automotive HMI3.1.6 Development Process of Automotive HMI3.1.7 Design Framework of Automotive HMI3.1.8 Design Principles of Automotive UX3.1.9 Tools Required for Automotive HMI Design3.1.10 HMI Design Integrated Software Tools of Major Companies3.1.11 HMI Design Suppliers of Main OEMs3.1.12 HMI Suppliers of Main Models 3.1.13 IVI UI interface features of Main OEMs (1) 3.1.14 IVI UI interface features of Main OEMs (2) 3.1.15 UI Cases (1) 3.1.16 UI Cases (2) 3.1.17 UI Cases (3) 3.2 Cockpit HMI Design Trends 3.2.1 HMI Trends (1) 3.2.2 HMI Trends (2) 3.2.3 HMI Trends (3) 3.2.4 HMI Trends (4) 3.2.5 HMI Trends (5) 3.2.6 Automotive UI Design Trends 3.2.7 Development Trends of Cockpit HMI Tools3.2.8 Cases (1) 3.2.9 Cases (2) 3.2.10 Cases (3)

3.3 Cockpit HMI Design of Main Suppliers 3.3.1 ThunderSoft3.3.1.1 Development of KANZI3.3.1.2 Introduction to KANZI HMI3.3.1.3 KANZI HMI Products 3.3.1.4 Architecture of KANZI HMI3.3.1.5 Design Process to KANZI HMI3.3.1.6 Platforms Supported by KANZI3.3.1.7 KANZI? HYBRID3.3.1.8 KANZI's Latest News3.3.2 CANDERA3.3.2.1 CGI: HMI Interface Design based on CGI Studio 3.3.2.2 CGI Studio: 3.10 3.3.2.3 Main Software, Hardware and Ecosystem Supported by CGI3.3.2.4 Cases (1) 3.3.2.5 Cases (2) 3.3.2.6 Dynamic 3.3.3 Altia3.3.3.1 Altia - Model-based HMI Design and Development Software (1) 3.3.3.2 Altia - Model-based HMI Design and Development Software (2) 3.3.3.3 Altia-3D Design 3.3.4 Qt Design3.3.4.1 Qt Products 3.3.4.2 QtAutomotive Suite: Qt Automotive Suite3.3.4.3 Components and Tools of Qt Automotive Suite3.3.4.4 Components of Qt Automotive Suite (1) 3.3.4.5 Components of Qt Automotive Suite (2) 3.3.4.6 Functional Safety Qt Architecture3.3.4.7 Qt Design Tools (1) 3.3.4.8 Qt Design Tools (2) 3.3.4.9 Qt Development Tools



3.3.4.10 Qt for MCU3.3.4.11 Qt Quick 3D3.3.4.12 Qt for Android Automotive3.3.4.13 Qt Digital Cockpit Solutions (1) 3.3.4.14 Qt Digital Cockpit Solutions (2) 3.3.4.15 Main Automotive Customers of Qt3.3.5 Elektrobit (EB) 3.3.5.1 EB GUIDE3.3.5.2 EB GUIDE Frame3.3.5.3 EB GUIDE arware3.3.5.4 Cases (1) 3.3.5.5 Cases (2) 3.3.5.6 Cases (3) 3.3.6 Neusoft HMI Design3.3.6.1 HMI Design Solution3.3.6.2 Smart Connected Ecological Platform Based on AI and Voice Interaction3.3.6.3 Full LCD Cluster Design Solution3.3.7 Valeo3.3.7.1 HMI Business (1) 3.3.7.2 HMI Business (2) 3.3.7.3 HMI Business (3) 3.3.8 Visteon HMI3.3.8.1 HMI Business (1) 3.3.8.2 HMI Business (2) 3.3.9 Bosch HMI3.3.9.1 HMI Products: HMI Solution 3.3.9.2 HMI Products: Business Mode (1) 3.3.9.3 HMI Products: Business Mode (2) 3.3.10 Faurecia HMI3.3.10.1 HMI Business (1) 3.3.10.2 HMI Business (2)

3.3.10.3 HMI Business (3) 3.3.10.4 HMI Business (4) 3.3.10.5 Zhi·Zhen Cockpit

4 Automotive Smart Surface Application Design Trends 4.1 Overview of Smart Surface Technology 4.1.1 Overview of Smart Surface 4.1.2 Features of Smart Surface Products 4.1.3 Composition of Smart Surface4.1.4 Smart Surface Technology: Decorative Film Forming Process4.1.5 Smart Surface Products of Main Suppliers 4.1.6 Smart Surface Industry Chain 4.2 Design Trends of Smart Surface Technology4.2.1 Smart Surface Design Trends (1) 4.2.2 Smart Surface Design Trends (2) 4.2.3 Smart Surface Design Trends (3) 4.2.4 Smart Surface Design Trends (4) 4.2.5 Smart Surface Design Trends (5) 4.3 Smart Surface Application Cases 4.3.1 Cases (1) 4.3.2 Cases (2) 4.3.3 Cases (3) 4.3.4 Cases (4) 4.3.5 Cases (5) 4.4 Main Solution Suppliers of Smart Surface Technology4.4.1 Covestro4.4.1.1 Smart Surface Solution 4.4.1.2 Cases (1) 4.4.1.3 Cases (2)



4.4.2 Canatu4.4.2.1 Profile 4.4.2.2 Smart Surface Solution 4.4.2.3 CANATU 3D Touch with Translucent Fabric4.4.2.4 CANATU 3D Touch Transparent Control Switch4.4.2.5 3D Touch Sensor4.4.2.6 Origo Concept Steering Wheel4.4.2.7 Cases (1) 4.4.2.8 Cases (2) 4.4.3 TactoTek4.4.3.1 Smart Surface Products 4.4.3.2 Smart Surface Technology 4.4.3.3 Main Partners and Customers in the Automotive Field4.4.4 Yanfeng Automotive Interiors4.4.4.1 Smart Surface Technology (1) 4.4.4.2 Smart Surface Technology (2) 4.4.4.3 Smart Surface Technology (3) 4.4.4.4 Smart Surface Application of XiM21 Smart Cockpit4.4.5 Continental 4.4.5.1 Smart Surface 4.4.5.2 Smart Surface Materials 4.4.5.3 R & D Direction of Smart Surface Materials 4.4.5.4 Cooperation with CU-BX in Automotive Non-contact Occupant Health and Safety Detection System

5 Application and Design Trends of Ambient Lights in Smart Cockpits5.1 Development Overview of Interior Ambient Lights5.1.1 Overview of Automotive Ambient Lights5.1.2 Classification of Automotive Ambient Lights5.1.3 Composition of Automotive Ambient Lights5.1.4 Application Scope of Automotive Ambient Lights5.1.5 Control Technology of Interior Ambient Lights 5.1.6 Main Body Network Architecture of Interior Ambient Lights (1) 5.1.7 Main Body Network Architecture of Interior Ambient Lights (2) 5.1.8 Main Body Network Architecture of Interior Ambient Lights (3) 5.1.9 Design Process of Interior Lighting5.1.10 Ambient Light Configuration of Main OEM Models5.1.11 Development and Evolution of Interior Ambient Lights (1)5.1.12 Development and Evolution of Interior Ambient Lights (2)5.1.13 Global Market Scale of Interior Ambient Lights5.1.14 Global Distribution of Interior Ambient Lights5.1.15 Global Distribution and Optics Technology of Interior Ambient Lights5.1.16 Industry Chain of Interior Ambient Lights 5.2 Development Trends of Interior Ambient Lights5.2.1 Development Trends of Interior Ambient Lights (1) 5.2.2 Development Trends of Interior Ambient Lights (2) 5.2.3 Development Trends of Interior Ambient Lights (3) 5.2.4 Development Trends of Interior Ambient Lights (4) 5.2.5 Development Trends of Interior Ambient Lights (5) 5.3 Interactive Cases of Interior Ambient Lights5.3.1 Cases (1) 5.3.2 Cases (2) 5.3.3 Cases (3) 5.3.4 Cases (4)



6 Application Trends of Automotive Smart Haptic Feedback Technology 6.1 Overview of Automotive Touch Feedback Development 6.1.1 Overview of Touch Feedback Technology 6.1.2 Demand for Touch Feedback Technology 6.1.3 Touch Feedback Technology Mode (1) 6.1.4 Touch Feedback Technology Mode (2) 6.1.5 Touch Feedback Technology Mode (3) 6.1.6 Industry Chain of Main Touch Feedback Technology 6.1.7 Main Suppliers of Touch Feedback Technology and Products 6.1.8 Main Tier1 Suppliers of Touch Feedback Technology and Products6.1.9 Touch Feedback Technology Application of OEMs6.1.10 Automotive Display Touch System Technology Roadmap 6.1.11 Cases (1) 6.1.12 Cases (2) 6.1.13 Cases (3) 6.2 Main Automotive Haptic Feedback Suppliers 6.2.1 Tanvas6.2.1.1 Multifunctional Surface Haptics Technology6.2.1.2 Automotive Solutions 6.2.2 Boreas6.2.2.1 Piezo-Capdrive Technology 6.2.2.2 BOS1211 6.2.3 TDK PowerHap? Piezo Actuator with Haptic Feedback6.2.3.1 PowerHap? Piezo Actuator (Square Type) with Haptic Feedback6.2.3.2 PowerHap? Products 6.2.3.3 PowerHap? Product Planning 6.2.4 Continental 6.2.4.1Haptic Feedback Technology 6.2.4.2 Tactile Interactive Display 6.2.4.3 HMI Business

6.2.5 Others 6.2.5.1 Haptic Feedback Technology of Bosch 6.2.5.2 Haptic Feedback Technology of Joyson Electronics

7 Other Emerging Cockpit Interaction Technology 7.1 Diversified and Interactive Steering Wheel Design7.2 Maximization of Space Utilization7.3 Automotive Sound Effects7.4 Smart Healthy Cockpit Layout

Beijing HeadquartersTEL: 010-82601561, 82863481Mobile: 13718845418Email: [email protected]

Chengdu Branch

TEL: 028-68738514FAX: 028-86930659

Website: www.researchinchina.com

WeChat: zuosiqiche

Contact

Documents

Automotive Smart Cockpit Design Trend Report, 2021