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Autumn semesterPart 1 (15 credits) Part 2 (12 credits)
1 Mandatory Elective in part 1 (3 credits)
AUTUMN SEMESTER:Understanding consumer behaviour and developing digital marketing campaignsWould you like to learn how to develop a successful marketing communication campaign?In this program you will develop in-depth knowledge in consumer
behaviour and practical skills within market research, marketing
communication and digital marketing. All essential elements for
today’s marketeer.
What you will learnIn the first part of the semester you will be working to set up a
consumer behaviour research for an organization. Theory classes
of consumer behaviour will help you understand its relevance to the
practice of marketing. You will also learn how to conduct marketing
research and perfect your statistical skills and writing skills. All this
will help you to set up a research design, conduct the research,
analyse the data and formulate tactical marketing recommendations.
In the second part of this semester you will focus on digital
marketing and marketing communication. You will develop an
applicable and visually appealing marketing communication
campaign. This will be supported by workshops in sales skills and
story telling.
All this will be done in international project groups, with students
coming from all over the world.
For questions you can contact:Ms. Jane Chuhu
senior lecturer
-or-
Ms. Lydia Altenburg
international coordinator
T +31 (0)50 595 4056
For more information visite
hanze.nl/exchange
HA
NZ
E-2
0_07
22
Autumn semesterPart 1 (15 credits) Part 2 (15 credits)
Consumer Behaviour (5 credits) Omnichannel Marketing (5 credits)
Integrated Project Assignment
(5 credits)
Integrated Project Assignment
(5 credits)
Professional Skills 5 (5 credits)
• Research Tooling
• Personal Development
Exchange Students
Story Telling (2 credits)
1 Mandatory Elective in part 2 (3 credits)
Sales Training (3 credits)
English Speaking Skills (3 credits)
Spring semesterPart 1 (13 credits) Part 1 (12 credits)
Mandatory Electives in part 1 and 2 (5 or 6 credits)
SPRING SEMESTER:International Marketing ManagementWould you like to learn how to create a successful strategic marketing advice?The program International Marketing Management is aimed at
developing your skills in analysing and solving a real marketing
problem.
You will learn how to conduct market research and based upon
this research you will learn how to fomulate a strategic but also
practical marketing advice for the company. You will write a
strategic marketingplan in which you apply the theory of strategic
marketing, research skills and intercultural competence skills. All
this will be done in international project groups, with students
coming from all over the world.
What you will learnIn the first part of the semester you will focus on analysing the
external and internal environment of the company. Theory classess
in marketing analysis but also finance and changemanagement
will help you understand the relevant theory necessary for these
analysis. In the second part of the semester you use the insights
learned from your analysis to formulate a marketing advice. This
will be supported by theory classes on marketing decisions,
branding and online marketing at a strategic level.
For questions you can contact:Ms. Babette Wilde-De Vreede
senior lecturer
-or-
Ms. Lydia Altenburg
international coordinator
T +31 (0)50 595 4056
For more information visite
hanze.nl/exchange
Spring semesterPart 1 (13 credits) Part 2 (12 credits)
Marketing Analysis (5 credits)
• Key Functional Areas
• Assignment
Strategic Marketing (5 credits)
• Theory
• Paper
Integrated Project Assignment
(5 credits)
Integrated Project Assignment
(5 credits)
Professional Skills (3 credits)
• Research Tooling
• Career Development Skills
Professional Skills (2 credits)
• Business Communication
English
• Intercultural Competences -
Assignment
Mandatory Electives in part 1 and 2 (5 or 6 credits)
English Speaking Skills 1 (3 credits) - part 1
English Speaking Skills 2 (3 credits) - part 2
Change Management (5 credits) - part 1 + 2
HA
NZ
E-2
0_07
22
