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#AutumnFair
SOCIAL MANAGEMENT
SCONSULTANCY
CTRAINING
T
OUR CLIENTS
GOOGLE DIGITAL GARAGE
DE MONTFORT UNIVERSITY
ESL ONLINE GAMING
SANTANDER
Is social working?
Tools of the trade
Detecting patterns
Moving forward
LET’STALK
More website sales?
More followers?
Greater brand awareness?
What is actually happening?
WHAT’S YOUREND-GAME?
BUSINESS GOAL
I WANT TO INCREASE
ONLINE SALES AND
GAIN GREATER BRAND
AWARENESS.
SOCIAL GOAL
INCREASE CTR FROM
FACEBOOK BY 10% &
GAIN 1000
FOLLOWERS BY JAN.
MAT GOALS.MEASUREABLEATTAINABLETIME-BOUND
Be as precise
Be realistic
Set a deadline
IMPRESSIONS
IENGAGEMENT
EREACH
RCLICKS (CTR)
C
What do you need to know?
What is the easiest format for you?
Making life easier
CHOOSING THE TOOLS
01
Track SocialSee which channels are
serving their purpose. Google
now offers a section on
tracking your social
conversions
02
ConversionCreate a goal that shows
how many people are coming
from each social channel,
what they are doing and what
makes them convert.
03
Analyze Set up a monthly/weekly
report to your inbox showing
you the key information. You
can then add this data to
your sales planning.
04
Improve!Now you have the
information, you can now
make informed decisions on
what is helping you to conver
via social media.
GOOGLEANALYTICS &SOCIAL MARK 03 PRESENTATION TEMPLATE
BUFFER£
HOOTSUITE££
SPROUT SOCIAL£££
FACEBOOK PIXEL
ICONOSQUARE FOLLOWERWONK
Is it working?
Are there any patterns?
Sharing with your team
FIGURING IT OUT
SMART TABLE
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Impressions 2890 5989 4303 38900 83030 98900
Reach 1500 1002 900 4030 4900 6030
Engagement 299 176 439 230 439 870
Clicks 155 393 97 99 197 520
Ad Spend £10 £10 £10 £15 £15 £25
Paid Impressions 5993 8777 9892 34230 29892 48930
Paid Reach 3000 4922 8989 20211 18989 23210
Total Row13837 21259 24620 97700 137447 178460
Stick or Twist?
Future-proofing
What’s next?
WHAT NOW?
• Use common sense
• Give it time to work!
• Be Agile
• CTR dependent on your industry
STAY FOCUSED
Beauty 1.16% ctr
Retail 1.59% ctr
B2B 0.78% ctr
Apparel 1.24% ctr
Knowing Your Return
*wordstream.com US Feb 2017
TrackMonitorImprove.Commit time to analytics
Have a monthly catch up
Get second opinions
Social Calendar
Month Name Week 1 Week 2 Week 3 Week 4
Events
Launch new products
Flash sales
Reach out to Influencers
New suppliers
Autumn Fair
Launch new products
Reach out to me on social!
Becky BoydFounder, Social Media Geek
