This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

Social Network Trend

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

What?

• Grouping of individuals into specific groups• Individuals who are looking to meet other people• Gather and share first-hand information and experiences

Socializing!

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

Why?

• Info travels in sector of a second

• Customers trust what “others say” more than companies advertising

Benefits:• Increase traffic to websiteVisitors’ communication abilities + trusted networks -> more “visits”

• Increase engagementEasy + simple -> stay longer

• Cost efficiencyThe more you connected, the farer/quicker info would travelTrust ->pull readers/vitors->customers (students)->fans->free advertiser

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

• Connect friends, family, and business associates. Everyone to Anyone

• Users create a profile page that shows their friends and networks information about themselves (Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and The Wall)

For AUV:• Brief intro about us to the “netizens”• Easy access “portal”: Events, News, etc.• Discussion Box• Linked to website• “Listen and Understand” student and parents’

concerns, ideas, suggestions, etc.• Gain more attention, connections with students,

parents, and business partners.

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

Good Examples of Uni’s FB Page

We can embed YM here

Fully customized“welcome”page

This can be customized by our designer or outsourceProgrammer can post to FB by using FBML

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

Quick access to RSS, other portals

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

MSU – Admission example

Get info from potential students

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

Example of AUV’s iFrame

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

Social Network Toolbar

Traffic and Engagement

• Technology helps traffic building easier via sharing• Solution: “Social sharing toolbar”

• Contains: RSS Feed, Search bar, recent posts, social network links, tweets, likes, etc.

• Easy to add to website• FREE/Cheap plan/Month (Pro users)

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

Social Network Toolbar Examples

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

AUV – Example of Web’s Toolbar

The toolbar will be added here or anywhere else,depends on where we want it. All icons, and buttonscan be customized as well

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

AUV’s Social Engagement

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

Traffic Sources

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

Thank you