ava spring 2011 catalogue

AVA Academia

Spring 2011

AVA Publishing SA

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AVA Publishing (UK) Ltd

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www.avabooks.com 001

Contents

A note from the publisher

002

Why our books sell

003

Forthcoming in Fall 2011

013

AVA’s analytics

014

Distributors

016

Title index

018

Basics Creative Photography

02: Context and Narrative

004

Design for Sustainable Change

005

Basics Fashion Design 07:

Menswear

006


Styling

007

Fashion Merchandising

008

Basics Design 02: Layout

009

Packaging the Brand

010

Basics Landscape Architecture

02: Ecological Design

011

The Fundamentals of

Printed Textile Design

012

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002 AVA Academia

Spring 2011

A note from the publisher

As part of our ongoing interaction with our

academic and student audience, we continually

solicit feedback on our books; how they are

used in an educational and business context

and, more subjectively, how our readers respond

to the style and presentation of the content.

One thing in particular is becoming increasingly

clear: the applied visual arts, in all their forms,

have become a pervasive part of international

culture and business. Visual language is now the

global lingua franca of communication.

AVA books are designed to respond to this.

Accessible to all cultures, our books are

currently available in more than 20 languages

(recent editions include those in Turkish,

Arabic and Indonesian). In addition, the design

of the content in our books aims to promote

and enhance understanding at all levels.

As design becomes an increasingly larger

component of the business process, AVA

titles have evolved to reflect this. In addition

to our already successful design management

and marketing disciplines, we will be launching

a new series of books devoted to fashion

management, the first of which is Fashion

Merchandising. This will be followed by a

Fundamentals title covering the subject and

a range of Basics books focusing on different

aspects of fashion management and promotion.

In addition to this, we are launching another

range of titles devoted to textile design.

These books will explore the multi-disciplinary

nature of this exciting subject in the contexts

of fashion, product design and architecture.

The first title in this series, The Fundamentals

of Printed Textile Design (to be published in

June 2011) will be followed by a range of Basics

titles exploring key areas of textile design.

AVA’s evolution will not stop here! There are

a myriad of other business and creative areas

to be explored and our very own discipline

of publishing is developing apace as an area of

undergraduate study where, surprisingly, very

little has been previously published. We are

planning to rectify this in 2012 with a new range

of books on the subject.

Many of our books are now available in eBook

format and we will be extending the availability

of our digital titles as new channels from Apple,

Google and Amazon, amongst others, become

available. Both our print titles and eBooks are

available for purchase at www.avabooks.com.

We thank you for your continued support

of our titles, which we hope remain a leading

provider of design and business education

around the world.


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Why our books sell

Here at AVA, we value the feedback we

receive from our readers. We believe

our books respond to the needs of students

and academics in a number of ways.

1

Academic authority

Only leading academic authorities

write and review our books

2

Academic standing

AVA titles are adopted, used and

referenced by leading academic

institutions across the world

3

Subject relevance

Our books are structured according

to existing curricula to ensure

they meet student requirements

4

Innovation

We cover new subject areas

and offer new treatments in the

presentation of information

5

Range

Our books cover an unrivalled range

of subject areas and experience

levels across the visual arts

6

Quality

We place high value on the look

and feel of our books

7

Affordability

We believe our books are

reasonably and affordably priced

8

Accessibility

Our books are written from

an innovative, international,

educational and relevant viewpoint

9

Information presentation

Our visual approach presents

information in a clear, accessible

and engaging fashion

10

Cross-audience appeal

Aspiring students, students

in education and those making

the transition from education

to practice buy our books. They

are also used by practitioners

working across the visual arts

for a range of clients and by

individuals who want to understand

aspects of the applied visual arts

for commercial, professional or

personal reasons


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004 AVA Academia

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Basics Creative Photography 02: Context and Narrative

Maria Short

b Creative Photography

Maria Short is a photographer,

educator and writer. She currently

runs photographic workshops

in schools and colleges and is

a part-time lecturer in photography

at the University of Brighton, UK.

Maria has an MA in Sequential

Design and her work takes its

inspiration from the use of visual

metaphors in pictorial story-telling.

Much of her photographic practice

is built around her knowledge

of the equine industry; working

to editorial and advertising briefs.

Her current research work

involves photographing the use

of horses to enrich the lives of

disadvantaged teenagers.

Key features

Discusses the importance

of context and narrative in

the creation of original and

impactful photography.

Includes case studies and

exercises that can be used by

both students and educators.

Features a wide range of

illustrative photography from

professionals, amateurs and

students alike.

Basics Creative Photography 02:

Context and Narrative provides an

inspiring look at the way in which

context and narrative help shape

and form photographs, from the

initial idea through to the resulting

polished photograph.

Many experienced photographers

and artists are intuitive in

their image-making process,

subconsciously using their visual

awareness to create, technically

produce and edit their work.

Context and Narrative explores

the structure and method behind

the process of constructing

a meaningful image, helping

students to apply theories to their

own photographic work, and identify

the significant ingredients which

together constitute a successful

photograph.

Readership

Intermediate

Our Basics books provide readers

with an in-depth exploration of

each of the topics introduced in the

Fundamentals titles. These books

offer both a theoretical and practical

approach, supported by examples

and exercises.

Individual titles can form the basis

of specific modules, while the

series as a whole functions as

a comprehensive reference tool

and can be called upon at any

stage of a student’s education.

ISBN and title specifications listed on

page 19

! Your books are beautiful and visually stimulating. Lindsay Chenault / Westwood College / USANEW!


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Anne Chick and Paul Micklethwaite

Design Management

Anne Chick is director of

the Sustainable Design Research

Centre at Kingston University,

UK. Until recently, she was

director of the Sustainability

in Practice Network within

WestFocus (a consortium

of seven universities). She is

adjunct professor in the Faculty

of Environmental Design at the

University of Calgary, Canada,

an associate editor of the Design

Journal and a Design Studies

journal referee.

Paul Micklethwaite is

a research fellow in sustainable

design at Kingston University,

UK. Paul undertakes research,

knowledge transfer and

enterprise activities across

a wide range of areas within

sustainable design. His areas

of research interest include design

and manufacture with recycled

materials and ‘green’ branding.

Key features

Discusses how design

methodology influences

the way businesses and

organizations address

the issue of sustainability.

Offers insightful interviews

from contemporary design

managers.

Discusses the ways in which

design thinking is evolving

and being applied to a much

wider spectrum of social

and environmental issues.

Readership

Required Reading Range

Course Reader

These reference titles are

specifically structured to support

visual arts students throughout the

lifetime of an undergraduate degree

and provide a detailed exploration

of the discipline covered.

This title is a comprehensive

handbook to design management.

It is an ideal core text for an

undergraduate degree, and will

prove useful at any academic level.


explores how design thinking

and design-led entrepreneurship

can address the issue of

sustainability. It examines how

familiar design processes can

be translated into methodologies

for driving sustainable change

in businesses, organizations and

society more generally.

This book looks at ‘design

thinking’ as a methodology which,

by its nature, considers issues

of sustainability, but which does not

necessarily seek to define itself in

those terms. It explores the gradual

extension of this methodology into

the larger marketplace and the

commercial and social implications

of such an extension.

R ISBN and title specifications

page 25

! I highly recommend all your design management books to my students.Dr Eun-Kyong Baek / De Montfort University / UKNEW!

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006 AVA Academia

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b ISBN and title specifications

page 21

Basics Fashion Design 07: Menswear

John Hopkins

Fashion Design

John Hopkins is head of Fashion

and Textiles at Winchester School

of Art, University of Southampton,

UK. He studied at Central St

Martins College of Art and Design,

London, graduating with a Masters

in Fashion Design. He worked as

a womenswear designer at Jaeger

and Burberry for over ten years,

as well as being a freelance

illustrator for the Fashion Service

in London and New York. His

teaching career began in the

United States, where he served

as chair of Fashion at Savannah

College of Art & Design, before

returning to the UK to take

up his position at Winchester.

Key features

Over 200 inspirational visuals

support a comprehensive text.

Includes interviews with

contemporary and upcoming

menswear designers,

offering insightful and diverse

perspectives on the continuing

evolution of menswear.

An ideal reference text for

fashion students and those

who simply want to learn more

about menswear.


Menswear provides a broad

introduction to menswear

by considering a range of social

and historical contexts that have

served to define and redefine

this fascinating area of fashion

through the ages. Both the design

process and sources of research

for menswear are considered

and presented in context with

fashion drawings and presentation

formats – from students and

recent graduates as well as more

established design labels.

Interviews with contemporary

menswear labels, stylists and

designers also provide valuable

insights into the different styles

and role models who continue

to influence and define menswear

in the twenty-first century.

Readership

Intermediate







and exercises.

Individual titles can form the

basis of specific modules, while

the series as a whole functions

as a comprehensive reference

tool and can be called upon at any


! Brilliant series! Thank you! Emma Laird / Thames Valley University / UKNEW!


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ISBN and title specifications

page 21bBasics Fashion Design 08: Styling

Clare Buckley and Jacqui McAssey

Fashion Design

Clare Buckley is fashion

editor for The Guardian Weekend

magazine. She has worked

in the industry for over 10 years

as a fashion editor and freelance

stylist. Alongside her job at The

Guardian, she is an associate

lecturer on the Fashion Promotion

with Styling course at UCLAN, UK.

Jacqui McAssey is the course

leader in Fashion Promotion with

Styling at UCLAN, UK, where

she has taught for over 10 years.

Before her career in education,

Jacqui worked in the industry

in fashion promotion. She also

works as a freelance stylist, styling

editorial and commercial projects,

events and exhibitions.

Key features

Styling has become an

increasingly popular discipline

for study and this is the first

book to offer a comprehensive

student guide.

Illustrated with beautiful

examples from internationally

renowned stylists.

Featuring case studies and

interviews to give the reader

real insight into a stylist’s

day-to-day activities, their

backgrounds and motivations.

Basics Fashion Design 08: Styling

explains how to analyze and

translate fashion collections.

A stylist is responsible for

choosing the look and clothing

for a fashion image to communicate

a fashion idea, trend or theme,

or to advertise a fashion product.

This book outlines what it

means to style for a catalogue or

advertisement (commercial styling),

or a magazine (editorial styling)

and what types of skills these

different fields require.

Richly illustrated with styled

shots that have been created

by both professionals and

undergraduates, this book proves

that even on a limited budget,

with tremendous imagination

and drive it is possible to create

beautiful and relevant work.

Readership

Intermediate







and exercises.

Individual titles can form the

basis of specific modules, while

the series as a whole functions

as a comprehensive reference

tool and can be called upon at any


! This is further proof of the excellence of the Basics Fashion Design series. Martin Dawber / Liverpool John Moores University / UKNEW!


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008 AVA Academia

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Virginia Grose

Fashion Management

Virginia Grose originally

trained as a fashion designer

and has worked in the fashion

industry for more than 25 years.

Most of Virginia’s experience

is in the supply chain and product

development sectors. She gained

her professional experience

with Courtaulds, and has worked

with a wide range of international

clients such as Marks & Spencer,

Wal-Mart and a range of luxury

cashmere brands. Virginia

achieved an MBA in Retailing

at Scotland’s University of Stirling,

specializing in international

retailing and marketing with

a fashion bias. She is currently

course leader in MA Fashion

Business Management at

Westminster University, UK.

Key features

Contains a critical path/action

calendar at the front of the

book, which can be used

as a blueprint for the fashion

business.


interviews with key personnel

as well as reflective exercises

developed with reference to

the professional nature of

fashion retailing and business.

Features relevant visuals to

further highlight and illustrate

the text and case studies.

Readership


Course Reader








handbook to fashion merchandising.

It is an ideal core text for a fashion

management degree, and will prove

useful at any academic level.

Fashion Merchandising provides

a comprehensive overview of

the fashion business – an exciting

and challenging environment

in today’s global marketplace.

Aimed at fashion merchandising,

buying and business

undergraduates, this handbook

offers an overview of the fashion

and retailing sector. It provides

contextual information and

an exploration of the evolution

of the industry over the last decade,

as well as its current state in

today’s global economy. Fashion

Merchandising highlights the

skills and considerations needed

to manage products and to

understand both traditional and

newer roles within the industry.

R ISBN and title specifications

page 26

NEW! ! AVA’s books are unique and refreshing. Glenn Ruhl / Mount Royal University / USA




Gavin Ambrose and Paul Harris

b Graphic Design

Gavin Ambrose studied at

Central St Martins, UK, and

is a practising graphic designer.

Gavin’s current commercial

practice includes clients

from the arts sector, galleries,

publishers and advertising

agencies. He is the co-author

and designer of several books

on branding, packaging and

editorial design.

Paul Harris studied at the

London College of Printing, UK,

and is a freelance journalist and

editor. Paul writes for international

magazines and journals in London

and New York, including Dazed &

Confused. He is co-author of

and collaborator on several books

about graphic design.

Key features

Features substantial new and

revised content.

An in-depth exploration of

layout and how it informs other

aspects of creative design.

Exemplified by a wide range

of contemporary work and

diagrammatic visualizations.

Readership

Intermediate







and exercises.





and can be called upon at any stage

of a student’s education.

Basics Design 02: Layout is an

update to the popular first edition

of the same name, in which

Ambrose and Harris introduce

the fundamentals of layout within

the field of graphic design.

The second title in the Basics

Design series, Layout addresses

both practical and aesthetic

considerations, including the

arrangement of graphic elements

within a design scheme and

what happens when the grid

is abandoned. Essential design

concepts, such as the relationship

between the grid and the

placement of text and images,

are explored with illustrative

examples taken from contemporary

practice. The second edition

features considerable new and

revised content from the authors.


page 19

! AVA books have a balance of design/technical information with visual examples that both inspire and inform. Elsi Vassdal Ellis / Western Washington University / USA

NEW!


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page 29

Packaging the Brand

Gavin Ambrose and Paul Harris

Graphic Design

Gavin Ambrose studied at

Central St Martins, UK, and

is a practising graphic designer.

Gavin’s current commercial

practice includes clients

from the arts sector, galleries,

publishers and advertising

agencies. He is the co-author

and designer of several books

on branding, packaging and

editorial design.

Paul Harris studied at the

London College of Printing, UK,

and is a freelance journalist and

editor. Paul writes for international

magazines and journals in London

and New York, including Dazed &

Confused. He is co-author of

and collaborator on several books

about graphic design.

Key features

Introduces design students

to the most commercial area

of graphic design.

Discusses the full lifespan

of a piece of packaging design;

from design and manufacture

to disposal.

Accompanied by illustrative

examples and case studies

taken from contemporary

packaging design.

Readership


Module Reader

These titles are designed to

support specialized modules of

visual arts degree courses and

provide a platform for further

exploration of the subject matter.

This title represents a

comprehensive introduction

to a key area of graphic design.

It is an ideal core text for an

undergraduate degree, and will

prove useful at any academic level.

Packaging represents the largest

overlap between the disciplines

of graphic design and branding.

While many other areas of design

may be commercial to an extent,

the success of a piece of packaging

design is inextricably linked with

its ability to sell a product.

Packaging the Brand discusses

the implications of this commercial

function for a designer. It explores

methods of visually communicating

the value of a product to its

target audience, and examines

the entire lifespan of a piece

of packaging: from its manufacture

and construction, its display

in various retail environments,

to its eventual disposal and the

associated environmental concerns.

R

NEW! ! Thanks to AVA for producing great resources for design educators. I’ve been very, very pleasedwith the materials again!Bennett Holzworth / Concordia University / Canada



Basics Landscape Architecture 02: Ecological Design

Nancy Rottle and Ken Yocom

b Landscape Architecture

Nancy Rottle has focused

most of her professional and

academic life on the pedagogy

and practice of ecological

design and planning in landscape

architecture. In addition to over

a decade of teaching ecological

and sustainable design courses,

she founded and directs the Green

Futures Lab in the University

of Washington’s College of Built

Environments, USA.

Ken Yocom is an ecologist and

landscape architect. He teaches

in the Landscape Architecture

Department at the University

of Washington, USA. Ken began

his career as a wildlife ecologist

in the Pacific Northwest,

before migrating into landscape

architecture, attracted by the

applied nature of the profession

and its ability to positively affect

people’s lives.

Key features

Discusses important concepts

and themes in ecological

design and planning.

Features a wide range

of examples and images

that show ecological

design in action.


exercises that can be used by

both students and educators.

Readership

Intermediate







and exercises.





and can be called upon at any stage

of a student’s education.


page 23

Basics Landscape Architecture 02:

Ecological Design provides an

overview of ecological design and

planning for landscape architects.

It explores the concepts and themes

important to the contemporary

practice of ecological design

and planning in a highly accessible

and richly illustrated format.

Focusing primarily on urban

environments, the book examines

the relationships between

ecological design theory and

design methods. It describes and

illustrates the basic structures

and functions of natural and

human systems through landscape

ecology principles and the

dynamics of landscape processes.

NEW! ! Excellent books, comprehensive, good reference textsfor students and working designers, nicely producedwith a good range of stimulating current work.Rhiannon Robinson / Cumbria University / UK


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The Fundamentals of Printed Textile Design

Alex Russell

F

Alex Russell studied printed

textiles in Manchester. After

graduating, he worked as

a designer and teacher before

becoming a full-time lecturer

in Nottingham. He then set up

a freelance business, working

across Europe, with an

international client list creating

print, pattern, forecasting and

illustration work for fashion

and interiors. He is now a senior

lecturer on the Textile Design for

Fashion program at Manchester

Metropolitan University, UK,

and continues to practise

as a freelance designer. Alex’s

work features widely in books

on print and pattern.

Key features

Explores the subject from

both creative and contextual

standpoints.

Discusses print and surface

pattern design in a variety

of contexts, including fashion,

interiors, giftware and

stationery.

Fully illustrated with designs

from some of the world’s

leading textile designers.

The Fundamentals of Printed Textile

Design provides students with

an introduction to the creative skills,

techniques and processes required

by textile designers in order to

produce a professional, creative

and commercially aware portfolio.

Aimed at textiles and fashion

undergraduates, this book outlines

the process of creating designs,

looking at the vital role played

by drawing, color, style and content.

It analyzes how to contextualize and

visually communicate effectively,

whether through traditional design

staples or via a more innovative

approach. It also examines the

technical and ethical considerations

of which designers in the industry

must be aware.

Readership

Introductory

The discipline-specific titles in

our Fundamentals range are aimed

at students embarking on further

education and offer a thorough

grounding in the subject.

This book provides students with

a broad overview of the discipline,

before examining specific

processes in greater detail.


page 28

NEW! ! Modern appeal and student friendly!Amanda Lovell / Arts Institute of New York City / USA

Textile Design


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The Fashion Reader

John Hopkins

Forthcoming in Fall 2011

John Hopkins is head of Fashion

and Textiles at Winchester School

of Art, University of Southampton,

UK. He studied at Central St

Martins College of Art and Design,

London, graduating with a Masters

in Fashion Design. He worked as

a womenswear designer at Jaeger

and Burberry for over ten years,

as well as being a freelance

illustrator for the Fashion Service

in London and New York. His

teaching career began in the

United States, where he served

as chair of Fashion at Savannah

College of Art & Design, before

returning to the UK to take

up his position at Winchester.

Key features

Discusses interpreting

a design brief, preparing a

fashion portfolio and defining

career goals for professional

employment opportunities,

exhibitions and trade fairs.

Includes case studies

and contributions from design

professionals and industry

practitioners, providing

valuable insights into the

fashion industry.

Provides further reading

and a more detailed

analysis of fashion design

to appeal to fashion students

and practitioners alike.

Readership


Course Reader








handbook to fashion design.

It is an ideal core text for a fashion

degree, and will prove useful at

any academic level.

RThe Fashion Reader provides

a comprehensive view of the

dynamic subject of fashion design.

Through a series of informative

chapters covering historical and

contemporary theory, The Fashion

Reader explores the multi-faceted

nature of fashion design and

its associated contexts, processes

and methodologies.

This book takes a practical look

at more advanced approaches to

fashion drawing, working with color

media, Computer Aided Design

for fashion, research processes,

working with sketchbooks to

develop creative ideas and building

collections. Pattern making and

manufacturing processes are also

considered in relation to formulating

and creating prototype samples in

the design studio.

forthcoming


014 AVA Academia

Spring 2011

AVA’s analytics

Top 10 co-edition books (copies printed)

AVA’s ‘bestseller’ predictions for 2011

Top 10 fastest selling English Language titles

(units sold)

Basics Photography 01: Composition 69,100

Basics Photography 02: Lighting 62,400

Basics Design 01: Format 40,000

Basics Design 02: Layout 38,000

The Fundamentals of Creative Design 37,100

Basics Design 06: Print and Finish 25,000

Basics Fashion Design 01: Research and Design 25,000

The Fundamentals of Fashion Design 23,000

Design Management 20,500

The Layout Book 20,500

Basics Fashion Design 01: Research and Design

Basics Fashion Design 03: Construction

Basics Fashion Design 02: Textiles and Fashion

Basics Fashion Design 04: Developing a Collection

Basics Fashion Design 05: Fashion Drawing

Basics Design 08: Design Thinking

The Fundamentals of Product Design

The Fundamentals of Interior Design


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All time bestselling titles (units sold all languages)

Worldwide units sold (by language)

Basics Photography 01: Composition 78,235

Basics Photography 02: Lighting 74,478

Basics Design 02: Layout 57,529

Basics Design 01: Format 52,950

The Fundamentals of Creative Design 44,225

Basics Design 03: Typography 39,868

Basics Design 04: Colour 39,001

Basics Fashion Design 01: Research and Design 38,950

The Fundamentals of Illustration 37,620

The Fundamentals of Fashion Design 37,600

Basics Design 06: Print and Finish 36,460

The Fundamentals of Creative Advertising 28,394

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Spring 2011

Distributors

Africa

Africa

(excluding South)

Ian Bartley

Export Sales Department

Thames & Hudson Ltd

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Namibia, Botswana and Zimbabwe

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Europe

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(excluding South)

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Attention: Orders

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Key Accounts and London

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Key Accounts Manager

National Wholesalers

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Scotland, Tyne and Wear, Ireland

eBook vendors

AVA eBooks

are available from:

www.myilibrary.com

www.ebrary.com

www.netlibrary.com

www.dawsonera.com


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018 AVA Academia

Spring 2011

Title index Barcodes shown are for printed books only. For eBooks please use eISBN.

Animated Performance

ISBN 978 2 940373 81 9

eISBN 978 2 940439 68 3

£35.00/$49.95

232 pages

200 color images

300 x 220mm/8.5 x 12 inches

August 2010

A–B

Basics Advertising 01:

Copywriting

ISBN 978 2 940373 68 0

eISBN 978 2 940439 53 9

£17.95/$29.95

176 pages

175 color images

230 x 160mm/6 x 9 inches

May 2008

Basics Advertising 02:

Art Direction

ISBN 978 2 940411 21 4

eISBN 978 2 940439 44 7

£19.95/$32.95

184 pages

200 color images


June 2010

Basics Animation 01:

Scriptwriting

ISBN 978 2 940373 16 1

eISBN 978 2 940439 82 9

£17.95/$29.95

184 pages

200 color images


August 2007


Digital Animation

ISBN 978 2 940373 56 7

eISBN 978 2 940439 54 6

£17.95/$29.95

176 pages

200 color images


June 2008


Drawing for Animation

ISBN 978 2 940373 70 3

eISBN 978 2 940439 55 3

£17.95/$29.95

192 pages

200 color images


October 2008


Stop-motion

ISBN 978 2 940373 73 4

eISBN 978 2 940439 51 5

£19.95/$29.95

200 pages

200 color images


April 2010

Basics Architecture 01:

Representational Techniques

ISBN 978 2 940373 62 8

eISBN 978 2 940439 83 6

£17.95/$29.95

176 pages

200 color images


November 2007


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Construction + Materiality

ISBN 978 2 940373 83 3

eISBN 978 2 940439 57 7

£17.95/$29.95

176 pages

200 color images


November 2008


Architectural Design

ISBN 978 2 940411 26 9

eISBN 978 2 940439 45 4

£21.95/$32.95

184 pages

200 color images


June 2010

Basics Creative

Photography 01:

Design Principles

ISBN 978 2 940411 36 8

eISBN 978 2 940439 71 3

£21.95/$32.95

184 pages

200 color images


October 2010

Basics Creative

Photography 02:

Context and Narrative

ISBN 978 2 940411 40 5

eISBN 978 2 940447 12 1

£21.95/$32.95

184 pages

200 color images


April 2011

Basics Design 01:

Format

ISBN 978 2 940373 28 4

eISBN 978 2 940439 08 9

£21.95/$29.95

176 pages

200 color images


November 2004

Basics Design 02:

Layout (second edition)

ISBN 978 2 940411 49 8

eISBN 978 2 940447 16 9

£21.95/$32.95

184 pages

200 color images


March 2011

Basics Design 04:

Image

ISBN 978 2 940373 30 7

eISBN 978 2 940439 10 2

£17.95/$29.95

176 pages

200 color images


September 2005

Basics Design 03:

Typography

ISBN 978 2 940373 35 2

eISBN 978 2 940439 02 7

£21.95/$32.95

176 pages

200 color images


June 2005


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Spring 2011


B

Basics Design 06:

Print & Finish

ISBN 978 2 940373 42 0

eISBN 978 2 940439 12 6

£21.95/$29.95

176 pages

200 color images


October 2006

Basics Design 05:

Colour

ISBN 978 2 940373 31 4

eISBN 978 2 940439 11 9

£17.95/$24.95

176 pages

200 color images


October 2005

Basics Design 07:

Grids

ISBN 978 2 940373 77 2

eISBN 978 2 940439 13 3

£21.95/$32.95

176 pages

200 color images


May 2008

Basics Design 08:

Design Thinking

ISBN 978 2 940411 17 7

eISBN 978 2 940439 38 6

£21.95/$29.95

200 pages

200 color images


December 2009


Research and Design

ISBN 978 2 940373 41 3

eISBN 978 2 940439 05 8

£21.95/$29.95

184 pages

200 color images


October 2007


Textiles and Fashion

ISBN 978 2 940373 64 2

eISBN 978 2 940439 06 5

£17.95/$29.95

184 pages

200 color images


June 2008


Construction

ISBN 978 2 940373 75 8

eISBN 978 2 940439 07 2

£21.95/$29.95

200 pages

200 color images


November 2008


Developing a Collection

ISBN 978 2 940373 95 6

eISBN 978 2 940439 25 6

£21.95/$29.95

184 pages

200 color images


October 2009


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Fashion Drawing

ISBN 978 2 940411 15 3

eISBN 978 2 940439 37 9

£21.95/$29.95

184 pages

200 color images


December 2009

Basics Film-Making 01:

Producing

ISBN 978 2 940373 57 4

eISBN 978 2 940439 58 4

£17.95/$29.95

176 pages

200 color images


November 2008


Knitwear

ISBN 978 2 940411 16 0

eISBN 978 2 940439 47 8

£21.95/$32.95

184 pages

200 color images


October 2010


Menswear

ISBN 978 2 940411 43 6

eISBN 978 2 940447 14 5

£21.95/$32.95

184 pages

200 color images


February 2011


Styling

ISBN 978 2 940411 39 9

eISBN 978 2 940447 13 8

£21.95/$32.95

184 pages

200 color images


March 2011


Screenwriting

ISBN 978 2 940373 89 5

eISBN 978 2 940439 26 3

£17.95/$29.95

208 pages

200 color images


May 2009


Directing Fiction

ISBN 978 2 940411 00 9

eISBN 978 2 940439 39 3

£17.95/$29.95

184 pages

200 color images


November 2009


The Language of Film

ISBN 978 2 940411 27 6

eISBN 978 2 940439 48 5

£19.95/$29.95

192 pages

200 color images


May 2010


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022 AVA Academia

Spring 2011

Barcodes shown are for printed books only. For eBooks please use eISBN.Title index

B

Basics Graphic Design 01:

Approach and Language

ISBN 978 2 940411 35 1

eISBN 978 2 940439 73 7

£21.95/$32.95

184 pages

200 color images


November 2010

Basics Illustration 01:

Thinking Visually

ISBN 978 2 940373 15 4

eISBN 978 2 940439 84 3

£21.95/$32.95

176 pages

200 color images


September 2006


Sequential Images

ISBN 978 2 940373 60 4

eISBN 978 2 940439 85 0

£17.95/$29.95

176 pages

200 color images


October 2007


Text and Image

ISBN 978 2 940373 50 5

eISBN 978 2 940439 60 7

£17.95/$29.95

176 pages

200 color images


June 2008


Global Contexts

ISBN 978 2 940373 94 9

eISBN 978 2 940439 36 2

£17.95/$29.95

184 pages

200 color images


September 2009

Basics Interior

Architecture 01:

Form + Structure

ISBN 978 2 940373 40 6

eISBN 978 2 940439 86 7

£19.95/$29.95

176 pages

200 color images


October 2007

Basics Interior

Architecture 02:

Context + Environment

ISBN 978 2 940373 71 0

eISBN 978 2 940439 62 1

£17.95/$29.95

176 pages

200 color images


August 2008

Basics Interior

Architecture 03:

Drawing out the Interior

ISBN 978 2 940373 88 8

eISBN 978 2 940439 27 0

£17.95/$29.95

176 pages

200 color images


May 2009


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Basics Interior

Architecture 04:

Elements/Objects

ISBN 978 2 940411 10 8

eISBN 978 2 940439 40 9

£17.95/$29.95

184 pages

200 color images


October 2009

Basics Interior Design 01:

Retail Design

ISBN 978 2 940411 22 1

eISBN 978 2 940439 49 2

£19.95/$32.95

184 pages

200 color images


May 2010

Basics Interior Design 02:

Exhibition Design

ISBN 978 2 940411 38 2

eISBN 978 2 940439 74 4

£21.95/$32.95

184 pages

200 color images


December 2010

Basics Landscape

Architecture 01:

Urban Design

ISBN 978 2 940411 12 2

eISBN 978 2 940439 41 6

£17.95/$29.95

184 pages

200 color images


November 2009

Basics Landscape

Architecture 02:

Ecological Design

ISBN 978 2 940411 44 3

eISBN 978 2 94044711 4

£21.95/$32.95

184 pages

200 color images


May 2011

Basics Marketing 01:

Consumer Behaviour

ISBN 978 2 940373 84 0

eISBN 978 2 940439 24 9

£17.95/$29.95

176 pages

150 color images


August 2009

Basics Marketing 02:

Online Marketing

ISBN 978 2 940411 33 7

eISBN 978 2 940439 75 1

£21.95/$32.95

192 pages

50 color images


September 2010

Basics Photography 01:

Composition

ISBN 978 2 940373 04 8

eISBN 978 2 940439 15 7

£21.95/$32.95

176 pages

200 color images


September 2006


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024 AVA Academia

Spring 2011


Post-Production

Black & White

ISBN 978 2 940373 05 5

eISBN 978 2 940439 17 1

£17.95/$29.95

176 pages

200 color images


November 2007


Lighting

ISBN 978 2 940373 03 1

eISBN 978 2 940439 14 0

£21.95/$32.95

176 pages

200 color images


April 2007


Capturing Colour

ISBN 978 2 940373 06 2

eISBN 978 2 940439 16 4

£17.95/$29.95

176 pages

200 color images


September 2007

Barcodes shown are for printed books only. For eBooks please use eISBN.Title index

B–D


Post-Production Colour

ISBN 978 2 940373 59 8

eISBN 978 2 940439 18 8

£17.95/$29.95

176 pages

200 color images


November 2007


Working in Black & White

ISBN 978 2 940373 85 7

eISBN 978 2 940439 19 5

£17.95/$29.95

176 pages

200 color images


September 2008


Exposure

ISBN 978 2 940411 05 4

eISBN 978 2 940439 42 3

£21.95/$29.95

176 pages

200 color images


November 2009

Basics Product Design 01:

Idea Searching

ISBN 978 2 940373 76 5

eISBN 978 2 940439 63 8

£17.95/$29.95

176 pages

200 color images


September 2008


Material Thoughts

ISBN 978 2 940373 87 1

eISBN 978 2 940439 28 7

£17.95/$29.95

184 pages

200 color images


May 2009

Title: Catalogue(Printing)Client: AVA 200mmWX230mmH

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Visual Conversations

ISBN 978 2 940411 09 2

eISBN 978 2 940439 43 0

£19.95/$29.95

184 pages

200 color images


February 2010

Creative Vision

ISBN 978 2 884790 72 7

eISBN 978 2 940439 87 4

£24.95/$39.95

192 pages

175 color images


October 2005

7 9 0 7 2 79 7 8 2 8 8 4

ISBN-13: 978-2-884790-72-7

Brand-driven Innovation

ISBN 978 2 940411 28 3

eISBN 978 2 940439 76 8

£35.00/$49.95

192 pages

100 color images

300 x 220mm/8.5 x 12 inches

September 2010

Basics Typography 01:

Virtual Typography

ISBN 978 2 940373 99 4

eISBN 978 2 940439 29 4

£17.95/$29.95

184 pages

200 color images


May 2009

Design Management

ISBN 978 2 940373 12 3

eISBN 978 2 940439 78 2

£35.00/$45.00

216 pages

300 color images

300 x 220mm/8.5 x 12 inches

December 2006

anA

VA

Acad

emia

advan

cedtitle

DesignManagementManaging Design Strategy, Process and Implementation Kathryn Best

Design for

Sustainable Change

ISBN 978 2 940411 30 6

eISBN 978 2 940439 77 5

£35.00/$49.95

216 pages

100 color images

300 x 220mm/8.5 x 12 inches

April 2011

Designing for Small Screens

ISBN 978 2 940373 07 9

eISBN 978 2 940447 10 7

£17.95/$29.95

176 pages

100 color images


October 2005

Creative Research

ISBN 978 2 940411 08 5

eISBN 978 2 940439 67 6

£35.00/$49.95

208 pages

300 x 220mm/8.5 x 12 inches

September 2010


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Epica 23

ISBN 978 2 88479 108 3

eISBN 978 2 940447 09 1

£42.50/$65.00

400 pages

1,000 color images

300 x 220mm/8.5 x 12 inches

August 2010

026 AVA Academia

Spring 2011


D–F


ISBN 978 2 940411 34 4

eISBN 978 2 940447 15 2

£35.00/$49.95

192 pages

100 color images

300 x 220mm/8.5 x 12 inches

March 2011

Fundamentals of

Architecture, The

ISBN 978 2 940373 48 2

eISBN 978 2 940439 90 4

£24.50/$34.95

176 pages

250 color images


August 2007

Fundamentals of

Animation, The

ISBN 978 2 940373 02 4

eISBN 978 2 940439 89 8

£19.95/$29.95

196 pages

300 color images


June 2006

Fundamentals of

Branding, The

ISBN 978 2 940373 98 7

eISBN 978 2 940439 32 4

£19.95/$34.95

184 pages

200 color images


October 2009

Fundamentals of

Creative Advertising, The

ISBN 978 2 940373 18 5

eISBN 978 2 940439 91 1

£24.50/$34.95

176 pages

200 color images


November 2006

Fundamentals of

Creative Design, The

ISBN 978 2 940373 47 5

eISBN 978 2 940439 64 5

£19.95/$29.95

176 pages

200 color images


October 2003

Drip-dry Shirts

ISBN 978 2 940373 08 6

eISBN 978 2 940439 88 1

£24.95/$39.95

192 pages

200 color images

300 x 220mm/8.5 x 12 inches

October 2005


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Fundamentals of

Creative Photography, The

ISBN 978 2 940411 13 9

eISBN 978 2 940439 50 8

£24.50/$36.95

208 pages

200 color images


June 2010

Fundamentals of

Design Management, The

ISBN 978 2 940411 07 8

eISBN 978 2 940439 33 1

£22.50/$36.95

184 pages

200 color images


May 2010

Fundamentals of

Digital Art, The

ISBN 978 2 940373 58 1

eISBN 978 2 940439 92 8

£22.95/$39.95

176 pages

150 color images


October 2007

Fundamentals of

Fashion Design, The

ISBN 978 2 940373 39 0

eISBN 978 2 940439 04 1

£19.95/$34.95

176 pages

200 color images


October 2006

Fundamentals of

Film-Making, The

ISBN 978 2 940373 19 2

eISBN 978 2 940439 01 0

£22.95/$39.95

208 pages

200 color images


July 2008

Fundamentals of

Graphic Design, The

ISBN 978 2 940373 82 6

eISBN 978 2 940439 03 4

£19.95/$34.95

192 pages

200 color images


September 2008

Fundamentals of

Illustration, The

ISBN 978 2 940373 33 8

eISBN 978 2 940439 93 5

£19.95/$34.95

176 pages

200 color images


September 2005

Fundamentals of

Interior Architecture, The

ISBN 978 2 940373 38 3

eISBN 978 2 940439 94 2

£19.95/$34.95

176 pages

200 color images


October 2007


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HAC


028 AVA Academia

Spring 2011


F–P

Fundamentals of

Interior Design, The

ISBN 978 2 940373 92 5

eISBN 978 2 940439 20 1

£19.95/$34.95

184 pages

200 color images


June 2009

Fundamentals of

Marketing, The

ISBN 978 2 940373 72 7

eISBN 978 2 940439 34 8

£19.95/$34.95

192 pages

100 color images


November 2009

Fundamentals of

Landscape Architecture, The

ISBN 978 2 940373 91 8

eISBN 978 2 940439 23 2

£19.95/$34.95

200 pages

200 color images


June 2009

Fundamentals of

Photography, The

ISBN 978 2 884790 50 5

eISBN 978 2 940439 95 9

£17.95/$29.95

192 pages

200 color images


September 2005

7 9 0 5 0 59 7 8 2 8 8 4

ISBN-13: 978-2-884790-50-5

Fundamentals of

Product Design, The

ISBN 978 2 940373 17 8

eISBN 978 2 940439 21 8

£22.95/$34.95

184 pages

200 color images


June 2009

Fundamentals of

Printed Textile Design, The

ISBN 978 2 940411 47 4

eISBN 978 2 940447 17 6

£24.50/$36.95

184 pages

200 color images


June 2011

Fundamentals of Sonic

Art & Sound Design, The

ISBN 978 2 940373 49 9

eISBN 978 2 940439 96 6

£22.95/$35.00

176 pages

200 color images


May 2007

Fundamentals of

Typography, The

ISBN 978 2 940373 45 1

eISBN 978 2 940439 97 3

£24.50/$34.95

176 pages

200 color images


November 2006


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Good

ISBN 978 2 940373 14 7

eISBN 978 2 940439 98 0

£24.95/$39.95

200 pages

200 color images

300 x 220mm/8.5 x 12 inches

November 2006

Illustration

ISBN 978 2 940373 51 2

eISBN 978 2 940439 99 7

£24.95/$39.95

216 pages

200 color images

300 x 220mm/8.5 x 12 inches

May 2007

Kiss & Sell:

Writing for Advertising

ISBN 978 2 884790 33 8

eISBN 978 2 940447 00 8

Except North America

£24.50

192 pages

250 color images


September 2004

Kiss & Sell:

Writing for Advertising

ISBN 978 2 940373 46 8

eISBN 978 2 940447 08 4

North America only

$39.95

192 pages

250 color images


August 2006

Layout Book, The

ISBN 978 2 940373 53 6

eISBN 978 2 940439 69 0

£35.00/$45.00

192 pages

200 color images

300 x 220mm/8.5 x 12 inches

July 2007

Left to Right

ISBN 978 2 940373 36 9

eISBN 978 2 940447 01 5

£24.95/$39.95

192 pages

250 color images

300 x 220mm/8.5 x 12 inches

October 2006

More Than a Name

ISBN 978 2 940373 00 0

eISBN 978 2 940447 02 2

£24.95/$39.95

240 pages

200 color images

300 x 220mm/8.5 x 12 inches

October 2005

Packaging the Brand

ISBN 978 2 940411 41 2

eISBN 978 2 940439 79 9

£35.00/$49.95

192 pages

200 color images

300 x 220mm/8.5 x 12 inches

February 2011


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030 AVA Academia

Spring 2011


P–V

Production Manual, The

ISBN 978 2 940373 63 5

eISBN 978 2 940439 59 1

£24.95/$49.95

192 pages

200 color images

300 x 220mm/8.5 x 12 inches

April 2008

Re-Imagining Animation

ISBN 978 2 940373 69 7

eISBN 978 2 940439 56 0

£27.50/$49.95

192 pages

200 color images

300 x 220mm/8.5 x 12 inches

July 2008

Photography FAQs:

Black and White

ISBN 978 2 884791 05 2

£8.95/$9.95

144 pages

150 color images


November 2008

Photography FAQs:

Portraits

ISBN 978 2 884791 04 5

£8.95/$9.95

144 pages

150 color images


November 2008

Photography FAQs:

Exposure

ISBN 978 2 884790 98 7

£8.95/$9.95

144 pages

150 color images


October 2006

Photography FAQs:

Lighting

ISBN 978 2 884791 01 4

£8.95/$9.95

144 pages

150 color images


September 2007

Thinking: Objects

ISBN 978 2 940373 74 1

eISBN 978 2 940439 31 7

£27.50/$49.95

192 pages

200 color images

300 x 220mm/8.5 x 12 inches

July 2009

Train Your Gaze

ISBN 978 2 940373 37 6

eISBN 978 2 940447 03 9

£29.95/$49.95

216 pages

250 color images

300 x 220mm/8.5 x 12 inches

May 2007


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Verbalising the Visual

ISBN 978 2 940373 01 7

eISBN 978 2 940447 04 6

£27.50/$49.95

208 pages

250 color images

300 x 220mm/8.5 x 12 inches

October 2007

Visible Signs (Second Edition)

ISBN 978 2 940411 42 9

eISBN 978 2 940439 80 5

£35.00/$49.95

192 pages

200 color images

300 x 220mm/8.5 x 12 inches

October 2010

Verbalising the VisualTranslating art and design into words

Michael Clarke

Vision and Values

in Design Management

ISBN 978 2 940373 79 6

eISBN 978 2 940439 30 0

£27.50/$49.95

192 pages

200 color images

300 x 220mm/8.5 x 12 inches

August 2009

Visual Communication

ISBN 978 2 940373 09 3

eISBN 978 2 940447 05 3

£24.95/$39.95

192 pages

175 color images

300 x 220mm/8.5 x 12 inches

April 2006

Visual Dictionary of

Architecture, The

ISBN 978 2 940373 54 3

eISBN 978 2 940447 06 0

£14.95/$24.95

288 pages

250 color images

160 x 120mm/4.5 x 6.5 inches

December 2007


Fashion Design, The

ISBN 978 2 940373 61 1

eISBN 978 2 940439 66 9

£16.95/$24.95

288 pages

250 color images

160 x 120mm/4.5 x 6.5 inches

December 2007


Graphic Design, The

ISBN 978 2 940373 43 7

eISBN 978 2 940439 65 2

£16.95/$24.95

288 pages

250 color images

160 x 120mm/4.5 x 6.5 inches

December 2007

Gavin Ambrose, Paul Harris & Sally Stone

This book is a guide to the many and varied terms

used frequently within architecture. From Abacus to

Ziggurat, Column to Cornice, via Ha-ha and Skyscraper,

this book will prove an invaluable resource to anyone

interested in architecture. Each term is explained and

contextualised, giving the reader an enhanced

understanding of architectural terminology. More than

250 common architectural terms are distilled and

illustrated. From practical terms such as Belfry,

Cladding and Rotunda to movements and styles such

as Deconstructivism, Functionalism and Modernism,

from modern terminology and concepts such as

Blobitecture and McMansion to many of the

traditional terms still in current usage.

The Visual Dictionaryof Architecture


Illustration, The

ISBN 978 2 940373 90 1

eISBN 978 2 940439 22 5

£14.95/$24.95

288 pages

250 color images

160 x 120mm/4.5 x 6.5 inches

May 2009


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032 AVA Academia

Spring 2011


Visual Dictionary of Interior

Architecture and Design, The

ISBN 978 2 940373 80 2

eISBN 978 2 940439 61 4

£14.95/$24.95

288 pages

250 color images

160 x 120mm/4.5 x 6.5 inches

October 2008


Photography, The

ISBN 978 2 940411 04 7

eISBN 978 2 940439 35 5

£14.95/$24.95

288 pages

250 color images

160 x 120mm/4.5 x 6.5 inches

December 2009

V


Pre-Press & Production, The

ISBN 978 2 940411 29 0

eISBN 978 2 940439 81 2

£14.95/$24.95

288 pages

250 color images

160 x 120mm/4.5 x 6.5 inches

July 2010


Typography, The

ISBN 978 2 940411 18 4

eISBN 978 2 940439 52 2

£16.95/$24.95

288 pages

250 color images

160 x 120mm/4.5 x 6.5 inches

July 2010

Visual Research

ISBN 978 2 940373 20 8

eISBN 978 2 940447 07 7

£27.50/$49.95

192 pages

250 color images

300 x 220mm/8.5 x 12 inches

November 2004

All details were correct at the

time of printing. AVA Publishing

reserves the right to change

details without notice.


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DALIMHE-DTP

1GP-U005U268894 WPA 03.08.2010 150#

HAC


Documents

ava spring 2011 catalogue