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fections, inflammatory toxins and biofilms. Avenova offers our suf- fering patients relief from their red, sore, achy eyes. In solution, Avenova has antimicrobial activ- ity and laboratory results demon- strate anti-inflammatory activity as well. Over-the-counter products do not appear to give continuous relief, leaving our patients to use topi- cal prescription antibiotic or ste- roid eye drops, oral doxycycline, irritating baby shampoo cleanses, warm compresses, and high dos- ages of Omega 3 oils. No single treatment plan will resolve the discomfort, and oſten a combina- tion of several treatments is need- ed. Now, Avenova appears to be a breakthrough cleanser for dry eye and blepharitis. Many patients develop ocular complaints as they age. Others develop problems associated with rosacea and seborrhea. Still others will develop problems related to tear disruption secondary to con- tact lenses, corneal sutures, and punctual plugs. Frequently, dry eye, blepharitis, MGD, and meibomitis will co- exist and exacerbate each other, leaving patients with symptoms of dry, itchy, red or swollen eyelids, burning, tearing, flaking, and/or crusting. ese common signs and symptoms leave patients scream- ing for relief. Oſten patients are undiagnosed, under diagnosed, or untreated, but why let them suffer? Although there may be no true panacea to solve dry eye, blephari- tis, MGD, or meibomitis, Avenova is a step in that direction. Wheth- er it is used alone or in combina- tion with other treatments, my patients have found it an easy and effective solution to their com- plaints. It is nontoxic and nonir- ritating. Simply spray twice onto a cotton round or make-up pad, and rub the eyelids two or three times twice per day. It is an effective so- lution to cleanse and remove bac- teria that are oſten a major cause of their problems. Most patients start to obtain relief in two weeks. One of the exciting benefits of Avenova is that I can avoid the use of topical and oral antibiotics and steroids. Even though I have con- tinued to use warm compresses and high dosage Omega 3, I have been able to reduce the reliance on other prescription medications. ere is no need to create a “su- perbug” or medication side effects when effective cleansing works. Working in a refractive practice, I frequently encounter patients who struggle with maintaining proper lid hygiene in the postoperative period. ese patients cannot and must not scrub their eyelids or continue with warm compresses. e potential fear of dislodging, wrinkling, or potentially damag- ing the integrity of their corneal Lasik flap is most critical the first two to three weeks post-Lasik. Avenova has provided me with a simple solution for these par- ticular dilemmas. In my practice, Millions of people suffer from chronic dry eye, blepharitis, mei- bomian gland dysfunction (MGD) and meibomitis. Treatment of these patients has been a difficult task for optometrists and ophthal- mologists. Indeed, a significant number of patients who seek relief for these chronic and debilitating conditions will bounce from doc- tor to doctor looking for a reprieve from their discomfort. Recent evidence indicates that al- most ten percent of the American population suffers to some degree from these persistent complaints. Avenova, from NovaBay Phar- maceuticals is the new kid on the block. e active ingredient in this revolutionary product is Neu- trox™, a pure, stable form of hy- pochlorous acid, the same chemi- cal produced by the body’s white blood cells to combat against in- Next Page Anar Maurya, O.D. AVENOVA™— RELIEF FOR DRY EYE AND BLEPHARITIS

Avenova - Relief for Dry Eye and Blepharitis

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fections, inflammatory toxins and biofilms. Avenova offers our suf-fering patients relief from their red, sore, achy eyes. In solution, Avenova has antimicrobial activ-ity and laboratory results demon-strate anti-inflammatory activity as well.

Over-the-counter products do not appear to give continuous relief, leaving our patients to use topi-cal prescription antibiotic or ste-roid eye drops, oral doxycycline, irritating baby shampoo cleanses, warm compresses, and high dos-ages of Omega 3 oils. No single treatment plan will resolve the discomfort, and often a combina-tion of several treatments is need-ed. Now, Avenova appears to be a breakthrough cleanser for dry eye and blepharitis.

Many patients develop ocular complaints as they age. Others develop problems associated with rosacea and seborrhea. Still others will develop problems related to tear disruption secondary to con-tact lenses, corneal sutures, and punctual plugs.

Frequently, dry eye, blepharitis, MGD, and meibomitis will co-exist and exacerbate each other, leaving patients with symptoms of dry, itchy, red or swollen eyelids, burning, tearing, flaking, and/or crusting. These common signs and symptoms leave patients scream-ing for relief. Often patients are undiagnosed, under diagnosed, or untreated, but why let them suffer?

Although there may be no true panacea to solve dry eye, blephari-tis, MGD, or meibomitis, Avenova is a step in that direction. Wheth-er it is used alone or in combina-tion with other treatments, my patients have found it an easy and effective solution to their com-plaints. It is nontoxic and nonir-ritating. Simply spray twice onto a cotton round or make-up pad, and rub the eyelids two or three times twice per day. It is an effective so-lution to cleanse and remove bac-teria that are often a major cause of their problems. Most patients start to obtain relief in two weeks. One of the exciting benefits of Avenova is that I can avoid the use of topical and oral antibiotics and steroids. Even though I have con-tinued to use warm compresses and high dosage Omega 3, I have been able to reduce the reliance on other prescription medications. There is no need to create a “su-perbug” or medication side effects when effective cleansing works.

Working in a refractive practice, I frequently encounter patients who struggle with maintaining proper lid hygiene in the postoperative period. These patients cannot and must not scrub their eyelids or continue with warm compresses. The potential fear of dislodging, wrinkling, or potentially damag-ing the integrity of their corneal Lasik flap is most critical the first two to three weeks post-Lasik. Avenova has provided me with a simple solution for these par-ticular dilemmas. In my practice,

Millions of people suffer from chronic dry eye, blepharitis, mei-bomian gland dysfunction (MGD) and meibomitis. Treatment of these patients has been a difficult task for optometrists and ophthal-mologists. Indeed, a significant number of patients who seek relief for these chronic and debilitating conditions will bounce from doc-tor to doctor looking for a reprieve from their discomfort. Recent evidence indicates that al-most ten percent of the American population suffers to some degree from these persistent complaints.

Avenova, from NovaBay Phar-maceuticals is the new kid on the block. The active ingredient in this revolutionary product is Neu-trox™, a pure, stable form of hy-pochlorous acid, the same chemi-cal produced by the body’s white blood cells to combat against in-

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Anar Maurya, O.D.

AvenovA™— Relief foR dRy eye And blephARitis

patients can now spray Avenova directly on their eyelids and pre-serve good eyelid hygiene while allowing their eyes to heal safely in the postsurgical period. Instead of the typical recommended instruc-tions, I instruct patients to spray directly on closed eyelids twice a day for maximum and safe treat-ment for the first two weeks. By and large, this has been very effec-tive and gives my surgical patients a convenient solution.

A happy and content patient is the goal. Overall, in my practice, Avenova has been shown to help eliminate the signs and symptoms of chronic dry eye and blepharitis. It is definitely an effective solu-tion for daily eyelid and eyelash hygiene, especially during postop-erative periods.

Anar Maurya, O.D.Woodhams Eye Clinic(770) 394-4000

For more information aboutAvenova, visit www.avenova.com, or call 1 (800) 890-0329.

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