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The Aviation Industry Aviation is recognised as one of the world’s most complex and challenging industries, in which it can be hard to make a sustained profit. A number of factors contribute to this: High Costs —High fixed costs (e.g. aircraft and airport infrastructure) and unstable variable costs (e.g. fuel) Labour Intensive —labour costs account for a very high proportion of overall costs (around 25 per cent) Low Margins —airfares have continued to fall in real terms since the Second World War, and the margin on the sale of a ticket is low in comparison with other industries Perishable Product —when a flight leaves with empty seats there is no further opportunity to sell those seats Low Barriers to Entry —it is relatively easy for a new airline to set up in Australia Over-Capacity —competition from lower- cost and government-supported airlines In particular, there is a very strong link between premium yields (travel on First, Business, Premium Economy or full-fare Economy tickets) and ASX (Australian Securities Exchange) top 200 company share prices. This is because this index tracks the expected future earnings of corporate Australia—if high, then corporate budgets, part of which includes spend on air travel, will be more generous. The Impact of Exchange Rates Foreign exchange rates have an impact on airline revenue. A stronger Australian dollar leads to: More outbound travel —Australians choose to holiday overseas rather than at home because their dollars will buy more abroad Less inbound travel —Australia becomes relatively expensive for overseas visitors Less foreign earnings —the value of money earnt from tickets sales overseas is worth less once converted into Australian currency Funding our Business In the international arena, Qantas competes with some carriers that pay no corporate tax and with many Government owned carriers, some of which benefit from a ‘Sovereign Risk Rating’ allowing them to carry debt levels far higher than privately-owned airlines. Many carriers are also supported indirectly by governments, for example, airlines in the US can rely on Chapter 11 bankruptcy protection. The Qantas Sale Act, designed by the Government to protect Qantas’ position as an Australian company, limits total foreign ownership of Qantas to 49 per cent. A side-effect of this limit is to constrain Qantas’ access to global capital, making it harder and more costly to raise funds for expansion. All of this means that to grow and prosper Qantas has to work much harder and be leaner and more efficient. It is a credit to Qantas’ financial stewardship that it is the only airline in the world to have continually held an investment-grade credit rating which enables the company to borrow money at a preferential rate. Aviation Knowledge Regulatory Constraints —access to routes and timeslots is constrained by governments and airport authorities External Shocks —economic downturns, security threats, health pandemics, extreme weather and natural disasters can all affect industry returns Airline Economics The Link between the Global Economy and Airline Travel The strength of the economy greatly affects demand for airline travel. In simple terms, in a strong economy with low unemployment, more people will have more disposable income and are therefore able to afford to spend more on travel. 2006 Jetstar launches long haul international services to Asia and Hawaii, and further extends the brand in 2008 with Jetstar Pacific (Vietnam) CHAPTER SIX 39 38 FAST FACT AFTER FUEL, foreign exchange movements are Qantas’ second largest financial risk (Qantas is exposed to 80 different foreign currencies)

Aviation Funding our Business Knowledge · operational efficiencies. Customers benefit fromroader a b range of flight destinations andrequencies, f plus enhanced services suchseciprocal

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The Aviation IndustryAviationisrecognisedasoneoftheworld’smostcomplexandchallengingindustries,inwhichitcanbehardtomakeasustainedprofit.Anumberoffactorscontributetothis:

– High Costs —Highfixedcosts(e.g.aircraftandairportinfrastructure)andunstablevariablecosts(e.g.fuel)

– Labour Intensive —labourcostsaccountforaveryhighproportionofoverallcosts(around25percent)

– Low Margins —airfareshavecontinuedtofallinrealtermssincetheSecondWorldWar,andthemarginonthesaleofaticketislowincomparisonwithotherindustries

– Perishable Product —whenaflightleaveswithemptyseatsthereisnofurtheropportunitytosellthoseseats

– Low Barriers to Entry —itisrelativelyeasyforanewairlinetosetupinAustralia

– Over-Capacity —competitionfromlower-costandgovernment-supportedairlines

Inparticular,thereisaverystronglinkbetweenpremiumyields(travelonFirst,Business,PremiumEconomyorfull-fareEconomytickets)andASX(AustralianSecuritiesExchange)top200companyshareprices.ThisisbecausethisindextrackstheexpectedfutureearningsofcorporateAustralia—ifhigh,thencorporatebudgets,partofwhichincludesspendonairtravel,willbemoregenerous.

The Impact of Exchange RatesForeignexchangerateshaveanimpactonairlinerevenue.

A stronger Australian dollar leads to:– More outbound travel —Australianschoose

toholidayoverseasratherthanathomebecausetheirdollarswillbuymoreabroad

– Less inbound travel —Australiabecomesrelativelyexpensiveforoverseasvisitors

– Less foreign earnings —thevalueofmoneyearntfromticketssalesoverseasisworthlessonceconvertedintoAustraliancurrency

Funding our BusinessIntheinternationalarena,QantascompeteswithsomecarriersthatpaynocorporatetaxandwithmanyGovernmentownedcarriers,someofwhichbenefitfroma‘SovereignRiskRating’allowingthemtocarrydebtlevelsfarhigherthanprivately-ownedairlines.Manycarriersarealsosupportedindirectlybygovernments,forexample,airlinesintheUScanrelyonChapter11bankruptcyprotection.

TheQantasSaleAct,designedbytheGovernmenttoprotectQantas’positionasanAustraliancompany,limitstotalforeignownershipofQantasto49percent.Aside-effectofthislimitistoconstrainQantas’accesstoglobalcapital,makingitharderandmorecostlytoraisefundsforexpansion.

AllofthismeansthattogrowandprosperQantashastoworkmuchharderandbeleanerandmoreefficient.ItisacredittoQantas’financialstewardshipthatitistheonlyairlineintheworldtohavecontinuallyheldaninvestment-gradecreditratingwhichenablesthecompanytoborrowmoneyatapreferentialrate.

Aviation Knowledge

– Regulatory Constraints —accesstoroutesandtimeslotsisconstrainedbygovernmentsandairportauthorities

– External Shocks —economicdownturns,securitythreats,healthpandemics,extremeweatherandnaturaldisasterscanallaffectindustryreturns

Airline EconomicsThe Link between the Global Economy and Airline TravelThestrengthoftheeconomygreatlyaffectsdemandforairlinetravel.Insimpleterms,inastrongeconomywithlowunemployment,morepeoplewillhavemoredisposableincomeandarethereforeabletoaffordtospendmoreontravel.

2006Jetstarlauncheslong

haulinternationalservicestoAsiaandHawaii,andfurther

extendsthebrandin2008withJetstarPacific(Vietnam)

CHA

PTE

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X3938

FAST FACT

AFTER FUEL, foreignexchangemovementsare

Qantas’secondlargestfinancialrisk(Qantasisexposedto80different

foreigncurrencies)

AlliancesAirlinesenterintocooperativearrangementswitheachotherinordertoexpandtheirnetworkreach,improvethecustomerexperienceanddeliveroperationalefficiencies.Customersbenefitfromabroaderrangeofflightdestinationsandfrequencies,plusenhancedservicessuchasreciprocalfrequentflyerprograms.Airlinesbenefitfromcostsavingsthroughmoreefficientuseofairportfacilitiesandotherresources,andtheopportunityforrevenuegrowth.

Thethreelargestpassengerairlinealliancesareoneworld,StarAllianceandSkyTeam.Theoneworldalliancewaslaunchedin1999byfoundingmembersQantas,BritishAirways,CathayPacificandAmericanAirlines.Inadditiontooneworldpartners,Qantashascodesharerelationshipswithmorethan25otherleadingairlines,andinterline/baggagethrough-checkagreementsinplacewithover200airlinesglobally.

AJointServiceAgreement(JSA)withBritishAirwayshasbeeninoperationsince1995,andgivesQantasandBAregulatoryapprovaltocoordinatenetworks,schedulesandpricingontheir‘KangarooRoute’servicesbetweenAustralia,AsiaandEurope.Thepartnershipincludescodesharingonbothcarriers’flights,reciprocalfrequentflyercustomerbenefits,sharedloungesandjointairportoperations/salesoffices.TheJSAscopealsoincludesbothcarriers’freightoperations.

Aviation Industry and Governing BodiesICAO —InternationalCivilAviationOrganisationIATA —InternationalAirTransportAssociationIASC —InternationalAirServicesCommissionASA —AirservicesAustraliaCASA —CivilAviationSafetyAuthority(Australia)ATSB —AustralianTransportSafetyBureauOTS —OfficeofTransportSecurity(Australia)DIT —DepartmentofInfrastructureandTransport(Australia)

Air Services Agreements AirServicesAgreements(ASAs)arenegotiatedbetweengovernments,typicallybilaterally,andsetouttheentitlementsofeachcountry’srespectiveairlines,regardingwhichcitiesmaybeserved,frequency,routing,aircrafttypeandlimitationsonpassengerandcargotrafficthatmaybecarriedbetweenparticularpoints.

Inrecentyears,manyofAustralia’sASAshavebeenprogressivelyliberalised,asmanycountriesmovetowardsmore‘openskies’.However,Australia’sASAswithsomecountries,includingFrance,remainveryrestrictivewhichlimitstheQantasGroup’sabilitytoexpandintootherwiseattractivemarkets.

Onceairservicesrightsaregranted,Qantas’GovernmentandInternationalRelationsdepartmentgenerallyappliestotheInternationalAirServicesCommission(IASC)foranallocationofcapacitytoenablepassengerand/orfreightservicestobeoperatedbyQantas,JetstarorQantasFreight.

The three largest passenger airline alliances are oneworld, Star Alliance and SkyTeam

2008ThefirstQantas

AirbusA380commercialflightfromMelbourne

toLosAngeleson20October

AVIATION KNOWLEDGE40 41

FAST FACT

THE AIRLINE INDUSTRY is a low-margin business — Australian banks

produce similar revenues to Qantas, but enjoy profit margins 10 times greater than Qantas

‘Freedoms of the Air’EverwonderedwhyQantasdoesnotpickupdomesticpassengersonitsLosAngeles–NewYorksector?Tolandanaircraftinaforeigncountry,oreventoflywithinitsairspace,isaprivilegegrantedbythegovernmentofthatcountry.Historically,internationalagreementsrecognisedeightlevelsofprivilege,knownas‘FreedomsoftheAir’,whicharestillreferredtotodayintheairlineindustry:

First FreedomTherightofanairlinetooverflyanothercountrywithoutlanding,forexample:

Australia Singapore

Indonesia(Overfly)

Second FreedomTherighttomakealandinginanothercountryfortechnicalreasonsonly,e.g.torefuel—withoutpickinguporsettingdownpassengersorfreight.

(Airlines do not usually exercise this right due to cost reasons)

Third Freedom Therighttocarrypassengers,mailandfreightcargofromtheairline’shomecountrytoanothercountry,forexample:

Australia Singapore(Pick-up) (Set-down)

Fourth FreedomTherighttocarrypassengers,mailandfreightcargofromanothercountrytotheairline’shomecountry,forexample:

Singapore Australia(Pick-up) (Set-down)

Fifth FreedomTherightofanairlinetocarrypassengers,mailandfreightcargofromoneforeigncountrytoanotherforeigncountrywhileenroutetoorfromtheairline’shomecountry,forexample:

UnitedAustralia Kingdom(Pick-up) (Set-down)

Singapore(Pick-upandSet-down)

Sixth FreedomTherightofanairlinetopick-uppassengers,mailandfreightcargoinaforeigncountryandtransportthemtoanotherforeigncountryhavingstoppedoffenrouteattheairline’shomecountry.ThisisacombinationofFourthandThirdFreedoms.

Seventh FreedomTherightofanairlinetocarrypassengers,mailandfreightcargobetweentwoforeigncountriesonarouteoutsideofitshomecountry,forexample:

Singapore Bahrain

(Qantas does not currently exercise this right)

Eighth Freedom (Cabotage) Therightofanairlinetocarrypassengers,mailandfreightcargobetweencitieswithinaforeigncountry,forexample:

NewYorkAustralia (Set-down)

LosAngeles(Pick-up)

(Qantas does not currently have this right)

2009JetstarcommencesdomesticNewZealandservices

AVIATION KNOWLEDGE42 43

THE COMPOSITION OF MARKET SHARE has changed over time, with mid-point hub carriers, such as Singapore Airlines and Emirates, expanding share at the expense of end-of-line carriers such as Qantas

FAST FACT

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to ©

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ric

Plane Spotting Time ZonesTheearth’ssurfaceisdividedinto24timezones.Timedifferencesbetweenthezonesaremeasuredeastorwestofthe0degreemeridian(orlineoflongitude)whichpassesthroughGreenwich,England.Thetimeonthismeridianisreferredto

asGMT(GreenwichMeanTime)orUTC(UniversalCoordinatedTime)orjust‘Zulu’,andistheinternationallyagreedstandardtime.Manycountriessettheirclocksaheadonehourduringsummer(DaylightSavings).

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NOUMEA

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CAIRNSDARWIN

ADELAIDE

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AUCKLAND

WELLINGTONCHRISTCHURCH

HO CHI MINH CITY

TORONTOVANCOUVER

BEIJING

SHANGHAI

PARIS

MUMBAI

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ROME

DUBAI

FRANKFURT

TOKYOOSAKA

MANILA

JOHANNESBURG

TAIPEI

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LONDON

CHICAGO

DALLAS FORTH WORTH

LOS ANGELESSAN FRANCISCO

NEW YORKWASHINGTON

BUENOS AIRES

NADI

PORTMORESBY

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NOUMEA

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CAIRNSDARWIN

ADELAIDE

HOBARTMELBOURNE

AUCKLAND

WELLINGTONCHRISTCHURCH

HO CHI MINH CITY

TORONTOVANCOUVER

BEIJING

SHANGHAI

PARIS

MUMBAI

JAKARTADENPASAR

ROME

DUBAI

FRANKFURT

TOKYOOSAKA

MANILA

JOHANNESBURG

TAIPEI

BANGKOK

LONDON

CHICAGO

DALLAS FORTH WORTH

LOS ANGELESSAN FRANCISCO

NEW YORKWASHINGTON

BUENOS AIRES

NADI

PORTMORESBY

Airport Codes

AustraliaAdelaide ADLAliceSprings ASPAvalon-Melbourne AVVAyersRock-Uluru AYQBrisbane BNEBroome BMECairns CNSCanberra CBRDarwin DRWGoldCoast-Coolangatta OOLGoveNhulunbuy GOVHobart HBALaunceston LSTMelbourne–Tullamarine MELPerth PERSydney SYDTownsville TSV

Asia-PacificAuckland AKLBangkok BKKChristchurch CHCDenpasar DPSHoChiMinhCity SGNHongKong HKGJakarta CGKManila MNLMumbai BOMNadi,Fiji NANNoumea,NewCaledonia NOUOsaka–Kansai KIXPhuket HKTPortMoresby,PNG POMQueenstown ZQNShanghai-Pudong PVGSingapore SINTokyo–Narita NRTWellington WLG

Europe, Americas and AfricaBuenosAires,Argentina EZEDallas,FortWorth DFWFrankfurt FRAHonolulu HNLJohannesburg JNBLondonHeathrow LHRLosAngeles LAXNewYorkJFK JFK

Aeroflot SUAerolineasArgentinas ARAirCanada ACAirChina CAAirFrance AFAirIndia AIAirNewZealand NZAirPacific FJAlitalia AZAmericanAirlines AABritishAirways BACathayPacific CXChinaAirlines CIChinaEastern MUContinentalAirlines CODeltaAirlines DLDragonair KAEmirates EKEtihadAirways EYFinnair AYGarudaIndonesia GAHawaiianAirlines HAIberia IBJapanAirlines JLJetstar JQJetstarAsia 3KJetstarPacific BLKLM KL

KoreanAir KELAN(LatinAmerican) LALufthansa LHMalaysian MHMalev MAMexicana MXNorthwestAirlines NWPakistanInt.Airlines PKPhilippineAirlines PRQantasAirways QFRoyalJordanian RJS7Airlines(Russia) S7SingaporeAirlines SQSouthAfricanAirways SASouthwestAirlines WNThaiAirways TGTigerAirways(Aus) TTTigerAirways(Sing) TRUnitedAirlines UAUSAirways USVarig RGVietnamAirlines VNVAustralia VAVirginAtlantic VSVirginBlue DJ

Phonetic AlphabetA—AlphaB—BravoC—CharlieD—DeltaE—Echo

F—FoxtrotG—GolfH—HotelI—IndiaJ—JulietK—KiloL—LimaM—Mike

N—NovemberO—OscarP—Papa

Q—QuebecR—RomeoS—SierraT—Tango

U—UniformV—Victor

W—WhiskyX—X-ray

Y—YankeeZ—Zulu

Airline CodesAirlinedesignatorsaretwo-charactercodesassignedbyIATA.Thecodeformsthefirsttwolettersoftheflightnumber.Thecodesforsomeoftheworld’sairlinesarelistedbelow.

2010Qantas

celebratesits90th

birthday

PLANE SPOTTING 4746

IN 1945, it cost 2.5 times the average annual salary to fly Sydney-

London return, today it costs less than two weeks’ wages

FAST FACT

FAST FACT

Airline Acronyms and TermsAASK —AvailableSeatKilometres—availableseatsmultipliedbykilometresflownATB —AirTurnBack—whenanaircraftmakesanunscheduledreturntothedepartureportBBlocks —WhenanaircraftcomestoacompletestopandthechocksareplacedunderthewheelsBlack Box —FlightRecordersareactuallyorangeCCodeshare —AnarrangementwherebytheMarketingCarrieristheairlineonwhichthepassengeristicketedandtheOperatingCarrieristheairlinewhose‘metal’performstheserviceCRS —ComputerReservationsSystemDDirect Flight —Aflightwhichmayincludestopsenroute,butnochangeofaircraft(aNon-Stopflightisadirectflightwithnostops)DG—DangerousGoodsEETA/ETD —EstimatedTimeofArrival/Departure

FFOC —FreeofChargeGGDS —GlobalDistributionSystemGreat Circle Route —TheshortestdistancebetweentwopointsontheglobeGSA —GeneralSalesAgent—aperson/organisationrepresentinganairlineinanothercountry/regionwheretheairlinedoesnothaveitsownsalesofficeHHold —Sectionoftheaircraftforbaggage,mailandfreightHub —Anairport/citywhichisacentralpointforpassengertransfersIInterline —TravelonanotherairlineInventory —ThenumberofseatsavailableforsaleandseatssoldJJump Seat —TheseatsbehindtheflightcrewinthecockpitLLoad Factor —Theproportionofseats/freightspacesoldandusedversusthetotalseats/freightspaceavailable

SSeat Factor —Thepercentageofseatsoccupiedbypassengerse.g.80%:measuresanairline’soverallutilisation(RPKsdividedbyASKs)Seat Pitch —ThedistancefromthebackofoneseattothebackofanotherSlip —OvernightcrewlayoverSlot —Aconfirmeddate/timeatanarrival/departuregate(anairporthasalimitednumberandairlinesmustapplyforthem)TTariff —ThefaresandratesapplicabletothetransportationofpersonsandpropertyandtherulesgoverningthemThrough Check-in —ApassengerchecksinandreceivesaboardingpassforanonwardconnectingflightfromanotherairportUULD —UnitLoadDevice—pallets/containersusedforupliftingfreightandbaggageUM —UnaccompaniedMinor(childtravellingalone)WWet Lease —Whenaircraftisleasedoutwithcrew(adryleaseiswithoutcrew)Wide Bodied Aircraft —Aircraftwithmorethanoneaisle(e.g.AirbusA380)YYield —Theamountofrevenueearnedperpassengerperkilometre(netrevenuedividedbyRPKs)ZZero Fuel Weight —Theweightofanaircraftwithpassengersandcargo,butwithoutfuel

MMCT —MinimumConnectingTime—aMisconnectioniswhenanarriving/departingflightdoesnotmeettheminimumtimerequiredtotransfertoanotherflightNNarrow Bodied Aircraft —aircraftwithasingleaisle(e.g.Boeing737)Net Fare —Publishedfarelesssalediscount(andrebate)No Show —Apassengerwhoholdsareservation,butdoesnottravelontheflightOOCS —OnCompanyService:internalmailOffline Station —Acitytowhichanairlinedoesnotfly,butmaintainsitsownrepresentationPPayload —Passengers/Freight(Load—anyotheritemscarried)PAX —PassengersPNR —PassengerNameRecord:thedetailsheldinthereservationssystemQQantas Paper —TheticketstockissuedbyQantasforwhichQantasreceivespayment:travelmaybeonQantasoranothercarrierRRamp —TarmacareawheretheaircraftisparkedRegistration —UniqueidentificationcodeofanaircraftallocatedbynationalaviationauthorityRPK —RevenuePassengerKilometres:thenumberofpayingpassengerscarried,multipliedbythenumberofkilometresflown

2012ThefirstoftheQantasGroupBoeing787Dreamlinernextgenerationaircraftduetobedelivered

PLANE SPOTTING 4948

Ifcallingfromoverseas,usetheinternationaldialingcode+61.

Ambulance (Australia only) 000APC Reception Mascot (02)96919411(internal29411)Brisbane Administration (07)33079153(internal79153)Building A Reception Mascot (02)96914445(internal24445)Building C Reception Mascot (02)96912884(internal22884)Building E Reception Mascot (02)96910238(internal20238)Corporate Communication (for all Media Enquiries) (02)96914773(outofhours0418210005)Customer Care (02)96913399(internal23399)Employee Assistance Program (counselling) 1300360364(overseas+61282952292)Fire (02)96918888(internal28888)ID Services (02)96911199(internal21199)IT Helpdesk (Global Service Centre) (02)96916666(internal26666)Jetstar Telephone Sales 131538Joey Club Brisbane (07)31141270Joey Club Melbourne (03)93365050Joey Club Sydney (02)96932599Melbourne Administration (03)83364190(internal64190)PeopleConnect 1300303411(internal86111)Qantas Centre of Service Excellence (02)95784900(internal84900)Qantas Staff Credit Union 1300747747Qantas Superannuation 1300654384(overseas+61293743930)Qantas Switchboard (02)96913636(internaldial9)Security (02)96911818(internal21818)Staff Travel (02)83034444(internal34444)orqantas.com/stafftravelTelephone Sales 131313Uniforms (02)96911450(internal21450)Whistleblower Hotline 1800855212(overseas+61282661453)

Useful Telephone NumbersRegistered AddressQantasAirwaysLimitedBuildingA,203CowardStreetMascotNSW2020Australia

Contact NumbersPhone (02)96913636Fax (02)96913339Website qantas.comIntranet http://qfintranet.qantas.com.auABN 16009661901

Contact Details

OTHER USEFUL INFORMATION 5150

Publication DetailsProduction: PeoplePerformanceandCulture,QantasDesign: Surveillance.net.auImages: QantasMediaBinPrinting: TMAGroupPaper: Impact100%recycled(100%post-consumerwaste,ForestStewardshipCouncilcertified)

Information correct as of June 2011

QantasStationeryItemCode:91D00067

A Guide for Employees of the Qantas Group

The Little Book

A G

uide for E

mp

loyees of the Qa

ntas G

roup

thelittle book