TJ SCAavleenasminelexindyhubhreet

Marketing Plan

IntroductionSuccessfully launch

our product

The ice splash beverage

Information• School founded in 1978

• IBT program founded in 2006

• 1403 students attending

• Special high skills major program

Current Demands

•Slushies

•Strawberry flavor

Product • Ice splash• Real fruit flavors (healthy)• Flavors can be mixed upon

request• Made in front of the customers• Environmentally friendly

container• Exclusive

Price•$1.50 CAD

Promotion •POSTERS• TV Commercials• Free samples•Rewards cards

Place

• Commons corner

• Open before/after school and lunchtime

• Producer & Retailer Consumer

Estimated Demand and Sales

• 80 sold per day • $120 in daily profit • 1,600 per month • $2,400 in profit •Competition – the café

Potential Problems

• Summertime drink

• Surplus of supplies

• Advertisements might be ignored

Thank you for your time