Avusa Media Handbook 2012

Avusa Media Publication Guide

// Avusa Media Publication Guide

Index

Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 - 7

Sunday Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Sunday Times Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Sunday Times Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Sunday Times Zulu Edition & Sunday Times Zimbabwe Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Sunday Times Business Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Sunday Times Money & Careers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Sunday Times Lifestyle Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Sunday Times Extra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Sunday Times Travel Weekly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Sunday Times Food Weekly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Sunday Times & Sunday World Home Weekly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

The Times ....................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Motor Mania . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Sowetan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Sunday World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Weekend Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

The Herald . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Daily Dispatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Saturday Dispatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Community Papers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 - 23

Avusa Media LIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Times LIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Sowetan LIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Sunday World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Times LIVE Sport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

CareerJunction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

AutoJunction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

PropertyJunction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Print Talk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Digi Talk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Surveys & Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 - 34


The Avusa Media handbook has been designed to offer a high-level overview of

the company while providing the low-down on the small details that make the

company tick. You’ll find useful facts and figures, publication profiles and easy-

reference glossaries packed with industry buzzwords.

Advertising income is no longer about simple ad placements on a page. Avusa

Media leads the way with above-the-line, below-the-line and through-the-line

solutions – all designed to maximise your clients’ spend, impact and budget.

So, think big! Creativity is key.

You’ll soon learn there’s a range of product offerings beyond traditional advertis-

ing placement. There are also sponsorships (from generic to custom), marketing

(from direct to experiential), competitions and fusion solutions mixing print with

online – and other options.

You’re also joining a hi-tech, hi-energy tribe of dedicated media mavens,

celebrated for creativity and expertise – where nothing is too offbeat. If you can

think or dream it, chances are Avusa Media can do it. So, have fun, explore and

stretch…

Welcome.

Welcome to Avusa Media, Africa’s most

dynamic new-generation media company.

[ 3 ]

Circulation

MAIN BODY

Readership: 3, 659, 000

Circulation: 451, 361

LSMs: 7-10 = 66%

SPORT



LSMs: 7-10 = 65%

BUSINESS TIMES



LSMs: 7-10 = 70%

EXTRA



LSMs: 7-10 = 70%

LIFESTYLE MAGAZINE



LSMs: 7-10 = 67%

MONEY & CAREERS

Readership: 2, 731, 000 amps Zoola


LSMs: 7-10 = 64%

[ 4 ]

Sources: AMPS 2011 B A (July 2010 - June 2011) | All publication rates available on: www.pushprint.co.za | ABC July - September 2011 For full details on material specifications go to: http://www.pushprint.co.za/rate-cards(* Sunday Times Zulu Readers in KZN)


REVIEW



LSMs: 7-10 = 66%

TRAVEL WEEKLY

Readership: 2, 276, 000 Estimated

Circulation: 435, 001Estimated

LSMs: 7-10 = 71%

FOOD



LSMs: 7-10 = 71%

SUNDAY TIMES & SUNDAY

WORLD HOME WEEKLY

Readership: 3, 612, 000 Estimated

Circulation: 443, 620 Estimated

LSMs: 7-10 = 64%

SUNDAY TIMES

ZULU EDITION*

Readership: 754, 000

Circulation: 9, 000

LSMs: 6-10 = 90%

SUNDAY TIMES

ZIMBABWE EDITION

Readership: N/A

Circulation: 7, 782

LSMs: N/A

[ 5 ]



LSMs: 7-10 = 84%



LSMs: 7-10 = 84%

Sources: AMPS 2011 B A (July 2010 - June 2011) | All publication rates available on: www.pushprint.co.za | ABC July - September 2011 For full details on material specifications go to: http://www.pushprint.co.za/rate-cards



LSMs: 6-10 = 76%



LSMs: 6 – 10 = 76%

Circulation




LSMs: 6-10 = 80%


Circulation: 174 ,486

LSMs: 6-10 = 90%

[ 6 ]



LSMs: 6-10 = 63%



LSMs: 7-10 = 60%


Circulation




LSMs: 6-10 = 66%



LSMs: 6 – 10 = 66%



LSMs: 7-10 = 76%



LSMs: 7-10 = 65%



LSMs: 7-10 = 70%

Readership: 743, 000 combined *


LSMs: 6 – 10 = 81%

Daily Dispatch / The Herald / Weekend PostReadership: 154, 000


LSMs: 7-10 = 70%

[ 7 ]


Circulation




LSMs: 7-10 = 60%



LSMs: 7-10 = 62%

[ 8 ]

THE EDGE: Want to reach South Africa? Think big, think Sunday Times! South

Africa’s ‘Paper for the People’ has a strong and demographically representative

spread across age, region and income.

What’s more, its impressive collection of dedicated sections – ranging from local

and international news, sport and lifestyle to business, entertainment and travel –

ensures that it’s the perfect family newspaper, with something for everyone. No

wonder it’s a century-old South African tradition – it’s the paper South Africans

trust.

HISTORY: The Sunday Times was founded in 1906 in Johannesburg, an emerging

boomtown near the bottom of the African continent. More than 100 years later,

Egoli – Africa’s ‘city of gold’ – has developed into one of the world’s top 35 eco-

nomic, cultural, financial, communication and transport centres. And the Sunday

Times has grown with it, reporting on the country and world’s progress and chal-

lenges, while stimulating, nurturing and empowering the nation.

DISTIBUTION: Sunday Times is distributed nationally and throughout Southern

Africa and, with its online component, its reach is truly global.

Sunday Times

Format:

Broadsheet

Distribution:

National

Rates:

www.pushprint.co.za

EDITOR: Ray Hartley


[ 9 ]

Format:

Broadsheet (10 columns)

Rates:

www.pushprint.co.za

In expectation of one of the most exciting periods in South Africa’s

post-isolation sporting history, the Sunday Times launched its new

dedicated Sports Section in February 2009.

Concentrating on the “big three” – soccer, rugby and cricket – but with

enough space to showcase a variety of other important sports, the

supplement will be sure to be at all the major sporting events of this

year and next, including the London Olympics in 2012 and the Fifa

Soccer World Cup 2014.

Review is the revitalised news and opinion section with an increased

number of stories and exciting visuals about the week gone by.

Readers can air their views via an SMS line and these views are

reflected in a section that includes the no-holds-barred opinions of

columnists such as Andrew Donaldson, Fred Khumalo and biting com-

ments of socialistas and Craig Jacobson. It also features Barry Ronge’s

popular film review and countrywide theatre, visual arts and music

reviews. Respected new columnists are Mac Maharaj and former DA

leader, Tony Leon. Read the latest auction news by Danny Pincus.

Sport Review

EDITOR: Luke Alfred

Format:

Broadsheet

Rates:

www.pushprint.co.za

EDITOR: Fred Khumalo


[ 10 ]

The Zimbabwe edition of the Sunday Times was launched in March 2010.

It is a 28-32 page broadsheet that incorporates the best of the South

African edition- News, Columns and Features with additional Zimba-

bwean editorial coverage. LifestyleMag, Travel, Food, Home and Business

Times content is included in the paper as Run of Paper and Money &

Careers and TV guide is available as supplements. As the Sunday Times is

a trusted and credible title, Zimbabweans are keen to read a truthful and

accurate account of the news.

Sunday Times Zulu Edition

EDITOR: Thulani Mbatha

Format:

Broadsheet

Distribution:

KZN only

Rates:

www.pushprint.co.za

Sunday Times Zimbabwe Edition

Format:

Broadsheet

Distribution:

Zimbabwe only

Rates:

www.pushprint.co.za

From Sunday 7 November 2010; the Sunday Times has been publishing an edition

in isiZulu, which is distributed in Kwazulu-Natal, throughout Durban, Pietermaritz-

burg, Northern Natal and Zululand. Among South African adults, 22% speak Zulu

as their mother tongue. The main concentration of speakers is in KZN where 73%

speak Zulu, equating to 5.2 million adults.

EDITOR: Susan Smuts


Zulu Edition Zimbabwe Edition

[ 11 ]

Sunday Times Business Times

Auctions

Format:

Broadsheet

Distribution:

National

Rates:

www.pushprint.co.za

The print resource for SA’s business community…hard-hitting,

in-depth coverage of today’s fast-moving local and international

business world with dedicated sections, including Money, Careers and

Auctions.

EDITOR: Marcia Klein

Format:

Broadsheet (12 columns, not 10 columns like

Business Times Main)

Distribution:

National

Rates:

(‘People on the Move’ carry a 10% loading)

Business Times Careers is not only read to find employment

– it is read to keep up-to-date with workplace/labour developments

and to obtain a comparative view of salaries and benefits. 2 980 (0.3%)

of BT readers in urban areas are disabled or have a chronic illness (TGI

2007C), compared to the national average ranging from 6% to 13%

(Child Health Policy Institute, June 2001). Business Times also includes

Money, which offers concise, hands-on information and advice on all

areas of personal finance and consumer issues.A fast growing section that houses

the exciting auction items on offer.


Money & Careers

[ 12 ]

Sunday Times Extra is a custom-targeted special edition of the Sunday

Times, designed to reflect the lives and needs of South Africa’s upwardly

mobile and highly educated Indian community. Expect news, culture, Job

Market faces and places – from Durban to Bollywood, to around the world.

Sunday Times Extra

Format:

Tabloid

Distribution:

Selected areas in KZN

and Gauteng

Rates:

www.pushprint.co.za

EDITOR: Yasantha Naidoo

Lifestyle offers profiles and features on global and local life and style trends.

World class columns make this supplement South Africa’s leading culture

brand.

Sunday Times Lifestyle Magazine

Format:

Tabloid

Distribution:

National

Rates:

www.pushprint.co.za

EDITOR: Nadine Dreyer


[ 13 ]

Travel Weekly has one desired destination - to be the definitive weekly

guide to the best in South African and international travel. The original

Sunday Times Travel earned its reputation as the best and most widely

read travel publication in the country. Travel Weekly continues that journey

by providing extensive, insightful coverage of both popular and unusual

local and international destinations, providing an exciting mix for actual

travellers, people who want to travel, and armchair travellers.

By expanding our reporting on local and regional destinations in a fresh

and intelligent manner, Travel Weekly will allow us to tap into the rapidly

growing black middle class, attract more readers from other demographics

and gain interaction with our readers.

Sunday Times Travel Weekly

EDITOR: Andrew Unsworth

Format:

Tabloid

Distribution:

National

Rates:

www.pushprint.co.za


[ 14 ]

Food Weekly is a tabloid-sized weekly supplement designed to celebrate

and share the joy of food. Fully embracing the global trend toward food

as entertainment and recreation, Food Weekly reflects this food fascina-

tion with gusto and an insatiable appetite.

Every week, we serve our readers the freshest take on good food, giving

advertisers the opportunity to speak to a large newspaper audience in a

magazine style format. Our issues are individually themed, covering the

seasons, special events and holidays… it’s a non-stop feast that includes

something for everyone, from the home cook to the accomplished

entertainer.

Sunday Times Food Weekly

EDITOR: Hilary Biller

Format:

Tabloid

Distribution:

National

Rates:

www.pushprint.co.za

Sunday Times & Sunday World Home Weekly

Format:

Tabloid

Distribution:

National

Rates:

www.pushprint.co.za

A tabloid-sized weekly supplement in the Sunday Times and Sunday World news-

papers every week, Home Weekly is inspiring, highly visual and above all, instruc-

tive. South Africans want homes that are warm, inviting and beautiful...places

where family and friends can’t wait to gather. At Home Weekly we show our read-

ers how to create these spaces by bringing them the best decor, design, garden

and home-improvement advice. Once inside expect beautiful featured homes,

decor inspiration and the newest most covetable furniture and decor items

selected from a wide range of local homeware stores. These spaces and ideas are

inspirational but always accessible, so whether readers are design aficionados or

simply in search of some practical, cost-effective ideas, Home Weekly is right up

their street. The substantial property section includes our pick of the top five prop-

erties currently on sale across the country, as well as a weekly focus on a specific

suburb in on fo SA’s major centres. Home Weekly is an informative, upbeat and

attractive publication, with some of the country’s top decor, property, design,

garden and home improvement experts being regular contributors. Each issue

has an overriding theme which keeps the supplement relevant and engaging.

EDITOR: Sarah Buitendach


[ 15 ]

THE EDGE: A slick daily tabloid packaging a broad spectrum of features,

columns and breaking news and utilising new technology, its cutting-edge

online component (www.timeslive.co.za) makes it South Africa’s first interactive

newspaper. Mixing the best of print and online, The Times reaches a

technologically-literate audience, with an emphasis on journalistic interactivity

to engage a global community of readers who have embraced its online photo

galleries, video clips, podcasts, blogs and interactive discussion communities.

HISTORY: The Times was launched on 5 June 2007, as a slickly designed tabloid;

its phenomenal growth has positioned it among the top morning newspapers,

based on circulation.

DISTRIBUTION: The Times is distributed nationally to the homes of Sunday

Times subscribers, and it’s also sold at selected outlets.

The Times

Format:

Tabloid

Distribution:

National

Rates:

www.pushprint.co.za

EDITOR: Phylicia Oppelt


Format:

Tabloid

Distribution:

National

Rates:

www.pushprint.co.za

EDITOR: Mabuyane Kekana

Motor Mania

MotorMania was established to meet the needs of the readers and advertisers

who demanded a better medium. It was establised in October 2010.

The supplement is distributed through The Times and Sowetan newspapers

every Friday and has been well received by both readers and advertisers alike.

Our publication boasts well respected motoring voices such as Thomas Falkiner,

Phuti Mpyane and Bruce Fraser. MotorMania is an easy to read motoring supple-

ment that is accomodating of not only hard-core motoring enthusiasts, but

people with a limited knowledge of cars. This was achieved by bringing together

different writers who write with completely different styles and interpretation of

a vehicle.

[ 16 ]

Like South Africans, the Sowetan has grown with the times and continually reflects

the moods, attitudes and most importantly, news of our country. Considered the

bible of soccer news and with a strong element of community involvement and

upliftment, the Sowetan is the newspaper for up and coming South Africans.

HISTORY: Launched in 1981, Sowetan is one of South Africa’s most widely read

daily newspapers, known for its quality journalism. The paper has always been at

the heart of important changes in this country, being the unwavering voice

championing social causes and, as a result, is celebrated by its loyal readers

who have been crucial to its staying power over the past three decades of rapidly

changing times.

DISTRIBUTION: Distribution is national, aimed at those in the know and those who

want to know about South Africa, Africa and the world around them.

Since May 2009, Sowetan was repositioned to be not just a fearless advocate of

political truth and national development but also a proud promoter of personal

liberation, a catalyst of lifestyle development and an inspired innovator of informa-

tion exchange. The new and improved Sowetan is engaging with a proudly South

African readership that has truly earned the right to be – ‘ in the know and on the

move’.

Sowetan has been modified to get our readers ahead in this ever-evolving informa-

tion age. The Time Out entertainment section on Fridays is beefed-up with a gig

guide of happening places, a motoring page with a celeb focus, a TV guide with an

armchair critique column, a trendy fashion column, theatre coverage, a glitzy

events page, a must-read wining & dining page and a Time Out calendar page with

the ever popular who-was-seen-where pics. As the fifth most highly read publica-

tion in the country, we’re the ideal newspaper to be in.

Sowetan

Format:

Tabloid

Distribution:

National

Rates:

www.pushprint.co.za

EDITOR: Mpumelelo Mkhabela

THE EDGE: The Sowetan is one of South Africa’s original black newspapers. Born in the

eighties and growing ever since, the Sowetan is one of the most widely read dailies in the

country.


[ 17 ]

THE EDGE: Sunday World is South Africa’s original and leading tabloid, and the best way

to spend a Sunday by far.A heady, entertaining mix of celebrities, socially relevant topics,

news, business, sport and of course, views, views, views! It’s a delightful mix of every-

thing you need to know, perfectly packaged for those long relaxing Sundays. With a bit

of something for everyone all wrapped up in a package that shouts entertainment!

HISTORY: Sunday World is a young, exciting and unrelenting weekly newspaper featur-

ing a team of top journalists who speak the language of the people in the street as well

as those in the corridors of power.

DISTRIBUTION: Sunday World enjoys a fast-growing audience and is distributed nation-

ally, with the exception of the Western Cape provinces. Readers are young urban achiev-

ers, moving from townships into suburbs, educated, highly brand-conscious, social and

inspirational.

In May 2009, Sunday World’s Lifestyle supplement was launched. The addition includes

fashion, health, personal finance, gadgets, décor, Sista B’s advice column, horoscopes,

food and wine reads. The everpopular Shwashwi (gossip), World of Jobs and World of

Motoring, continue as before.

All the content is spiced-up with a personality or celebrity focus while the writing stays

hard-hitting and provocative. It’s still the same paper just with more flavour.

Sunday World

Format:

Tabloid

Distribution:

National

Rates:

www.pushprint.co.za

EDITOR: Wally Mbhele


[ 18 ]

Distributed through The Herald, Daily Dispatch and Weekend Post. It’s the

recruitment section of the paper, not a supplement.

THE EDGE: Apart from breaking big local news stories, the Weekend Post endeav-

ours to take readers behind the scenes in important national and international

issues, and to introduce readers to the main players in these events – an

indispensable tool in today’s fast-moving world. It strives for a cheerful, positive

outlook on life, while uplifting its readers and adding inspiration to their lives.

The Weekend Post fills the early Saturday morning slot, opening up retail

opportunities for marketers as a weekend pre-shopping read.

HISTORY: The Weekend Post was established more than a half-century ago by

combining a number of weekend titles, including The Saturday Post. It was

re-launched in May 2007 as a Saturday morning paper with an editorial mix that

includes award-winning exclusives, news and features – all with a strong focus

on leisure and lifestyle content ensuring its readers keep up with the latest trends.

DISTRIBUTION: The Weekend Post is the undisputed weekend market leader in

the Eastern and Southern Cape, outselling all other local and national papers.

• My Weekend

• Property Post

• Classified Post

SUPPLEMENTS

Weekend Post

Format:

Main Paper – Broadsheet

Supplements – Tabloid

Distribution:

Eastern Cape

Rates:

www.pushprint.co.za

EDITOR-IN-CHIEF: Jeremy McCabe

Format:

Tabloid

Distribution:

Predominantly Eastern Cape

Rates:

www.pushprint.co.za


[ 19 ]

Distributed through The Herald, Daily Dispatch and Weekend Post.

It’s the recruitment section of the paper, not a supplement.

THE EDGE: The Herald is a lively morning newspaper, positioned as both a city and

a regional newspaper and is celebrated for its independent and public-spirited

stance on issues. The Herald’s well-tuned editorial mix includes local, national and

international features ensuring its readers are in sync with community and global

news.

HISTORY: Serving the Eastern and Southern Cape since 1845, The Herald enjoys a

colourful history as one of South Africa’s oldest and best-loved newspapers. It was

founded by John Patterson, a Scot who came to Port Elizabeth as the city’s first gov-

ernment appointed schoolteacher. As his contract didn’t allow for alternative busi-

ness pursuits, he founded The Herald in secret. Its proud history also includes the

fact that it was the only South African publication to be sued by Charles Dickens in

a landmark case for copyright infringement, just after the world’s first copyright

laws were passed.

DISTRIBUTION: The Herald is the undisputed market leader in the largest metro-

politan region in the province (Port Elizabeth-Uitenhage metropolitan area) as well

as the western region of the Eastern Cape.

The Herald

Format:

Main Paper – Broadsheet

Supplements – Tabloid

Distribution:

Eastern Cape

Rates:

www.pushprint.co.za

EDITOR: Heather Robertson

Format:

Tabloid (8 columns)

Distribution:


Rates:

www.pushprint.co.za


[ 20 ]

Distributed through The Herald, Daily Dispatch and Weekend Post.

It’s the recruitment section of the paper, not a supplement.

THE EDGE: The Eastern Cape’s biggest-selling newspaper. Its readers are the

young, black, ambitious upand-coming generation, while its established readers

are older, white and wealthier – what they have in common is that they are fiercely

loyal and trust the information carried in the paper. The Daily Dispatch carries a mix

of groundbreaking hard news balanced by a number of new columns and lifestyle

features that ensures its relevance to the broader East London community.

The newspaper achieved a clean sweep of all South Africa’s major journalism

awards in 2008.

HISTORY: Established more than a century ago, the Daily Dispatch has been an

East London standard through the years, growing into the Eastern Cape’s biggest

selling daily newspaper. The Daily Dispatch shot to world-fame under the editor-

ship of Donald Woods, who amplified Steve Biko’s fearless fight for human rights

and freedom while ultimately sacrificing his life in the process.

DISTRIBUTION: It’s distributed throughout the eastern sector of the Eastern Cape,

a vast geographical area that stretches from the Kowie in Port Alfred and all the

way up to the KwaZulu Natal border.

Daily Dispatch

Format:

Broadsheet

Distribution:

Eastern Cape

Rates:

www.pushprint.co.za

EDITOR: Brendan Bayle

Format:

12 columns Main Body

Distribution:


Rates:

www.pushprint.co.za


[ 21 ]

THE EDGE: Recently re-launched in a new generation tabloid format, the Saturday

Dispatch carries a finely balanced blend of news and feature stories with a strong

focus on lifestyle and leisure content. The paper also covers sport and property,

both very popular with its weekend readers.

HISTORY: The Saturday Dispatch shares the same proud history as its daily coun-

terpart. The publication was transformed into its current tabloid format in 2005, its

stylish packaging perfectly designed to carry a potent mix of informative and

entertaining weekend lifestyle content, aimed at the higher LSM groups

DISTRIBUTION: Like the Daily Dispatch, its daily sister, the Saturday Dispatch is

dominant in metro East London.

Saturday Dispatch

Format:

Tabloid

Distribution:

Eastern Cape

Rates:

www.pushprint.co.za

EDITOR: Brendan Boyle


[ 22 ]

Community Papers// Avusa Media Publication Guide

Distributed every Wednesday in and around Port Elizabeth. Editorial covers

community news, local council and property matters, and the interests of local

societies and associations. Algoa Sun's readers are older, more responsible

and settled.

The publication was named one of the top 10 community newspapers in South Africa

at the national Sanlam Community Newspaper awards 2007 and again in 2009.

This weekly tabloid is available for sale every Friday in the Port Alfred area. Talk of the

Town is essentially a "hard news" bearer, covering council affairs, crime and human

interest stories in the area. It also allocates space to local school news, entertainment,

motoring, general sport, surfing, golf, finance and other pertinent local news.

This free weekly newspaper is delivered to homes in East London, Beacon Bay and

Gonubie every Thursday.

Content focuses on community and school news, what's on in the area, and local

wining and dining. The tone is fun and entertaining. GO! & Express excelled at the

Sanlam Community Press Awards in 2009, and was awarded 2nd place for best front

page.

[ 23 ]

Community Papers// Avusa Media Publication Guide

This weekly newspaper is for sale every Thursday in the South Eastern Cape region.

This is the wealthiest country region in SA, with the fastest growing economy.

Content is apolitical and covers council affairs, crime and human interest stories, as

well as general news, finance, fashion and sport - surfing in particular. It also carries a

monthly women's interest supplement.

The Rep is available for sale every Friday in Queenstown and its surrounding areas.

The paper is one of SA's oldest, and is firmly entrenched in the lucrative farming and

business areas in and around Queenstown. It's readers are predominantly business-

men and property owners. Second and third generation farmers also make up a large

segment of readership. The papers editorial focuses on "hard news" pertinent to the

area, and includes social and community news.

[ 24 ]

Digital// Avusa Media Publication Guide

Avusa Media LIVE is the digital division within Avusa Media

which represents the digital brands and publishing concerns

of the Media business including Times LIVE, Sport LIVE,

Sowetan LIVE and Sunday World.

Avusa Media LIVE

www.avusamedialive.co.za

Commercially, we are dedicated to bringing innovation and measurability to clients

through advertising opportunities across our network of web and mobile sites. Our

sites’ core diverse and unique audiences are loyal to their news brands and engaged

with the rich content of our sites.

Our sites have displayed consistently strong audience growth and all are members of

the Digital Media and Marketing Association (DMMA).

Format:

Avusa Media LIVE

Distribution:

Johannesburg

Rates:


GENERAL MANAGER: Derek Abdinor

Derek has over a decade’s experience in new media, gaining unique experience in

bringing financial communication online in traditional agency businesses. His

communication skills have been enhanced with digital development and business

development at the leading financial agencies of Graphicor and Ince and an MBA

degree. Having studied digital publishing he is putting those elements to practice

at Avusa Media LIVE.

Email: [email protected]

For advertising rates and information on our sites please contact:

Naeem Imam : Regional Sales Manager

[email protected]

[ 25 ]

Digital// Avusa Media Publication Guide

Times LIVE

Web: www.timeslive.co.za

Mobile: http://m.timeslive.co.za

About Times LIVE

Times LIVE is one of the fastest growing websites in the South African market and

caters to a loyal South African audience hungry for breaking news, quality jour-

nalism and the opportunity to engage and be more informed. Times LIVE is the

online home of Sunday Times and The Times.

The readers:

Our readers are engaged and opinionated South Africans. They are energetic

entrepreneurs, movers and shakers, future leaders, a busy ‘afristocracy’. They

want to know what is happening, they want to know the trends and how to

better themselves – they are status hungry. They have a youthful mindset, are

politically interested and critical but are not predicable or pessimistic

EDITOR: Reuben Goldberg

Format:

Times LIVE

Distribution:

South Africa

Rates:


Reuben Goldberg has been working in hard news, sport and entertainment media

since 1991 in various leadership positions, with a focus on radio at 5fm, 702, SABC

and Capital Radio.

Reuben has been the news editor of Times LIVE since May 2010.

Times LIVE Site Traffic Information:

Total Traffic: 850 677 Unique Browsers, 7,212,630 Page Views, 5:40 ASD

Local Traffic: 510,732 Unique Browsers, 5,534,853 Page Views, 6:23 ASD

Mobile Traffic: 37,224 Unique Browsers, 345,273 Page Views, 3:57 ASD

*All site traffic information from Effective Measure November 2011.

*ASD = “Average Session Duration”

[ 26 ]

Digital


Sowetan LIVE

Web: www.sowetanlive.co.za

Mobile: http://m.sowetanlive.co.za

About Sowetan LIVE

Sowetan brings ‘The Soul Truth’ to readers who are ‘In the Know, On the Move’.

Monday to Friday, this strong brand will bring you the best news complemented

by need-to-know information from the world of politics, comprehensive local

soccer coverage plus helpful consumer, relationships and lifestyle advice.

The readers:

The average Sowetan LIVE reader is young, approachable, street-wise, trendy and

highly brand conscious. Our readers are extremely loyal to Sowetan LIVE and

have developed an immense trust in the brand and website. A reader will spend

over 10 minutes per session interacting with the site content.

EDITOR: Juliette Saunders

Format:

Sowetan LIVE & Sunday World Online

Distribution:

South Africa

Rates:


Juliette Saunders has been involved with Digital Media for over 12 years, coming

from a journalism background in newspapers and news agencies. Saunders is the

Online Editor for the fast-growing Sowetan LIVE and Sunday world digital brands

and is passionate about delivering audience-targeted news in a multi-platform

environment.

Sowetan LIVE Site Traffic Information:

Total Traffic: 611,992 Unique Browsers, 16,978,852 Page Views, 10:54 ASD




* ASD = Average User Session Duration

[ 27 ]

Digital


Sowetan LIVE

Web: www.sundayworld.co.za

Mobile: http://m.sundayworld.co.za

About Sunday World

South Africa’s original tabloid, Sunday World is a young, exciting and unrelenting weekly

newspaper featuring a team of top journalists who speak the language of the people in

the street as well as those in the corridors of power.

A feisty, high-quality “infotainment” product reflecting the world and aspirations of its

young black readers. Think breaking celebrity news, socially relevant topical issues, lively

news reportage, superb sports coverage and fun-flavoured stories that connect readers

in to what’s happening around the corner, around the country and the world.

The readers:

Sunday World appeals to a young upwardly-mobile black market on an emotional and

physical level. Its readers are educated, economically active, unapologetically

aspirational, acquisitive and cosmopolitan in outlook. They are intelligent, socially active,

image-conscious and in touch with contemporary culture.

Sunday World readers are hot, hip and happening…driven to achieve a better life for

themselves, with a strong desire to be socially “plugged in” and need to be defined in

these terms than statistics.

Sunday World Site Traffic Information:

Total Traffic: 138,369 Unique Users, 1,511,299 Page Impressions, 07 :59 mins ASD





[ 28 ]

Digital


Sport LIVE

Web: www.sportlive.co.za

About Sport LIVE:

Sport LIVE offers comprehensive, up-to-the-minute sports news on everything from

rugby to golf, soccer to cycling, tennis to cricket. Content on the platform, largely

provided by third party sports feeds, is supplemented by stories and opinion editorials

provided by seasoned Sunday Times and Times journalists.

Sport LIVE Traffic Information:

Total Traffic: 73,395 Unique Browsers, 417,696 Page Views, 4:10 ASD

Local Traffic: 50,127 Unique Browsers, 321,352 Page Views, 4:25 ASD



Format:

Sport LIVE

Distribution:

South Africa

Rates:


Sport LIVE Editor: Reuben Goldberg

Reuben Goldberg has been working in hard news, sport and entertainment media

since 1991 in various leadership position, with a focus on radio at 5fm, 702, SABC

and Capital Radio.

[ 29 ]

Digital


CareerJunction

Web: www.careerjunction.co.za

Mobile: http://m.careerjunction.co.za

About CareerJunction:

CareerJunction, an Avusa Media Company, is SA’s most popular job site and #1

provider of quality candidates to recruitment companies and their corporate

clients. Our online recruitment solutions help Recruiters and CareerSeekers interact

with each other in a secure and trusted environment, ensuring better candidates,

more often.

Reader Info

Our readers are professionals that take their careers seriously. They are seasoned

Internet users that stay abreast of up-to-the-minute news and current affairs. Its

second nature for them to use technology, to further their careers and keep in

touch with employment/job trends in SA and worldwide.



CareerJunction Traffic Information:

Total Traffic: 464,382 Unique Browsers, 7,718,844 Page Views, 8:53 ASD


Mobile: 247 Unique Browsers, 10,698 Page View, 10:55 ASD

AutoJunction

Web: www.autojunction.co.za

About AutoJunction

AutoJunction, an Avusa Media Company, is geared towards helping users buy or sell

new, used or demo cars – effortlessly. AutoJunction provides a great car-

search/selling experience, provides quality car stock and gives car sellers a great pool

of potential buyers to advertise to. Get your engines started for a great car

selling/buying

experience.

Reader Info

Our readers spend a lot of time searching, comparing and gaining understanding of

the automotive world around them. They know what they want and are savvy

enough to hunt for a good deal.



AutoJunction Traffic Information:



Mobile: 247 Unique Browsers, 10,698 Page View, 10:55 ASD

[ 30 ]

Digital


PropertyJunction

Web: www.propertyjunction.co.za

About PropertyJunction:

PropertyJunction, an Avusa Media Company, is the new kid on the block when looking

for a property or selling one – effortlessly. PropertyJunction gives seekers more choice

when searching for properties plus an amazing pool of potential buyers to advertise to if

you’re an Estate Agent. It’s your key to a great property selling/buying experience.

Reader Info

Our readers are passionate about property. They are first-time buyers and investment

buyers. They are young and brave. They are mature and make wise investment decisions.

They are single, newly married, starting a new family or expanding on an existing one.



APropertyJunction Traffic Information:



[ 31 ]

AMPS (All Media and Products Survey):

Commissioned by SAARF, the largest industry survey conducted nationally on a

bi-annual basis, covering all media, a wide range of products and attitudinal

data with in-home face to-face personal interviews. The AMPS sample is around

12 500 adults (15 years and older) across the full spectrum of the South African

population using probability sampling which represents the wave

(demographically representative of race, province, community size, gender and

age).

Page Traffic Survey:

Survey designed to establish readers per page or section of a publication, as well

as a rating or evaluation of the page or section.

Schedule:

A tabulation of all advertising, usually including costs and dates, relating to an

advertising campaign.

Flat Rate:

An advertising rate not subject to discounts other than that provided on the official

rate card.

Average circulation:

The average number of copies of a publication distributed per issue. It is

determined by dividing the total number of copies distributed over a period by the

number of issues in that period.

CPT (Cost Per Thousand):

A monetary figure which indicates the cost of reaching 1 000 members of a

selected target group. The CPT rate is calculated by taking the advertising rate cost

and dividing it by the number of readers (e.g. a full page full colour ad rate of

R10 000 on a publication of 10 000 readers delivers a cost per thousand of

R1,000.00).

Print Talk// Avusa Media Publication Guide

[ 32 ]

Above the fold:

The part of an e-mail message or web page that is visible without scrolling. Users

see this part of the message or screen first, so it’s premium space.

Micro site:

A separate page of a website that has a separate URL (web address) than its home page

and is used to provide information about and/or promote something that is related to the

home

Podcasting:

A method of publishing audio broadcasts via the Internet. It’s essentially a MP3 audio

download. On the Sunday Times website, they are housed under the multimedia section.

Micro sites can be sponsored by a client.

Rich Media:

Enhanced media that offers more than one element of video, audio or data giving the

user a new media experience.Click-through Rate:

The average number of clickthrough per hundred impressions expressed as a percent-

age.

Dynamic Banner:

Refers to an advertisement that changes content each time it’s viewed

depending on any number of parameters (e.g. user’s geographic location, time of day,

etc).

Expanding Banner:

Standard banners that expand when the user scrolls over them with the mouse.

Impression:

A single view of one page by a single user. A user may create a number of impressions

during one session.

Inventory:

The amount of available impressions or ad space that a site has available for sale.

Absolute Unique User:

One individual person using the Internet for one session of activity for a fixed time

frame.

Banner:

A graphical advertisement positioned on a web page. Avusa has either an island

banner available (300 x 250 pixels) or a stretched banner (468 x 120 pixels) on each

page across the Sunday Times, Sowetan and Sunday World sites.

Digi Talk

User Session:

Duration of time that one user visits a website.

Vodcasting:

A method of publishing video broadcasts via the Internet.

Websites:

Sunday Times | www.timeslive.co.za

The Times | www.timeslive.co.za

Sunday World | www.sundayworld.co.za

The Herald | www.theherald.co.za

Sowetan | www.sowetanlive.co.za

Daily Dispatch | www.dispatch.co.za

Weekend Post | www.weekendpost.co.za


[ 33 ]

Sunday Times Generation Next:

The most comprehensive research into kids’ brands in the country based on in-depth

surveys targeting ‘tweens’ (kids between the ages of 8 and 13), teens (14 to 18), and

young adults (up to age 22). Categories include coolest bank, cellphones, media

products, stores and foods. Awards are given for the coolest brand overall and the

coolest company. The event also features interviews with some of the Generation Next

tweens, teens and young adults to provide qualitative information on their brand

choices.

Sunday Times Top Brands:

The original extensive research into brand awareness in SA, based on research by TNS

Research Surveys. There are two samples, consumer and big business.

The survey publishes results of research into SA’s most loved brands and the all-time

favourite brand. Other major categories include: banks, cars, beers, cellphones,

grocery stores, electronic goods, soft drinks, insurance, newspapers, fast food, petrol

stations, telecommunications and domestic airlines – along with a business-to-

business catagories.

The Top Brands Supplement explores all of the issues which affect brand development

and brand supremacy in SA, with a number of columns written by SA’s brand gurus.

Sunday Times Top 100 Companies:

Arguably the most prestigious event on the business calendar, showcasing the com-

pany that has shown the biggest growth over five years. This is established by ranking

companies on the growth in the value of the share plus dividends reinvested. Also

named at the gala function: Business Leader of the Year, chosen by his or her peers,

and the Lifetime Achiever of the Year. The survey contains the full list of Top 100

companies and interviews with the CEOs of the Top 10, along with tables of turnover,

return on assets, etc.

Surveys & Research

Sunday Times Rich List:

and the Fortune and Forbes lists, this list has gained currency over the past few years,

with commissioned exclusive research into SA’s richest people (approximately 150

people, ranging in wealth from R14-billion to R70-million), based on their investments

on the JSE – the only investments accessible to the public; the only comprehensive list

of the earnings of each CEO on the JSE, plus some additional well-known executives,

including non-executive chairmen. The survey also offers comparisons with the richest

in the UK and US, and an analysis of the economic sectors, regions, etc, of the country’s

richest people along with lifestyle issues including wine, private bankers, jewellery,

hotels, etc. It also compares previous years with articles on wealth trends established

over the years.

SABRE (The South African Business Research Evaluation):

A study conducted regularly by Avusa Media and BDFM publishers which has become

the definitive planning and marketing tool for the advertising industry. SABRE is an

initiative based on the fact that AMPS is primarily a consumer survey and the

respondent base does not cater for the needs of business titles.

SABRE is a reliable and respected business research tool conducted with a sample of

2000 respondents, weighted up to a universe of 486,000 business people.

The Times & Sowetan Retail Awards:

Launched in 2008, the Retail Awards and Survey Supplement is the culmination of an

independent national quantitative research survey to establish from consumers who

their retail champions are. The Awards recognises those retailers who consistently

offer quality, value, service and brand awareness to the retail market. Now in its fourth

year, the retail awards have become an important event on the retail industry calendar.


[ 34 ]

Staffing Industry Index:

This is a research index partnership between Sunday Times Business Times and Adcorp

Holdings, which aims to allow all relevant stakeholders (investors, government, clients,

the staffing industry and employees) the opportunity of receiving well-developed

and scientifically validated platforms of industry intelligence. The survey addresses

two national priorities – namely, the creation of employment and the development of

skills and experience in South Africa.

WORK IN LIFE Survey:

The WIL Survey is conducted bienally in an effort to gain a better understanding of the

South African work environment and to explore the mindset of working

South Africans. It is based on the UK’s Daily and Weekly Telegraph and is well received

by the recruitment industry.

Wealth Surveys:

Avusa Media Wealth conducted every third year to provide media buyers and their

clients with current information for media scheduling among adults living in affluent

(LSM 6 - 10) areas. A Wealth Measure or Index has been developed to differentiate

respondents in terms of their financial status. The survey is conducted nationally using

probability sampling.

Surveys & Research cont.

Thank you for your interest in Avusa Media


Documents

Avusa Media Handbook 2012