AX Storefront

Avensia StorefrontTurn-key E-Commerce Solution for Dynamics AX for Retail

Manage your whole omnichannel solution from one single platform

What is Avensia Storefront?

• Integration with Microsoft Dynamics AX for Retail.• Connecting all sale channels with one single integration.

• Saving up to 40% of total project cost.

• Fully functional starter site• B2B and B2C enabled

• A project catalyst that starts your project from a fully functional e-commerce.

• Project can focus on unique business values.

What is Avensia Storefront?

Avensia Storefront Integration Benefits

• Same business rules in all channels• Campaign and price management only in

one system

• Customers available in all channels at real-time.

• Product information managed in onesystem for all channels.

• Order and other purchase documentsavailable in all channels in real-time.

• Focus on your customers USPs and not on basic integration tasks.

The Avensia Storefront Startup site

• Based on hundreds of e-commerceprojects.

• Project catalyst and not only a demo site.

• Demo site, EPiServer and AX available in Azure. ”Just flip a switch”

• Provides a ”disruptive” way ofkicking in doors in the salesprocess.

The Avensia Storefront Startup site

• Out-of-the box based on EPiSever personalizationfeatures or third party AI provider.

• Site personalization, not only assortment.

• 50 – 150 percentconversion boost.

Avensia Starter Site Benefits

• Start up your project with an AX integrated site.

• Start up your project with a revenue earning site.

• Focus on your USPs and not on basic e-commercefunctionality.

Technical Overview

Dynamics AX 2012 R3

Retail Online Channel

Retail Channel

EPiServer

Commerce

CMS

AvensiaAX Storefront

Dynamics Commerce Runtime (CRT)

AX StorefrontIntegration

DynamicsSync Channel

DatabaseStage

Database

Modern POS

Orders

Behavioural data

Async ServerSynch Service

Real time service

CRT

Dynamics AX

AX Storefront

EPiServer

Search







Integration Example

CRT DB

CRT API

Ecommerce Framework

Publisher Components

EPiCatalogPublisher : ICatalogPublisher

Reader Validator Transformer Patcher Writer

EPiServer DB

EPi API

EPiS

erve

r

AX Storefront Site

ECommerce Component

"Cart"

ECommerce Component

"X"

ECommerce Component

"X"

ECommerce Component

"X"

EPi[SomeOther]Publisher : ICatalogPublisher

EPi[SomeOther]Publisher : ICatalogPublisher

EPi[SomeOther]Publisher : I[SomeOther]Publisher

Exam

ple

: Del

ete

a pr

odu

ct

Delete starts the process

Example: AddToCart()

AX Storefront - Simplified

Dynamics AX 2012 R3 EPiServer

Channel Database

Modern POS

Dynamics Commerce Runtime (CRT)


Retail ChannelAvensia

AX Storefront

Modern POS


Retail Channel

Information model - Simplified

Dynamics AX EPiServer

Online RetailChannel

avensia.se

Siteavensia.se

Online RetailChannel

avensia.dk

Siteavensia.dk

Retail ChannelAvensia store,

Stockholm

StoreAvensia Store,

Stockholm

Point of sale

AvensiaStorefrontIntegratio

n

AX Channel

Avensia Storefront

Dynamics AX

AX Storefront

EPiServer

Dynamics Commerce

Runtime

Channel, Product,Navigation, Price,

Discount, Customer

Order

Order

Order

Channel, Product, Navigation, Price, Discount, Customer

Channel, Product,Navigation

Dynamics AX Benefits

• Supports AX configuration• organization configuration

• price models

• discounts

• customer models

• product information models

• Gift cards

• Loyalty schemas

• Single point of master data administration

• Full product information support• Dynamic attribute support

• Navigation administered from AX

• Payment methods support• Credit card, Direct transfer,

Invoicing, Gift cards

• Managed for all channels

Scenario Creating a Channel

• Simple setup1. Release products for legal

entity

2. Define assortments, catalogsand discounts

3. Create an online retail channel

4. Define a Channel Profile

5. Publish

6. Online

AX Storefront - Integration

• Integration from AX to EPiServer

• Five customizable steps

• Detailed logging

• Uses standard features• Dynamics AX Commerce

Runtime

• Dynamics AX e-commerce publishing

• EPiServer Integration APIRead Validate Transform Patch Write

AX Storefront - Integration

• Add and customize steps for extended integration• Eg. external PIM system, external assets, marketing tools…

• The steps of integration• Read Reads information from a data source

• Validate Validates format, values and mandatory data

• Transform Transforms data to destination model

• Patch Adds or updates information for destination

• Write Writes result to a data destination

Read Validate Transform Patch Write

Documents

AX Storefront