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2. Background
3. Communications Goals
4. African American Target Audiences
5. Communications Goals
6. Positioning
7. Public Relations Campaign Overview
8. Explanation
9. Ally Development Campaign
10. Healthcare Literacy Program
11. Local Speakers Bureau
12. Local Speakers Bureau cont.
13. Event Sponsorship
14. Industry Award Programs
15. Media Relations
16. Media Relations
17. Planning Parameters
18. Media Targets
19. Media Targets
20. Media Targets
21. PR Elements
22. 2006 PR Plan Budget 23. Media Outreach
24. Next Steps