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AZAD WATCHES INC.AZAD WATCHES BIO

Starting a brand new company of any kind may not seem wise right now, let alone a luxury watch company. Most would say (pun intended or not)now is just not the time. However, when Babak Ermankhah and longtime friend and partner Eddie Egas who each have more than 15 years experience in the watch business simply got bored with the current watch offerings, start a new company is exactly what they did. Expert jeweler Victor Rodriquez joined them and the three formed AZAD Watches in 2008. Each with their own unique talents, specialties and tastes, combined they are able to create the refreshing offerings that set AZAD apart. Their expertise puts AZAD side by side with traditional brands, but their added flavor adds the edge todays customer craves. All hailing from various regions, but growing up in New York, each became a success on their own terms by working hard and staying true to their vision. A vision many seem to relate to as well; the still fresh-on-the-scene AZAD already boasts the kind of high-end clientele the older companies are fighting to attract. These men dont merely understand this targetthey ARE this target.Early ambassadors for the brand include Donald Trump, 50Cent, Julius "Dr. J" Erving, Boxer Paulie Malagnaggi , and Washington Wizards player Josh Howard . All stemming from the partners relationships with influential hip hop moguls, the brands connection to the boxing world and ties with other members of the entertainment industry. This elite club of AZAD wearers is now being rewarded with the launch of their all new 2010 collection.

AZAD Watches Isnt Sharing Their SecretTheir latest collection of timepieces is obtainable solely by their previous customers. NEW YORK, May 1, 2009 AZAD Watches announces the launch of its first collection of mens timepieces; appropriately referred to as the secret collection, it includes limited edition and highly customizable pieces, which in a risky move signifying the retail climate are available exclusively for current AZAD wearers through AZAD specialists in New Yorks famed Diamond District. NEW YORK, January 1, 2010 AZAD Watches launches its all new 2010 collection to further extend the brand to satisfy even the most extravagant taste of AZAD owners. The line comprises of limited edition timepieces, and unique Magic Man Edition, the official AZAD watch of the champion boxer Paulie Malignaggi.

AZAD means freedom in Persian, and that is exactly what the brand represents. For a unique customer, AZAD is a unique watch: one that is customizable down to every detail and will set the individuals bold enough to wear it free from the expectations and limitations of traditional watch companies. The AZAD collections were created especially for the trendsetters already pioneering the AZAD name; they include 9 watches, which are being produced only in very limited quantities, specifically for the brands current clientele. However, anyone hoping to get their hands in an AZAD original can collaborate with the company on conceptualizing a custom piece; the customization possibilities are absolutely endless, ensuring a truly one of a kind creation. Created in New York, the collections range from luxury sports watches to haute tourbillion watches in a range of movements, colors and textures, all with stellar craftsmanship and advanced horological technology. Retail prices range from $750- $110,000 with something to meet the varied tastes and budgets of AZADs ambassadors, which include accomplished musicians, athletes and members of the entertainment industry. Currently among the elite club of AZAD enthusiasts are Donald Trump, Julius "Dr. J" Erving, 50 Cent, Rev. Run, Lil Wayne, AKON, and Josh Howard.AZAD culture has been closely linked with the boxing world since the brands inception in early 2008 and it is going even further. Infamous boxing promoter Lou Dibella & Anthony Cantanzaro has embraced AZADs specific aesthetic and that enthusiasm has spread to fighters including Paulie Malagnaggi, Jermain Taylor and Steve Cunningham. This proves Lous notion that AZAD is the only watch fit for a true Champion. AZAD creator Babak Ermankhah a veteran in the luxury watch industry for over 15 years finds that the brands aesthetics and philosophy fit the demand in the market for something not just new from an old brand, but, rather, something totally revolutionary. AZAD represents the luxury of choosing for yourself and not for anyone else, not because of what others might think, but, because you like it. This makes a much bigger statement, one of confidence and of course, freedom. Making the bold choice to wear a luxury watch from a brand new company shows savvy and gusto.

AZAD WATCHES PHILOSOPHY

Time: one thing that cannot be bought or even acquired. It is absolute, inevitable and always limited. The AZAD brand offers an exceptional variation on the telling of time, as is attested by its unique collection of timepieces. The name AZAD translates to freedom in Persian and this is no coincidence. The true indication of luxury is not mere wealth or material possession, it is freedom. The freedom to have anything one wants and more importantly, the free time to do everything one desires. AZAD represents that freedom. AZAD also means the freedom to choose. The brands offerings include a luxury sports line and an haute tourbillion line in a range of movements, colors and textures, all with stellar craftsmanship and advanced horological technology. But, no matter the choice...wearing an AZAD timepiece allows one the freedom to take their time.

THE FACTSAZAD Watches is a luxury watch company based in New York City that specializes in unique and customizable styles. It is available only through AZAD customization specialists in New Yorks Diamond District. The all new 2010 AZAD collection was launched in January 2010. The company employs 20 people internationally, all of which are experts and visionaries in their specific fields. AZAD Founder Babak Ermankhan & Brand President Eddie Egas have been designing, trading and selling luxury and collectors watches for over 15 years.THE WATCH COLLECTIONS

AZAD POWER TOURBILLION COLLECTIONAZAD ROUND TOURBILLION LADIES COLLECTION AZAD (SELFANI) LUXURY SPORT COLLECTION AZAD (ARASH) HAUTE SPORT DIAMOND COLLECTIONAZAD (ARMAN) RACING EDITION DIAMOND COLLECTIONAZAD (ZADA) LADIES BOUTIQUE DIAMOND COLLECTION AZAD (ARYA) LUXURY SPORT COLLECTIONAZAD (HAL-YWOOD) EXTRAVAGANT SKELETON COLLECTIONAZAD (MAGIC MAN) SPECIAL BOXING COLLECTION

THE ACCESSORIES

AZAD WATCHES BOXES WITH GOLD LOGO AZAD WATCHES BLACK LAQUER BAGS WITH RED LOGO AZAD WATCHES AUTHENTIC BOXING PATCH

RETAIL PRICE POINTS2009 COLLECTION

NAMECARATS PRICE

AZAD SELFANI LIMITED EDITIONSTAINLESS STEEL CASE 0 CT. $ 1,995BLACK P.V.D CASE 0 CT. $ 1,995STAINLESS STEEL CASE/ DIAMOND DIAL1.25 CTS. $ 4,995STAINLESS STEEL CASE/ DIAMOND DIAL 3.0 CTS. $ 7,995STAINLESS STEEL CASE /DIAMOND DIAL & BEZEL 4.23 CTS. $ 10,930STAINLESS STEEL CASE / DIAMOND CASE7.0 CTS. $ 19,950BLACK P.V.D CASE/ DIAMOND DIAL 1.25 CTS. $ 4,995BLACK PVD CASE/ DIAMOND CASE, BRACELET78 CTS. $ 79,000

AZAD POWER TOURBILLION WATCHSTAINLESS STEEL CASE0 CT. $ 9,950STAINLESS STEEL CASE / DIAMOND BEZEL 2.0 CTS. $ 14,950STAINLESS STEEL CASE / DIAMOND CASE 6.0 CTS. $ 29,300

AZAD ROUND TOURBILLION WATCH STAINLESS STEEL CASE / DIAMOND BEZEL2.0 CTS. $ 9,950STAINLESS STEEL CASE / DIAMOND CASE2.6 CTS. $ 11,950

AZAD ZADA WATCH STAINLESS STEEL CASE 0 CTS. $ 995BLACK P.V.D CASE0 CTS. $ 995STAINLESS STEEL CASE / DIAMOND BEZEL 1 CT. $ 1,995

AZAD ARASH LIMITED EDITIONSTAINLESS STEEL CASE 0 CTS. $ 2,995STAINLESS STEEL CASE/ DIAMOND CASE 4.0 CTS. $ 12,950

AZAD ARMAN LIMITED EDITIONSTAINLESS STEEL CASE 0CTS. $ 2,995BLACK P.V.D CASE0CTS. $ 2,995STAINLESS STEEL CASE / B&W DIAMOND BEZEL 5.0 CTS. $ 14,950STAINLESS STEEL CASE / B&W DIAMOND BEZEL & LUG 6.0 CTS. $ 16, 950BLACK P.V.D CASE / BLACK DIAMOND BEZEL5.0 CTS. $ 11,950

RETAIL PRICE POINTS2010 COLLECTION

NAMECARATS PRICE

AZAD ARYA EDITION WATCHSTAINLESS STEEL CASE 0CTS. $ 1,995BLACK P.V.D CASE 0CTS. $ 1,995P.V.D. GOLD PLATED CASE 0CTS. $ 1,995STAINLESS STEEL CASE / WHITE DIAMOND BEZEL4.5CTS. $ 10,950BLACK P.V.D. CASE/ BLACK DIAMOND BEZEL4.5 CTS. $ 7,995

AZAD HAL-YWOOD EDITION WATCHSTAINLESS STEEL CASE 0CTS. $ 995STAINLESS STEEL CASE / DIAMOND BEZEL 1.95 CTS. $ 1,995 STAINLESS STEEL CASE / DIAMOND BEZEL AND LUGS2.3 CTS. $ 2,995 STAINLESS STEEL CASE / DIAMOND CASE 4.5CTS. $ 6,995

AZAD MAGIC MAN EDITION WATCHSTAINLESS STEEL CASE 0CTS. $ 750BLACK P.V.D CASE 0CTS. $ 750ROSE GOLD PLATED CASE 0CTS. $ 750STAINLESS STEEL/ BLACK PVD/ ROSE GOLD PLATED/ WITH METAL BAND 0CTS. $ 850STAINLESS STEEL/DIAMOND CASE AND BRACELET 15CTS. $ 28,000

THE RETAILERS

AZAD WATCHES INC.45 WEST 47TH STREET, SUITE #3NEW YORK, NY 100361-646-932-4518

WATCH HOSPITAL41 WEST 47TH STREET SUITE #2-3NEW YORK, NY 100361-212-398-9356

MAJESTIC DIAMONDS71 WEST 47TH STREET SUITE #1NEW YORK, NY 100361-212-730-0112

TOP DOLLAR JEWELRY528 CENTRAL AVENUENEWARK, NJ 071041-973-391-7606

THE DIAMOND EXCHANGE174 RT.17 NORTHPARAMUS, NJ 076521-201-261-1303

WH2 19275 BISCAYNE BLVD ,SUITE #37AVENTURA , FL 331801-305-993-9495

FRIENDLY PAWN/SUNOMA INC4861 N. DIXIE HWY, SUITE 7OAKLAND PARK, FL 333341-267-250-3315

JILL LYNN & CO66 JOBS LANESOUTHAMPTON, NY 119681-631-287-1001

LIBERO JEWELERS320 MIDDLETOWN AVENUENORTH HAVEN, CT 06473

CONTACT US:

BABAK ERMANKHAH(Founder & Creative Director)Be1971@aol.com

EDDIE EGAS(President)Eddie@azadwatch.com

VICTOR RODRIGUEZ(Vice President)Topdollarsjewelry@gmail.com

ANTHONY "AB" BUTLER (Marketing Manager )Back in the Game Entertainmentabbutler7@gmail.com

ANNA ZAKREPINE(Creative Consultant)Anna.azadwatches@gmail.com

EDITORIAL

AZAD WATCHES FEATURES AND PARTNERS ON SPECIAL EVENTS

DONALD TRUMPBARRY BONDSJULIUS DR. J ERVINGSAMUEL L. JACKSONKRISTIN DAVISKIM KRDASHIANWEARING AZAD WATCHES

50CENTLIL WAYNEREV.RUNAKONCHRIS BROWN

SOCCER PLAYER ALI DAIE

BOXER PAULIE MALIGNAGGI

BOXER VITALI KLICHKOBOXER JOSHUA CLOTTEY