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    Refers to the process of receiving stimulusenergies from the external environment.

    The registry of stimulus to any of our senseorgans.

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    The process of organizing and interpretingsensory information to give it meaning.

    The process of analyzing information that wentthrough the process of sensation.

    Note:

    the purpose of perception is to representinformation from the outside world.

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    DETECTING PROCESSING INTERPRETING

    where TRANSDUCTION

    happens

    information travels throughneural networks (AFFERENT)

    information reaches the

    brain for PERCEPTION

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    begins with sensory receptors registeringenvironmental information and sending it to

    the brain for integration and cognitiveprocessing.

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    processing of perceptual information thatstarts out with cognitive processing at the

    higher levels of the brain.

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    All sensations begin with SENSORY RECEPTORS

    SENSORY RECEPTORS are specialized cells that detect

    and transmit stimulus information to the sensory

    nerves and the brain.

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    1. Photoreceptors (detection of light, perceived as

    sight)

    2. Mechanoreceptors (detection of pressure, vibration,and movement perceived as touch, hearing, andequilibrium)

    3. Chemoreceptors (detection of chemical stimuli

    detected smell and taste)a. Odor Receptors

    b. Taste Receptors

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    SENSORYNEURON

    SENSORY

    RECEPTOR CELL

    BRAIN

    ENERGY

    STIMULUS

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    studies the link between physical properties ofa stimuli and a persons experience of them.

    THRESHOLD

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    the strength at which a stimuli is justperceived;

    refers to the minimum intensity or value of asignal.

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    the minimum amount of energy a person candetect.

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    the ability to detect information below thelevel of conscious awareness.

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    orJust Noticeable Difference

    the smallest difference in stimulationrequired to discriminate one stimulusfrom another 50 percent of the time.

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    the principle that two stimuli mustdiffer by a constant minimum percentage(rather than a constant amount) to be

    perceived as different.

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    The theory that focuses on decision makingabout stimuli in the presence of uncertainty.

    Detection depends on a variety of factorsbesides the physical intensity of the stimulusand the sensory abilities of the observer.

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    Selective Attention

    attending to a specific stimuli at a givensituation and time;

    focusing on a specific aspect of experience

    while ignoring others.

    Divided Attention

    attending to two or more different stimulus

    simultaneously.

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    predisposition or readiness to perceive

    something in a particular way.

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    Light-is a form of electromagnetic radiation

    that can be described in terms of wavelengths.

    Light waves have hue (color), amplitude(height), and purity (saturation).

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    Sclerais the white outer part

    of the eye that shapes and

    protects the eye.

    Irisis the colored part of theeye.

    Pupilis the opening in thecenter of the iris. It functions

    to control the amount of

    light entering the eye.

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    Corneais the clear curved

    membrane just in front of the

    eye, covering the pupil and

    iris. It functions to focus lighton the retina.

    Lensis located behind the

    pupil and iris. It fine-tunesthe focus of the image by

    flexing its curvature

    (accommodation).

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    Retinais the light-sensitive

    surface in the back of the eye

    that houses light receptorcells: the rods and the cones.

    Note:

    Transduction takes place when aneural impulse travels throughlayers of cells in the retina.

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    Rods are receptors in theretina that are sensitive tolight but not very sensitive

    to color.

    Rods function well underlow-light conditions and in

    peripheral vision.

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    Conesare the receptor

    cells that detect color and

    require large amounts of

    light.

    Cones are compacted in aminute area in the center

    of the retina called the

    fovea.

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    Meaning shape, configuration, and pattern.

    the whole is better than the sum of its parts

    The gestalt principles of closure, proximity,and similarity demonstrate our ability toorganize visual exerience.

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    Motion is perceived both through motion-detecting

    neurons and feedback from our bodies.

    Stroboscopic motionis the illusion of movement

    created when a rapid stimulation of different parts ofthe retina occurs. Movement aftereffects happenwhen we watch continuous movement.

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    Perceptual constancy is the recognition thatan objects size, shape, or brightness remainsthe same despite changes in the actual image

    cast on the retina.

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    The Ear

    Pinnaeare the earlobes; theyhelp to localize sound andchannel it to the ear via theexternal auditory canal.

    The Outer Ear

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    The Ear

    The eardrumis a membranethat vibrates in response tosound.

    The middle-ear bones(hammer, anvil, and stirrup)

    amplify sound waves andtransmit them to the fluid-filledinner ear.

    The Middle Ear

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    The Ear

    The stirrupis connected to theoval window, which transmitssound waves to the cochlea.

    The cochleais a fluid-filled, coiledstructure that is lined by thebasilar membrane.

    Sound waves traveling in thefluids of the cochlea stimulatehair cells to move and generate

    nerve impulses.

    The Inner Ear

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    Touchis the detectionof mechanical energy or

    pressure against theskin.

    Our sensitivity to touch

    varies depending on thearea of the body.

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    Thermoreceptors, located just under the skin,respond to increases or decreases in

    temperature.

    Warm and cold are the two types ofthermoreceptors.

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    Pain receptors are dispersed widelythroughout the body and come in several

    types.

    Mechanical receptors respond to pressure. Heat receptors respond to strong heat.

    Many pain receptors respond to both pressureand heat.

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    The surface of the tongue is

    covered with papillae that

    contain taste buds.

    The taste buds respond to four

    types of tastes: sweet, sour,

    salty, bitter.

    Different regions of the tongue

    are more or less sensitive to the

    four types of tastes.

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    The olfactory epithelium lines the roof of thenasal cavity and contains a sheet of receptorcells for smell.

    b. Receptors are covered with millions ofminute hair-like antennae that contact theair.

    c. Smells often trigger memories andemotions because they are processed by thelimbic system.

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    Study the following:1. Memory

    The Atkinson-Shiffrin Model

    Long term, short term, and sensorymemory

    2. MotivationHierarchy of Needs by MaslowMc ClellandsTheory of MotivationMc GregorsTheory of MotivationThe ERG Model of Motivation