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PRESENTED BY:y Harish Garia 18y Ajay Patel 01y Mansi Desai 31y Riddhi Gupta 38y Ankita Prabhu 06y Fozia Khan 14

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Introduction to HULy HUL is a subsidiary of Unilever, one of the world s leading

suppliers of fast moving consumer goods with strong localroots in more than 100 countries across the globe withannual sales of 40.5 billion in 2009.

y The mission that inspires HUL's more than 15,000employees, including over 1,400 managers, is to addvitality to life".

y The company meets everyday needs for nutrition, hygiene,and personal care, with brands that help people feel good,look good and get more out of life. It is a mission HULshares with its parent company, Unilever, which holdsabout 52 % of the equity.

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Heritagey In the 1890s, William Hesketh Lever, founded Lever Bros(UK)y HUL was formed in 1933 as Lever Brothers India Limitedy Hindustan Lever Limited came in being on 1956 through a

merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. andUnited Traders Ltd.

y The company was renamed Hindustan Unilever Limited on June25, 2007.

y The company created history when it offered equity to Indianshareholders, becoming the first foreign subsidiary company todo so.

y Products are manufactured in over 35 factories, several of themin backward areas of the country. The operations involve over2,000 suppliers and associates.HUL's distribution network covers6.3 million retail outlets including direct reach to over 1 million.

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BOARD OF DIRECTORSCHAIRMAN OF HINDUSTAN UNILEVER

LIMITEDHARISH MANWANI.

A distinguished alumnus in statistics &economics and MBA from Mumbai University, Mr.Manwani joined HUL in 1976. Following several Salesand Marketing assignments, he became DivisionalVice President - Marketing. Mr. Manwani joined theBoard of HUL in 1995, responsible for the PersonalProducts business

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M ARKETING STRATEGIES OF

HUL FOR URBAN INDIA Adopted Total Productive Maintenance (TPM) to meet

zero error, zero loss.

Focuses on short supply chain for distribution. To meet the evergrowing needs of people everywhere. Also uses Direct selling channel , franchisee to reach

everyone e.g. Aviance, Ayush. Build segments & market for the future where

Unilever has strong expertise.

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M ARKETING STRATEGIES OF HUL M ARKETING STRATEGIES OF HUL

FOR RURAL INDIAFOR RURAL INDIA Integrate Economic, Environment & Social objectives

with Business agenda.

For long term benefits, HUL started ProjectStreamline in 1997.

Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts indifferent states.

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Key factsy Red Label is a 105 year old brand and has tremendous

equity and heritage in the Indian market.y It is the second largest tea brand in the country.y It has both leaf and dust variants, as well as a health and

immunity variant -Red Label Natural Care.

y It is now proven that regular consumption of 3 cups of RedLabel Natural Care every day can enhance one's immunity and help one fall ill less often.

y Red Label holds the Guinness Record for the worlds largesttea party.

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Key factsy Awarded the prestigious Aw aaz Consumer Aw ard

for the most preferred brand of atta for 2006 and2007.

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Key factsy Kissan is in its 62 nd year of its existence in India.y Category leaders in Jams with an All India Share of

65%.P roduct mix :

Kissan Jam , Kissan Juice , Kissan Tomato Ketchup ,Kissan Jam Squeeze Green Apple , Kissan Jam SqueezeMango , Kissan Jam Squeeze Pineapple , Kissan JamSqueeze Strawberry

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Key factsy Unilever is the world's largest ice cream manufacturer

with an annual turnover of more than 5 billion.y Heartbrand products are sold in more than 40

countries worldwidey Also sold as Algida in Italy & Turkey, Langnese in

Germany, Kibon in Brazil, Streets in Australia and Olain the Netherlands

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Key Factsy Wheel, biggest laundry brand in India, dominates a

complex mass market laundry business in India.y Sales Turnover of about 1500 crs in 2007 as per AC

Nielson Data.y Wheel powder commands the market with 20 shares

as per AC Nielson data.y Its contribution to HPC (Home & Personal Care)

business in Value and Volume terms is 17% and 47%respectively.

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Key Factsy Cif is the number 1 cream cleaner in the World.y It is the number one cleaner in various countries

including France, Germany, Russia.y It s a 500 million Euro Brand.y Cif is Sold in 51 countries around the globe.

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Key Factsy Surf Excel was introduced in 1959y Famous for less water consumption

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Key Factsy Vim was the original hand dishwashing brandy

Vim is sold in four continents, is the leading handdishwashing brand in twenty countries, and isavailable to more than 2 billion people around theworld.

y Vim began life as a soap (both in England, and inThailand, where King Rama V asked Unilever to supply his household with soap), but is now available as acomplete range of hand dishwashing including bars,powders and liquids.

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Key factsy Presence in countries like Indonesia, thailand,

phillipines, vietnam, arabia, russia, turkey etcy Clinic all Clear is the only brand that offers specially

formulated Anti dandruff shampoo for meny Clinic All Clear also has Anti Dandruff Hair Oil that

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Key factsy Launched first in the US in 1957; is one of the leading

brands of Unilever globally.y Dove has its footprint in 80 countries worldwide with a

range of superior products from bar, lotions, body washes, face care and creams.

y It is the leading bar brand in UK, US and Canada.y Fastest growing hair category brand in India

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Key factsy Only 400 crore Herbal soap brand in the personal care

segmenty 21.36% market share in the South Indian state of Tamil

Nadu

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Key factsy The story of this popular soap was first created in 1789

by a young man called Andrew Pears. This is fromwhom it derived its name!y The most famous Pears 'face' is 'Bubbles', from an

original painting by Sir John Everett Millais in 1866.

The painting later came to be the very first advertisingon the brand!

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Key factsy Endorsed by FDI ( the largest dental association

globally)y Among the most trusted brands in India (Brand

Equity, Economic Times, India)y Also sold as Mentadent, Zhonghua, PS and Signal in

other countries

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P ROJECT SHAKTI

y Started in 2001, Shakti is HUL's rural initiative, which targetssmall villages with population of less than 2000 people or less.

Micro-enterprise opportunities for rural women .

Providing health n hygiene education through shaktivaniprogram .

shakti portal

Shakti has already been extended to about 15 states, 80,000villages in with 45,000 women entrepreneurs

y and generating Rs.700-1000 per month to each women.

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THANKTHANKYOU !!!YOU !!!