A1: Type Play

Image source: http://playwithtype.blogspot.co.uk/

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A1: Type Play

Typeface:In typography, a typeface (also known as font family) is a set of one ormore fonts each composed of glyphs that share common design features.Each font of a typeface has a specific weight, style, condensation, width,slant, italicization, ornamentation, and designer or foundry (and formerlysize, in metal fonts). (e.g. "ITC Garamond Bold Condensed Italic" is a differentfont from "ITC Garamond Condensed Italic" and "ITC Garamond BoldCondensed," but all are fonts within the same typeface, "ITC Garamond."However, ITC Garamond is a different typeface than "Adobe Garamond" or"Monotype Garamond.") There are thousands of different typefaces inexistence, with new ones being developed constantly.

The art and craft of designing typefaces is called type design. Designersof typefaces are called type designers and are often employed by typefoundries. In digital typography, type designers are sometimes also calledfont developers or font designers.

Every typeface is a collection of glyphs, each of which represents anindividual letter, number, punctuation mark, or other symbol. The sameglyph may be used for characters from different scripts, e.g. Romanuppercase A looks the same as Cyrillic uppercase А and Greek uppercasealpha. There are typefaces tailored for special applications, such asmap-making or astrology and mathematics.

The term typeface is frequently confused with the term font. Before theadvent of digital typography and desktop publishing, the two terms hadmore clearly understood meanings.

Source: http://en.wikipedia.org/wiki/Typeface

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A1: Type Play

Projects:For this assignment you are to select and produce a body ofwork based on at least 3 of the following projects:

A1/P1: Urban Poetry● Choose a poem that evokes and celebrates the

countryside or nature. Edit a few lines from the poem,enlarge and manipulate the words, use letterforms thatyou feel are appropriate and place the words in a citystreet, then record your installation with photographs orvideo.

A1/P2: There was an old lady from● Write and illustrate six of your own limericks.

○ Research and inspiration:Edwards Lear’s A Book of Nonsense (1845)

A1/P3: What does it say?● Choose a word. Now design a letterform for the word that

is as clear and legible as possible. Frame the word andmanipulate it within the frame. How does the reader’sperception of the word change? What emotions doescropping the word suggest? represent the word through sixstages until it becomes completely illegible. Split, degradeor distress the letterform. At what point does it becomeillegible?

○ Research and inspiration:Futurism, Dadaism, David Carson, Tomato, Early issuesof i-D, 8vo, ATTIK, Stefan Sagmeister, Neville Brody,Jonathan Barnbrook, Eduardo Recife.

A1/P4: That’s Rubbish● design an Alphabet from refuse or found objects. Digitally

photograph or scan the objects and import them into digitalfont design software. Create your own ‘Rubbish’ font.

○ Research and Inspiration:Filippo tommasso Marinetti, Paul Elliman’sTypothequ, Kurt Schwitters.

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A1: Type PlayA1/P5: Sign Container

● Create a narrative and design an appropriate container for it.control the way the user accesses the narrative (forexample, using navigational devices or layers).

○ Research and inspiration:Marcel Duchamp, Joseph Cornell, Kinetic and bookart.

Evidence:For each of your chosen projects (above), you will need todemonstrate evidence of:

● Ao1: Develop Your ideas through sustained and focusedinvestigations informed by contextual and other sources,demonstrating analytical and critical understanding.

○ Artist title page

○ Artist info page(s)

○ Examples of work by chosen artist(s)

○ Analysis of chosen artists work page(s)

○ Emulations/reproductions of selected artists work

● A02: Experiment with and select appropriate resources,media, materials, techniques and processes, reviewing andrefining your ideas as your work develops.

○ Screen-shots showing tools, techniques and methodsused during developments.

○ A range/variety of ‘alternative’ media, colour-schemes,textures, effects and layouts.

○ Screen-shots that shows your work at its many stagesof development.

○ Explanations and comments to support yourwork/ideas.

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A1: Type Play● A03: Record in visual and/or other forms ideas, observations

and insights relevant to your intentions, demonstrating anability to reflect on your work and progress.

○ Present sourced/selected images as contact and proofsheets.

○ Your own photographs, relevant to ideas you work on.

○ re-worked/edited photographs of your own and ofsourced/selected images.

○ Comments and annotations that justifies and explainsany/all images used during your developments.

● A04: Present a personal, informed and meaningfulresponse demonstrating critical understanding, realisingintentions and, where appropriate, making connectionsbetween visual, written, oral or other elements.

○ The ‘main-outcomes’ that you create based on priorinvestigations, explorations and developments.

○ Main-Outcomes can be single items of work and/ordichoptic/trioptics or a series of main pieces.

○ Produce an evaluation of your main-outcomes thatexplains your successes, challenges and any changesthat you may have made.

○ Main outcomes should be created as large formatimages using minimum of 1800px x 2400px sizes. Theseshould be printed out on photo paper for assessmentand exhibition purposes, as well as included within yourdigital sketchbook.

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A1: Type Play

Support/ suggestions:

Research - Explore, discover and find examples of‘Type-Play’ - use the links embedded within this resource,and try to find your own.

Be specific - Find a selection of alternative examples foryour chosen project(s), but eventually narrow your possiblesubjects down to ONE. In your sketchbook explain why youdecided to use the illustrations that you did.

Make connections - Try to find examples of art created byother artists that used a similar style/method for their ownwork. Explain what the similarities and differences arebetween the work of other artists and that which you planundertake for your own work.

Include examples of artwork - Try to use examples ofartwork created by the artists that investigate for yourassignment.

● Explain these works of art, critique them using your ownopinion and, the opinion of others. Provide argumentsfor, and against meanings/ reasons for the artwork.

○ Explain how the artwork was made.○ What materials were used?○ Why did the artist(s) use the materials they did?○ How big/ small is/was the work?○ Where can this work be seen in person (RL) and/ or

via the web.

● All images used must include a reference to wherethey were sourced. If you find images using a searchengine, you must include the actual website of thework, not the search engine name/ search criteria.

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A1: Type Play

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A1: Type PlayUseful Links for exploration and investigation:

http://playwithtype.blogspot.co.uk/

http://en.wikipedia.org/wiki/Typeface

http://en.wikipedia.org/wiki/Letterform

http://en.wikipedia.org/wiki/Limericks

http://en.wikipedia.org/wiki/Futurism

http://en.wikipedia.org/wiki/Dadaism

http://www.davidcarsondesign.com/

http://i-donline.com/

http://en.wikipedia.org/wiki/8vo_(design)

http://www.attik.com/

http://en.wikipedia.org/wiki/Stefan_Sagmeister

http://en.wikipedia.org/wiki/Neville_Brody

http://en.wikipedia.org/wiki/Jonathan_Barnbrook

http://www.eduardorecife.com/

http://en.wikipedia.org/wiki/Filippo_Tommaso_Marinetti

http://en.wikipedia.org/wiki/Paul_Elliman

http://en.wikipedia.org/wiki/Marcel_Duchamp

http://en.wikipedia.org/wiki/Joseph_Cornell

http://en.wikipedia.org/wiki/Kinetic_art

Do you have a smart phone?

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A1: Type PlayIf so you can use the camera on your phone to access onlineresources to help you with this assignment.

All you need is a QR code reader app, point your phone webbrowser to one of readers below:

● http://reader.kaywa.com● http://get.beetagg.com● http://www.quickmark.com.tw/En/basic/download.asp● http://europe.nokia.com/support/product-support/nokia-n80/phone-so

ftware/smartphone● For iPhone users. Go to iTunes and search for: QR Code reader

Once you have a reader/ app on your smart phone. Simply take aquick snap of the code below, and you will be redirected to thelearning page for this assignment, directly on your phone.

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