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babyClear
Implementing a regional approach to tackling smoking in pregnancy
Martyn Willmore
Performance Improvement Delivery Manager, Fresh
Hilary Wareing
Director, Tobacco Control Collaborating Centre
2010 RCP report on “Passive smoking and children” states that:
“Each year in theUK, an estimated 3,000 to
5,000 miscarriages are caused by maternal
smoking”
The impact of maternal smoking
How to stop smoking in pregnancy and
following childbirth NICE public health
guidance 26: Quitting smoking in pregnancy
and following childbirth
NICE Guidance
Key outcomes from research
- Four main issues identified following regional survey of North East midwives:
- Skills and training. How to make training standards consistent? Specific issues around using CO monitors
- Resources. Prompts/triggers to help midwives raise issue in a more structured way. Access to resources
- Carrying the message consistently. Ensure staff deliver same message every time
- Managing relationships. Need to defuse any concerns about negative reactions to discussing smoking
Following procurement process, we commissioned the TCCC to deliver babyClear:
•Systematic approach to CO monitoring at first booking appointment•Standardised referral process•“Risk Perception” intervention by midwife at time of dating scan clinic•Skills training for SSS (advisers and admin teams)•Supply of all related materials
Implementing a regional approach
Implementation
• Numerous meetings took place with a range of key partners:
– Heads of Midwifery/Midwifery Supervisors– SSS commissioners and providers– Public Health staff– Clinical Innovations Team for Maternity & Newborn
• We committed to fund roll-out of babyClear and all associated materials in year one
• Letter sent out to FT Chief Executives, outlining the rationale for this approach, and seeking strategic support
Aim: To enable participants to systematically identify smokers at time of first booking appointment by means of a carbon monoxide reading. To raise “concern” and automatically refer all smokers into NHS Stop Smoking Services
Standard midwifery booking intervention
Standard midwifery booking intervention
• Two-hour training for all staff who do booking appointments. Challenges include:
o Identify everyone who needs to attendo Organise dates/venues for trainingo Ensure relevant staff register and attendo Provision of localised materials and CO monitorso Manage the on-going provision of resourceso Ensure someone locally monitors/manages the
compliance with this processo Future training needs to be picked up locally
Booking intervention training numbers
Total number of midwives trained across all clusters 399
Total staff trained across all clusters 457
Total number of CO monitors issues across all clusters 380
Aim: To enable a cohort of trained midwives to intervene (at time of 12-week dating scan) with smokers who have previously declined offers of help, and ensure they fully understand the risks of continued smoking in pregnancy
Risk Perception Intervention
Risk Perception intervention
• All-day training for small cohort of nominated midwives. Challenges include:
o We specified it must be a midwife delivering this…..o Organising dating scan clinics around smokerso Having to repeatedly make the case for this “new”
interventiono Midwifery teams making appropriate staff availableo Ensure equipment is made availableo Monitoring the implementation/compliance
Risk Perception training
Trust Number trained
County Durham & Darlington 15Gateshead 5
South Tyneside 1Sunderland 3North Tees 8South Tees 2Northumbria 8Newcastle 2
Stop Smoking Services
• Concerns that not all smokers being identified at booking
• Even majority of those referred opt out of support. Of those that did set a quit date, success rates were low
• We committed to ensuring that NE SSS pregnancy services deliver highest quality support:
o One-day refresher training to existing advisorso Two-day full training to any new pregnancy advisorso One-day training for SSS admin teams on converting
“leads” into appointments attended
Stop Smoking Services
• Challenges of SSS training:
o Six NE SSS at time, all with different models of delivery, different data systems
o Changes to models midway through implementation
o Identifying preferred pregnancy advisors locally
o Potential big rise in number of referrals, and impact
o Significant role for SSS in helping to manage process and evaluate
SSS training
Stop Smoking Advisors 124
Healthy Living Pharmacies/pharmacist advisors
31
SSS Administrative staff 28
Evaluation
• Newcastle University agreed to carry out an independent evaluation of the project`s quantitative outcomes
• Teesside University will be evaluating qualitative outcomes
• Universities secured funding from School of Public Health Research to undertake this work
• Not expecting report until Spring 2015 at earliest
Initial Results (SSS throughput)
Quit dates set in April-September
2012/13
Quit dates set in April-September
2013/14
% change in quit dates set since last year
County Durham & Darlington 165 203 +23%
Gateshead, South Tyneside & Sunderland 164 216 +32%
Newcastle & North Tyneside 136 127 -7%
Northumberland 138 129 -7%
North Tees 266 212 -20%
South Tees 172 142 -17%
Risk Perception
County Durham and Darlington(12th August – end of March)
Numbers % of eligible cohort
% of initial referrals
Accepted referral following RP 257
Engaged with the SSS 241 94%
Set a Quit Date 66 27% 26%
Quit at 4-weeks 37 56% 14%
Promising early results from Cluster One…..
At 2013 County Durham and Darlington FT staff awards. babyClear approach won:
•Public Health/Health Improvement Award•Chairman`s Quality Award
Trust recognition of progress…
Key Lessons Learnt
• Importance of senior manager buy-in from the start
• But also crucial to work with those delivering, to understand local challenges/systems, and be flexible
• Make sure new processes are embedded and formally commissioned (e.g. CQUINs) to help sustain work
• Understand and address the consequences of upscaling efforts (more equipment, more admin work, etc)
• It`s not enough to just provide the training and resources….
Any Questions?
01926 490 111
0191 333 7140
www.freshne.com