Embed Size (px)
Citation preview
ldquoback to FESTIVALrdquo
TREND REPORT FESTIVAL FASHION
Itrsquos impossible to deny festivals are having a moment Across the music art entertainment and tech worlds festival micro-communities are growing year over year And itrsquos not just the boho hippies and headbangers Everyone from bloggers to groupies from Gen Z to Baby Boomers are getting in on the action So what do Coachella Burning Man SXSW and Art Basel have in common They offer the perfect setting to escape connect transform and of course make a profit on a global stage
coachellaSXSWartbaselburningmannochella
70k people attended Burning Man last year and Coachella increased the festival groundrsquos capacity from 99k to 125k Coachella weekend 1 ticket sales were up 125 this year
with general admission selling out in under an hour
Festivals and fashion are increasingly connected and Vogue recently released a list of summertime music
festivals to have on your radar
29M18M
660k
Numbers denote the total number of Instagram posts for each festivalrsquos official hashtag ldquoNochellardquo is a popular hashtag on Instagram describing someone who goes to Palm Springs during Coachella solely to attend the after-parties and hosted events httpwwwbillboardcomarticlescolumnsmusic-festivals7760268coachella-2017-stubhub-attendance httpwwwdesertsuncomstorylifeentertainmentmusiccoachella20160608coachella-tickets-sales-indio85593828
13M
Market Intelligence Report
56k
APRIL 2017
seasonal PULSE
What started as a niche fad has officially become an
evergreen category for Spring and Summer Searches for ldquofestival outfitsrdquo start accelerating as early as January and peak from May to August The hunt begins early and often for the perfect looks with influencers known to make multiple outfit changes per day
ldquoBack to Festivalrdquo is Springrsquos official ldquoBack to Schoolrdquo
In 2016 the average number of searches for ldquofestival outfitrdquo increased by 60 and so far 2017 is poised
to out-pace that growth
1 2Create targeted Pinterest and Youtube content from January - March with festival outfit inspiration Videos named ldquoFestivalCoachella Outfit Ideasrdquo have the highest engagement and beauty tutorials are essential to teaching new techniques
Increase your brand SEO by marketing curated festival categories online from April to August Rotate outfits based on your customer demographic and the festival of the month (ie Austin City Limits vs Burning Man)
3 Make strategic partnerships to expand your brand reach at festivals But remember festival names are trade-marked so only official licensees can use terms like ldquoCoachellardquo or ldquoSXSWrdquo in marketing
The HampM Loves Coachella official collection is currently selling at 96 full price vs
the average of 63 for HampM womenrsquos apparel
APRIL 2017
4Beauty brands can help festival goers look their best with pre-packaged ldquofestival aid kitsrdquo such as the ldquoWristband Warriorrdquo from Sephora and Revolve x Jenn Imrsquos Jet Set box
earl
y ad
opte
rsm
ass m
arke
t
Social actions in April for flower crown are down 45 this year Although de-throned as the official Coachella look the flower crown has dominated pop culture beyond festival style as one of the top 10 Snapchat filters in 2016
pulse CHECKldquoFlorals For spring Ground-breakingrdquo
Since appearing on the Dolce amp Gabbana FW17 runway printed and embroidered roses have become the official flower of Coachella and have mass market staying-power
top TRENDS LINEUPafter the dust settles which trends will translate to mass-market appeal
APRIL 2017
mesh bodysuit
unicorn makeup
space buns
metallic top
tinted sunglasses
embroidered denim jacket
french braids
gingham top
cold shoulder top
hoop earrings
off the shoulder dress
Brands across retail tech and so-cial media are teaming up to mul-tiply their social media buzz and physical presence at key events Festivals are not only test incu-bators for products but they are also the perfect launching ground for new concepts and marketing
testing GROUNDSfestivals are the perfect venue to test new concepts products and marketing
April 2015100k social actions 25k average searches
April 2016400k social actions75k searches
April 2017375k social actions115k searches
Since our Off the Shoulder report last Fall the trend has continued to dominate due in large part to itrsquos presence at Coachella first with early influencers and then mass adopter This is an example of a trend re-tailers could have tested after Coachella in 2015 in time to hit the trend at the height of acceleration in Spring 2016
CONCEPTS
Sephora created an immersive testing experience at Coachella with their Beauty Together tent offering complimentary beauty services such as a Beauty Bar Mask Lounge and Braid amp Dry Styling Bar By hosting these events brands can reach new customers increase brand loyalty and get a initial read on new products to test amp respond with essentially a 100k personday consumer insights panel
APRIL 2017
Chase Coachella trends to impact late July and early August pre-fall deliveries based on a 10-15 week lead time
PRODUCTS
SXSW Giorgio Armani ldquoFrames of Liferdquo video experience
SXSW Casper ldquoNap Roomsrdquo
Coachella DryBar braid bars and test of new Whipped Product
Coachella Under Armour x Hypebeast Pool Party
APRIL 2017
social SCORECARDwhich brands and influencers drove the most social buzz
Top 10 Influencer Coachella Posts by Engagement
Top 10 Festival Makeup Posts by Engagement
Top 10 Coachella Influencers by Engagement (social actionspost)
Distribution of Social Media Actions during Coachella
Revolve clearly stands out as a brand capitalizing on influencer
buzz at Coachella as social actions by influencers outpaced brand social actions by 126x Depending on the brand strategy social actions may be higher for branded vs influencer posts for instance Hypebeast and Victoriarsquos Secret are extremely active on their brand platforms during the festival In the case of Beauty brands like Ouai Milk DryBar and Sephora influencer social buzz outpaced branded actions during Coachella so hosting brand experiences makeup bars and co-sponsoring events pays off
Top Brands at Coachella chart data includes Instagram Facebook Twitter Tumblr and Pinterest
Tota
l num
ber o
f soc
ial a
ctio
ns (A
pril 1
3th
- 24t
h)
0
5000000
10000000
15000000
20000000
25000000
VictoriasSecret
Hypebeast TooFacedCosmetics
HampM TarteCosmetics
Sephora Revolve Moscino PacSun UnderArmour
Quay TheZoeReport
DryBar MilkMakeup
OuaiHaircare
Top Brands at Coachella 2017Brand vs Influencer Social Actions during Weekend 1 amp 2
InfluencerSocialBuzz
BrandSocialMediaEngagement
18x
53x
2x25x
14x
126x
1x12x
19x19x
8x
1x48x 3x 5x
SEE MORE COACHELLA TRENDS
Influencers - Gen ZInfluencers - MillennialsInfluencers - Runway ModelsInfluencers - LA Beauty BloggersInfluencers - LA Fashion Bloggers
MARRYING THE ART AND SCIENCE OF RETAILFor more information visit trendalyticsco
hellotrendalyticsco | 8448736326
Clients can contact their Trendalytics Digital Strategist for further insights and strategies to analyze Coachella trends brands and influencers
Top 5 Coachella Influencers (ranked by Coachella social actions)
Apparel cold shoulder bodysuit embroidered denim jacket velvet bralette cold shoulder dress metallic bodysuitBeauty rainbow highlighter unicorn makeup unicorn eyeshadow space buns braidsAccessories dad hat oversized sunglasses tinted sunglasses hoop earrings parasol
further ANALYSISTrendalytics clients can use these resources to stay on the pulse of festival trends
1 Chiara Ferragni (The Blonde Salad)2 Lady Gaga3 Shay Mitchell4 Lauren Riihimaki (LAURDIY)5 Vanessa Hudgens
1 Lilly Collins2 Vanessa Hudgens3 Emma Roberts4 Barbara Palvin5 Madison Beer6 Emily Ratajkowski7 Sarah Hyland8 Rita Ora9 Lady Gaga10 Peyton List
1 Drake2 Nick Jonas3 Neels Visser4 Nick Viall5 Travis Scott6 Nick Bateman7 Mariano Di Vaio8 Jame Charles9 Bretman Rock10 Romeo Beckham
Top Female Influencers (ranked by social actionspost aka buzz)
Male Coachella Influencers(ranked by social actionspost aka buzz)
Influencers by Demographic
Top 5 Coachella Brands (ranked by social actions)
1 HampM2 Too Faced Cosmetics3 Moschino4 Morphe Brushes5 Tarte Cosmetics
Top Trends by Category (in order of search growth)
seasonal PULSE
What started as a niche fad has officially become an
evergreen category for Spring and Summer Searches for ldquofestival outfitsrdquo start accelerating as early as January and peak from May to August The hunt begins early and often for the perfect looks with influencers known to make multiple outfit changes per day
ldquoBack to Festivalrdquo is Springrsquos official ldquoBack to Schoolrdquo
In 2016 the average number of searches for ldquofestival outfitrdquo increased by 60 and so far 2017 is poised
to out-pace that growth
1 2Create targeted Pinterest and Youtube content from January - March with festival outfit inspiration Videos named ldquoFestivalCoachella Outfit Ideasrdquo have the highest engagement and beauty tutorials are essential to teaching new techniques
Increase your brand SEO by marketing curated festival categories online from April to August Rotate outfits based on your customer demographic and the festival of the month (ie Austin City Limits vs Burning Man)
3 Make strategic partnerships to expand your brand reach at festivals But remember festival names are trade-marked so only official licensees can use terms like ldquoCoachellardquo or ldquoSXSWrdquo in marketing
The HampM Loves Coachella official collection is currently selling at 96 full price vs
the average of 63 for HampM womenrsquos apparel
APRIL 2017
4Beauty brands can help festival goers look their best with pre-packaged ldquofestival aid kitsrdquo such as the ldquoWristband Warriorrdquo from Sephora and Revolve x Jenn Imrsquos Jet Set box
earl
y ad
opte
rsm
ass m
arke
t
Social actions in April for flower crown are down 45 this year Although de-throned as the official Coachella look the flower crown has dominated pop culture beyond festival style as one of the top 10 Snapchat filters in 2016
pulse CHECKldquoFlorals For spring Ground-breakingrdquo
Since appearing on the Dolce amp Gabbana FW17 runway printed and embroidered roses have become the official flower of Coachella and have mass market staying-power
top TRENDS LINEUPafter the dust settles which trends will translate to mass-market appeal
APRIL 2017
mesh bodysuit
unicorn makeup
space buns
metallic top
tinted sunglasses
embroidered denim jacket
french braids
gingham top
cold shoulder top
hoop earrings
off the shoulder dress
Brands across retail tech and so-cial media are teaming up to mul-tiply their social media buzz and physical presence at key events Festivals are not only test incu-bators for products but they are also the perfect launching ground for new concepts and marketing
testing GROUNDSfestivals are the perfect venue to test new concepts products and marketing
April 2015100k social actions 25k average searches
April 2016400k social actions75k searches
April 2017375k social actions115k searches
Since our Off the Shoulder report last Fall the trend has continued to dominate due in large part to itrsquos presence at Coachella first with early influencers and then mass adopter This is an example of a trend re-tailers could have tested after Coachella in 2015 in time to hit the trend at the height of acceleration in Spring 2016
CONCEPTS
Sephora created an immersive testing experience at Coachella with their Beauty Together tent offering complimentary beauty services such as a Beauty Bar Mask Lounge and Braid amp Dry Styling Bar By hosting these events brands can reach new customers increase brand loyalty and get a initial read on new products to test amp respond with essentially a 100k personday consumer insights panel
APRIL 2017
Chase Coachella trends to impact late July and early August pre-fall deliveries based on a 10-15 week lead time
PRODUCTS
SXSW Giorgio Armani ldquoFrames of Liferdquo video experience
SXSW Casper ldquoNap Roomsrdquo
Coachella DryBar braid bars and test of new Whipped Product
Coachella Under Armour x Hypebeast Pool Party
APRIL 2017
social SCORECARDwhich brands and influencers drove the most social buzz
Top 10 Influencer Coachella Posts by Engagement
Top 10 Festival Makeup Posts by Engagement
Top 10 Coachella Influencers by Engagement (social actionspost)
Distribution of Social Media Actions during Coachella
Revolve clearly stands out as a brand capitalizing on influencer
buzz at Coachella as social actions by influencers outpaced brand social actions by 126x Depending on the brand strategy social actions may be higher for branded vs influencer posts for instance Hypebeast and Victoriarsquos Secret are extremely active on their brand platforms during the festival In the case of Beauty brands like Ouai Milk DryBar and Sephora influencer social buzz outpaced branded actions during Coachella so hosting brand experiences makeup bars and co-sponsoring events pays off
Top Brands at Coachella chart data includes Instagram Facebook Twitter Tumblr and Pinterest
Tota
l num
ber o
f soc
ial a
ctio
ns (A
pril 1
3th
- 24t
h)
0
5000000
10000000
15000000
20000000
25000000
VictoriasSecret
Hypebeast TooFacedCosmetics
HampM TarteCosmetics
Sephora Revolve Moscino PacSun UnderArmour
Quay TheZoeReport
DryBar MilkMakeup
OuaiHaircare
Top Brands at Coachella 2017Brand vs Influencer Social Actions during Weekend 1 amp 2
InfluencerSocialBuzz
BrandSocialMediaEngagement
18x
53x
2x25x
14x
126x
1x12x
19x19x
8x
1x48x 3x 5x
SEE MORE COACHELLA TRENDS
Influencers - Gen ZInfluencers - MillennialsInfluencers - Runway ModelsInfluencers - LA Beauty BloggersInfluencers - LA Fashion Bloggers
MARRYING THE ART AND SCIENCE OF RETAILFor more information visit trendalyticsco
hellotrendalyticsco | 8448736326
Clients can contact their Trendalytics Digital Strategist for further insights and strategies to analyze Coachella trends brands and influencers
Top 5 Coachella Influencers (ranked by Coachella social actions)
Apparel cold shoulder bodysuit embroidered denim jacket velvet bralette cold shoulder dress metallic bodysuitBeauty rainbow highlighter unicorn makeup unicorn eyeshadow space buns braidsAccessories dad hat oversized sunglasses tinted sunglasses hoop earrings parasol
further ANALYSISTrendalytics clients can use these resources to stay on the pulse of festival trends
1 Chiara Ferragni (The Blonde Salad)2 Lady Gaga3 Shay Mitchell4 Lauren Riihimaki (LAURDIY)5 Vanessa Hudgens
1 Lilly Collins2 Vanessa Hudgens3 Emma Roberts4 Barbara Palvin5 Madison Beer6 Emily Ratajkowski7 Sarah Hyland8 Rita Ora9 Lady Gaga10 Peyton List
1 Drake2 Nick Jonas3 Neels Visser4 Nick Viall5 Travis Scott6 Nick Bateman7 Mariano Di Vaio8 Jame Charles9 Bretman Rock10 Romeo Beckham
Top Female Influencers (ranked by social actionspost aka buzz)
Male Coachella Influencers(ranked by social actionspost aka buzz)
Influencers by Demographic
Top 5 Coachella Brands (ranked by social actions)
1 HampM2 Too Faced Cosmetics3 Moschino4 Morphe Brushes5 Tarte Cosmetics
Top Trends by Category (in order of search growth)
earl
y ad
opte
rsm
ass m
arke
t
Social actions in April for flower crown are down 45 this year Although de-throned as the official Coachella look the flower crown has dominated pop culture beyond festival style as one of the top 10 Snapchat filters in 2016
pulse CHECKldquoFlorals For spring Ground-breakingrdquo
Since appearing on the Dolce amp Gabbana FW17 runway printed and embroidered roses have become the official flower of Coachella and have mass market staying-power
top TRENDS LINEUPafter the dust settles which trends will translate to mass-market appeal
APRIL 2017
mesh bodysuit
unicorn makeup
space buns
metallic top
tinted sunglasses
embroidered denim jacket
french braids
gingham top
cold shoulder top
hoop earrings
off the shoulder dress
Brands across retail tech and so-cial media are teaming up to mul-tiply their social media buzz and physical presence at key events Festivals are not only test incu-bators for products but they are also the perfect launching ground for new concepts and marketing
testing GROUNDSfestivals are the perfect venue to test new concepts products and marketing
April 2015100k social actions 25k average searches
April 2016400k social actions75k searches
April 2017375k social actions115k searches
Since our Off the Shoulder report last Fall the trend has continued to dominate due in large part to itrsquos presence at Coachella first with early influencers and then mass adopter This is an example of a trend re-tailers could have tested after Coachella in 2015 in time to hit the trend at the height of acceleration in Spring 2016
CONCEPTS
Sephora created an immersive testing experience at Coachella with their Beauty Together tent offering complimentary beauty services such as a Beauty Bar Mask Lounge and Braid amp Dry Styling Bar By hosting these events brands can reach new customers increase brand loyalty and get a initial read on new products to test amp respond with essentially a 100k personday consumer insights panel
APRIL 2017
Chase Coachella trends to impact late July and early August pre-fall deliveries based on a 10-15 week lead time
PRODUCTS
SXSW Giorgio Armani ldquoFrames of Liferdquo video experience
SXSW Casper ldquoNap Roomsrdquo
Coachella DryBar braid bars and test of new Whipped Product
Coachella Under Armour x Hypebeast Pool Party
APRIL 2017
social SCORECARDwhich brands and influencers drove the most social buzz
Top 10 Influencer Coachella Posts by Engagement
Top 10 Festival Makeup Posts by Engagement
Top 10 Coachella Influencers by Engagement (social actionspost)
Distribution of Social Media Actions during Coachella
Revolve clearly stands out as a brand capitalizing on influencer
buzz at Coachella as social actions by influencers outpaced brand social actions by 126x Depending on the brand strategy social actions may be higher for branded vs influencer posts for instance Hypebeast and Victoriarsquos Secret are extremely active on their brand platforms during the festival In the case of Beauty brands like Ouai Milk DryBar and Sephora influencer social buzz outpaced branded actions during Coachella so hosting brand experiences makeup bars and co-sponsoring events pays off
Top Brands at Coachella chart data includes Instagram Facebook Twitter Tumblr and Pinterest
Tota
l num
ber o
f soc
ial a
ctio
ns (A
pril 1
3th
- 24t
h)
0
5000000
10000000
15000000
20000000
25000000
VictoriasSecret
Hypebeast TooFacedCosmetics
HampM TarteCosmetics
Sephora Revolve Moscino PacSun UnderArmour
Quay TheZoeReport
DryBar MilkMakeup
OuaiHaircare
Top Brands at Coachella 2017Brand vs Influencer Social Actions during Weekend 1 amp 2
InfluencerSocialBuzz
BrandSocialMediaEngagement
18x
53x
2x25x
14x
126x
1x12x
19x19x
8x
1x48x 3x 5x
SEE MORE COACHELLA TRENDS
Influencers - Gen ZInfluencers - MillennialsInfluencers - Runway ModelsInfluencers - LA Beauty BloggersInfluencers - LA Fashion Bloggers
MARRYING THE ART AND SCIENCE OF RETAILFor more information visit trendalyticsco
hellotrendalyticsco | 8448736326
Clients can contact their Trendalytics Digital Strategist for further insights and strategies to analyze Coachella trends brands and influencers
Top 5 Coachella Influencers (ranked by Coachella social actions)
Apparel cold shoulder bodysuit embroidered denim jacket velvet bralette cold shoulder dress metallic bodysuitBeauty rainbow highlighter unicorn makeup unicorn eyeshadow space buns braidsAccessories dad hat oversized sunglasses tinted sunglasses hoop earrings parasol
further ANALYSISTrendalytics clients can use these resources to stay on the pulse of festival trends
1 Chiara Ferragni (The Blonde Salad)2 Lady Gaga3 Shay Mitchell4 Lauren Riihimaki (LAURDIY)5 Vanessa Hudgens
1 Lilly Collins2 Vanessa Hudgens3 Emma Roberts4 Barbara Palvin5 Madison Beer6 Emily Ratajkowski7 Sarah Hyland8 Rita Ora9 Lady Gaga10 Peyton List
1 Drake2 Nick Jonas3 Neels Visser4 Nick Viall5 Travis Scott6 Nick Bateman7 Mariano Di Vaio8 Jame Charles9 Bretman Rock10 Romeo Beckham
Top Female Influencers (ranked by social actionspost aka buzz)
Male Coachella Influencers(ranked by social actionspost aka buzz)
Influencers by Demographic
Top 5 Coachella Brands (ranked by social actions)
1 HampM2 Too Faced Cosmetics3 Moschino4 Morphe Brushes5 Tarte Cosmetics
Top Trends by Category (in order of search growth)
Brands across retail tech and so-cial media are teaming up to mul-tiply their social media buzz and physical presence at key events Festivals are not only test incu-bators for products but they are also the perfect launching ground for new concepts and marketing
testing GROUNDSfestivals are the perfect venue to test new concepts products and marketing
April 2015100k social actions 25k average searches
April 2016400k social actions75k searches
April 2017375k social actions115k searches
Since our Off the Shoulder report last Fall the trend has continued to dominate due in large part to itrsquos presence at Coachella first with early influencers and then mass adopter This is an example of a trend re-tailers could have tested after Coachella in 2015 in time to hit the trend at the height of acceleration in Spring 2016
CONCEPTS
Sephora created an immersive testing experience at Coachella with their Beauty Together tent offering complimentary beauty services such as a Beauty Bar Mask Lounge and Braid amp Dry Styling Bar By hosting these events brands can reach new customers increase brand loyalty and get a initial read on new products to test amp respond with essentially a 100k personday consumer insights panel
APRIL 2017
Chase Coachella trends to impact late July and early August pre-fall deliveries based on a 10-15 week lead time
PRODUCTS
SXSW Giorgio Armani ldquoFrames of Liferdquo video experience
SXSW Casper ldquoNap Roomsrdquo
Coachella DryBar braid bars and test of new Whipped Product
Coachella Under Armour x Hypebeast Pool Party
APRIL 2017
social SCORECARDwhich brands and influencers drove the most social buzz
Top 10 Influencer Coachella Posts by Engagement
Top 10 Festival Makeup Posts by Engagement
Top 10 Coachella Influencers by Engagement (social actionspost)
Distribution of Social Media Actions during Coachella
Revolve clearly stands out as a brand capitalizing on influencer
buzz at Coachella as social actions by influencers outpaced brand social actions by 126x Depending on the brand strategy social actions may be higher for branded vs influencer posts for instance Hypebeast and Victoriarsquos Secret are extremely active on their brand platforms during the festival In the case of Beauty brands like Ouai Milk DryBar and Sephora influencer social buzz outpaced branded actions during Coachella so hosting brand experiences makeup bars and co-sponsoring events pays off
Top Brands at Coachella chart data includes Instagram Facebook Twitter Tumblr and Pinterest
Tota
l num
ber o
f soc
ial a
ctio
ns (A
pril 1
3th
- 24t
h)
0
5000000
10000000
15000000
20000000
25000000
VictoriasSecret
Hypebeast TooFacedCosmetics
HampM TarteCosmetics
Sephora Revolve Moscino PacSun UnderArmour
Quay TheZoeReport
DryBar MilkMakeup
OuaiHaircare
Top Brands at Coachella 2017Brand vs Influencer Social Actions during Weekend 1 amp 2
InfluencerSocialBuzz
BrandSocialMediaEngagement
18x
53x
2x25x
14x
126x
1x12x
19x19x
8x
1x48x 3x 5x
SEE MORE COACHELLA TRENDS
Influencers - Gen ZInfluencers - MillennialsInfluencers - Runway ModelsInfluencers - LA Beauty BloggersInfluencers - LA Fashion Bloggers
MARRYING THE ART AND SCIENCE OF RETAILFor more information visit trendalyticsco
hellotrendalyticsco | 8448736326
Clients can contact their Trendalytics Digital Strategist for further insights and strategies to analyze Coachella trends brands and influencers
Top 5 Coachella Influencers (ranked by Coachella social actions)
Apparel cold shoulder bodysuit embroidered denim jacket velvet bralette cold shoulder dress metallic bodysuitBeauty rainbow highlighter unicorn makeup unicorn eyeshadow space buns braidsAccessories dad hat oversized sunglasses tinted sunglasses hoop earrings parasol
further ANALYSISTrendalytics clients can use these resources to stay on the pulse of festival trends
1 Chiara Ferragni (The Blonde Salad)2 Lady Gaga3 Shay Mitchell4 Lauren Riihimaki (LAURDIY)5 Vanessa Hudgens
1 Lilly Collins2 Vanessa Hudgens3 Emma Roberts4 Barbara Palvin5 Madison Beer6 Emily Ratajkowski7 Sarah Hyland8 Rita Ora9 Lady Gaga10 Peyton List
1 Drake2 Nick Jonas3 Neels Visser4 Nick Viall5 Travis Scott6 Nick Bateman7 Mariano Di Vaio8 Jame Charles9 Bretman Rock10 Romeo Beckham
Top Female Influencers (ranked by social actionspost aka buzz)
Male Coachella Influencers(ranked by social actionspost aka buzz)
Influencers by Demographic
Top 5 Coachella Brands (ranked by social actions)
1 HampM2 Too Faced Cosmetics3 Moschino4 Morphe Brushes5 Tarte Cosmetics
Top Trends by Category (in order of search growth)
APRIL 2017
social SCORECARDwhich brands and influencers drove the most social buzz
Top 10 Influencer Coachella Posts by Engagement
Top 10 Festival Makeup Posts by Engagement
Top 10 Coachella Influencers by Engagement (social actionspost)
Distribution of Social Media Actions during Coachella
Revolve clearly stands out as a brand capitalizing on influencer
buzz at Coachella as social actions by influencers outpaced brand social actions by 126x Depending on the brand strategy social actions may be higher for branded vs influencer posts for instance Hypebeast and Victoriarsquos Secret are extremely active on their brand platforms during the festival In the case of Beauty brands like Ouai Milk DryBar and Sephora influencer social buzz outpaced branded actions during Coachella so hosting brand experiences makeup bars and co-sponsoring events pays off
Top Brands at Coachella chart data includes Instagram Facebook Twitter Tumblr and Pinterest
Tota
l num
ber o
f soc
ial a
ctio
ns (A
pril 1
3th
- 24t
h)
0
5000000
10000000
15000000
20000000
25000000
VictoriasSecret
Hypebeast TooFacedCosmetics
HampM TarteCosmetics
Sephora Revolve Moscino PacSun UnderArmour
Quay TheZoeReport
DryBar MilkMakeup
OuaiHaircare
Top Brands at Coachella 2017Brand vs Influencer Social Actions during Weekend 1 amp 2
InfluencerSocialBuzz
BrandSocialMediaEngagement
18x
53x
2x25x
14x
126x
1x12x
19x19x
8x
1x48x 3x 5x
SEE MORE COACHELLA TRENDS
Influencers - Gen ZInfluencers - MillennialsInfluencers - Runway ModelsInfluencers - LA Beauty BloggersInfluencers - LA Fashion Bloggers
MARRYING THE ART AND SCIENCE OF RETAILFor more information visit trendalyticsco
hellotrendalyticsco | 8448736326
Clients can contact their Trendalytics Digital Strategist for further insights and strategies to analyze Coachella trends brands and influencers
Top 5 Coachella Influencers (ranked by Coachella social actions)
Apparel cold shoulder bodysuit embroidered denim jacket velvet bralette cold shoulder dress metallic bodysuitBeauty rainbow highlighter unicorn makeup unicorn eyeshadow space buns braidsAccessories dad hat oversized sunglasses tinted sunglasses hoop earrings parasol
further ANALYSISTrendalytics clients can use these resources to stay on the pulse of festival trends
1 Chiara Ferragni (The Blonde Salad)2 Lady Gaga3 Shay Mitchell4 Lauren Riihimaki (LAURDIY)5 Vanessa Hudgens
1 Lilly Collins2 Vanessa Hudgens3 Emma Roberts4 Barbara Palvin5 Madison Beer6 Emily Ratajkowski7 Sarah Hyland8 Rita Ora9 Lady Gaga10 Peyton List
1 Drake2 Nick Jonas3 Neels Visser4 Nick Viall5 Travis Scott6 Nick Bateman7 Mariano Di Vaio8 Jame Charles9 Bretman Rock10 Romeo Beckham
Top Female Influencers (ranked by social actionspost aka buzz)
Male Coachella Influencers(ranked by social actionspost aka buzz)
Influencers by Demographic
Top 5 Coachella Brands (ranked by social actions)
1 HampM2 Too Faced Cosmetics3 Moschino4 Morphe Brushes5 Tarte Cosmetics
Top Trends by Category (in order of search growth)
SEE MORE COACHELLA TRENDS
Influencers - Gen ZInfluencers - MillennialsInfluencers - Runway ModelsInfluencers - LA Beauty BloggersInfluencers - LA Fashion Bloggers
MARRYING THE ART AND SCIENCE OF RETAILFor more information visit trendalyticsco
hellotrendalyticsco | 8448736326
Clients can contact their Trendalytics Digital Strategist for further insights and strategies to analyze Coachella trends brands and influencers
Top 5 Coachella Influencers (ranked by Coachella social actions)
Apparel cold shoulder bodysuit embroidered denim jacket velvet bralette cold shoulder dress metallic bodysuitBeauty rainbow highlighter unicorn makeup unicorn eyeshadow space buns braidsAccessories dad hat oversized sunglasses tinted sunglasses hoop earrings parasol
further ANALYSISTrendalytics clients can use these resources to stay on the pulse of festival trends
1 Chiara Ferragni (The Blonde Salad)2 Lady Gaga3 Shay Mitchell4 Lauren Riihimaki (LAURDIY)5 Vanessa Hudgens
1 Lilly Collins2 Vanessa Hudgens3 Emma Roberts4 Barbara Palvin5 Madison Beer6 Emily Ratajkowski7 Sarah Hyland8 Rita Ora9 Lady Gaga10 Peyton List
1 Drake2 Nick Jonas3 Neels Visser4 Nick Viall5 Travis Scott6 Nick Bateman7 Mariano Di Vaio8 Jame Charles9 Bretman Rock10 Romeo Beckham
Top Female Influencers (ranked by social actionspost aka buzz)
Male Coachella Influencers(ranked by social actionspost aka buzz)
Influencers by Demographic
Top 5 Coachella Brands (ranked by social actions)
1 HampM2 Too Faced Cosmetics3 Moschino4 Morphe Brushes5 Tarte Cosmetics
Top Trends by Category (in order of search growth)
