This back-to-school season,AEB will continue its partnershipwith Discovery Education that willearn more than 53 millionimpressions for the Good EggProject (GEP) this year withstudents, parents and teachers.The GEP aims to educateAmericans about the farm-to-tableprocess andshare eggfarmers’ goodworks andstories in theprocess.

On August21, the “Be aGood Egg Sweepstakes” launchedon the Good Egg Project:Education Station’s website(http://tinyurl.com/clsdslm) thathosts educational lesson plansabout modern egg farming andegg nutrition, informative videosand take-home activities. Thispromotion will run through mid-November.

The sweepstakes include:• A quiz for entrants, asking

what they know about modern eggfarming and egg nutrition. Theschool with the most entries willreceive a $5,000 grant, and fiverunner-up schools will receive a$1,000 grant to put toward schoolimprovements.

• Take-home activities forstudents to complete with theirparents and community members,encouraging them to “Eat good.Do good every day.”

In addition to the websitecontent, AEB distributed a presskit to editors increasing awarenessabout the program and remindingconsumers that eggs pack anutritional bang for their buck,especially for kids as they head offfor big school days. The press kitincluded:

• A press release showcasingthe nutritional benefits of eggs, tipsand recipes from AEB Chef JeffreySaad

• A Discovery program factsheet, offering more informationon how to enter the “Be a GoodEgg Sweepstakes”

• An infographic about eggnutrition

Back to school-related postsalso appeared on AEB’s socialmedia sites including its recentlylaunched Incredible Egg Boardson Pinterest, a virtual bulletinboard that allows user to like andrepin pictures and web links ofinterest. This site is one of thefastest growing social media sites.AEB posted convenient breakfastideas, kid-friendly snack ideas forschool and ways to get your kidsout the door in the morning onschool days. Followers of AEB’s

Pinterest boards repinned itemsthey like, so their followers sawAEB’s boards.

Later in the fall, Chef Jeffreywill appear on the Daily Buzz, anationally syndicated show, toshowcase how easy microwavingeggs can be. AEB continues toeducate consumers about the

ease of cookingeggs in themicrowave andhas severalbrochuresavailable to statepromotionalgroups and

producers to help spread thismessage.

State promotional groups alsosent an AEB-generated pressrelease to their local mediapromoting eggs as the go-toweekday breakfast and threequick-and-easy recipes.

August 2012 Editor: Ashley G. Richardson

Back to School Outreach

• Immediate Past Chairman Honored• Reaching Health Professionals• Egg Product Sales Resource Toolkit• Export Report Available• State Support Program Spotlight: Ohio

ENC attended the American Academy of Nurse PractitionersConference (AANP) in Orlando. The audience openly received ENC’seducation messages and information. ENC’s Health ProfessionalAdvisor (HPA) Dixie Harms, DNP, ARNP, FNP-C, BC-ADM, FAANP,presented “The Truth Behind Dietary Cholesterol and Lipids” during a

product showcase. ENC sponsored the grand

opening breakfast receptionand provided healthprofessional and clientmaterials—reaching morethan 450 Nurse Practitioners(NPs) and students duringthree days!

One noticeable change:NPs were aware of current cholesterol research and eager to knowwhat was new in eggs. This was a refreshing change from othershows. MyPlate materials were very popular as NPs felt they wereperfect for client education. ENC had a great show and obtainedgreat feedback for future conferences.

Reaching Health Professionals

Egg Product School

Calling all food formulating, foodservice and allied industries’personnel … don’t miss the 2012National Egg Products School that willtake place October 15 - 17, 2012,Auburn University, Auburn, AL.Reserve space today by visitingAUFSI.Auburn.edu/neps/.

To reach food formulators through print and online media with the goodnews about egg product functionality and health and wellness benefits,AEB is developing an Egg Product Sales Resource Toolkit for egg productsupplier sales/distributor staff to communicate this information whenmeeting with their customers.

This complimentary EggProduct Toolkit is a pocketfolder with a 4-page brochureaffixed in the middle. Inside thefront cover, a hub holds AEB’sEgg Product Resource DVDthat contains summaries ofegg product research and pdffiles of AEB’s and Egg NutritionCenter’s collateral material.The back pocket will contain afew of AEB’s printed materialsand room to accommodate your specific sales information.

AEB is offering kits to all further egg processors at no charge to sharewith their sales staff and customers; however, AEB is taking pre-orders.Please contact Elisa Maloberti with the quantity desired by September 14,at emaloberti@aeb.org or call 224.563.3711.

“It’s what I

came here to do. I’m

now a legend.”

-Jamaica’s Usain Bolt,

who became the first

man to retain the 100- &

200-meter titles.

Eggspression

MONT

HLY

Egg Product Sales Resource Toolkit

At AEB’s JulyBoard Meeting,Immediate PastChairman CraigWillardson washonored for hisservice to theindustry during his two-year term.

Immediate Past Chairman Honored

If you’re interested in thePowerPoint Presentations of the Demand Dashboard, Ken Dowling’sTrend Forecast or the Speakers’Bureau (updated), please contactAEB’s Karen Muir, kmuir@aeb.org or847.296.7043.

Presentations

Available to Industry

Export Report AvailableAEB

providesfunding toUSAPEEC topromote eggsand eggproductsinternationally.A reportcovering theseprograms fromJanuary to June 2012 is now available. To request a copy, pleasecontact Jennifer Geck at 770.413.0006 or Jgeck@usapeec.org.

Here is a recap by market of projects planned between now and thenext reporting period.

Hong Kong: Website maintenance, egg classes with the Institute ofBaking Arts, advertisements in Today’s Baking.

Korea: Website maintenance, additional Functional Eggeducational videos will be produced with Korean subtitles.

Dominican Republic: As a follow-up to the workshops, USAPEECwill conduct one-on-one technical visits/training with selected,interested companies. This training will allow interested companies tohave confidential conversations about their concerns or issuesregarding their current formulations and use of imported products.

Mexico: Fifty trade visits are expected to generate at least 10 tradeleads and requests for further information and samples of U.S. eggproducts. USAPEEC’s technical consultant will arrange visits and on-site training for a leading egg products distributor in Cancun. He willalso give on-site training at La Costeña, the second largestmayonnaise producer.

The storyboard for the Spanish-language DVD/CD on U.S. eggproducts will be developed, and USAPEEC will meet with thephotographer to discuss the production.

USAPEEC’s technical consultant will meet with the new trainingdirector of the National Restaurant’s Chamber (CANIRAC) to discussthe dates and logistics for the Foodservice taste demo sessions topromote egg products to be held in mid-September. At least two jointtaste demo sessions are planned to promote the use of U.S. eggproducts with members of CANIRAC by late August 2012.

Japan: Ramen Noodle Expo will feature POP materials; staff is alsoworking on the design the concept and invitation list for the show. Thewebsite is being updated with egg recipes using dried egg productsfrom the American Egg Board that will be translated and then postedonline.

Europe: USAPEEC will complete all the exhibitor forms andarrange for samples and brochures from U.S. egg companies.USAPEEC will ship educational materials and the newly created boothbanner to the show site

Middle East: USAPEEC Middle East is mobilizing for thedevelopment and placement of articles, advertorials and recipes usingU.S. egg products in regional Pan-Arab magazines such as Al Hadeel,Oyoun al Alam, Kawalis, Health and Nutrition and others, especiallyduring the month of October, in conjunction with World Egg Day.

USAPEEC is planning the first-ever trade mission for U.S. eggsand egg product producers inconjunction with the Gulfood 2013trade show, held every February atthe World Trade Center Dubai.

Gulfood is the largest food showof its kind in the Middle East andattracts a wide variety of tradevisitors from all regions of theMiddle East, North Africa, and evenparts of the Commonwealth ofIndependent States. Pleasecontact Jennifer Geck at770.413.0006 orJgeck@usapeec.org if you areinterested in attending. Hotelreservations need to be made assoon as possible.

Trade Mission

Jose Manuel Samperio, USAPEECMexico’s Technical Consultant, recentlyattended a week of conferences in Perurelating to cold chain impact in foodsafety. While there, he was served asquare omelet with ceviche. Spacepermitting, AEB is interested in sharingyour fun eggscellent pictures.

P.O. Box 738

Park Ridge, IL 60068

Return Service RequestAn Omelet2

August 2012–Eggs were the star of the 2012 Ohio State Fair. The giant, inflatable 16’Incredible Egg was featured prominently at the entrance to the Poultry Barn,strategically close to the "OHIO" entrance gate greeting more than 800,000 fairgoers.

The Ohio Egg Marketing Program sponsored the "Smile andSay Cheesecake" contest. Several tasty

entries, from traditional to savory to exotic flavors, werejudged. The egg and dairy team were joined by Bob Evansrestaurants to present the "Ultimate Breakfast Challenge."

Ohio Poultry is proud to be a founding sponsor ofHeartland Cuisine. The Heartland stage featured cookingdemos every day of the fair. Poultry and egg cooking demonstrations were popular.

Rounding out Ohio Eggs culinary participation at the fair was their food booth in theTaste of Ohio Cafe. The menu included chicken dinners, a full Thanksgiving at theFair, chicken Italian sausage, and of course, the EGG ON A STICK!Ohio egg farmers donated one dozen eggs to local food banks for everykids meal sold, tying into the Good Egg Project. In addition, the kidsreceived a cool egg backpack.

For the second time, a QR code scavenger hunt engaged fair goers.QR codes were located at five locations around the fairgrounds.Fairgoers used applications on their smartphones to enter a contest towin $500 in free groceries. The QR codes linked to a website with greateducational materials. A new contest this year worked withINSTAGRAM. Egg and Poultry billboards that had cutouts for faces werethe centerpiece. Fairgoers were asked to take photos and use Instagram, Facebook and Twitter to post thephotos online. This was fun and educational and provided for an increase in social media traffic.

SpotlightOn:

OH

State Support Program Spotlight–Ohio