Bajaj Allianz General Insurance(Brm Term Paper.)

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    Tools Used:

    To know the response , I have used the questionnaire method. If one wish to findwhat insurance care consultants think or know. The logical procedure is to ask them. Thishas led marketing researchers to use the questionnaire technique for collecting data morethan any other method.

    In this method questionnaire were distributed to the respondents and they wereasked to answer the questions in the questionnaire. The questionnaire were structured nondisguised questionnaire because the question which the questionnaire contained, were

    arranged in a specific order besides every question asked were logical for the study, noquestion can be termed as irrelevant.

    The questionnaire was non-disguised because the questionnaire was constructed sothat the objective is clear to the respondents. The respondents were aware of the objective.They knew why they were asked to fill the questionnaire.With the help of followingtechniques, which are using by Bajaj Allianz.

    DATA COLLECTION:

    Primary Data Sources

    Through interaction with Insurance care consultant.

    Through questionnaires filled from the Insurance care consultant.

    Secondary Data Sources:

    Through Internet, various official sites of the Companies.

    Through pamphlets and brochures of the Companies.

    Journals & Magazines.

    Literature Review:

    Bajaj Allianz Life Insurance Company Limited is a joint venture between twoleading companies of the world. They are Allianz AG, one of the world's largest insurancecompanies, and Bajaj Auto, one of the biggest 2 and 3 wheeler manufacturers in the world.A very popular name in India, Bajaj Auto has a strong brand image and brand loyalty. BajajAuto has been in operation for more than 55 years and has joined hands with Allianz toprovide the Indian people with a unique option in terms of life insurance products.

    As a promoter ofBajaj Allianz Life Insurance Company Limited, Bajaj Auto offers the following:

    Financial strength and stability to give proper support to the Insurance Business. A strong brand-equity. A good reputation in the market as a world class organization.

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    As a promoter ofBajaj Allianz Life Insurance Company Limited, Bajaj Auto offers the following:

    Financial strength and stability to give proper support to the Insurance Business. A strong brand-equity. A good reputation in the market as a world class organization. An extensive network of disributors. Commendable experience of running a large organization. A 10 million strong base of retail customers using Bajaj products. Advanced Information Technology in large scale use. Experience in the financial services industry through Bajaj Auto Finance Limited.

    Popular Life Insurance Products of Bajaj Allianz

    Term Care

    Term Plan with Return-of-Premium

    Invest Gain

    An Endowment Plan

    Lifetime Care

    Whole Life Plan

    Child Gain

    Children's Policy

    Protector

    A Mortgage Reducing Term Insurance Plan

    CashGain

    Money Back Plan

    Keyman Insurance

    A good Business Opportunity

    Swarna Vishranti

    Unique Retirement Plan

    New UnitGain Plus

    Unit Link plan with higher allocation

    Mahila Gain Rider

    The unique plan that takes care of you and your loved ones.

    New UnitGain Easy Pension Plus

    A Plan that enables you to retire without worries

    Swarna Raksha I

    This plan provids you with regular income

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    Questionnaires:

    1. Do you make use of Insurance Companies?a. Yes, I use different Insurance programsb. Yes, if I needc. Dont use

    2. Which Insurance program do you consider as the most important?a. Life Insuranceb. Property Insurancec. Motor Insuranced. Medical Insurance

    3. How often do Insurance cases happen?a. More than once a yearb. Once a yearc. Have never happened

    4. Can you recommend your Insurance Company to your friends?a. Yes, I canb. Noc. I dont know

    5. What part of your income do Insurance expenses take?a. More than 10%b. From 7% to 10%c. From 4% to 7%d. Less than 3%

    6. What source of information is the most important for you when you chooseInsurance Company?

    a. Advertisementb. Friends Advicesc. Rating of Insurance Companies

    7. Do you have your personal Insurance Agent?a. Yes, we have been working together for many tearsb. Yes, but I cant rely upon him/herc. No, I havent

    8. How high can you appreciate the work of your Insurance Company?a. Very highb. High

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    a. Not badb. Bad

    1. How long do you use Insurance Service?a. More than 10 yearsb. From 5 years till 10 yearsc. From 3 years till 5 yearsd. Less than 3 years

    2. How long does your Insurance Company recover losses from the moment ofInsurance Case?a. More than 30 daysb. From 20 days till 30 daysc. From 10 days till 20 daysd. Less than 10 days

    1)

    0

    2

    4

    6

    8

    10

    12

    14

    Yes, I use

    different

    Insurance

    programs

    Yes, if I

    need

    Dont use

    usage of insurance companies

    usage of insurance

    companies

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    2)

    3)

    0

    2

    4

    6

    810

    12

    14

    Life

    Insurance

    Property

    Insurance

    Motor

    Insurance

    Medical

    Insurance

    Most imoprtance insurance

    Most imoprtance insurance

    0

    2

    4

    6

    8

    10

    12

    14

    16

    More than

    once a year

    Once a year Have never

    happened

    often do Insurance cases happen

    often do Insurance cases happen

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    4)

    5)

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    Yes, I can No I dont

    know

    recommend to friends

    recommend to friends

    0

    2

    4

    6

    8

    10

    12

    More

    than

    10%

    From

    7% to

    10%

    From

    4% to

    7%

    Less

    than

    3%

    Insurance expenses from income

    Insurance expenses from

    income

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    6)

    7)

    0

    5

    10

    15

    20

    25

    More than 30

    days

    From 20 days till

    30 days

    time to recover loss

    time to recover loss

    0

    2

    4

    6

    8

    10

    12

    14

    Yes, we have

    been working

    together for

    many tears

    Yes, but I cant

    rely upon

    him/her

    No, I havent

    personal Insurance Agent

    personal Insurance Agent

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    8)

    9)

    0

    5

    10

    15

    20

    25

    very high high very bad bad

    perception about the company

    perception about thecompany

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    More

    than 10

    years

    From 5

    years till

    10 years

    From 3

    years till

    5 years

    Less

    than 3

    years

    time period of using

    time period

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    10)

    FINDINGS:

    0

    5

    10

    15

    20

    25

    More

    than 30

    days

    From

    20 days

    till 30

    days

    From

    10 days

    till 20

    days

    Less

    than 10

    days

    time to recover loss

    time to recover loss

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