Upload
shrikanta-gowda-bm
View
232
Download
7
Embed Size (px)
Citation preview
BAJAJ AUTO LTDBAJAJ CHETAK
AIET-MOODBIDRE
SHRIKANTA B.M
GOWDA-CEO
Company History
Bajaj History The Bajaj group was founded in 1926 by Jamnalal Bajaj. In, 1945 Kamalnayan Bajaj, Jamnalal's son, set up Bachraj
Trading Corporation Ltd. (BTCL), a trading company, It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to
manufacture two- and three-wheelers and In 1960, BTCL was renamed Bajaj Auto Ltd. it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, the technical collaboration agreement with Piaggio of Italy
expired In 1977, it managed to produce and sell 100,000 vehicles in a
single financial year. In 1986, it managed to produce and sell 500,000 vehicles in a single
financial year. Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to
enhance its product line and knowledge up-gradation.
PRODUCTS
BAJAJ CHETAK: A BRIEF INTRODUCTION
• BAJAJ CHETAK was a popular Indian made motor scooter produced by the Bajaj auto company.
•Originally based on Italian Vespa, Chetak was the only choice for millions of Indian families as an affordable way of transport for decades.
•The Chetak , a geared scooter, had reigned over the Indian two-wheeler market in the late 1970s to early1990s and had come to occupy a near-iconic status.
•The Chetak , first scooter model under the Bajaj brand, was introduced in 1972.
REASONS
Poor average Unbalanced ride Stiff gear-shifting Higher pollution level Consumed more petrol Spend only 1% for R&D Same look for 40 years
KINETIC ZOOM1. 2 Stroke- scooter.2. Maximum speed of 73 km/ hr.3. Fuel capacity of 7 liters.4. Works on electric start mechanism. HONDA ACTIVA1. 4 stroke- scooter.2. Maximum speed of 80 km/ hr.3. Fuel capacity of 6 liters.4. Works on electric start mechanism . BAJAJ CHETAK:5. 2 stroke- scooter.6. Maximum speed of 50 km/ hr.7. Fuel capacity of 6.5 liters.8. Works on kick start mechanism.
AUTO LTD
PRODUCT RELAUNCH
BAJAJ CHETAK-PESTOCHETAK
EARLIERNOW
LOGO AND PUNCHLINE
“Caring crops
made easy”
FEATURES
Automatic pesticidor used for agricultural purpose. Can be used for riding also. Covers one acre of land in 2 hours by pesticiding it. Can be used for jet wash of vehicles in urban areas . Can be used of spraying water, biological nutrient
liquid (“panchamrutha”) for plants. Smooth gear shifting Good mileage Wide space for carrying goods Better road grip Balanced ride Self starter
4 P’S
PRODUCT-PESTO CHETAK
PRICE: Rs. 45000 (-) Rs. 10000 SUBSIDY FROM THE GOVERNMENT Rs 35000 (Subsidy will be given to certified farmers from gram panchayat.) and you will
be getting one Bajaj mixer grinder FREE with a purchase of one PESTO CHETAK. PLACE-BANGALORE, MANGALORE, KOLKATTA , JARKHAND, PUNE, MUMBAI,DELHI.
PROMOTION- RADIO,TELIVISION,NEWSPAPER,AGRICULTURAL MAGAZINES,AWARENESS
PROGRAMS.
EARLIER MARKET CONDITIONS
The company's first scooter model, Chetak (intentionally it was given the name of Maratha ruler Chatrapathi Shivaji’s horse’s name), was launched in 1972.
Chetak remained Bajaj's flagship brand for over 10 years. There was a time when people had to wait hell lot of a
time after pre booking their Chetak.
The Launch of Bajaj Chetak was mainly targeted at economical Class and people could afford it considering its parallel competition in the same segment market.
Late 70s had been the Golden period for the Bajaj scooters, especially the Chetak.
PRESENT MARKET CONDITION(SWOT)
Presently there is no competitors as it is a new innovative product to the market.
The competitors of Bajaj Chetek may go for innovation.
World’s 4th in 2 & 3 wheeler production. Unavailability of workers for
agricultural purposes will be an opportunity.
MARKETTING STRATEGY
Penetration pricing Setting lower price in the initial stage, later
increasing the price by adding extra features to the product. you will be getting one Bajaj mixer grinder free with pesto chetak.
Responding to the present requirement i.e. increased demand for laborers.
Affordability of the product due to subsidy from government and loan availability with low interest rate.
Launching Starts from Karnataka state.
MARKETTING STRATEGY
We requested Padmabhushan Dr.Shree Shree Veerendra heggade to be a channel of distribution to distribute our product through
SKDRDP-(SHREEE KSHETRA DHARMASTALA RURAL DEVELOPMENT PROGRAM).
We are also requesting him to regarding advertising for our productPesto Chetak.
BRAND AMBASSADOR
NATIONAL LEVEL BRAND AMBASSADOR
Anil Kumble- Indian cricketer, also called as “jumboo” by
Cricket lovers. As he is well know personality for all the
people in India, and also we want to motivate youth for agriculture as
Pesto chetak makes caring crops easy.
Financials of the ProjectFirst Year SOURCES. Project Cost: 100 Crores(Rs)Source of CapitalEquity capital 50 Crores
Borrowings from financial institutions 25 Crores
Bank loan 25 croresApplication of Funds:Land (40 acres): 10 Crores
Plant and Machinery: 60 Crores
Stocks : 1.25 Crores
Vehicles: 6.75 crores
Other Fixed Assets: 5 crores
Cash in hand and bank: 10 crores
Preliminary expenses 7 crores
TOTAL 100 crores
GIVE A CALL FOR ORDER A PRODUCT BRANCHES:
PRODUCTION PLANT-PUNECONTACT US:BANGALORE-080795147MUMBAI-022277778JHARKAND-9567788390DELHI-8435562111
THANK YOU
FOR YOUR PRECIOUS TIME