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BAKERYBUSINESSMEDIA PACK2020
0345 500 6008www.h2opublishing.co.uk
CONTENTS
INTRODUCTION
CIRCULATION & AUDIENCE
PRINT - THE MAGAZINE
HIGH IMPACT CREATIVES
CRAFT BAKERS ASSOCIATION
DIRECT MARKETING
H2O PUBLISHING
FEATURES LIST
RATE CARDS
TECHNICAL SPECIFICATIONS
CONTACTS
INCORPORATING
BAKERS REVIEW
Bakery Business is the exciting, new monthly print and digital offering dedicated to the £6.7billion bakery industry.
This innovative publication presents fresh, contemporary coverage of this ever-growing market and encompasses all aspects of the bakery sector; from the traditional to the hipster and everything in between!
Complete with topical features, operator interviews and case studies, the magazine looks at the latest product innovations, technology and industry trends. Bakery Business is the essential resource for those wanting to excel in this profitable market.
CIRCULATION & AUDIENCE
PRINTCIRCULATIONTOTAL: 6,789
DIGITAL CIRCULATIONTOTAL: 8,287
THE BAKERY INDUSTRY HAS
AN ANNUAL WORTH OF £6.7BILLION
WEBSITEOur brand new website features daily news, insight, product innovations and vital information for bakers
BUSINESS TYPE COPIESBakeries Plant 217
High Street 866Craft & Artisan 4,720
Instore 43
Cake Shops 758Coffee Shops HQ's 16Cafés HQ's 23Associations 35Wholesalers, Bakery Ingredient and Equipment distributors 111
TOTAL 6,789
PRINTTHE MAGAZINE
12ISSUES PER YEAR
THE BAKERY SECTOR IS CURRENTLY WORTH ALMOST £7BN ANNUALLY.
£7BNCIRCULATION
6,789
INCORPORATING
BAKERS REVIEW
PRINTSTAND OUT DESIGN
FALSE FRONT COVER - EXAMPLES SHOWN FROM CASUAL DINING
HIGH IMPACT CREATIVESENHANCING YOUR PRESENCE
SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE
HIGH IMPACTCREATIVES
DIE CUT FRONT COVER
CARRIERCARD
First thing a reader will
see when the magazine is
delivered. Holds an
A5 advert
MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster
BOOKENDS
TIPON
TEXTUREFOIL
FINISHES
ROLLFOLD
BRANDED POLYWRAP
BELLYBAND
HIGH IMPACTCREATIVES
CONTACT US FOR MORE
OPTIONS
ADVERTORIALS
FOUR PAGECOVERWRAP
GATEFOLD
BARNDOOR
TEASERSTRIP
BOUND IN PRE-PRINTS
CRAFT BAKERS ASSOCIATION
Bakery Business is proud to incorporate the revitalised Bakers’ Review – the official monthly update from the Craft Bakers Association.
This upgraded publication is included in every issue of Bakery Business and offers advice, insight and exclusive news from the CBA. It also features contributions from different board members as well as a Q&A section from the association’s younger members.
The enhanced Bakers’ Review features a brand new, contemporary design which optimises and improves the readers’ experience.
A core part of the CBA membership package is to receive an annual subscription to Bakery Business magazine.
DIRECTMARKETING
DIRECT MAIL• Anything from a flat mailer
to a premium 3D mailer• Unique enhancements to
ensure your mailer is seen and read
PRODUCT SAMPLER• Put your product in the
hands of buyers• FREE follow up service to
measure ROI
MARKET REPORT BUILDER• Bespoke research to
answer your questions• Broadcast your research
across print and digital with an editorial write up in one of our titles
• Email broadcast the report to 5,000 recipients
• You’ll receive a PDF report & a printed 8 page report
TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers
Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate
Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results
EMAIL MARKETING• Reach our database of over 8,287 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance
Bakery Business is one of sixteen industry leading foodservice titles produced by H2O Publishing.
We provide engaging and trusted editorial across a range of key verticals including; education, hospitals, restaurants, contract catering and many more. As well as publishing and direct marketing, our expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.
H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.
FEATURES LISTBAKERY BUSINESS MAGAZINE 2020
Bakery Business Magazine features are subject to change. Please contact us should you wish to reconfirm.Alice Cooke: [email protected] Tel: 07837 407721
JANUARY• SPECIALITY BREADS• FRUITS, NUTS & SEEDS • DEPOSITORS & EXTRUDERS• OPINION: EASTER
FEBRUARY• DECK, RACK & CONVECTION OVENS• BREAD MIXES• FLAVOURINGS & COLOURINGS• OPINION: BREAKFAST BAKERY
MARCH RECIPE BOOK SPRING/SUMMER• DOUGHNUTS• RETARDER PROVERS• YEAST• OPINION: FREE-FROM & VEGAN BAKERY
APRIL• MUFFINS• DIVIDER MOULDERS• SANDWICHES & FOOD-TO-GO• OPINION: FUNCTIONAL INGREDIENTS (IMPROVERS, CONCENTRATES, ENZYMES & PROTEINS)
MAY • COOKIES & BISCUITS• MIXERS• HIGH PROTEIN & HIGH FIBRE BREADS• INCLUSIONS• OPINION: SUGAR & SWEETENERS
JUNE • CUPCAKES• BREAD & ROLL PLANT• SAVOURY PIES & PASTRIES• FLOUR• OPINION: DAIRY
JULY EQUIPMENT SUPPLEMENT• HALLOWEEN• TUNNEL & COMBI OVENS• TOPPINGS & FILLINGS• OPINION: SOURDOUGH & RYE BREAD
AUGUST• CHRISTMAS• HEALTHY BREADS• SHEETING & LAMINATING• OPINION: PATISSERIE
SEPTEMBER RECIPE BOOK AUTUMN/WINTER• CLASSIC CAKES• TRAYS, TINS & RELEASE AGENTS• SWEET PASTRIES & VIENNOISERIE• OPINION: PACKAGING & LABELLING
OCTOBER• ANCIENT & SPROUTED GRAINS• ICING & SUGARCRAFT• TRAYBAKES & SLICES• OPINION: BAKERY AUTOMATION
NOVEMBER • VALENTINES DAY• WEIGHING & MEASURING• BAKE OFF & FINISHED GOODS• OPINION: REFRIGERATION & BLAST FREEZING
DECEMBER • BEST IN CLASS: 2019 PRODUCTS• THINS, WRAPS & PITTAS• DESSERTS• WAREWASHING• OPINION: FATS & OILS
The National Bakery Awards is unlike any other event in the baking industry.
Instead of the usual sit down dinner, we host a cinematic-style awards presentation, with all our County Awards-winners along who will be eager to find out who will win the Regional Awards and overall title of National Bakery of the Year.
In addition, we compile a shortlist of exceptional young bakers chosen by the bakery associations, with the nominees and winners announced on the night.
NATIONAL BAKERY AWARDS
RATE CARDPRINT 2020
HALF PAGE
£950
FALSE FRONT COVER
£5,500
QUARTER PAGE
£600
DOUBLE PAGE SPREAD
£3,350
BELLYBAND INTO DPS
£5,500
FULL PAGE
£1,800
MEGA WRAP
£8KDIE CUT FALSE FRONT
£5,500ADVERTORIAL PAGE
£2,000
Please ensure that your false front artwork is aligned to the standards and value of the publication.
Designs should compliment the overall look and feel of the magazine and not cause detriment to these elements.
w
RATE CARDDIGITAL 2020WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSINGLE BUTTON £500 £750 £1,200SUPER BUTTON/MPU £750 £1,000 £1,500BANNER £1,000 £1,750 £2,500SKYSCRAPER £1,500 £2,500 £3,500
WALLPAPER TAKEOVER £2,500 Per Month
MPU £1,100 Per Month
LEADER BOARD BANNER £900 Per Month
SKYSCRAPER £1,900 Per Month
HOSTED LANDING PAGE VIA MPU £2,500 Per Month
HOME-PAGE PEEL BACK £3,000 Per Month
MICRO-SITE POA
CUSTOM DIGITAL CREATIVES:
EXCLUSIVE BANNER £550 Per Month
SPONSORED ARTICLE £300 Per Month
NEWSLETTER:
EXPANDABLE BANNERS £1,800 Per Month
INTERSTITIAL £2,400 Per Month
SIDEKICK £2,400 Per Month
FLOATING ADS £1,800 Per Month
FLOOR ADS/CATFISH £1,600 Per Month
PEEL BACK £1,500 Per Month
PEEL OFF/POP UP £2,300 Per Month
TECHNICALSPECIFICATIONS
All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.
MAGAZINE SET TO A4 210mm X 297mm
WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm
1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm
DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm
1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm
1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm
1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm
1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm
1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm
SAM WHITE DIVISIONAL DIRECTOR
01474 [email protected]
CONTACTS
ALICE COOKE
EDITOR
07837 407721 [email protected]
H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ
0345 500 6008 www.h2opublishing.co.uk
bakerybusiness.com @_BakeryBusiness H2O Publishing www.h2opublishing.co.uk @h2opublishing
YVONNE VEALCLASSIFIED
SALES
01474 [email protected]
