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CHAPTER-5
FINDINGS, SUGGESTIONS AND CONCLUSION
5.1 FINDINGS:
58% of the respondents are below 20 years 88% of the respondent
were male 88% of the respondent were Unmarried 62% of the
respondents were pursuing degree or diploma 64% of the respondent
are students 66% of the respondents were earning upto Rs.3000 56%
of the respondents were purchasing at departmental store 80% of the
respondents said yes that they have purchased products from
departmental store 46% of the respondents insist to purchase
through advertisement to television 68% of the respondents were
purchasing in Kannan departmental store 28% of the respondents were
more quality that reason for purchasing through departmental
store
36% were Less than a year that period of purchase in
departmental store 30% of the respondents were all the above that
type of product purchased through
departmental store
42% of the immediate rectification that handle the damaged
product 38% of the respondent were sometimes that the free door
delivery is used 50% of the stores have both two wheeler and four
wheeler parking 40% of the respondents sometimes get discount and
benefits. 28% were often 44% of the respondents were satisfied with
the customer care service 82% of the respondent said yes to the
product purchased in departmental store 34% of the respondents were
more cost and high investment that the reason for not satisfied
with the purchase in departmental store
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5.3.CONCLUSION:
The city will soon poses about 1 million square feet of retail
mall space in organized
retail that is expected to come up by 2011. The retailers are
also very keen about the market and
want to explore the untapped market further. Malhotra at Big
Bazaar stated that there is highdemand for general merchandise
products in the city and the company plans to open one more
store. The city has a good potential and we love to open one
more store in that city.
Not only grocery and fashion retailers, entertainment retailers
as well expect a good
return from the city. As part of the plan, Big Cinemas informed
that it will open another six-
screen multiplex in the city, though it did not disclose the
location. But according to Pande two
malls are not enough for the city of a population of 20 lakh. He
believes that there is a potential
of around 4-5 malls that can be developed and can do enormous
business in the city.
Soon a shopping mall named Fun Republic going to be open in
Coimbatore to boost the
competition in the retail market.
