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Logo Guidelines
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Color
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The three variations of the logo1. LogoType Main formate and
should be in heavy use.2. Glyph Use in user interface with low real
estate.
3. Vertical Lockup Use in marketing situations if space is
limited.
1
2
3
Logo Guidelines
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Main 3 Color CombinationThis is our primary color scheme
andcolor layout used most often.
Light 2 Color CombinationUse when you want to promote ourmobile
app.
Dark 2 Color CombinationUse only when situations call for it.
Inother words, use it sparingly.
Black and White Color CombinationUse only when situations call
for it. Inother words, like a b/w theme.
Logo Guidelines
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CMYK(33, 8, 94,0)RGB(182, 198, 66)HEX #b6c642
CMYK(19, 13, 14, 0)
RGB(205, 207, 208)HEX #cdcfd0
CMYK(0, 0, 0, 0)RGB(255, 255, 255)HEX#ffffff
CMYK(71, 2, 12, 0)
RGB(0, 186, 216)HEX#00bad8
CMYK(73, 57, 59, 42)RGB(59, 71, 71)HEX#3b4747
CMYK(8, 6, 6, 0)
RGB(230, 231, 232)HEX#e6e7e8
Grey Green
Ultra Light Grey
Apple Green
Light Grey
White
Light Blue
PRIMARY
SECONDARY
Logo Guidelines
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H1 (26pt)
H2 (21pt)
H3 Bold (16pt)
Body (16pt)
Captions (11pt)
Block Quote Medium
ABCDEFJHIJKLMNOPQRSTUVWXYZabcdefjhijklmnopqrstuvwxyz1234567890
The main typeface used throughout this brand is Avenir Next. Not
only is it crisp and sits
well in every pixel, it has great exibility in weight
variations, allowing for beautiful owingcontent. When you want to
use more aggressive contrasting fonts, use Lora.
ABCDEFJHIJKLMNOPQRSTUVWXYZabcdefjhijklmnopqrstuvwxyz1234567890
ABCDEFJHIJKLMNOPQRSTUVWXYZabcdefjhijklmnopqrstuvwxyz1234567890
ABCDEFJHIJKLMNOPQRSTUVWXYZabcdefjhijklmnopqrstuvwxyz1234567890
ABCDEFJHIJKLMNOPQRSTUVWXYZ
abcdefjhijklmnopqrstuvwxyz
1234567890
ABCDEFJHIJKLMNOPQRSTUVWXYZabcdefjhijklmnopqrstuvwxyz1234567890
PRIMARY
SECONDARY
Lora
Avenir Next
LOGONeuropol Nova
Logo Guidelines
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Color
Typography
Photography
App Icon
Iconography
Digital Ads
Website
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Logo Guidelines
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Typography
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Digital Ads
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512 pixels
120 pixels
60 pixels
29 pixels
16 pixels
Logo Guidelines
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$
These icons are designedspecically for Balanced,in keeping with
the colorscheme as well as simplicityof message and should notbe
used without permission.Logo Guidelines
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Color
Typography
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Digital Ads
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The digital ads should
maintain splashes of green to
inuence brand recognition.
Also the use of out tag line
Accounting Solutions for
the Graphic Designer is a
must have, so that users willunderstand what the company
is about quickly.
Accounting Solutions for theGraphic Designer
AccountingSolutions for the
Graphic Designer
Everything youneed to run yourDesign Business
Free Trial
Accounting Solutions for theGraphic Designer
Logo Guidelines
Color Options
Color
Typography
Photography
App Icon
Iconography
Digital Ads
Website
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Logo Guidelines
Color Options
Color
Typography
Photography
App IconIconography
Digital Ads
Website
