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WHO WE ARE
• Consumer insight company• Independent and founded in 2007
Our team is made up of:Market researchers, ethnographers, visual anthropologists, communication strategists, designers, videographers, photojournalists
WHAT WE DO
• We create value from the heart of consumer cultures– By uncovering and sharing stories from
people around the world– Through story-telling, visual tools (e.g.
video, photojournalism), contextual perspective
LEVELS OF ENGAGEMENT
Visualising Insights
Living Stories
Real Life Innovation
Bring strategic thinking to life
Help you think better
Stream of new, actionable insights
CLIENT PROPOSITIONS
Visualising Insights Living Stories Real Life
Innovation
Richer, nuanced understanding of your
consumer
8 – 12 week
Platform for stakeholder engagement, dynamic
conversations
3 – 6 months
Bespoke network giving you a constant stream of innovation for your brand
direct from consumers
1 – 3 years
VISUALISING INSIGHTS
CASE STUDY
OBJECTIVE:
Raise awareness about a new consumer segment for a premium automotive brand: more female, younger, design-orientated.
METHOD:
Ethnography, capturing brand experience at concept car roadshow.
OUTCOME:
Opportunity map, multimedia presentation, dealer network presentation and engagement programme.
LIVING STORIES
CASE STUDY
OBJECTIVE:
Deeper understanding of emotional drivers amongst emerging middle class in India and China, to better understand use of financial services.
METHOD:
Ethnography, video and photojournalism library to inspire new product innovation
OUTCOME:
Product roadmap, clearer understanding of consumer needs, stakeholder buy-in across organisation.
REAL LIFE INNOVATION
CASE STUDY
OBJECTIVE:
Influencer panel of 48 engaged consumers across 3 cities (London, Stockholm and Warsaw), over 12 months.
METHOD:
Self-ethnography, supplemented by BAMM ethnography (quarterly) exploring key themes; MROC
OUTCOME:
Weekly updates, monthly designer workshops, end of year presentation, summary films, stakeholder films.
WHO WE WORK FOR
Global brands that recognise the need to put the consumer at the heart of their organisation
Specifically:• Brands that need a stronger connection to their consumer
• Brands that need revitalising• Brands that are entering new markets
OUR CLIENTS
WHY BAMM?
• Owned and actioned brand stories– Engaging consumer insight – Easier to align your business behind findings– Stakeholder buy-in to implement insights
Validation, alignment, confidence and speed