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Financial Education BBVA Bancomer:Scalable and inclusive
modelCarlos López-MoctezumaHead of New Digital Businesses and
Financial Inclusion BBVA Bancomer
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Embedded financial education in banking products &
just-in-time
Model
Development of banking products and
applications
Monitoring and impact evaluation
Approach Our focus
Design of dynamic and self-managing
contents
Digital channels:
Personalized and close customer service:
E.g. Financial Coaching
AppsOnline &
On-demand contents
- Customer experience- Reputation- Social impact
Scalable and high-impact initiatives
Development of financial capabilities in
clients
Financial education for society
Win- Win model:Better products & Better
use
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New functionality of Bmóvil App that allow clients to check
their financial health. CheckUp optimizes the use of client’s
financial products and services.
Excellent Healthy Stable Critical
1,506,960
Version 1.0 is available for the 1.2 million payroll clients who
have the Bmóvil App
queries in 62 days
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BBVA Plan
● BBVA Plan App helps clients save through goals setting
● BBVA Plan App suggests a savings plan according to the goal
and financial habits of the clients
In Mexico, only 17.6% of the adult population has a
formal savings account. Of this percentage, 30% do
not use their savings account frequently
(ENIF 2015)Potential users:18 million clients
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TandappResponsible Financial Inclusion
Features:
Information of payments records, number and remaining payments
to reach the collective savings and credit goals
Financial Education tips
Focused on improving savings through a better budget
management
*In Mexico, 60.4% of the adult population save through informal
mechanisms. Of them, 36% do it through ROSCAS. (ENIF 2015)
Tandapp allows anyone to manage and organize rotating savings
and credit associations (ROSCA)
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Financial Education BBVA Bancomer:Scalable and inclusive
modelCarlos López-MoctezumaHead of New Digital Businesses and
Financial Inclusion BBVA Bancomer
