1. Band AdvertisementAnalysis

2. The purpose of a band advertisement in a magazine is to promote a band,allowing audiences to gain an idea and inner knowledge of the band. The typeof photograph/camera angles/typography/colours used in a band advertisementdepends on the magazine and genre of the band. For example, a band such asMetallica would feature primarily in magazines such as Kerrang, Classic Rockand Metal Edge because their audience is less broad than a band such asMumford and Sons who could feature in most music magazines from NME toRolling Stone. Metallica, being a metal band, would promote themselves in anexclusive and recognisable way, conforming with an image that appeals to thegenre of their music. In most magazine adverts for Metallica, they are dressedin dark clothes and giving looking dominantly at the camera, representing theirheavy and controversial music. Mumford and Sons however are far more easylistening than a band such as Metallica, and are dressed/represented in a morereachable way with a vintage appeal and strong natural lighting.

3. The background of themagazine is dark and There is no aestheticambiguous as to where focus on thethe picture is clothes/make up of thetaken, deliberate to band, connoting theirshow the darkness of disinterest in fame andthe band. The genre of conforming with socialMetallica is also expectations.metal, the dark greycould be denoting this. The main cover line METALLICA is in a bold The band are all and simple font, yet the grimacing with their colour and 3D effect eyes fixed on the means it looks like camera. This metal, a double- represents the entrandre for the genre dominance and metal and the name heaviness of the music Metallica they produce, and also demonstrates a more personal insight to the The by-line of the cover-line band. This eye contact gives a small insight of the is deliberate, creating band, as well as the interview a relationship with the the magazine is giving. HELL reader of this is in red to contrast with the magazine, who are dark background, and also likely to be the because of its connotations Revolver as a magazine is a heavy with hell. The Kings of Heavy audience that are fans rock/metal magazine, its specific of Metallica. is purposefully underlined to and means people who like the show how Metallica are heavy rock and metal genre will be incredibly influential in the the primary audience of the heavy metal genre, and are magazine. renown for their rebellion.

4. Mumford and SonsFolk music is heavily have created aassociated with the recognisable imagecountryside, it seems for themselves.appropriate to have the Their whole style isbackground of the a vintage, folk andcentral image to be indie appeal. Theyoutdoors, as Mumford are incrediblyand Sons are a folk English inband. iconography, using uncommon instruments such asThe idea of Mumford being banjos andtraditional English Gents modernising folkis featured on the cover in clothing but keepingthe main cover line How a an Englishband of Brits is leading an Gentleman auraAmerican Revolution. This about them. Theis denoting how a niche cover incorporatesband has become this by featuring theincredibly successful not instruments in theonly in the UK but now the picture, evidenceStates. that Mumford The main cover line of the advert is simple produce and play all black and white, standing out against the of their own music. outdoor blue/green of the background. It shows the bands wide appeal, whereasLike Metallica, the band are all Metallica had the heavy bold cover-staring toward the camera but in a line, Mumford and Sons have moreless intense and intimidating way. versatility in terms of audiences. They couldThe eye contact here shows a feature in an Indie-Folk magazine and thekindness, they are smiling and mise-en-scene would be completelyseem at ease in the countryside different. But for Spin, a Pop/Rockwith their instruments, coinciding magazine, they have chosen a simple picturewith relaxing and easy-going appeal that classifies the bands image.of folk music.