Bangalore Brand Capital Proposal

7/22/2019 Bangalore Brand Capital Proposal

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Bangalore Brand CapitalFriday, 13 June 2014


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What we do


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Calendar of Events 2014


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Bangalore Brand Capital & Hot 50 Brands

- This is the 2nd in a series of metro brand conclaves that discuss topics around marketing

and brand strategy, the rise of big data, ecommerce and digital - trends that are

revolutionizing the way we do business in India

- The agenda is centered around brand powerhouses headquartered in that region - giving it

an intimate flavour and making the peer networking opportunity more personal

- It is a cross-industry conference attracting 100+ senior executives. This allows attendees

to gain insights from other organizations, and sponsors benefit by reaching a focused

audience of senior decision makers

- To add further energy to the program, we conclude by recognizing the Bangalore Hot 50


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Bangalore Hot 50 Brands

- This honours homegrown brand powerhouses. Brands that have their global headquarters

in namma Bengaluru

- The selection process is a combination of the editorial committees choices, followed by

popular voting

- Voting will be open to public on social media platforms such as Twitter, LinkedIn, Facebook,

thereby amplifying the visibility of the sponsors and participating brands

- In addition to social media visibility we are looking to add a print media partner


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Bangalore Hot 50 2/2

- The Bangalore Hot 50 builds upon the success of Chennai Hot 50 - Indias first recognition program that

celebrated the success of Made in Chennai brands such as Viveks, Naturals, Apollo, Landmark Retail,

Vasan Healthcare and more...


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Bangalore Brand Capital - Working Agenda


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Confirmed Speakers

Rajiv Mehta

MDPuma

Subhasish Chakraborty

MD & ChairmanDTDC Courier & Cargo

Sumanta Ray

Chief Marketing OfficerNarayana Hrudayalaya

Calvin John

VP - Offline Marketing

caratlane.com

Meera HarishVP Sales & Marketing - Global & India

BusinessTata Coffee Pvt Ltd

Vivek Prabhakar

Founder & CEO

Chumbak Designs
http://caratlane.com/


10/27

Confirmed Speakers

K Ganesh

Founder

Growth Story

P Gopalakrishnan

Executive Director

Sobha Developers

Neelakanta Rao Jagdale

MD & Chairman

Amrut Distilleries

C Vinod Hayagriv

Managing DirectorC. Krishniah Chetty & Sons


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Option 1 - Co-host- Recognized as Co-host for the program

- Presentation slot (30 minutes)

- Branding via the pre conference brochure, website, banners, posters, set panels, conference documentation

and delegate gifts - a comprehensive brand awareness raising opportunity which targets people beyond

attending the conference itself

- An exhibition stand in the conference networking area - demonstrate your products, network with

attendees, hold informal meetings or just give more exposure to your brand via an exhibition stand in the

only networking area in the conference, where all coffee breaks are held, as well as in many cases, lunches

and evening receptions

- Complimentary and reduced conference passes ( 4 Complimentary passes)

- Three 1-1 meetings pre-set with attendees

- A chance to publicize the case study done related to the Bangalore Brands sector in our magazine

- One full page advertisement in our magazine

Cost of Program - INR 8 L (exclusive of taxes)


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Option 2 - Partner

- Recognized as Partner for the program




- An exhibition stand in the conference networking area - demonstrate your products, network with attendees,

hold informal meetings or just give more exposure to your brand via an exhibition stand in the only

networking area in the conference, where all coffee breaks are held, as well as in many cases, lunches and

evening receptions

-

Complimentary and reduced conference passes ( 3 Complimentary passes )- A chance to publicize the case study done related to the Bangalore Brands sector in our magazine




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Option 3 - Presenting Sponsor Bangalore Hot 50

- Recognized as Presenting Sponsor for the Awards program (exclusive branding)

- Opportunity to network with the winners during the event




- Three 1-1 meetings pre-set with attendees

- Logo on trophy

- Complimentary and reduced conference passes ( 3 Complimentary passes )




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Option 4 - Associate Sponsor

- Recognized as Associate Sponsor

- Branding via the pre conference brochure, website, banners, posters, set panels, conference

documentation and delegate gifts - a comprehensive brand awareness raising opportunity which

targets people beyond attending the conference itself





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Option 5 - Digital Partner

- Recognized as Digital Partner for the program





- Banner on paulwriter.com homepage for 4 weeks leading up to event

- Banner on Bangalore Brand Capital microsite

- Coverage on all Social Media Platforms (Facebook, Twitter, LinkedIn, Slideshare)

http://paulwriter.com/


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*Booth space is available at the venue for an additional INR 60,000

Comprehensive list of Sponsorship Opportunities
http://paulwriter.com/


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Sponsorship Opportunities

*Booth space is available at the venue for an additional INR 60,000


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Photo Gallery


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"Opened my mind to a whole new world of marketing

concepts" - Debopriyo Sen - Director of Commercial Sales,

Indian Hotels Company

" I have always felt refreshed and rebooted after any of the events at Paul writer.

They make sure that they have something new on o"er being discussed and

debated in each of their events. The format of the events make it friendly both

for the speaker as well as the participants. With a plethora of events being

organized by mushrooming organisations, Paul Writer have managed to carve a

niche for their events and make us look forward to the next." - K. Ramakrishnan

- President Marketing, Cafe Co"ee Day

"Re-inforced the need to focus on execution. The

importanceof clearly articulating the objective in initiatives

like social media marketing " - Vasant Bennett, President &

Managing Partner, BarryWehmiller International Resources

"Great initiative to bring all marketers on the same platform. Great networking

opportunity!" - Naini Singh, VP Sales Educomp

"The Futurist CMO Conclave helped me connect with fellow

marketers, and also enabled me to appreciate and understand

flavors of marketing from other industries! This multi-

dimensional view was a phenomenal learning experience!" -

Nischala Murthy, Sr Practice Manager - Wipro Technologies

"The sessions were really good and cut across various categories this helped to

provide more perspective."- Sameer Kaul, VP Marketing, Dr Lal PathLabs

"I had the best time at the The Futuristic CMO Conclave held

recently in Delhi. Jessie has been a constant propagator

ofstrategic marketing and that shone through at the

conference. The quality of attendees and speakers was

fantastic. With CMOs from the best companies in the country

presenting and interacting there was so much to learn. It was a

pleasure to meet with peers from the industry and exchange

notes. I must add that thepanel discussions on a varied range

of subjects were very enriching."- Dharini Mishra, Global Head

of Brand, Suzlon

Very nice to have interacted through the day with marketers from various

companies & geographies, great to listen to them and their experiences & great to

catch up with industry leaders, domain experts and the acclaimed jury members !!

Overall it was a worthy platform for exchange of ideas & sharing of knowledge

along with peer networking.- Vivek Jaiswal, VP Marketing, Sobha Developers

Must congratulate you and your team for putting up a great show. - Jackbastian

K. Nazareth, Group CEO, Puravankara Projects

Feedback from participants


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Snapshot of Attendees to previous Bangalore events

and many more


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Industry Break-up for Bangalore

Note: The split may also reflect client partner preferences and does not necessarily represent true mix of verticals inthat city


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Venue Details

The Leela Palace Bangalore

23, Old Airport Road,

Kodihalli, Bangalore,

Karnataka 560008


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Partners from previous events


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Marketing Booster

Marketing Booster is the only magazine in India that focuses on marketers as a community and

addresses issues specific to the industry that is topical and engaging. Each issue is dedicated

to one theme of marketing- Luxury Marketing, Marketing to Women, Customer Centricity,

Festival Marketing, Modern Marketing, Shopping 2020, B2B Marketing among others. There are

regular sections including Healthcare, Brand buzz-o-meter, Cause Marketing, View from the Top,

Perspectives (Senior Marketers view on the theme) etc.


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Reader Reviews I enjoy reading refreshing, insightful and engaging content

and Marketing Booster gives me just that. What sets it apart

is its relevant content on current and futuristic trends. Greatwork Jessie and team!

Belson Coutinho

Vice President - eCommerce & Innovations

Jet Airways

Just received the copy of the first issue of the Marketing

Booster... thanks for the same! It was a very Interesting read

Sujatha V Kumar

Category Director- Marketing

Coca-Cola India

Marketing Booster is a new platform that is evoking the interest of marketers.

The fact that it is primarily by marketers for practicing marketers makes the

content fairly relevant and current for the reader.

P Krishnakumar

Executive Director & General Manager- Consumer & Small Business

Dell India

Have been an avid reader of the Marketing Booster since its inception. It is

smart and witty round up of everything marketing- a must read for all

professionals!

Rahul Koul

Head- Digital Marketing & Thought Leadership

Wipro Technologies

Great Initiative and interesting content.

Lulu Raghavan

Managing Director

Landor Associates

Received your Marketing Booster - great magazine, good read.

Meghana Saboo

Sr Manager- Marketing and Corporate Communications

L & T Integrated Engineering Services

Good edition of Marketing Booster. Cheers to more.

Purnima Menon

SVP & CMO

CSS Corp

Jessie and her team create a somewhat first of its kind - a

pure marketing monthly magazine - by the marketers for the

marketers. A futurist perspective on marketing, new age trends,

new segments. A great read for the CXO community

Sameer Kaul

CMO & VP Marketing

Dr. PathLabs


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Website & Newsletter

Paulwriter.com caters to an active Indian marketing community who contribute guest articles

for the website.

We have syndication with international and Indian partners for content besides our editorial

team generates original content

Our weekly newsletter Marketing Booster Shot is much appreciated by our readers and has a

wide reach with a database that is constantly updated


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Thank You

Jessie Paul

[email protected]+91 98451 33198Sasha Menon

[email protected]

+91 97398 95218

Amardeep Kaushal

[email protected]+91 80500 88863

www.paulwriter.comPaul Writer Strategic Services Pvt Ltd

102, Trump Tower, 5/2 Eagle Street, Langford Town, Bangalore - 560 025

T: 080 4096 5053

[email protected]
mailto:[email protected]://www.paulwriter.com/mailto:[email protected]:[email protected]

Documents

Bangalore Brand Capital Proposal