Bangkok, Thailand - aetleducation...sentiments,. Furthermore, we combine the visual effects and marketing strategies to convey brand spirits and attract consumers; based on the foregoing,

Bangkok, Thailand

July 22-23, 2019

Volume: 02, Issue: 17

i

CONFERENCE

PROCEEDINGS

BOOK OF ABSTRACTS

AETL-2019

2nd International Conference on Engineering Design, IT,

System Engineering and Applied Science

EDIA-2019

ii

Book of Abstracts Proceeding

2nd International Conference on Engineering Design, IT,

System Engineering and Applied Science

EDIA-2019

Bangkok, Thailand

iii

All rights reserved. No part of this publication maybe

reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanica l, photocopying, recording or otherwise, without the prior

written permission of the publisher. Applications for the copyright holder’s written permission to produce any part

of this publication should be addressed to the publisher.

Proceedings of the 2nd International Conference on

Engineering Design, IT, System Engineering and Applied

Science

EDIA-2019

ISBN: 978-899-186-767-4

Disclaimer

Every reasonable effort has been made to ensure that the

material in this book is true, correct, complete, and

appropriate at the time of writing. Nevertheless, the

publishers, the editors, and the authors do not accept

responsibility for any omission or error, or for any injury,

damage, lose, or financial consequences arising from the

use of the book. The views expressed by the contributors

do not necessarily reflect those of the AETL.

iv

TABLE OF CONTENTS

ORGANIZING COMMITTEE ................................................................. V

CONFERENCE CHAIR MES SAGE....................................................... VI

..................................................................VII

LIST OF CONFERENCE ATTENDEES ....................................................... IX

TRACK A: ENGINEERING & TECHNOLOGY, COMPUTER,

BASIC & APPLIED SCIENCES.............................................................. 11

1. BASIC STUDY ON DEFECT REPAIRING COST AND BOND IN

APARTMENT BUILDING ................................................................. 12

TRACK B: BUSINESS, ECONOMICS, SOCIAL SCIENCES &

HUMANITIES ........................................................................................... 13

2. TAIWAN'S LOCAL INDUSTRY(OTOP) TRANSFORMATION

AND INNOVATION: A CASE STUDY OF XIN-SHE LEISURE

INDUSTRY IN TAICHUNG CITY .................................................... 14

3. THE STUDY OF BRAND STRATEGY: A CASE STUDY OF DON

DON TARO BALLS ........................................................................... 15

4. CONVERGENCE INNOVATION: A CASE STUDY OF DIGITAL

CABLE TV IN TAIWAN.................................................................... 16

5. RESEARCH ON TAIWAN'S AGRICULTURAL INDUSTRY

INTRODUCING E-COMMERCE AUCTION TRADING SYSTEM17

6. THE ERA OF ARTIFICIAL INTELLIGENCE, THE

RELATIONSHIP BETWEEN TAIWAN'S MACHINE TOOL

INTERNATIONAL TRADE SHOW MARKETING AND

INTERNATIONAL AGENTS ............................................................ 18

7. SELF-MANAGEMENT URBAN LAND READJUSTMENT ZONE

.............................................................................................................. 19

FUTURE EVENTS .................................................................................... 20

v

“2nd International Conference Engineering Design,

IT, System Engineering and Applied Science”

Bangkok, Thailand

Venue: Novotel Bangkok Ploenchit Sukhumvit, Thailand

ORGANIZING COMMITTEE

1. Mr. Metin

Conference Coordinator

2. Mr. Eser. A


3. Mr. Ibrahim Dirik


vi

CONFERENCE CHAIR MESSAGE

Dr. Samuel. A

“2nd International Conference on Engineering Design, IT, System Engineering and Applied Science” serves as platform that aims to help the scholarly community across nations to explore the critical role of multidisciplinary innovations for sustainability and growth of human societies. This conference provides opportunity to the academicians, practitioners, scientists, and scholars from across various disciplines to discuss avenues for interdisciplinary innovations and identify effective ways to address the challenges faced by our societies globally. The research ideas and studies that we received for this conference are very promising, unique, and impactful. I believe these studies have the potential to address key challenges in various sub-domains of social sciences and applied sciences. I am thankful to our honorable scientific and review committee for spending much of their time in reviewing the papers for this event. I am also thankful to all the participants for being here with us to create an environment of knowledge sharing and learning. We the scholars of this world belong to the elite educated class of this society and we owe a lot to return to this society. Let’s break all the discriminating barriers and get free from all minor affiliations. Let’s contribute even a little or single step for betterment of society and welfare of humanity to bring prosperity, peace and harmony in this world. Stay blessed. Thank you.

Dr. Samuel. A

Conference Chair

Email: [email protected]

AETL-2019

vii

DAY 01 Monday (July 22, 2019)

Venue: Room 1

09:00 am – 09:15 am Welcome Reception & Registration

09:15 am – 09:20 am Opening Ceremony

09:20 am – 09:30 am Welcome Remarks –Academy of Engineering Technology Leadership

09:30 am – 09:40 am Introduction of Participants

09:40 am – 09:50 am Group Photo Session

09:50 am – 10:00 am Grand Networking Session and Tea Break

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DAY 01 Monday (July 22, 2019)

Session 1 (10:00 am – 12:00 pm)

Track A: Engineering & Technology, Computer, Basic & Applied Sciences

EDISA-JULY19-102 Basic Study on Defect Repairing Cost and Bond in Apartment Building Deokseok Seo

Track B: Business, Economics, Social Sciences & Humanities

ASSSE-JULY2019-101

Taiwan's Local Industry (OTOP) Transformation and Innovation:

A Case Study of Xin-she Leisure Industry in Taichung city. LIN, Chung-Shen

ASSSE-JULY2019-102 The Study of brand strategy: A case study of Don Don Taro Balls TUNG, Cheng-Sheng

ASSSE-JULY2019-103 Convergence Innovation: A Case Study of Digital Cable TV in Taiwan Li, Hao-Kuang

ASSSE-JULY2019-104

Research on Taiwan's Agricultural Industry Introducing E-commerce Auction Trading

System Chang, Chi-Meng

ASSSE-JULY2019-105

The Era of Artificial Intelligence, the Relationship between Taiwan's Machine Tool

International Trade show Marketing and International Agents Chang Shih-Yu

ASSSE-JULY2019-106 Self-Management Urban Land Readjustment Zone Huang,Chun-Lin

Lunch Break (12:00 pm – 01:00 pm)

Closing Ceremony

ix

List of Conference Attendees

The following Scholars/ practitioners/educationist who don’t have any paper presentation, however they will be

attending the conference as delegates & observers.

Sr. No Official ID Name Affiliation Details

01 BAN-379-101MA Dr Gelareh Ahmadi RACP, Australia

x

Engineering Design, IT, System Engineering and Applied Science

11

TRACK A: ENGINEERING & TECHNOLOGY, COMPUTER, BASIC & APPLIED SCIENCES


12

Basic Study on Defect Repairing Cost and Bond in

Apartment Building

Deokseok Seo1*, Junmo Park2

Abstract In Korea, the number of defect lawsuits regarding apartment

buildings is increasing, and a variety of standards and institutional complements are required to reasonably mediate and resolve the disputes. In

particular, defect repairing cost is of paramount concern and defect repairing

bond is also an important issue since it is used as the criteria for estimating

the defect repairing cost. The present research was conducted as basic

research to modify and establish the standards for defect repairing cost and defect repairing bond in accordance with the recently changing trend in defect

lawsuits. Systematic data collection is necessary since it is important to apply

diverse perspectives and efforts including the influencing factors suggested

by previous studies. Especially, in the present research, we examined the

difference in defect repairing cost and defect repairing bond followed by the types of business entities, which was not considered in the past . Based on

construction ability, the top 10 companies were classified as Type A and

others were classified as Type B. As a result, Type A companies had lower

rate of defect repairing cost than that of Type B companies. The future studies

will involve more detailed classification of business entities and in-depth examination of influencing factors and level of impact regarding defect

repairing cost.

Keywords: Defect Repairing Cost, Defect Repairing Bond, Defect Lawsuit,

Apartment Building

1,2 Halla University, South Korea Email: [email protected]


13

TRACK B: BUSINESS, ECONOMICS, SOCIAL

SCIENCES & HUMANITIES


14

Taiwan's Local Industry(OTOP) Transformation and

Innovation: A Case Study of Xin-she Leisure Industry in

Taichung city

LIN, Chung-Shen*

Abstract In the 1990s, the wave of free trade and the rising China’s

economic, many local industries (One Town One Product, OTOP) in Taiwan

moved to China or closed their business. It caused a lot of social problems,

such as unemployment. Taiwan's local industries are mostly small and

medium-sized enterprises or micro-enterprises. Their output value and

employment are not particularly obvious. However, they are irreplaceable in

maintaining the livelihood of the local residents and bearing the inheritance

of local history, culture and skills. Therefore, the local industry is not only a

matter of the development of the local economy, but also an important force

for the local residents to survive, stabilize the society and employment.

Because of US-China trade war, Brexit, and international protectionism in

recent years, solving domestic social problems is more important than the

economic interests of pursuing free trade. This paper uses the qualitative and

literature analysis methods to explore the transformation and innovation of

local industries. We examine the importance of government, social

independent organizations, and the relationship between government and

social independent organizations. The sample is from 50 clusters of leisure

service providers in the Xin-she of Taichung City, Taiwan.

Keywords: OTOP, Local Industry, Transformation, Innovation

*Feng Chia University *E-mail: [email protected]


15

The Study of Brand Strategy: A Case Study of Don Don

Taro Balls

Tung, Cheng-Sheng*

Abstract In recent years, many popular deserts emerge in the Taiwan’s desert

market. Because of increasing choices of deserts, it pushes the desert makers

to adopt new ways and materials to produce new deserts. The growing dessert

markets also replace part of market share of traditional bakery. These factors

make the dessert market very competitive. This study used the case study

method to explore the key successful factors of Don-Don Taro Ball. We also

interview some successful desert makers to conclude our findings. The

findings are as follows. Firstly, the cooperation with farmers can rigorously

control on the quality stability of raw materials. Secondly, the efficient

organizational structure can reduce the labor cost. Thirdly, the business

model based on directing sales and joint stock is beneficial for expanding

chain stores. Finally, not only product quality is important but also the service

quality. This research focuses on discussing over the internal and external

operational analyses of Don-Don Taro Ball, proposing the personnel and

matters involving in the problems. The desirability and importance of brand

management strategies can be reached by Document Analysis Method, case

study of sing-point desert merchants as well as in-depth interview. Moreover,

from the differences between single-point store and chain brands in terms of

operational strategies, we can learn that 1. The cooperation with farmers can

rigorously control on the quality stability of raw materials. 2. The efficient

labor management is conductive to salary structure to maximize. 3. The

business mode based on directing sales and joint stock is beneficial for

expanding franchise, completely reproducing the transmission of quality and

philosophy. 4. Scale up the pattern, we not only sell deserts , but also

sentiments,. Furthermore, we combine the visual effects and marketing

strategies to convey brand spirits and attract consumers; based on the

foregoing, the brand development strategies and structures of case study

companies are created to break through the blind-spots of current perations.

Keywords: Desert Market, Brand Strategy, Single-Storey Dessert Industry,

Dessert Market *Feng Chia University *E-mail: [email protected]


16

Convergence Innovation: A Case Study of Digital Cable

TV in Taiwan

Li, Hao-Kuang*

Abstract The cable TV service industry has undergone tremendous changes!

It is mainly due to the influence of external environmental factors such as

changes in consumers' viewing habits and competing purchases by telecom

operators. In the face of market changes, the "Innovative Business Model"

will be a key factor in the successful transformation of "Cable TV Service"

into "Digital Cable TV Service". The purpose of this study is to explore the

impact of the digital TV industry's innovative business model on customer

demand and product service. The research method is based on the case study

method in qualitative research. Based on the current state of the industry and

market demand, this study uses a three-tier business model to conduct

exploratory research from five perspectives: 1) Innovation, 2) Value, 3)

Resource, 4) Market, and 5) Profit. The research results show that: 1. In order

to pursue sustainable survival, enterprises should adapt to market changes,

constantly adjust their operational direction and innovative business models;

2. Through product innovation, service innovation and technological

innovation, enterprises can effectively pass on value proposition to customers

and create the profit of the enterprise. In addition, in the research findings,

the "innovative value" that this study failed to mention is worthy of

continuous research to increase the contribution of research.

Keywords: Digital Convergence, Convergence innovation, Innovation potential

Innovative Business Model, Three-tier Business Model



17

Research on Taiwan's Agricultural Industry Introducing

E-commerce Auction Trading System

Chang, Chi-Meng*

Abstract Taiwan has joined the World Trade Organization (WTO) in recent

years. Taiwan's economic and trade market has gradually become

internationalized. Facing the competitive trend of global economic and trade

liberalization, and the agricultural production environment has transformed,

it has hit Taiwan's agricultural economic market. The main influencing

factors include the high cost of agricultural production, the farmer system of

small-scale farming, the small population of rural population and the ageing.

The agricultural challenge in Taiwan is even more severe. Therefore, how to

strengthen the agricultural production and marketing supply chain structure,

innovative agricultural technology research and development is an important

issue at present. The main purpose of this study is to use informat ion

technology to promote the e-commerce auction trading mode of agricultural

products, strengthen the supply and marketing order, ensure the trading

information of agricultural products are transparent and opened, and improve

the marketing system of agricultural products and expand the multiple

marketing channels of agricultural products. The research method uses

SWOT analysis and five-force analysis, and the secondary data collection

method and literature exploration method in qualitative research are carried

out. The research results show that: 1. By constructing a high-stability B2B

e-commerce architecture, agricultural products can achieve good efficiency

in the process of transportation and sales; 2. Innovative agricultural product

trading system can strengthen the agricultural economic system. In addition,

in the research, the "business model innovation" that this study failed to

mention is worthy of inclusion in continuous research to increase the

contribution of research.

Keywords: Diamond theory, Agricultural Value Chain,Swot Analysis,

Competitive Five-Force Analysis, Information Technology, E-Commerce



18

The Era of Artificial Intelligence, the Relationship

Between Taiwan's Machine Tool International Trade

Show Marketing and International Agents

Chang Shih-Yu*

Abstract Taiwan's industrial development is closely related to the growth of

the machinery industry. The machinery industry is the basic industry of the

country. A country has a highly developed machinery industry. It can

effectively meet the needs of other industries and provide production

machinery and equipment that suits the needs. The main purpose of this study

is to explore the marketing techniques and agent characteristics of Taiwanese

machine tool builders. Through in-depth interviews with machine tool

manufacturers, the paper analyzes the operation and management of

international large-scale machine tool enterprises, and then discusses the

development advantages and disadvantages of China's machine tools. The

results of the study are summarized as follows: Under the trend of Industry

4.0, the manufacturing industry has shifted from product -centered to

consumer-focused, from production-based to “production & service” or

service-oriented. In addition, this research can be used as a marketing

reference for the future of Taiwan's machine tool industry.

Keywords: Strategy, Machine Tool Industry, Industry 4.0, Trade Show,

Marketing



19

Self-Management Urban Land Readjustment Zone

Huang, Chun-Lin*

Abstract This paper discusses the case of self-management urban land

readjustment zone in the town of Beidou Town, Changhua County, Taiwan.

This project had designated the land for public facilities since 1967. However,

the land has left unused for more than 40 years. Because of urban land

development and consideration, promoting the effective use of land, and

protect the rights and interests of land owners, government encourages the

land owners to apply “self-management urban land readjustment zone”

approach to promote urban development and local prosperity . The benefits of

this case include the saving cost from land acquisition of public facilities, and

an well-organized land, quiet and comfortable residential area. This case is

located at the center of town. It can improve the region prosperity and living

quality.

Keywords: Land Readjustment, Land Readjustment by Owners,

Landowners

* Feng Chia University *E-mail: [email protected]


20

FUTURE EVENTS


21

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Bangkok, Thailand - aetleducation...sentiments,. Furthermore, we combine the visual effects and marketing strategies to convey brand spirits and attract consumers; based on the foregoing,