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Jerusalem, Israel. 17-21 November, 2013
BANJO FORTE:
A Unique Solution for Potato Late Blight Olaf Van Campen, Yair Jackson & Daphna Blachinsky
2
MAI: On our Way to Innovation
10.8 9.4
6.0 5.0
4.0 3.2
2.8
2.3 1.9 1.8 1.6 1.5 1.0 0.65
Large Scale RBC Off patent
2011 Agrochemical Sales, $ Billion
Source: MAI Analysis
3
Opportunity: A Broad Product Portfolio
101
81
65
49
29
8
0
20
40
60
80
100
120
RBC’s Active Ingredient: By Phillips McDougal
What can be achieved
with a broad product
portfolio?
120
What is Banjo Forte?
FRAC Group:
C5, uncoupler of
oxidative
phosphorylation contact
Fluazinam 200 Dimethomorph 200
FRAC Group:
H5, cellulose synthase
inhibition, Local systemic /
Translaminar
4
Banjo Forte
has good
activity on
blight
zoospores
to prevent
tuber
infection
Banjo Forte Prevents zoospores penetrating
the leaf
Banjo
Forte Activity on
zoospores
Banjo Forte Activity & Mode of Action
5
Why Banjo Forte?
Prevents …
Leaf late blight
Tuber blight control
Sclerotinia sclerotiorum
Powdery scab
6
Perfectly Complementary Actives
Local systemic + very
effective contact
Fit Resistance
Management
Fit perfectly the
middle application
timing
Registrations Since 2012
Biggest potato growing countries
7
2013 - 2015
Banjo Forte
European
Launch
2008-2011
Formulation
development
& registration
8
Evolution: Banjo Forte & Potato Market
2007
Idea for
mixture
2007 2008 2009 2010 2011 2012 2013 2014 2015
2012
First Banjo
Forte Launch
in Germany
MAI
New products continue to be introduced in the market
9
Fluazinam Use in Potatoes
1435 1444 1563
2062
1421 1270 1211
1144
2004 2005 2006 2007 2008 2009 2010 2011
AI volume (Tons)
*Data obtained from Sigma 2012
Green33 a genotype,
resistant to
Fluazinam
2009 Founded
in the
Netherlands
Fluazinam Volume in Potatoes, West Europe
2010 Population
increased
2011 Stabilized
and spread
in Europe Since 2007 Fluazinam sales in
Europe dropped dramatically
10
PHYTIN: Economic Losses 2010
Nethelands: 120M €
Europe: 900M €
Green 33 loss
Green 33: Key Facts
11
Who is Green 33?
Extremely violent
Quick cycle (3-4 days)
But…
Low fitness to environmental
conditions
Very sensitive to CAA fungicides
How did it happen?
Use of Fluazinam straight
Reduced rates
Block spraying strategy
2012
First Banjo
Forte Launch
in Germany
2007
Idea for
mixture
2013 - 2015
Banjo Forte
European
Launch
2008-2011
Formulation
development
& registration
12
Evolution: Banjo Forte & Potato Market
2007 2008 2009 2010 2011 2012 2013 2014 2015
Until 2007
Fluazinam
a leading
product
Sales
growth
2009
Green 33
detected &
spreading
The Market MAI
New products continue to be introduced in the market
Since 2008
Fluazinam use drops dramatically
13
Banjo Forte: Effect on LB isolates 2013*
*Pot Trial, Huub Schepers, PPO
Different LB Isolates
0
10
20
30
40
50
60
70
80
Untreated Banjo Forte SC
Infinito SC Shirlan SC
% Disease
Blue 13
Isolate Orange
Green 33
Green 33
Banjo Forte controls well all
major genotypes
Banjo Forte is very effective
against genotype Green 33
Fluazinam Flupicolid
+Propamocarb
Sclerotinia raising in potatoes
Fluazinam
Sclerotinia
14
2012
First Banjo
Forte Launch
in Germany
2007
Idea for
mixture
2013 - 2015
Banjo Forte
European
Launch
2008-2011
Formulation
development
& registration
15
Evolution: Banjo Forte & Potato Market
2007 2008 2009 2010 2011 2012 2013 2014 2015
The Market MAI
New products continue to be introduced in the market
Until 2007
Fluazinam
a leading
product
Sales
growth
2009
Green 33
detected &
spreading
Since 2008
Fluazinam use drops dramatically
Since 2010
Sclerotinia in potatoes rising
Sclerotinia severity S. sclerotiorum
16
Banjo Forte Effect on S. sclerotiorum in Potato, 2013
*Pot Trial, Huub Schepers, PPO
0
10
20
30
40
50
60
70
80
Untreated Infinito Shirlan Banjo Forte
Severity (%)
a
c
b
ab
Fungicide Sclerotinia Severity
Untreated 69.6
Flupicolid +Propamocarb 49.7
Fluazinam 42.0
BANJO FORTE 34.6 Flupicolid
+Propamocarb Fluazinam
17
Powdery Scab: MA-Israel, 2013
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Fluazinam DMM Fluazinam+DMM (expected)
Banjo Forte
% Control Banjo Forte Un treated
Synergy value = 1.6
a
b
bc
Fits Resistance
Management
strategy
Reduces Sclerotinia and powdery scab damage
Banjo Forte Summary
Excellent late
blight prevention
Very good tuber
blight control
18
19
Banjo Forte: The Future
More Countries, Crops & Disease Prevention
20
Regulation
Product evolution
Market evolution
MAI: On our Way to Innovation
Daphna Blachinsky [email protected]