Banner monitoring 2016 in numbersbannermonitoring.com/bg/presentations/wna2016.pdfRaiffeisen Bank Heineken Company Renault Nissan Bulgaria Ferratum Bulgaria Allegro Group Porshe Bulgaria

Banner monitoring

2016 in numbers

bannermonitoring.com

CONTENT

1. Introduction

2. General market overview

3. Overview by TOP 10 sectors


Who we are

• Banner Monitoring (successor of Web News Agent) is a Real Time Information about the advertising activity within the online environment by means of automatic system that registers – Who, Where, What, When and How is advertising in more than 450 Bulgarian websites.

• The system starts to operate on the market since October 2013. Improving and upgrading every day, we can state that the system is fully operated since April 2014.


Who we are

• The system it is registering on a daily basis more than

*The system is not registering some video formats as Video Pre Rolls and the banners from some networks.

88 000+ ad formats

1 900+ creative

1 000+ campaigns

600+ advertiser

GENERAL MARKET OVERVIEW


General market overviewCAMPAIGN SEASONALITYby number of campaigns – 2014 - 2016

0

500

1 000

1 500

2 000

2 500

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2014

2015

2016


General market overview

0

500

1000

1500

2000


TRANSPORT

TOURISM

TELECOMMUNICATION

TABACO

RETAIL STORES

REAL ESTATES

PUBLISHING, TV STATIONS

POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS

PHARMACEUTICALS, NUTRITIONS

ONLINE STORES

MOTORING

MISCELLANEOUS

MEDICAL FACILITY, BEAUTY SALONS

MEANS OF PRODUCTION, HEAVY EQUIPMENTS

INSURANCE

HOUSEHOLD CHEMISTRY

HOUSEHOLD APPLIANCES

HOBBYS

GROCERY

FURNISHING

FINANCIAL SERVICES

FASHION. SPORT

ENTERTAINMENTS, RESTAURANTS, BARS

EDUCATION, JOBS

DRINKS

DONATIONS

COSMETICS

CONSTRUCTION, REPAIRS

BUSINESS GOODS AND SERVICES

BABY AND KID

AGRICULTURAL

CAMPAIGN SEASONALITYby number of campaigns - Jan/Dec 2016



0

500

1 000

1 500

2 000


TRANSPORT

TOURISM

TELECOMMUNICATION

TABACO

RETAIL STORES

REAL ESTATES

PUBLISHING, TV STATIONS



ONLINE STORES

MOTORING

MISCELLANEOUS

MEDICAL FACILITY, BEAUTY SALONS

MEANS OF PRODUCTION, HEAVY EQUIPMENTS

INSURANCE

HOUSEHOLD CHEMISTRY


HOBBYS

GROCERY

FURNISHING

FINANCIAL SERVICES

FASHION. SPORT


EDUCATION, JOBS

DRINKS

DONATIONS

COSMETICS



BABY AND KID

AGRICULTURAL

CAMPAIGN SEASONALITYby number of campaigns - Jan/Dec 2015



0

100

200

300

400

500

600

700

800


Premium

Budget

Selfpromotion

TYPE OF ADVERTYSERSby number of campaigns - Jan/Dec 2016



0

100

200

300

400

500

600

700

800

900


Premium

Budget

Selfpromotion

TYPE OF ADVERTYSERSby number of campaigns - Jan/Dec 2015



13%

12%

12%

6%

8%7%

3%

8%

7%

6%

4%

4%

4%2% 4%

12%

11%

11%

8%

8%7%

7%

7%

5%

5%

5%

4%

4%

3%3%

MOTORING

RETAIL STORES

FINANCIAL SERVICES

DRINKS

COSMETICS



TELECOMMUNICATION



AGRICULTURAL

GROCERY

FASHION. SPORT



2016

2015

TOP 15 SECTORSby number of campaigns (Premium) – 2015 & 2016



0 50 100 150 200 250 300

NEW CARS (MOTORING)

RESTAURNATS, BARS (ENTERTAINMENTS, RESTAURANTS, BARS)

SUPERMARKET (RETAIL STORES)

CONCERTS (ENTERTAINMENTS, RESTAURANTS, BARS)

MOVIES (ENTERTAINMENTS, RESTAURANTS, BARS)

GAMBLING (ENTERTAINMENTS, RESTAURANTS, BARS)

EQUIPMENTS (RETAIL STORES)

MOBILE OPPERATORS (TELECOMMUNICATION)

FOOD ADDITIONALS (PHARMACEUTICALS, NUTRITIONS)

CONSUMER LOANS (FINANCIAL SERVICES)

EQUIPMENTS (ONLINE STORES)

HOTELS, MOTELS (TOURISM)

CLOTHS AND SHOES (ONLINE STORES)

FARMING EQUIPMENT (AGRICULTURAL)

SPORT GOODS (FASHION. SPORT)

MUNICIPALITY (POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS)

WEBSITES (PUBLISHING, TV STATIONS)

ONLINE MALL (ONLINE STORES)

EDUCATIONAL INSTITUTIONS (EDUCATION, JOBS)

TRADE CENTRES (RETAIL STORES)

2016

2015

TOP 20 CATEGORYby number of campaigns – 2015 & 2016



0 500 1 000 1 500 2 000 2 500

Lidl

Bulgarian Telecommunications Company

Telenor (Globul)

Fibank

Technopolis Bulgaria

Alexandra Films

Philips

Raiffeisen Bank

Heineken Company

Renault Nissan Bulgaria

Ferratum Bulgaria

Allegro Group

Porshe Bulgaria

Fashion Days

Forum Film

Mondelez

Kaufland

DSK Bank

BMW Group

Sport Depot

2016

2015

20 MOST ACTIVE ADVERTISERSby campaigns strength – 2015 & 2016

SECTOR MOTORING


TOP 10 sectors - Market overview

0

20

40

60

80

100

120

140

160


2014

2015

2016

MOTORING – SEASONALITY by number of campaigns – 2014 - 2016



0

100

200

300

400

500

600


USED CARS

TIRES

SPARE PARTS. CAR COSMETICS.

PETROL STATIONS

OILS

NEW CARS

MOTORING - OTHERS

MOTORING - CORPORATE IMAGE

MOTORBIKES, MOPEDS

LORRIES

AUTOSERVICE-STATIONS

MOTORING – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

100

200

300

400

500

600


USED CARS

TIRES

SPARE PARTS. CAR COSMETICS.

PETROL STATIONS

OILS

NEW CARS

MOTORING - OTHERS

MOTORING - CORPORATE IMAGE

MOTORBIKES, MOPEDS

LORRIES

AUTOSERVICE-STATIONS

MOTORING – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 50 100 150 200 250 300 350 400

Renault Nissan Bulgaria

BMW Group

Porshe Bulgaria

Moto Pfohe

Lukoil Bulgaria

Sofia France Auto

General Motors

Litex Motors

IND Commerce

Eura Tek

Shell

KIA Motors

Auto Motor Corporation

Bultraco

Toyota Balkans

Rompetrol Gas stations

Mirkat

Continental AG

Star Motors

PIRELLI BULGARIA

2016

2015

MOTORING – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016



9%

8%

7%

7%

7%

6%

6%5%5%

5%

4%

4%

4%

4%

3%

3%

3%

3%3% 3%

sportal.bg

vesti.bg

auto-press.net

novini.bg

mobile.bg

dnevnik.bg

webcafe.bg

gong.bg

capital.bg

sinoptik.bg

autoclub.bg

24chasa.bg

btv.bg

dnes.dir.bg

sofia.dir.bg

burgas.dir.bg

dariknews.bg

varna.dir.bg

actualno.com

clubs1.bg

MOTORING – TOP used websitesby number of campaigns - Jan/Dec 2016



9%

8%

7%

7%

6%

5%

5%5%5%

4%

4%

4%

4%

4%

4%

4%

4%

3%3% 3%

mobile.bg

vesti.bg

auto-press.net

sportal.bg

novini.bg

dnevnik.bg

capital.bg

gong.bg

dnes.dir.bg

plovdiv.dir.bg

rousse.dir.bg

24chasa.bg

burgas.dir.bg

sinoptik.bg

varna.dir.bg

sofia.dir.bg

clubs1.bg

webcafe.bg

actualno.com

dnes.bg

MOTORING – TOP used websitesby number of campaigns - Jan/Dec 2015

SECTOR RETAIL STORES



0

20

40

60

80

100

120


2014

2015

2016

RETAIL STORES – SEASONALITY by number of campaigns – 2014 - 2016



0

100

200

300

400

500

600

700


TRADE CENTRES

SUPERMARKET

SPORTS GOODS

OTHERS

OPTICS

KIDS STORE

JEWELRY AND ACCESSORIES

HIPERMARKET

FURNITURES

EQUIPMENTS

DRINKS AND TOBACCOS

DOMESTIC

COSMETICS

CONSTRUCTIONS

CLOTHES

BOOK STORES

RETAIL STORES – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

100

200

300

400

500

600

700

800


TRADE CENTRES

SUPERMARKET

SPORTS GOODS

SHOES

PHARMACY

OTHERS

OPTICS

KIDS STORE

JEWELRY AND ACCESSORIES

HIPERMARKET

FURNITURES

EQUIPMENTS

DRINKS AND TOBACCOS

DOMESTIC

COSMETICS

CONSTRUCTIONS

CLOTHES

BOOK STORES

RETAIL STORES – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 500 1 000 1 500 2 000 2 500

Lidl

Technopolis Bulgaria

Kaufland

Praktiker Retail

Technomarket

Jysk Bul

Metro Cash and Carry

House Market Bulgaria

Joy Fashion

REWE Group

Gama Electronics

Hippoland

Assos Property Management

ECE Projektmanagement BULGARIA

Zora

SOFIA RING

AURIGA

The Mall

Varilux

Lilly Drogerie

2016

2015

RETAIL STORES – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016



7%

6%

6%

6%

6%

6%

6%

5%5%5%

5%

5%

4%

4%

3%

3%

3%

3%

3%3% 3%

dnes.bg

blitz.bg

az-jenata.bg

24chasa.bg

tialoto.bg

dir.bg

gol.bg

automedia.bg

dnes.dir.bg

novini.bg

start.bg

woman.hotnews.bg

hotnews.bg

sportal.bg

dete.bg

men.hotnews.bg

zodiac.dir.bg

kino.dir.bg

life.dir.bg

tv.dir.bg

vkusotii.dir.bg

RETAIL STORES – TOP used websitesby number of campaigns - Jan/Dec 2016



7%

7%

7%

7%

7%

6%

5%5%5%

5%

5%

5%

5%

5%

3%

3%3%

3%3% 3%

novini.bg

blitz.bg

sportal.bg

hotnews.bg

woman.hotnews.bg

dnes.bg

az-jenata.bg

24chasa.bg

tialoto.bg

trud.bg

dir.bg

dnes.dir.bg

automedia.bg

gol.bg

actualno.com

start.bg

life.dir.bg

pik.bg

vkusotii.dir.bg

zodiac.dir.bg

RETAIL STORES – TOP used websitesby number of campaigns - Jan/Dec 2015

SECTOR FINANCIAL SERVICES



0

20

40

60

80

100

120


2014

2015

2016

FINANCIAL SERVICES – SEASONALITY by number of campaigns – 2014 - 2016



0

100

200

300

400

500

600

700

800

900

1000


MONEY TRANSFERS

LEASING

INVESTMENTS, FUNDS

HOUSING, MORTGAGE LOANS

FINANCIAL SERVICES - OTHER

FINANCIAL SERVICES - CORPORATE IMAGE

DEPOSITS, SAVINGS ACCOUNTS

CONSUMER LOANS

CARDS - CREDIT, DEBIT, CURRENT ACCOUNTS

BUSINESS, AGRICULTURAL LOANS

FINANCIAL SERVICES – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

100

200

300

400

500

600

700

800

900


MONEY TRANSFERS

LEASING

INVESTMENTS, FUNDS

HOUSING, MORTGAGE LOANS

FINANCIAL SERVICES - OTHER

FINANCIAL SERVICES - CORPORATE IMAGE

DEPOSITS, SAVINGS ACCOUNTS

CONSUMER LOANS

CARDS - CREDIT, DEBIT, CURRENT ACCOUNTS

BUSINESS, AGRICULTURAL LOANS

FINANCIAL SERVICES – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 100 200 300 400 500 600 700

Fibank

Raiffeisen Bank

Ferratum Bulgaria

DSK Bank

Unicredit Bulbank

Credissimo

United Bulgarian Bank - UBB

Post Bank Eurobank Bulgaria

BNP Paribas

CiBank

Piraeus Bank

MasterCard Europe SPRL

VISA Europe

CrediHelp

Central Cooperative Bank

Mmoney

Cashcredit

Avus Capital

Municipal Bank PLC

SG Expressbank

Investbank JSC

2016

2015

FINANCIAL SERVICES – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016



8%

7%

7%

6%

5%

5%

5%

4%4%4%

4%

4%

4%

4%

4%

4%

4%

4%

4%

4%4%

4%

vesti.bg

dnes.bg

investor.bg

novini.bg

sinoptik.bg

dariknews.bg

novanews.bg

sportal.bg

btv.bg

24chasa.bg

dnes.dir.bg

profit.bg

btvnews.bg

dariknews.bg-Добрич

dariknews.bg-Хасково

dariknews.bg-Бургас

dariknews.bg-Враца

dariknews.bg-Кюстендил

dariknews.bg-Плевен

dariknews.bg-Пловдив

dariknews.bg-Шумен

gbg.bg

FINANCIAL SERVICES – TOP used websitesby number of campaigns - Jan/Dec 2016



9%

8%

6%

6%

5%

5%

5%5%5%

5%

5%

4%

4%

4%

4%

4%

4%

4%

4%4%

vesti.bg

investor.bg

dnes.bg

sinoptik.bg

profit.bg

novini.bg

24chasa.bg

capital.bg

dnes.dir.bg

dnevnik.bg

btvnews.bg

sportal.bg

btv.bg

plovdiv.dir.bg

rousse.dir.bg

burgas.dir.bg

varna.dir.bg

dir.bg

sofia.dir.bg

trud.bg

FINANCIAL SERVICES – TOP used websitesby number of campaigns - Jan/Dec 2015

SECTOR DRINKS



0

10

20

30

40

50

60


2014

2015

2016

DRINKS – SEASONALITY by number of campaigns – 2014 - 2016



0

50

100

150

200

250

300

350

400

450


WINE & FIZZY WINES

DRINKS - OTHER

TEA

MINERAL WATER

INSTANT COFFEE

FRUIT JUICE

ENERGY

DRINKS - CORPORATE IMAGE

COLD TEA

COFFEE

CARBONATED SOFT DRINKS

BEER

ALCOHOLIC DRINKS - LOWALCOHOL

ALCOHOLIC DRINKS

DRINKS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

50

100

150

200

250

300


WINE & FIZZY WINES

DRINKS - OTHER

TEA

MINERAL WATER

INSTANT COFFEE

FRUIT JUICE

ENERGY

COLD TEA

COFFEE

CARBONATED SOFT DRINKS

BEER - RADLER

BEER

ALCOHOLIC DRINKS - LOWALCOHOL

ALCOHOLIC DRINKS

DRINKS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 50 100 150 200 250 300 350 400 450

Heineken Company

Coca-Cola HBC Bulgaria

Carlsberg

Diageo BV

Avendi

Captain Morgan Rum Company

Bushmills

Molson Coors Brewing

Red Bull

Transimport

SIS Industries

Chivas Regal Bulgaria

NESTLÉ S.A

Balkan Beverages Company

Pernod Ricard Bulgaria

Absolut Spirits

Meik 98

Tchibo

Svishtov Winery

Mondelez

2016

2015

DRINKS – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016



8%

7%

7%

7%

6%

6%

5%5%5%

5%

4%

4%

4%

4%

4%

3%

3%

3%

3%3% 3%

webcafe.bg

sportal.bg

btv.bg

vesti.bg

novini.bg

novanews.bg

actualno.com

vbox7.com

btv.bg/action

play.novatv.bg

sinoptik.bg

dariknews.bg

dnevnik.bg

gong.bg

btvnews.bg

dariknews.bg-Пловдив

edna.bg

dnes.bg

hotnews.bg


dariknews.bg-Плевен

DRINKS – TOP used websitesby number of campaigns - Jan/Dec 2016



8%

8%

7%

6%

6%

5%

5%5%5%

5%

5%

4%

4%

4%

4%

4%

4%

3%3%

3% 2%

sportal.bg

novini.bg

vesti.bg

sinoptik.bg

webcafe.bg

programata.bg

gong.bg

woman.hotnews.bg

btv.bg

hotnews.bg

vbox7.com

btv.bg/action

capital.bg

btvnews.bg

sofialive.bg

actualno.com

mail.bg

dnevnik.bg

dnes.bg

viewsofia.com

avtora.com

DRINKS – TOP used websitesby number of campaigns - Jan/Dec 2015

SECTOR COSMETICS



0

5

10

15

20

25

30

35

40

45

50


2014

2015

2016

COSMETICS – SEASONALITY by number of campaigns – 2014 - 2016



0

50

100

150

200

250


SUN SKIN CARE

SHAVING

PRODUCTS FOR STYLING

PERFUMES

ORAL CARE

HAIR DYE

HAIR CARE PRODUCTS

DEODORANTS

DECORATIVE COSMETICS

COSMETICS FOR MEN

COSMETICS - OTHERS

COSMETICS - CORPORATE IMAGE

CLEAN AND HYDRATING COSMETICS

BODY COSMETICS

APPLIANCES FOR HAIR REMOVAL AND BEAUTY

COSMETICS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

20

40

60

80

100

120

140

160

180


TOILET SOAPS

SUN SKIN CARE

SHAVING

PERFUMES

ORAL CARE

HAIR DYE

HAIR CARE PRODUCTS

DEODORANTS

DECORATIVE COSMETICS

COSMETICS FOR MEN

COSMETICS - OTHERS

COSMETICS - CORPORATE IMAGE

CLEAN AND HYDRATING COSMETICS

BODY COSMETICS

BATH SHOWERS

APPLIANCES FOR HAIR REMOVAL AND BEAUTY

COSMETICS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 20 40 60 80 100 120 140 160 180

Philips

Procter & Gamble

Beiersdorf

L'Oreal

Refan Bulgaria

Wilkinson Bulgaria

GlaxoSmithKline group

Estee Lauder Bulgaria

Unilever Bulgaria

AHAVA Bulgaria

Aroma

Avon

Dior

Bioten Bulgaria

Laboratoire Dermatologique Bioderma Bulgaria

Henkel

L'EGRANGE Bulgaria

Biotrade

StarNails

EVERET SOFIA

2016

2015

COSMETICS – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016



10%

9%

6%

5%

5%

5%

5%5%5%

5%

5%

4%

4%

4%

4%

4%

4%

3%3%

3% 3%

edna.bg

ladyzone.bg

rozali.com

cosmopolitan.bg

woman.hotnews.bg

play.novatv.bg

btv.bg

novanews.bg

webcafe.bg

momichetataotgrada.com

vbox7.com

elle.bg

sportal.bg

iwoman.bg

missbloom.bg

novini.bg

btv.bg/action

bg-mamma.com

dama.bg

btvnews.bg

zodia.bg

COSMETICS – TOP used websitesby number of campaigns - Jan/Dec 2016



10%

8%

7%

7%

7%

6%

6%6%

5%

5%

5%

4%

4%

3%

3%

3%

3%3%

3% 3%

edna.bg

iwoman.bg

ladyzone.bg

olx.bg

blitz.bg

bg-mamma.com

rozali.com

woman.hotnews.bg

cosmopolitan.bg

sinoptik.bg

dama.bg

hotnews.bg

pik.bg

missbloom.bg

btv.bg

elle.bg

life.dir.bg

vbox7.com

zajenata.bg

novini.bg

COSMETICS – TOP used websitesby number of campaigns - Jan/Dec 2015

SECTOR PHARMACEUTICALS, NUTRITIONS



0

20

40

60

80

100

120


2014

2015

2016

PHARMACEUTICALS, NUTRITIONS – SEASONALITY by number of campaigns – 2014 - 2016



0

50

100

150

200

250


OTHER

SANITARY MATERIALS

PHARMACEUTICALS - CORPORATE IMAGE

MEDICINES FOR INTERNAL USE

MEDICINES FOR EXTERNAL USE

HOMEOPATIC

HERBAL MEDICINES

FOOD ADDITIONALS

CONTRACEPTIVES

PHARMACEUTICALS, NUTRITIONS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

50

100

150

200

250


OTHER

SANITARY MATERIALS

PHARMACEUTICALS - CORPORATE IMAGE

MEDICINES FOR INTERNAL USE

MEDICINES FOR EXTERNAL USE

HOMEOPATIC

HERBAL MEDICINES

FOOD ADDITIONALS

PHARMACEUTICALS, NUTRITIONS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 20 40 60 80 100 120 140 160 180

Boiron

Sandoz

GlaxoSmithKline group

BERLIN CHEMIE MENARINI

Brandex Bulgaria

IsoPlus

Kandy

Bayer

Acai Naturslim

Chemax Pharma

Alpen Pharma

Novartis

Procter & Gamble

A and D Pharma Bulgaria

BOEHRINGER INGELHEIM

Sanofi

Inter Medical Company

Vital Concept

Vedra International

Worwag pharma

2016

2015

PHARMACEUTICALS, NUTRITIONS – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016



10%

9%

9%

7%

7%

6%6%5%

5%

5%

4%

4%

4%

3%

3%

3%

3%3%

3% 3%

edna.bg

play.novatv.bg

novanews.bg

vesti.bg

sinoptik.bg

vbox7.com

bg-mamma.com

novini.bg

woman.hotnews.bg

rozali.com

24chasa.bg

btv.bg

zajenata.bg

blitz.bg

ladyzone.bg

sportal.bg

moetodete.bg

dariknews.bg

dariknews.bg-Шумен

puls.bg

PHARMACEUTICALS, NUTRITIONS – TOP used websitesby number of campaigns - Jan/Dec 2016



11%

9%

8%

7%

6%

5%5%4%

4%

4%

4%

4%

4%

4%

4%

3%

3%3%

3% 3%

blitz.bg

edna.bg

sinoptik.bg

bg-mamma.com

vesti.bg

struma.com

ladyzone.bg

bgvolleyball.com

woman.hotnews.bg

zajenata.bg

24chasa.bg

btv.bg

puls.bg

rozali.com

tennis24.bg

btvnews.bg

novini.bg

az-jenata.bg

sportal.bg

dnes.bg

PHARMACEUTICALS, NUTRITIONS – TOP used websitesby number of campaigns - Jan/Dec 2015

SECTOR ENTERTAINMENTS, RESTAURANTS, BARS



0

20

40

60

80

100

120

140

160

180

200


2014

2015

2016

ENTERTAINMENTS, RESTAURANTS, BARS – SEASONALITY by number of campaigns – 2014 - 2016



0

100

200

300

400

500

600

700

800


OTHER

SOCIAL MEDIA

RESTAURNATS, BARS

MOVIES, THEATRE

MOVIES

GAMES

GAMBLING

GALLERIES. MUSEUMS.

FESTIVALS

ENTERTAINMENT PARKS. POOLS.

CONCERTS

ENTERTAINMENTS, RESTAURANTS, BARS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

100

200

300

400

500

600

700

800


OTHER

SOCIAL MEDIA

RESTAURNATS, BARS

MOVIES, THEATRE

MOVIES

GAMES

GAMBLING

GALLERIES. MUSEUMS.

FESTIVALS

ENTERTAINMENT PARKS. POOLS.

CONCERTS

ENTERTAINMENTS, RESTAURANTS, BARS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 100 200 300 400 500 600

Alexandra Films

Forum Film

Sofia Symphonic

BetFair

Sofia Music Enterprises

New Games

Yalta Club

Moko Solution

Cacao Beach

Sofia Live Club

Music Jam

Art Fest

Keen Acts

Pizzaria Domino

Svishtov Winery

Loud Concert

Mixtape 5

Art BG

Terminal 1

efbet

2016

2015

ENTERTAINMENTS, RESTAURANTS, BARS – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016



10%

9%

9%

9%

7%

5%4%4%4%

4%

4%

4%

4%

3%

3%

3%

3%

3%3%

3% 3%

cinefish.com

novini.bg

actualno.com

sportal.bg

stand.bg

sofialive.bg

winner.bg

vbox7.com

dnevnik.bg

iwoman.bg

inews.bg

div.bg

jenite.bg

24chasa.bg

offnews.bg

dnes.bg

plovdiv24.bg

novinite.bg

novinite.com

signal.bg

sportuvai.bg

ENTERTAINMENTS, RESTAURANTS, BARS – TOP used websitesby number of campaigns - Jan/Dec 2016



11%

8%

8%

7%

6%

6%5%5%

4%

4%

4%

4%

4%

3%

3%

3%

3%

3%3%

3% 3%

actualno.com

stand.bg

sofialive.bg

novini.bg

sportal.bg

vbox7.com

iwoman.bg

cinefish.com

olx.bg

sinoptik.bg

signal.bg

mysound.bg

vesti.bg

offnews.bg

dir.bg

gong.bg

dnevnik.bg

dnes.bg

blitz.bg

programata.bg

timeart.bg

ENTERTAINMENTS, RESTAURANTS, BARS – TOP used websitesby number of campaigns - Jan/Dec 2015

SECTOR TELECOMMUNICATION



0

10

20

30

40

50

60


2014

2015

2016

TELECOMMUNICATION – SEASONALITY by number of campaigns – 2014 - 2016



0

100

200

300

400

500

600


TELEPHONE, MOBILE COMMUNICATION

TELECOMMUNICATION - CORPORATE IMAGE

MOBILE OPPERATORS

INTERNET ACCESS

ELECOMMUNICATION - OTHERS

CABLE, SATELLITE AND IPTV

TELECOMMUNICATION – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

100

200

300

400

500

600


TELEPHONE, MOBILE COMMUNICATION

TELECOMMUNICATION - CORPORATE IMAGE

MOBILE OPPERATORS

INTERNET ACCESS

ELECOMMUNICATION - OTHERS

CABLE, SATELLITE AND IPTV

TELECOMMUNICATION – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 200 400 600 800 1 000 1 200 1 400

Bulgarian Telecommunications Company

Telenor (Globul)

Mtel

Huawei Bulgaria Mobile

Max (Max Telecom)

Hosting

Evolink

PowerNet

NET 1

Internet Corporated Networks

Samsung

Handy

ITD Network

TCT Mobile Limited

Neterra

BTT Bulgarian Telecom and Television

Entry

Evronet Bulgaria

iskamiphone

Lycamobile

2016

2015

TELECOMMUNICATION – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016



8%

7%

7%

7%

6%

6%

6%5%5%

5%

5%

5%

4%

4%

4%

3%

3%

3%3% 3%

sportal.bg

novini.bg

vesti.bg

btv.bg

dnes.dir.bg

sofia.dir.bg

varna.dir.bg

burgas.dir.bg

rousse.dir.bg

btv.bg/action

sinoptik.bg

dariknews.bg

gong.bg

gbg.bg

novanews.bg



dariknews.bg-Габрово

dariknews.bg-Добрич

dariknews.bg-Кърджали

TELECOMMUNICATION – TOP used websitesby number of campaigns - Jan/Dec 2016



8%

6%

6%

6%

6%

6%

6%

6%5%5%

5%

5%

5%

5%

4%

4%

4%

4%3% 3%

vesti.bg

dnes.dir.bg

plovdiv.dir.bg

varna.dir.bg

rousse.dir.bg

sofia.dir.bg

sportal.bg

burgas.dir.bg

dnes.bg

novini.bg

btv.bg

btv.bg/action

sinoptik.bg

dariknews.bg

kaldata.com

btvnews.bg

dnevnik.bg

webcafe.bg

life.dir.bg

gong.bg

TELECOMMUNICATION – TOP used websitesby number of campaigns - Jan/Dec 2015

SECTOR BUSINESS GOODS AND SERVICES



0

20

40

60

80

100

120

140


2014

2015

2016

BUSINESS GOODS AND SERVICES – SEASONALITY by number of campaigns – 2014 - 2016



0

50

100

150

200

250

300


STATIONERY & CONSUMABLES

SOFTWARE

PROTECTION. SECURITY

PRINTERS. PLOTTERS. SCANNING DEVICES

OFFICE EQUIPMENT - OTHERS

NETWORK DEVICES

MARKETING AND ADVERTISING

LAWER SERVICES

LAPTOP AND TABLETS

EXHIBITIONS

COPIERS

COMPUTERS - HARDWARE

COMPUTER ACCESSORIES

COMPETITIONS

BUSINESS SERVICES - OTHER

AIR-CONDITION

ACCOUNTANT SERVICES

BUSINESS GOODS AND SERVICES – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

50

100

150

200

250

300

350

400


STATIONERY & CONSUMABLES

SOFTWARE

PROTECTION. SECURITY

PRINTERS. PLOTTERS. SCANNING DEVICES

OFFICE EQUIPMENT - OTHERS

NETWORK DEVICES

MARKETING AND ADVERTISING

LAWER SERVICES

LAPTOP AND TABLETS

EXHIBITIONS

COPIERS

COMPUTERS - HARDWARE

COMPUTER ACCESSORIES

COMPETITIONS

BUSINESS SERVICES - OTHER

AIR-CONDITION

ACCOUNTANT SERVICES

BUSINESS GOODS AND SERVICES – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 20 40 60 80 100 120 140 160

Lenovo

Inter Expo Center - IEC

Microsoft

HP

Telus International

Bankservice

State Enterprise Air Traffic Services Authority (BULATSA)

Bulgarian Association of Communication Agencies

Viaexpo

Product of the year

International Fair Plovdiv

Progress (Telerik)

Technopol

LG Electronics

Kontrax

CNSYS

Fujitsu

ESET spol

DAVID Holding

Expo Team

2016

2015

BUSINESS GOODS AND SERVICES – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016



8%

8%

7%

7%

6%

6%

5%5%

5%

5%

5%

4%

4%

3%

3%

3%

3%

3%3%

3%3% 3%

dnevnik.bg

manager.bg

capital.bg

computerworld.bg

investor.bg

pcworld.bg

novini.bg

vesti.bg

idg.bg

actualno.com

dnes.bg

cio.bg

sportal.bg

dariknews.bg

24chasa.bg

gong.bg

profit.bg

sinoptik.bg

dariknews.bg-Кюстендил

dir.bg

expert.bg

hicomm.bg

BUSINESS GOODS AND SERVICES – TOP used websitesby number of campaigns - Jan/Dec 2016



9%

8%

8%

7%

6%

5%

5%5%5%

5%

4%

4%

4%

4%

4%

4%

4%

4%4%

3%

pcworld.bg

dnevnik.bg

capital.bg

econ.bg

investor.bg

struma.com

computerworld.bg

stars.bg

dnes.bg

vesti.bg

cio.bg

bgbasket.com

novini.bg

manager.bg

dariknews.bg

expert.bg

idg.bg

jenite.bg

karieri.bg

tennis24.bg

BUSINESS GOODS AND SERVICES – TOP used websitesby number of campaigns - Jan/Dec 2015

SECTOR POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS



0

10

20

30

40

50

60

70

80

90

100


2014

2015

2016

POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – SEASONALITY by number of campaigns – 2014 - 2016



0

20

40

60

80

100

120

140

160

180

200


POLITICAL PARTIES

OTHERS

NGO

MUNICIPALITY

GOVERNMENT

FOUNDATIONS

EUROPEAN UNION

ASSOSIATION

POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2016



0

50

100

150

200

250

300

350

400


POLITICAL PARTIES

OTHERS

NGO

MUNICIPALITY

GOVERNMENT

FOUNDATIONS

EUROPEAN UNION

ASSOSIATION

POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – CATEGORY ACTIVITIESby campaigns strength - Jan/Dec 2015



0 20 40 60 80 100 120 140 160

Bansko Municipality

Sofia Municipality

CIK

Open Arts Foundation

PP BSP

Ministry of Economy and Energy

PP ABV

Blagoevgrad Municipality

PP Dvijenie 21

British Council

Dimitrovgrad Municipality

Ministry of Internal Affairs

Council of Ministers

Bulgarian Book Association

Foundation Applied Research and Communications

MUSIZ Foundation

European union

GERB

The foundation

Ministry of Justice

UNITED BUSINESS CLUBS

2016

2015

POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – MOST ACTIVE ADVERTISERS

by campaigns strength – 2015 & 2016



16%

9%

8%

8%

6%4%4%

4%3%

3%

3%

3%

3%

3%

3%

3%

3%

3%2%

2%2%

2% 2% 2%

e-79.comdnevnik.bgoffnews.bgcapital.bgdariknews.bgdnes.bg24chasa.bginvestor.bgdir.bgkarieri.bgvesti.bgblitz.bgbulgariautre.bgdariknews.bg-Хасковоauto.offnews.bgnovini.bgpurvite7.bgvbox7.comactualno.comdnesbg.comhaskovo.infomediapool.bgsportal.bgtrud.bg

POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – TOP used websitesby number of campaigns - Jan/Dec 2016



15%

7%

7%

5%

5%

5%5%5%

5%

4%

4%

4%

4%

4%

4%

3%

3%

3%3% 3%

dariknews.bg

offnews.bg

dnevnik.bg

bulgariautre.bg

capital.bg

dariknews.bg-Хасково

24chasa.bg

petel.bg

trud.bg

dnes.bg

vesti.bg

dariknews.bg-Благоевград

dariknews.bg-Велико Търново

dariknews.bg-Варна

haskovo.info

dariknews.bg-Сливен

investor.bg

nasamnatam.com



POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – TOP used websitesby number of campaigns - Jan/Dec 2015

For more data you can contact us on:

[email protected]+ 359 888 510027bannermonitoring.com

Stefan Stefanov

mailto:[email protected]

Banner monitoring

Thank You!

Documents

Banner monitoring 2016 in numbersbannermonitoring.com/bg/presentations/wna2016.pdfRaiffeisen Bank Heineken Company Renault Nissan Bulgaria Ferratum Bulgaria Allegro Group Porshe Bulgaria