Bar Menus Copenhagen Spirits & Cocktailsv2

Creating Successful Bar Menuswith

Philip Duff

Sunday 27 February, 2011

Creating Successful Bar Menusor

How To Create Bar Menus

That Do Not Suck.

Creating Successful Bar Menusor

How To Create Bar Menus

That Do Not Suck.

Creating Successful Bar Menus



Founder: 2007: Bols Bartending Academy(Europe's largest bar school)


Founder: 2007: Bols Bartending Academy(Europe's largest bar school)

2008: door 74

Best Cocktail Bar (2009 Dutch Bar Awards)World's Best Cocktail Bar (2009-Nominated)Best Bartender (2009 Dutch Bar Awards)Best Bartender (2010 Dutch Bar Awards)


Frustrated Writer


Who Invented Menus Anyway?


Who Invented Menus Anyway?

Antoine de Beauvilliers, at La Grande Taverne du Londres,

Paris in 1782


What Is The Purpose Of A Menu?

– To Advertise Your Bar – To Market Your Products – To Broadcast Your Soul – To Help Your Guests – As A Serving Tool



– To Advertise Your Bar



– To Advertise Your Bar



– To Advertise Your Bar: IRL









To Advertise Your Bar: IRL



To Advertise Your Bar: Online
















http://neversaidaboutrestaurantwebsites.tumblr.com/page/4






“Can you tell me where I can locate gigantic photos of prime rib, goat cheese appetizer, sweet potato fries and white truffle mousse?

I can’t find your hours, address or directions, so I’m going to print out your professionally-styled stock food images and peruse them

while eating my sandwich at home tonight.”






“I love clicking on your “Events” and “Specials” button to find that it hasn’t been updated since 2007. I was JUST asking myself,

“what was the special in March, 4 years ago?”




To Advertise Your Bar: IRL & Online




Martinis Martini's

Mojitos Mojito's

Caipirinhas Caipirinha's






– To Market Your Bar




The Right Product to the Right People In The Right Place At The

Right Price




The Right Product




The Right Product




The Right People




The Right Place




The Right Price: GP & NP




The Right Price: Speed




The Right Price:Correct Technique




The Right Price: Anchoring




The Right Price: Price Differentiation




– To Market Your BarThe Right Price: Menu Engineering



– To Broadcast Your Soul




“No PDA in PDT. Hands on the table and tongue in your own mouth”

“Do not bring anyone unless you would leave that person alone in your home. You are

responsible for the behaviour of your guests.”




“FOOD LOVERS. No screwing around. If you can’t/won’t eat certain things, this is probably not for you. Chef rules. This isn’t “Fear Factor” – but there will be meat, seafood, raw

stuff, and occasionally something from outside the mainstream experience. Duh, that’s the point”



– To Help Your Guests




– Prices

all cocktails 12




– Prices – Glasses

all cocktails 12




– Prices – Glasses – Taste

“Gin, lemon, gomme, sugar and mure”





“A hefty whack of gin with citrus and syrup, served in a glass packed with snow ice and crowned with forest berries. Tasty!”





“Premium XYZ gin, soured and sweetened with fresh-pressed lemon juice and sugar, served short over crushed ice and

drizzled with black berry liqueur, €8”








– Prices – Glasses – Taste – Personality

“Virgin Cocktails:Mainly served to big girls' blouses, big jessies, wusses,

girly-girls, hairdressers and ballet dancers. Our advice: don't travel the non-alcoholic

road if you don't have to. It's just not worth it, man!”




– Prices – Glasses – Taste – Personality – Factoids

“60% Pinot Noir, aged four years “sur lies” and blended with up to 35 different crus”



– As A Serving Tool



– As A Serving Tool


Duff's Ideal Menu


Duff's Ideal Menu

8 Drinks (7 & Dealer's Choice)


Duff's Ideal Menu


1 Price


Duff's Ideal Menu


1 Price

No Branding, No Excessive Brand Names


Duff's Ideal Menu


1 Price


Choices – IRL and On Menu


Duff's Ideal Menu


1 Price



Ingredients That Are Interesting and Good


Duff's Ideal Menu


1 Price



Ingredients That Are Interesting and Good

Fresh Juices, Decent Ice, Correct Glassware


Duff's Ideal Menu: The Varnish (LA, USA)







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Bar Menus Copenhagen Spirits & Cocktailsv2