Barbara Lison, GermanyALIA 2004 Biennial Conference1 GERMANY: Inhabitants: 82 million (Queensland: 3...
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Barbara Lison, Ger many ALIA 2004 Biennial Conference 1 Ham m GERMANY : Inhabitants: 82 million (Queensland: 3 million) Territory: 357,000 km2 (Queensland: 1,722 million km2)
Barbara Lison, GermanyALIA 2004 Biennial Conference1 GERMANY: Inhabitants: 82 million (Queensland: 3 million) Territory: 357,000 km2 (Queensland: 1,722
Barbara Lison, GermanyALIA 2004 Biennial Conference1 GERMANY:
Inhabitants: 82 million (Queensland: 3 million) Territory: 357,000
km2 (Queensland: 1,722 million km2)
Slide 2
Barbara Lison, GermanyALIA 2004 Biennial Conference2
StadtBibliothek Bremen 1 central library 1 school libraries
department 1 hospital library 1 prison library 1 mobile library
with 10 stops 6 branch libraries (adults and children) 9 childrens
libraries (in schools) Bremen Public Libraries consist of:
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Barbara Lison, GermanyALIA 2004 Biennial Conference3
StadtBibliothek Bremen With less staff higher performance
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Barbara Lison, GermanyALIA 2004 Biennial Conference4
StadtBibliothek Bremen 2003 Input / Performance Budget: 9.7 million
Euro (19 million AUS $) Service: 22,000 operating hours in the
whole system 670,000 media in stock Usage: 1.52 million visitors
(540,000 inhabitants in Bremen) 3.1 million loans (annual media
turnover: 4,6)
Slide 5
Barbara Lison, GermanyALIA 2004 Biennial Conference5 Barbara
Lison, Bremen (Germany) How German Public Libraries meet the 21st
Century
Slide 6
Barbara Lison, GermanyALIA 2004 Biennial Conference6 I will
talk about: 1. Conditions and Circumstances for the work of the
German Public Libraries 1.1 Tasks and Mission 1.2Challenges for
Public Libraries 2. Strategies of Change 2.1Concept Library 2007
2.2Successful Examples of Change Management in Public
Libraries
Slide 7
Barbara Lison, GermanyALIA 2004 Biennial Conference7 To
support: media literacy information literacy lifelong learning the
overcoming of the digital divide To give and guarantee free access
to information equal opportunities social inclusion Mission of
Public Libraries at the beginning of the 21st century:
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Barbara Lison, GermanyALIA 2004 Biennial Conference8 Tasks of
Public Libraries at the beginning of the 21st century: offer modern
innovative information services offer a neutral, easy to access and
inviting place promote the values of reading, literature and
knowledge offer both physical and virtual services help people to
navigate in the information jungle work with high efficiency,
related to cost/benefit analysis
Slide 9
Barbara Lison, GermanyALIA 2004 Biennial Conference9 Restricted
Resources Reaction: Higher Efficiency Higher Customer Demands
Reaction: Better Services Challenges of the Information Society
Reaction: Electronic Services and Access Opportunities Little
Support of Politicians / No National Co-ordination Reaction: More
Networking and Better Lobbying Challenges to the Work of the Public
Libraries in Germany Challenges to Public Libraries at the
beginning of the 21st century
Slide 10
Barbara Lison, GermanyALIA 2004 Biennial Conference10 Chronicle
of the Technological Achievements in German Public Libraries in the
Last 20 Years 1980s: computerised library catalogues (fiches)
1990s: OPAC integrated housekeeping systems, offline-databases
mid-90s: Internet-technology, online-databases, electronic networks
2000ff: self-service-devices personalised services
Slide 11
Barbara Lison, GermanyALIA 2004 Biennial Conference11 Since
2002 PISA is not a mere tourist attraction in Italy BUT it is
Germanys Sputnik Shock
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Barbara Lison, GermanyALIA 2004 Biennial Conference12
Slide 13
Barbara Lison, GermanyALIA 2004 Biennial Conference13
Proportion of pupils who do not read for fun % 42 % 33 %
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Barbara Lison, GermanyALIA 2004 Biennial Conference14 The
consequences of the PISA desaster of Germany were: sudden high
estimation of reading and literacy competencies by politicians and
business managers high priority of funding school activities,
research and projects in the educational sector BUT...
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Barbara Lison, GermanyALIA 2004 Biennial Conference15... Very
little Attention was directed to the benefits of Public Libraries
as PROMOTERS of READING and DEPARTMENTSTORES of KNOWLEDGE !
Slide 16
Barbara Lison, GermanyALIA 2004 Biennial Conference16
Strategies for Change in German Public Libraries Concept Library
2007
Slide 17
Barbara Lison, GermanyALIA 2004 Biennial Conference17 Library
2007 A Joint Project of the Association of the German Library
Organisations and the Bertelsmann Foundation
www.bibliothek2007.de
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Barbara Lison, GermanyALIA 2004 Biennial Conference18 German
Union of the Libraries Association and Bertelsmann Foundation
intend to: Identify and describe most important optimisation
factors Stress and support the key role of libraries within the
educational system Create both a professional and a political
discussion about the optimisation potential and the quality of
German libraries Initiate a national process of change both for
libraries and national policy Objectives of Library 2007
www.bibliothek2007.de
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Barbara Lison, GermanyALIA 2004 Biennial Conference19 Strategy
Concept Library 2007 to be communicated to the main target groups:
Politicians on national and regional level ++ Qualitative
Interviews State-of-the- Art-Analysis of German Libraries
International Best Practice Analysis (UK, DK, FIN, USA, SG)
Components of the Project www.bibliothek2007.de
Slide 20
Barbara Lison, GermanyALIA 2004 Biennial Conference20 no
strategic integration of libraries into the educational system no
nationwide development or innovation policy for libraries drastic
cuts in funding little innovative co-operative networking need of
enforced professional development Urgent need of optimisation for
German Libraries in a situation of: www.bibliothek2007.de
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Barbara Lison, GermanyALIA 2004 Biennial Conference21
Objectives: intensify the integration of Libraries into the
national educational and information policies Support the
improvement of customer service of libraries Increase the
efficiency of libraries Tasks: work out development plan and
strategies for national library policy launch development and
innovation programmes assure quality by creating national
standards, oragnising benchmarking and ranking processes
clearinghouse for co-operative networks Conclusion: A National
Agency for the development of libraries is needed !!!
www.bibliothek2007.de
Slide 22
Barbara Lison, GermanyALIA 2004 Biennial Conference22
Strategies for Change in German Public Libraries Successful
examples of Change Management in German Public Libraries
Slide 23
Barbara Lison, GermanyALIA 2004 Biennial Conference23 A
Balanced Score Card Approach for Change Management in German Public
Libraries Balanced Score Card Performance To fulfil our tasks, how
should we perform ? Staff To achieve our vision, how should we deal
with the staff ?
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Barbara Lison, GermanyALIA 2004 Biennial Conference24 Customer
Orientation Balanced Score Card Performance To fulfil our tasks,
how should we perform ? Staff To achieve our vision, how should we
deal with the staff ?
Slide 25
Barbara Lison, GermanyALIA 2004 Biennial Conference25 From
Customer Adminstration To Customer Orientation
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Barbara Lison, GermanyALIA 2004 Biennial Conference26 Features
of customer orientated work: - Services and stock according to
customers needs - Adequate opening time - Training for the usage of
the library products - Involvement of users when designing services
- Friendly, well trained staff - Friendly atmosphere - Customer
Relationship Management - Quality assurance for customer
service
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Barbara Lison, GermanyALIA 2004 Biennial Conference27 Wrzburg
Public Library was German Library of the Year 2003 because of
highly customer orientated services, marketing and customer
retaining strategies
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Barbara Lison, GermanyALIA 2004 Biennial Conference28 Project:
FaN = Frauen ans Netz, Bremen Internet courses for women in the
atmosphere of a club
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Barbara Lison, GermanyALIA 2004 Biennial Conference29 Public
Library of Dresden is German Library of the Year 2004 because of
exceptional high activities for young adults and intensive
co-operation with schools
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Barbara Lison, GermanyALIA 2004 Biennial Conference30 Free
access to the libraries homepage for handicapped Customers
alike
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Barbara Lison, GermanyALIA 2004 Biennial Conference31 Die
e-LernBar der Zentral- und Landesbibliothek Berlin Offer support
for Longlife Learning
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Barbara Lison, GermanyALIA 2004 Biennial Conference32
StadtBibliothek Bremen Hierhin die Folien ber die Eregbnisse der
permanenten Befragung zum Motiv fr den Erwerb von BibCards
KUNDENBEFRAGUNG 2001 Customer Surveys help to improve the
service
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Barbara Lison, GermanyALIA 2004 Biennial Conference33 Staff
Orientation Balanced Score Card Performance To fulfil our tasks,
how should we perform ? Staff To achieve our vision, how should we
deal with the staff ?
Slide 34
Barbara Lison, GermanyALIA 2004 Biennial Conference34 Jump,
Bob, just jump !!! From Staff adminstration To staff
orientation
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Barbara Lison, GermanyALIA 2004 Biennial Conference35 Features
of staff-orientated work: - Continuous professional development
scheme - Staff involvement in strategic planning - Management by
objectives - Creation of corporate atmosphere and feeling - Team
orientated work
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Barbara Lison, GermanyALIA 2004 Biennial Conference36
StadtBibliothek Bremen
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Barbara Lison, GermanyALIA 2004 Biennial Conference37
StadtBibliothek Bremen
Slide 38
Barbara Lison, GermanyALIA 2004 Biennial Conference38 Business
Process Orientation Balanced Score Card Performance To fulfil our
tasks, how should we perform ? Staff To achieve our vision, how
should we deal with the staff ?
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Barbara Lison, GermanyALIA 2004 Biennial Conference39
StadtBibliothek Bremen
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Barbara Lison, GermanyALIA 2004 Biennial Conference40 Elements
of innovation in business processes: - Reform of public
administration - Budget driven economy - public enterprise -
Mission driven work and products - Improvement of the efficiency -
Increase of the effectiveness of the resource-input - Introduction
of (Total) Quality Management - Controlling according to contract
based goals
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Barbara Lison, GermanyALIA 2004 Biennial Conference41
StadtBibliothek Bremen Network-Organisation
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Barbara Lison, GermanyALIA 2004 Biennial Conference42
Improvement of Business processes Major Portal for Academic and
Public Libraries with: Fulltext databases Link-Collections Search
facilities Meta-Search-Engine Bibliographic Resources Result:
Higher Perfor- mance in single library with less costs
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Barbara Lison, GermanyALIA 2004 Biennial Conference43 Using
co-operative Services Is An integrative Strategy
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Barbara Lison, GermanyALIA 2004 Biennial Conference44
Co-operative Internet-Service of 72 German Public Libraries: - Link
collection by 72 subjects - Ask-a-Librarian-Service (answer within
one working day)
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Barbara Lison, GermanyALIA 2004 Biennial Conference45
Performance Orientation Balanced Score Card Performance To fulfil
our tasks, how should we perform ? Staff To achieve our vision, how
should we deal with the staff ?
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Barbara Lison, GermanyALIA 2004 Biennial Conference46 Not only
athletes stand on the victory landing but also Libraries...
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Barbara Lison, GermanyALIA 2004 Biennial Conference47 National
Ranking Tool for Public and Academic Libraries based on the
Balanced Score Card Approach
Barbara Lison, GermanyALIA 2004 Biennial Conference49 ITS ALL
ON CD-ROM NOW ! WHAT HAPPENED TO THE PUBLIC LIBRARY? Not Wind of
Change - but Hurricane of Change
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Barbara Lison, GermanyALIA 2004 Biennial Conference50 Only that
what changes continiously can last !!! Thank you very much for your
attention! [email protected]
www.stadtbibliothek-bremen.de
