Upload
barcampcr
View
276
Download
0
Tags:
Embed Size (px)
Citation preview
@avenidanet
Tuesday, February 12, 13
GAMIFICATION
GAMIFICACIN
Tuesday, February 12, 13
Nivel 1
Tuesday, February 12, 13
Definicin
Utilizar mecnicas y dinmicas de juego en aquellas tareas, acciones no ldicas.
Tuesday, February 12, 13
No ldicas
Trabajo Publicidad Web Todo aquello aburrido
Tuesday, February 12, 13
Su uso!!
Tuesday, February 12, 13
Algunos ejemplos
Sistema de horas Llenado de formularios Encuestas Publicidad
Tuesday, February 12, 13
Juegos de videos
Tuesday, February 12, 13
Tuesday, February 12, 13
Nivel 1I
Tuesday, February 12, 13
Objetivo principal
Conexin => engagement (compromiso) Motivar al usuario. Emociones (Sentido de pertenencia)
Tuesday, February 12, 13
Tuesday, February 12, 13
Mecnicas y dinmicas
Son las acciones para convertir una actividad en un juego.
Lo que motiva al usuario (necesidad)
Tuesday, February 12, 13
Nivel III
Tuesday, February 12, 13
Puntos Niveles Citas Clasificacin Retos Regalos
Bienes Competencia Juego infinito Temporizador Recoleccin Feedback
Tuesday, February 12, 13
Puntos
Foursquare
Tuesday, February 12, 13
Tuesday, February 12, 13
Citas
Happy Hour 2x1 Black Friday
Tuesday, February 12, 13
Retos
Angry birds Flow => Desafo / sensacin de capacidad Reto ptimo.
Tuesday, February 12, 13
Nivel Oculto Flow
Tuesday, February 12, 13
Bienes
Sims Farmville
Tuesday, February 12, 13
Clasificacin
Klout Nike +
Tuesday, February 12, 13
Competencia
Tuesday, February 12, 13
Regalos
Tapitas Gallito
Tuesday, February 12, 13
Feedback
Quora LinkedIn Facebook
Tuesday, February 12, 13
Recoleccin
Tuesday, February 12, 13
+ Soldados Puestos Millas Tarjetas ???
Tuesday, February 12, 13
Nivel IV
Tuesday, February 12, 13
Recompensa Estatus Logro Poder Avatar Acceso Canje Reconocimiento
Tuesday, February 12, 13
Los incentivos y las recompensas mueven el mundo
Por la plata, baila el mono
Tuesday, February 12, 13
Nivel V
Tuesday, February 12, 13
Tipos de jugadores
Exploradores Killers Almacenadores Sociales
Tuesday, February 12, 13
Todos somos jugadores.
Tuesday, February 12, 13
GAME OVER
Gracias
Tuesday, February 12, 13