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September 4, 2014
Barclays Back-to-School Conference 2014
FY 2014 Results Organic Sales & Core EPS Growth
FY ‘14
Organic Sales Growth 3%
Core Earnings Per Share Growth 5%
Constant Currency Core EPS
Growth 14%
FY 2014 Results Cash Generation
FY ‘14
Free Cash Flow $10bn+
Free Cash Flow Productivity 86%
Free Cash Flow Productivity excl.
Voluntary Pension Contribution 94%
FY 2014 Results Returning Value to Shareholders
$ billions FY ‘14
Dividends $6.9
Share Repurchase 6.0
Value to Shareholders $12.9
% of Net Earnings 110%
FY 2014 Results Market Value Growth
FY ’14
vs. FY‘13 P3M
Worldwide (1.1%) ~2.5%
Developed (1.2%) ~0%
Developing (2.2%) ~6%
Original
Target
Revised
Target
FY 2014
Actual
Non Manufacturing
Enrollment Reduction (5-years ending 6/30/16)
10% 16% -22% 16%*
Manufacturing
Productivity +5% +6% +7%
Cost of Goods
Savings $1.2 Bn $1.4 Bn $1.6 Bn
Marketing Expense
(% Sales) -20 bps -20 bps -80 bps
FY 2014 Results Productivity Savings Summary
* As of July 1, 2014
FY 2014 Results Core EPS Growth vs Year Ago
Sales
Savings
Tax
Share Ct.
5%
Core
EPS
Growth
Mix
FX
Commod-
ities
Focused Portfolio
Core 70 to 80 brands are
leaders in their industries,
categories, or segments.
Generate ~90% of sales and
more than 95% of profit.
Focused Portfolio Disciplined Process, Minimal Distraction
• Timing driven by ability to create value
• 90-100 brands, NOT 90-100 transactions
• Creates value for consumers
• Combats commoditization
• Stimulates category growth
• Builds cumulative advantage
for our brands
• Creates value for shareowners
Innovation Drives
Value Creation
Innovation Fabric Care
Innovation Fabric Care
U.S. Value Share P1W P4W P13W
P&G Laundry 61.6 61.6 60.4
Tide 42.0 42.3 40.7
P&G Unit Dose 11.0 10.3 9.5
xAOC Brand $.Share thru 8/23/14
Innovation U.S. Diapers
30
32
34
36
38
40
42
44
46
01/31/09 07/26/14
P&G
KC
Innovation Pampers Premium Care Pants
Innovation Salon Hair Care
FY '12 FY '13 FY '14 FY '15e
% of Top 25 Markets with
Growing/Holding/Declining Sales
Innovation Oral Care
Innovation Adult Incontinence
Innovation Batteries
34.0%
36.0%
38.0%
40.0%
42.0%
44.0%
FY '11 FY '12 FY '13 FY '14
Duracell U.S. Value Share
Innovation & Productivity
Sales
Growth
Cash Flow
Growth
Profit
Growth
Margin
Improvement
Asset
Efficiency
Total
Shareholder
Return
$1.2 $1.3
$1.6
FY 12 FY 13 FY 14
Productivity Cost of Goods Savings ($Bn)
From To
Many, Single
Fewer, Multi-category
Plants
Multiple Manufacturing
Platforms
Common Manufacturing
Platforms
“Mass Channel” Multi-channel Supply System
Productivity Supply Chain Redesign
Supply Chain Redesign
TODAY END-STATE DESIGN
Productivity Organization
Productivity Marketing Efficiency
Marketing Efficiency Shorter – but stronger – TV Copy
* General Recall - % of viewers who remember ad’s content the next day
Brand Linkage - % of viewers who also remember the advertised brand
Brand Recall - % of viewers who remember both the ad’s content & the brand
0%
10%
20%
30%
40%
50%
60%
70%
General Recall Brand Linkage Brand Recall
:15 Copy :30 Copy Women's Hair Care Norm
Marketing Efficiency ~50% reduction in Head & Shoulders spokesperson spending
Marketing Efficiency Targeted Investments
Marketing % Sales
(FY’14 vs. FY’13)
U.S. Tide +60bps
U.S. Pampers +230bps
Execution Branding
Trial / Penetration Rate
Tide Pods 11%
Gain Flings 4%
Fusion ProGlide 14%
Swiffer Sweeper 10%
Metamucil 4%
Execution Selling
• Retail Account, Wholesaler
and Distributor Strategies
• Distribution, Shelving
and Merchandising In-Store
• Pricing Execution
FY 2015 Guidance
FY ‘15
Organic Sales Growth Low to Mid-Single
Digits
Core Earnings Per Share
Growth Mid-Single Digits
FY 2015 Guidance Cash Productivity
Free Cash Flow Productivity: ~ 90%
Capital Spending, % Sales: 4% to 5%
Dividends: ~$7B
Share Repurchase: $5-7B
FY 2015 Guidance Risks Not Included in Guidance
• Further currency weakness
• Unrest in the Middle East and Eastern Europe
• Further pricing controls and import restrictions
• Any major portfolio moves
• Further market size contraction
FY 2015 Guidance Q1 Headwinds
• Pricing investments
• Foreign Exchange
• Hiring off-sets
Forward Looking Statements
Certain statements in this release or presentation, other than purely historical information, including estimates, projections, statements relating to our
business plans, objectives, and expected operating results, and the assumptions upon which those statements are based, are “forward-looking
statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of
the Securities Exchange Act of 1934. These forward-looking statements generally are identified by the words “believe,” “project,” “anticipate,”
“estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue”, “will likely result,” and similar
expressions. Forward-looking statements are based on current expectation and assumptions that are subject to risks and uncertainties which may
cause results to differ materially from the forward-looking statements. We undertake no obligation to update or revise publicly any forward-looking
statements, whether because of new information, future events or otherwise. Risks and uncertainties to which our forward-looking statements are
subject include: (1) the ability to achieve business plans, including growing existing sales and volume profitably and maintaining and improving
margins and market share, despite high levels of competitive activity, an increasingly volatile economic environment, lower than expected market
growth rates, especially with respect to the product categories and geographical markets (including developing markets) in which the Company has
chosen to focus, and/or increasing competition from mid- and lower tier value products in both developed and developing markets; (2) the ability to
successfully manage ongoing acquisition, divestiture and joint venture activities to achieve the cost and growth synergies in accordance with the
stated goals of these transactions without impacting the delivery of base business objectives; (3) the ability to successfully manage ongoing
organizational changes and achieve productivity improvements designed to support our growth strategies, while successfully identifying, developing
and retaining particularly key employees, especially in key growth markets where the availability of skilled employees is limited; (4) the ability to
manage and maintain key customer relationships; (5) the ability to maintain key manufacturing and supply sources (including sole supplier and plant
manufacturing sources); (6) the ability to successfully manage regulatory, tax and legal requirements and matters (including product liability, patent,
intellectual property, price controls, import restrictions, environmental and tax policy), and to resolve pending matters within current estimates; (7) the
ability to resolve the pending competition law inquiries in Europe within current estimates; (8) the ability to successfully implement, achieve and
sustain cost improvement plans and efficiencies in manufacturing and overhead areas, including the Company's outsourcing projects; (9) the ability to
successfully manage volatility in foreign exchange rates, as well as our debt and currency exposure (especially in certain countries with currency
exchange controls, such as Venezuela, Argentina, China, India and Egypt); (10) the ability to maintain our current credit rating and to manage
fluctuations in interest rate, increases in pension and healthcare expense, and any significant credit or liquidity issues; (11) the ability to manage
continued global political and/or economic uncertainty and disruptions, especially in the Company's significant geographical markets, due to a wide
variety of factors, including but not limited to, terrorist and other hostile activities, natural disasters and/or disruptions to credit markets, resulting from a
global, regional or national credit crisis; (12) the ability to successfully manage competitive factors, including prices, promotional incentives and trade
terms for products; (13) the ability to obtain patents and respond to technological advances attained by competitors and patents granted to
competitors; (14) the ability to successfully manage increases in the prices of commodities, raw materials and energy, including the ability to offset
these increases through pricing actions; (15) the ability to develop effective sales, advertising and marketing programs; (16) the ability to stay on the
leading edge of innovation, maintain a positive reputation on our brands and ensure trademark protection; and (17) the ability to rely on and maintain
key information technology systems and networks (including Company and third-party systems and networks), the security over such systems and
networks, and the data contained therein. For additional information concerning factors that could cause actual results to materially differ from those
projected herein, please refer to our most recent 10-K, 10-Q and 8-K reports.
Regulations FD and G Disclosures
For a full reconciliation, please visit:
www.pg.com/investors