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ENGLISHPREMIERLEAGUEWEEKLYINTERVIEWS2011 12
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Only 16.3 millionactive footballers in
German , where the
Germany
sport has a long tradition
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Ascom
aredtoAlreadywellestablishedinhigherSECsinadditiontoIndia
stateso Nort East, era a,Bengal&Goa
s ma e
Football Fans in India
with 20 million active
footballers
u u
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EnglishPremierLeague
English
League
telecast
on
ESPN/Star
Sports
has
changed
the
face
of
footballinIndia
Viewershipfiguresareincreasingathigherthen40%everyyear
, ,LiverpoolmorepassionatelythantheIndiancricketteam
MorejerseysofEnglishClubsseenthanIndianteam/IPL
KidsaretakingupfootballasasporttoemulateTorres,Rooney
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India?
Indiaisthetargetforallfootballclubsandcompaniesduetoitswide
consumerbase
ThekidsandyoungpopulationinIndiaaccountsformorethan50%ofthetotalpopulation
Footballfanbaseisgrowingatphenomenalrateseveryyear
g me orsponsor o rea ec u ero a ver s ng ncr c e an
createuniquevisibilitythroughtheBarclaysPremierLeague
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Whatwepropose
Syndicatedarticlesinleadingdailiesacrosskeymarkets
Lowcostadvertisinginprint
InterviewsoffootballsuperstarslikeRooney,Giggs,Lampard
etc.toincreaseinterestandreadershipofarticles
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TheOffer
Minimum25interviewsof
Englishleaguelayers
AcrossleadingdailiesinIndia(1
English+OtherRe ional
For 38Premier
Leagueweekends
Articlestobecarriedinsports
pagesaspreviewonSaturdays
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TheWriters
Lampard Ryan Giggs
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Publications Language CirculationTheTimesofIndia En lish 28
000
Hindustan Hindi 21,00,000Matrubhoomi Malayalam 14,00,000
, ,
GujaratSamachar Gujarati 15,50,000
Eenadu Telugu 15,00,0007,5 ,
AssamTribune English 1,35,000
Sify Online English 10,00,000
ota
rcu at on 1,30,2 ,000
COST PER INSERTION FOR A 20 SQ CM LOGO FOR THE ABOVE
+ . 1.90
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BenefittoSPONSORUNIQUEVISIBILITY:Sportsotherthancricketenjoyunclutteredspaceandhencegetmaximumexposureinprint
LOWCOSTADVERTISING:20sq.cm.advertisingspaceatextremelylowprices
ASSOCIATIONWITHPremierLeague:Associatewithoneofthemostsoughtafterandfollowedsportingpropertiesinworldsportonayearlongbasis
ASSOCIATIONWITHFOOTBALL:Associationonayearlongbasiswiththeworldsmostpopulargame
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PastSuccess
Stories
Standard Chartered did weekly interviews of Liverpool players
andlegends, successfully engaging the fans in India and
popularizingtheir association with the team
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PastSuccessStoriesTata Tea does weekly articles by Arsenal
manager ARSENEWENGER to promote their annual football property Tata
TeaArsenal Jaago Re Soccer Stars
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THANKYOU
