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BARISTABARISTA
Presented by:-Presented by:-
Mayur JainMayur Jain
Ravi VohraRavi Vohra
Enjoy a Barista experience. One cup at a time.
MD – Ravi DeolMD – Ravi Deol
In India , Barista In India , Barista entered in 2000.entered in 2000.
He is the alumni of He is the alumni of XLRI,Jamshedpur.XLRI,Jamshedpur.
Barista In NumbersBarista In Numbers
COUNTRYCOUNTRY
INDIAINDIA
SRI LANKASRI LANKA
UAEUAE
NUMBER OF CITIESNUMBER OF CITIES
1515
1 ( Colombo)1 ( Colombo)
1 ( Dubai )1 ( Dubai )
STORESSTORES
106106
33
22
Awards Awards Brand of the Year’ (2002). - BBC, The Times of India Brand of the Year’ (2002). - BBC, The Times of India and Business Standard and Business Standard
TOPS award for Specialty Coffee Excellence by the TOPS award for Specialty Coffee Excellence by the Specialty Coffee Association of America (SCAA) Specialty Coffee Association of America (SCAA)
Café of the Year’ award -The Times GroupCafé of the Year’ award -The Times Group
Barista selected as one of the 100 super brands in the Barista selected as one of the 100 super brands in the country country
BARISTA INTO BARISTA INTO
CoffeeCoffee
FoodFood
MerchandiseMerchandise
MusicMusic
Gift certificateGift certificate
Gift certificateGift certificate
Gift certificateGift certificate
Barista Coffee Card
PROMOTIONSPROMOTIONS
Zoom macha de Corner – Zoom macha de Corner – Spot the voice contestSpot the voice contest
Barista Trump Card – Barista Trump Card – 1 beverage free on 4 beverage 1 beverage free on 4 beverage
Classy Watches - Classy Watches - Timex Valentines promotionTimex Valentines promotion
Lux-urious - Lux-urious - Lux Body washLux Body wash
Corner it - Corner it - Close-up cornersClose-up corners
Expansion & tie-upsExpansion & tie-ups
Tie-up with Planet M, Crosswords. Tie-up with Planet M, Crosswords.
Outlets in IIT Chennai & St.Stephens Outlets in IIT Chennai & St.Stephens College, New DelhiCollege, New Delhi
Entering Other Asian Markets like Entering Other Asian Markets like Indonesia,Thailand, Nepal etc. Indonesia,Thailand, Nepal etc.
Outlets in Banks( Abn-Amro), Movie Outlets in Banks( Abn-Amro), Movie Theaters(PVR Delhi), Offices(HSBC,GE), Theaters(PVR Delhi), Offices(HSBC,GE), Airports, Hotels etc.Airports, Hotels etc.
Brew PrintBrew Print
HISTORYHISTORY
Roots back to the old coffee houses in ItalyRoots back to the old coffee houses in Italy
Simple pleasures of coffee Simple pleasures of coffee
Skilled Italian roast masters Skilled Italian roast masters
Espresso bars Espresso bars
A few facts….A few facts….Specialty coffee retailer offering high quality beverages and food Specialty coffee retailer offering high quality beverages and food accompaniments accompaniments
Pioneers in establishing the concept of "organized coffee retailing as an Pioneers in establishing the concept of "organized coffee retailing as an experience for the customer" at a national level in India experience for the customer" at a national level in India
Strong brand equity - connoting "premium" experience at reasonable cost Strong brand equity - connoting "premium" experience at reasonable cost
Currently, amongst the leading food retail chains, in terms of number of Currently, amongst the leading food retail chains, in terms of number of outlets, and the largest specialty coffee chain outlets, and the largest specialty coffee chain
Wide presence with 130 outlets across three countries including Dubai and Wide presence with 130 outlets across three countries including Dubai and Sri Lanka Sri Lanka
Key Shareholders- Sterling Group of Companies and Tata Coffee Ltd. Key Shareholders- Sterling Group of Companies and Tata Coffee Ltd.
CoffeeCoffee
The Barista House BlendThe Barista House Blend
Steaming hot espressos Steaming hot espressos
Cappuccinos Cappuccinos
Lattes made from the finest Arabica beans Lattes made from the finest Arabica beans
Fruit smoothiesFruit smoothies
Chilled granitesChilled granites
Cold and frozen coffeesCold and frozen coffees
FOODFOODGrilled sandwiches Grilled sandwiches
Quick bites Quick bites
Dessert Dessert
MerchandiseMerchandise
Coming SoonComing Soon
MusicMusic
Coming SoonComing Soon
Facilities Coming up…..Facilities Coming up…..
Plans to add Laptop Surfing to its Wi-Fi Plans to add Laptop Surfing to its Wi-Fi enabled Stores.enabled Stores.
Will buy Laptops & Recently implementedWill buy Laptops & Recently implemented
Intel’s Wi-Fi Solutions in 70 Outlets Across Intel’s Wi-Fi Solutions in 70 Outlets Across the Country. the Country.
THANK YOUTHANK YOU