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Introducing Barry Group
• A full service strategic planning, marketing and communications firm
• Since 1985, we have helped hundreds of regional and national clients find a path to continued success
• Ideally positioned to provide efficient and personalized service to clients headquartered across the United States
The path to success
Charted through
• Strategic Planning
• Differentiation
• Effective Implementation & Communication
The path to success
On the following slides are just a few examples of how Barry Group utilized strategic planning, differentiation and effective communication to put clients on a path to success.
Barry Group helped palette manufacturer, J.F Rohrbaugh, innovate and implement a new product offering – colored mulch.
Barry Group totally rebranded York County’s transit system to the highly memorable rabbittransit. Awareness and ridership have increased ever since.
Barry Group developed a strategic campaign to aid an anemic physician referral program for Hanover Hospital. The DocFinder campaign has increased calls & referrals dramatically.
Barry Group helped Dallco define their brand as a “Made in the USA” manufacturer and developed materials and a process to generate new leads in new markets.
Barry Group developed a new strategy and communications plan that solidified Shipley Energy’s 14 divisions under one brand umbrella and helped communicate their competitive difference.
Barry Group has used extensive research and strategic communications to help the NYAAIF fight insurance fraud for nearly a decade.
What makes us different?
Our core philosophy and the way we work
Our Philosophy
Marathon vs. Sprint
• Our philosophy focuses on building a long-term, consistent marketing culture rather than a short-burst, trial-and-error sprint marketing approach
The Way We Work
Minimize Risk – Maximize Results
• To minimize the risk to your marketing budget, a systematic, replicable series of steps that are taken through every phase of the work we do
• From initial strategy and research, these steps are taken to ensure your brand and message resonate with the intended target audience during creative implementation.
We call this process…
Minimize Risk – Maximize Results
Minimize Risk – Maximize Results
Strategy needs to lead everything you do. Implementing a solid strategy then leads to…
Build the structure for lasting success.
Barry Group uses planning models to reach your goals.
Miss a step and you won’t reach the other side.
Start Building
• Build your bridge to success today – we’re not here to sell…we’re here to solve
• Look at marketing as an investment, not an expense
Focus on You
• A meeting with us is focused on you – a frank discussion about what you are facing and what you want to accomplish
Contact Barry Today
• Call 717-856-1500 ext. 222
• Email [email protected]
• Visit www.barrygroup.com
Leading the way to
